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First International & Interdisciplinary Conference on
Trust and Islamic Capital
Saturday & Sunday 30th and 31st May 2015
Hosted by, The Centre of Islamic Finance, University of East London
London, U.K.
The best papers will be considered for publication in a special issue of
Society & Business Review by Emerald
The Conference Theme
Competitive Capital Creation and Religious Values, with reference to Islam:
Can they produce trust among communities?
http://dailymuslims.com/2010/09/09/campbell-canada-introduces-the-first-mainstreambrand-halal-certified-products-in-the-soup-aisle/
http://blogs.suntimes.com/shopping/2009/04/fashion_for_muslim_women_hits.html
http://edge.ua.edu/category/craig-martin/
http://www.gl-cd.com/branding.html
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Post September 11, 2001, Muslim communities globally have witnessed a continuous erosion of trust,
although with varying degrees in different societies. This has profoundly affected a vast and disparate
range of multilingual, multiethnic, multinational and multiregional Muslim communities. The international
and interdisciplinary perspectives afforded by this conference is meant to re-envision how trust in the
broadest sense is conceived between different communities, and especially between Muslim and nonMuslim communities. One of the main avenues along which trust underpins everyday practice, ordinary
habits, pragmatic decisions and theoretical questions is capital. So, this conference turns to capital, and
specifically Islamic capital, as the standpoint or venue through which to understand trust, conceptualize
and grapple with trust and inculcate and produce the conditions to foster trust.
As an integral part of the grant-funded project in the U.K., ‘Muslims, Trust and Cultural Dialogue’
(http://www.muslimstrustdialogue.org/), this conference turns the broader cultural and social questions
addressed in the project towards the more focused arena where Islam, economics and business practices
come together. Trust underwrites all movements of capital: Financial, social, political and cultural. This
conference tracks the tensions and contestations trailing different configurations of trust making, afford
locale-specific insights into the contours of trust, locate the antecedents of e-trust (successes and failures)
and imagine how trust might be contextually renewed, re-imagined and even developed where it has not
previously been possible or foreseen.
To do so, this conference seeks to imagine and interrogate Islamic capital in a capacious way: The history
of different strands of capital associated with many practices of Islam; the philosophical questions that
underlie Islamic capital and are raised by it; the creation and management of capital through the
development and exchange of products and services associated with religious injunctions as well as
religious values; and the range of ethical issues engaged by Islamic capital.
The focus of the conference is on Islamic capital values, businesses, brands and markets. We encourage
submissions that may examine the topics in relation to other religions or discuss comparative cases. As an
interdisciplinary and international conference, we want to include papers on, but not limited to, business
management, marketing, finance, and economics, which may address historical, philosophical and
religious questions. The conference takes a critical approach to general trends and misconceptions and
encourages creative perspectives and empirical research. It also solicits contributions from practitioners,
as well as evaluations of business practices and case studies. We solicit papers from three thematic areas:
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Theme 1: Towards better understanding of the role Islamic values play in business
Examination of Islamic capital: Historical and contemporary contexts; its flows; trade; values and ethics
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Ethical branding and religious values
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Relationship marketing, trust and religious values
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Credit, debt, equity and religion
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Legislation, compliance and philosophical ethics: Continuities and differences
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Businesses’ Fatwa shopping and trust, e.g. Sharia’a compliance and Halal License; Sharia’a law and
quality standards
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Competitiveness in Islam
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Consumerism, materialism and Islamic values
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‘Sharia-compliance’ as a form product/market positioning
Theme 2: Establishing trust among communities and the role of businesses associated with religious
values
The role of religiously associated brands and products/services in building bridges across cultures
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Business as a social interaction platform and the creation of trust
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Behaviours and practices of Islamic businesses and how they vary across communities; the moderating
effects of contextual/institutional variability in building trust
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Marketing and branding practices in a religious environment and trust
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Finance practices in a religious environment and trust
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Islamic finance and trust
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Digital marketing, social media, trust and Islamic businesses e.g., online dating and marriage websites
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The role skepticism, doubt and fear plays in the competitiveness of businesses associated with Islam
Theme 3: Enhancing businesses capabilities to serve Muslim and non-Muslim consumers
Towards better understanding of consumer buying behaviours towards products and services associated
with religious values such as Islamic finance
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Muslims’ purchase intensions and decisions
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Branding for Muslim consumers
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Marketing Islamic finance in the west
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National images and buying decision of brands/products associated with religious/Islamic values
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Branded nations and internationalisation of businesses and brands that originated in Islamic
communities.
Keynote Speakers:
Ali Al-Shamali, PhD
Chairman, Al Madina for Finance & Investment
Group Chairman, Al Salaam Investment Group, one of the fastest growing groups in the Middle East and in
Kuwaiti Stock Exchange manages over a billion pounds worth of assets and runs 6 public companies
among 32 other private companies.
Andrew Fiddaman MVO
Executive Director and one of the Founders of The Prince’s Youth Business International (YBI)
International speaker on youth employment issues and sits on the advisory boards of various
organisations dealing with leadership skills, enterprise development and social responsibility
Member of the Royal Victorian Order appointed by The Queen
Jonathan A.J. Wilson, PhD
Senior Lecturer Advertising, Branding & Marketing Communications
Editor-in-chief: Journal of Islamic Marketing
Advisory Board Member: Networked Scholar – Marketing, Emerald Group Publishing Ltd.
Columnist: Huffington Post, Thomson Reuters, Aquila Style, Marketeers Magazine
Conference Venue:
The International Conference on Trust and Islamic Capital (30 th and 31st May 2015), is the first of
its kind. It will be homed in the Centre of Islamic Finance which is part of University of East
London.
The conference will take place at the beautiful site of University of East London from Saturday 30,
2015 at 9am to Sunday May 31, 2015 at 1pm. Check the University unique position on the Royal
Dock with brilliant views over the water and the City Airport or the state-of-the-art new
University Square in bussing Stratford near the London 2012 Olympic village and its brilliant
stadium, and UEL Sports Dock that hosted many of the games and the American team in 2012,
http://www.uel.ac.uk/.
Travel and accommodation is to be paid by participants. The conference organization will provide
a list of hotels.
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Paper Selection Process:
Papers will be selected based on a double-blind review process. The initial submission should
comprise an abstract of no more than 250 words, which describes the proposed paper. The
abstracts will be peer-reviewed, and if accepted, this will be followed by a submission of full
papers, which will be peer-reviewed. Accepted papers will be presented at the conference in an
abbreviated form. Best papers will be considered for publication in a special issue of Society &
Business Review published by Emerald, indexed and abstracted in ABI and Cabells. See more
information at:
http://www.emeraldgrouppublishing.com/products/journals/journals.htm?id=SBR
Abstract to be submitted before Monday 18th August 2014
Notifications of accepted abstracts: the week of 29th September 2014
Full papers to be submitted before Thursday 15th January 2015
Notifications of accepted papers: the week of 02nd March 2015
Conference dates: Saturday and Sunday 30th and 31st May 2015
Please send the abstract and full papers (after your abstracts have been accepted) to:
Mili Kalia - [email protected]
The conference Administrator and Research Assistant
If you have any query regarding accommodation and travel please contact:
Naheed Khan - [email protected]
Senior Administrative Officer
The conference is organised and co-chaired by:
Geeta Patel
Rula M. Al-Abdulrazak
Associate Professor
Senior Lecturer
Middle Eastern and South Asian Languages and
Cultures
Branding, Nation Branding and Global Marketing
University of Virginia
University of East London
Email: [email protected]
Paper Format Guidelines:
Please prepare your manuscript before submission using the following guidelines from Society & Business
Review:
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Format
All files should be submitted as a Word document
Article Length
Articles should be between 4000 and 6000 words in length. This includes all
text including references and appendices. Please allow 280 words for each
figure or table.
Article Title
A title of not more than eight words should be provided.
Article Title Page
An Article Title Page should be submitted alongside each individual article
using the template provided. This should include:
Author Details
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Article Title
Author Details (see below)
Acknowledgements
Author Biographies
Structured Abstract (see below)
Keywords (see below)
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Article Classification (see below)
Details should be supplied on the Article Title Page including:
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Full name of each author
Affiliation of each author, at time research was completed
Where more than one author has contributed to the article, details of
who should be contacted for correspondence
E-mail address of the corresponding author
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Brief professional biography of each author.
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Structured Abstract
Authors must supply a structured abstract on the Article Title Page, set out
under 4-7 sub-headings (see our "How to... write an abstract" guide for
practical help and guidance):
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Purpose (mandatory)
Design/methodology/approach (mandatory)
Findings (mandatory)
Research limitations/implications (if applicable)
Practical implications (if applicable)
Social implications (if applicable)
Originality/value (mandatory)
Maximum is 250 words in total (including keywords and article classification,
see below).
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Keywords
Please provide up to 10 keywords on the Article Title Page, which encapsulate
the principal topics of the paper (see our "How to... ensure your article is highly
downloaded" guide for practical help and guidance on choosing search-engine
friendly keywords).
Whilst we will endeavour to use submitted keywords in the published version,
all keywords are subject to approval by Emerald’s in house editorial team and
may be replaced by a matching term to ensure consistency.
Article Classification
Headings
Categorize your paper on the Article Title Page, under one of these
classifications:
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Research paper
Viewpoint
Technical paper
Conceptual paper
Case study
Literature review
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General review.
Headings must be concise, with a clear indication of the distinction between
the hierarchy of headings.
The preferred format is for first level headings to be presented in bold format
and subsequent sub-headings to be presented in medium italics.
Notes/Endnotes
Notes or Endnotes should be used only if absolutely necessary and must be
identified in the text by consecutive numbers, enclosed in square brackets and
listed at the end of the article.
Research Funding
Authors must declare all sources of external research funding in their article
and a statement to this effect should appear in the Acknowledgements section.
Authors should describe the role of the funder or financial sponsor in the entire
research process, from study design to submission.
Figures
All Figures (charts, diagrams, line drawings, web pages/screenshots, and
photographic images) should be submitted in electronic form.
All Figures should be of high quality, legible and numbered consecutively with
arabic numerals. Graphics may be supplied in colour to facilitate their
appearance on the online database.
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Tables
Figures created in MS Word, MS PowerPoint, MS Excel, Illustrator
should be supplied in their native formats. Electronic figures created in
other applications should be copied from the origination software and
pasted into a blank MS Word document or saved and imported into an
MS Word document or alternatively create a .pdf file from the
origination software.
Figures which cannot be supplied in as the above are acceptable in the
standard image formats which are: .pdf, .ai, and .eps. If you are unable
to supply graphics in these formats then please ensure they are .tif,
.jpeg, or .bmp at a resolution of at least 300dpi and at least 10cm wide.
To prepare web pages/screenshots simultaneously press the "Alt" and
"Print screen" keys on the keyboard, open a blank Microsoft Word
document and simultaneously press "Ctrl" and "V" to paste the image.
(Capture all the contents/windows on the computer screen to paste
into MS Word, by simultaneously pressing "Ctrl" and "Print screen".)
Photographic images should be submitted electronically and of high
quality. They should be saved as .tif or .jpeg files at a resolution of at
least 300dpi and at least 10cm wide. Digital camera settings should be
set at the highest resolution/quality possible.
Tables should be typed and included in a separate file to the main body of the
article. The position of each table should be clearly labelled in the body text of
article with corresponding labels being clearly shown in the separate file.
Ensure that any superscripts or asterisks are shown next to the relevant items
and have corresponding explanations displayed as footnotes to the table, figure
or plate.
References
References to other publications must be in Harvard style and carefully
checked for completeness, accuracy and consistency. This is very important in
an electronic environment because it enables your readers to exploit the
Reference Linking facility on the database and link back to the works you have
cited through CrossRef.
You should cite publications in the text: (Adams, 2006) using the first named
author's name or (Adams and Brown, 2006) citing both names of two, or
(Adams et al., 2006), when there are three or more authors. At the end of the
paper a reference list in alphabetical order should be supplied:
For books
Surname, Initials (year), Title of Book, Publisher, Place of publication.
e.g. Harrow, R. (2005), No Place to Hide, Simon & Schuster, New York, NY.
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For book chapters
Surname, Initials (year), "Chapter title", Editor's Surname, Initials, Title of Book,
Publisher, Place of publication, pages.
e.g. Calabrese, F.A. (2005), "The early pathways: theory to practice – a
continuum", in Stankosky, M. (Ed.), Creating the Discipline of Knowledge
Management, Elsevier, New York, NY, pp. 15-20.
For journals
Surname, Initials (year), "Title of article", Journal Name, volume, number,
pages.
e.g. Capizzi, M.T. and Ferguson, R. (2005), "Loyalty trends for the twenty-first
century", Journal of Consumer Marketing, Vol. 22 No. 2, pp. 72-80.
For published
conference proceedings
Surname, Initials (year of publication), "Title of paper", in Surname, Initials
(Ed.), Title of published proceeding which may include place and date(s) held,
Publisher, Place of publication, Page numbers.
e.g. Jakkilinki, R., Georgievski, M. and Sharda, N. (2007), "Connecting
destinations with an ontology-based e-tourism planner", in Information and
communication technologies in tourism 2007 proceedings of the international
conference in Ljubljana, Slovenia, 2007, Springer-Verlag, Vienna, pp. 12-32.
For unpublished
conference proceedings
Surname, Initials (year), "Title of paper", paper presented at Name of
Conference, date of conference, place of conference, available at: URL if freely
available on the internet (accessed date).
e.g. Aumueller, D. (2005), "Semantic authoring and retrieval within a wiki",
paper presented at the European Semantic Web Conference (ESWC), 29 May-1
June, Heraklion, Crete, available at: http://dbs.unileipzig.de/file/aumueller05wiksar.pdf (accessed 20 February 2007).
For working papers
Surname, Initials (year), "Title of article", working paper [number if available],
Institution or organization, Place of organization, date.
e.g. Moizer, P. (2003), "How published academic research can inform policy
decisions: the case of mandatory rotation of audit appointments", working
paper, Leeds University Business School, University of Leeds, Leeds, 28 March.
For encyclopedia entries
(with no author or
editor)
Title of Encyclopedia (year) "Title of entry", volume, edition, Title of
Encyclopedia, Publisher, Place of publication, pages.
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e.g. Encyclopaedia Britannica (1926) "Psychology of culture contact", Vol. 1,
13th ed., Encyclopaedia Britannica, London and New York, NY, pp. 765-71.
(For authored entries please refer to book chapter guidelines above)
For newspaper
articles (authored)
Surname, Initials (year), "Article title", Newspaper, date, pages.
e.g. Smith, A. (2008), "Money for old rope", Daily News, 21 January, pp. 1, 3-4.
For newspaper
articles (non-authored)
Newspaper (year), "Article title", date, pages.
e.g. Daily News (2008), "Small change", 2 February, p. 7.
For electronic sources
If available online, the full URL should be supplied at the end of the reference,
as well as a date that the resource was accessed.
e.g. Castle, B. (2005), "Introduction to web services for remote portlets",
available at: http://www-128.ibm.com/developerworks/library/ws-wsrp/
(accessed 12 November 2007).
Standalone URLs, i.e. without an author or date, should be included either
within parentheses within the main text, or preferably set as a note (roman
numeral within square brackets within text followed by the full URL address at
the end of the paper).
For more information see:
http://www.emeraldgrouppublishing.com/products/journals/author_guidelines.htm?
id=sbr&PHPSESSID=4qei1j4nk9vb0is4el1pq01ve5#sthash.7zsuGywb.dpuf
Selected Bibliography:
Abbas, J.A. (2011) “Islamic Ethics and Marketing”, in Handbook of Islamic Marketing, edited by Sandıkcı, G.
and Rice, G., UK: Edward Elgar.
Al Abdulrazak, R.M. and Chong, D. (2011) “Cultural Diplomacy and the United Arab Emirates: the
emergence of a sovereign wealth fund nation on the international art world stage”, pp. 439-464 in
Handbook of Islamic Marketing, edited by Sandıkcı, G. and Rice, G., UK: Edward Elgar.
Bourdieu, P. (1996), “The Forms of Capital”, pp. 241-258 in Handbook of Theory and
Research for the Sociology of Education, edited by J. Richardson. Westport, CT: Greenwood.
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Cook, K. S. (2001), Trust in Society, New York: Russell Sage Foundation.
Gambetta, D. (1988), Trust: Making and breaking cooperative relations, New York: Basil Blackwell.
Hardin, R. (2006), Trust, Cambridge, UK: Polity.
Ho, E. (2006), The graves of Tarim: Genealogy and mobility across the Indian Ocean, Berkeley, CA:
University of California Press.
Kramer, R. M. and Tyler, T. R. (1995), Trust in organizations: Frontiers of theory and research, Thousand
Oaks, CA: SAGE Publications.
Maurer, B. (2006), Pious Property: Islamic mortgages in the United States. New York: Russell Sage
Foundation, Project MUSE. Web. 12 Feb. 2014. <http://muse.jhu.edu/>.
Patel, G. (2007), "Imagining risk, care and security: Insurance and fantasy." Anthropological Theory, Vol. 7,
pp. 99-118.
Sztompka, P. (2003), Trust: A sociological theory. Cambridge, UK; New York: Cambridge University Press.
Tilly, C. (2005), Trust and Rule, Cambridge, UK; New York: Cambridge University Press.
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