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Are You Doing the Same Thing Expecting Different Results?
Blue Highways
Jerry Tyler
Albert Einstein said the definition of insanity was doing the same thing over and over
again and expecting different results.
This definition would be particularly appropriate when it pertains to the insanity of
how we deal with today’s business environment. There are those who are still following
old scripts, yet are expecting a positive outcome in today’s economy.
However, there are entrepreneurs who
are looking at the tremendous possibilities
this new business environment has to offer,
and are growing their businesses along with
their profit margins.
The major difference between these two
mindsets, is one is looking at the past and the
other is consciously creating a future.
One, being reactive, is allowing the current dynamic to dictate the outcome and
hope for the best, while the other, being
proactive, is adapting to the new reality and
embracing the changes as new opportunities.
The reactive individuals are producing
fewer positive outcomes while expending
more effort. The proactive individuals are
creating new models that meet the needs and
desires of their guests. Consequently, the proactive individuals are gaining ground with less
effort because they planned their actions with
measurable and achievable results in mind.
Examples of the proactive versus reactive
models abound in the professional salon
industry. When the economy started its
downward spiral, the reactive model began
discounting services and products, hoping to
entice guests to come to the salon more often,
but marketing the discounts required extra
resources. With service prices reduced and
less profit made, it became critical to produce
higher volume just to maintain the status quo.
The service providers ended up either
working harder for the same wages or making
less if the volume was not there to cover the
discounted service costs. Sadly, although our
profession is recession-resistant by nature,
reducing the value of services and products
was not the way to achieve growth; it mainly
served to undermine the value of their brand.
In the proactive business models, several
new strategies are not only producing busier
salons, but are also creating a broader new client
base. These models did not begin by saying,
“Clients are not spending the way the used
to, and they are not coming in as often.” The
One of the major esthetic skincare lines
has moved facial services from the treatment
room to the styling chair by offering facial
zone mapping and quick service zone treatments at $25 per service. This business model
has a 50 percent service to home product sales
ratio. Make sure your cosmetology license
includes performing skincare services, as this
service makes good use of your down time
and creates new revenue for both the professional and the business.
All of the above strategies and service
offerings can be utilized to help bring a
greater overall perceived value to both existing clientele and potential new customers.
There are numerous ways creative thinkers
and industry leaders use their knowledge of
what motivates their clients to not only meet
their demands, but exceed their expectations
as well.
Utilizing these strategies assures not only
a strong and long lasting relationship between
the clients and service providers, but also
continual growth of the business.
reality is that client service patterns have been
declining for the last ten years. It is necessary to
deal with these patterns and reverse the trend.
Where the average client used to come
in every five to seven weeks, the average is
now eight to ten weeks. This means you
need twice the number of existing and new
requests to maintain the same outcome. The
proactive model uses pre-booking the next
appointments to lessen the time between appointments and insure the guest a reservation
at a time they choose.
They also use confirmation calls to
remind the client of their pre-reserved appointment. Some salons reward pre-booking
clients with add-ons or discounts on services.
By reducing the time elapsed between appointments, the amount of visits can be
increased per guest by up to six per year. This
shifts the focus from solely relying on new
clients to maintain growth, to better servicing
existing clients to maintain their loyalty.
Another strategy is to increase the number of service offerings to clients. In the case
of the color client that is stretching the time
between colorings, some salons are offering
express touch ups at a reduced cost. This
can be offered in addition to another service,
reduces the use of home coloring and keeps
the color client in the professional salon.
Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective
on the solutions and challenges facing the beauty industry. Jerry Tyler has
been a stylist since 1975 serving as the former artistic director for Vidal
Sassoon Academy and currently as Director of Industry Relations for Carlton
Hair salons. He is also a licensed cosmetology instructor and has served as
President of the California State Board of Barbering and Cosmetology.
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TEXAS STYLIST & SALON | MAY 2011 | 3
In this issue... The Haircolor Fashion Wheel
4
6
8
The Mane Objective
Trendsetting is one of our most
creative and most lucrative
challenges we have as haircolor
artists; and, it is what can help to
set us apart from the rest.
Beauty Business Buzz
Charlene Abretske offers some
truths and misconceptions
about clients who do their color
at home to help haircolorists
open up a conversation on why
clients should utilize their color
services.
The Nail Extension
With the renewed focus on
colorful nails due much to
the incredible popularity and
abundance of colored gel and
gel-polish products., has nail
polish lost it’s luster?
Blue Highways . . . . . . . . . . . 2
The Mane Objective. . . . . . . . 4
Beauty Business Buzz . . . . . . . 6
Keeping Your Color Clients . . . 7
The Nail Extension . . . . . . . . . 8
Esthetic Endeavors . . . . . . . . 9
Texas TDLR News. . . . . . . . . 10
Better Business . . . . . . . . . . 12
Classifieds . . . . . . . . . . . . . 13
Calendar . . . . . . . . . . . . . . 14
What’s New in the Market . . . 15
On the cover...
Photo Courtesy of Joico
SMOKE AND MIRRORS—VOLUME I
In Smoke and Mirrors, the
2011 trend and technical
release from Joico,
International Creative
Directors Damien Carney
and Sue Pemberton
celebrate the esthetic
of simplicity—clean
lines, uncluttered
silhouettes, crisp shapes
and appropriate colors.
But look closer. Because
with brilliant use of juxtaposition—short and long, rough and
smooth, narrow and chunky, hefty and weightless—Carney
and Pemberton demonstrate how mastery of the fundamentals
actually throws open the doors to unrestrained creative expression.
4 | MAY 2011 | TEXAS STYLIST & SALON
The Mane Objective
Marco Pelusi
As experts and business builders in the
beauty industry, we must be “in-the-know”
about whom or what is setting trends in hair
coloring fashion.
Do you agree?
Our clients come to us specifically for
our revered advice on both fashion and
trends; and, they expect us to infuse this
knowledge and design into their own personal haircolor.
The more trendy ideas we can blend into
our color service menu, the more we are
paid, the more we will create demand for
our work, and the more our clientele and
business will grow.
The key is to provide fashion forward,
up-to-date haircolor for our clients, yet allow them to be able to live with it on a daily
basis.
Many haircolor trends actually start in
Europe or Asia, and then finally make their
way here to the United States. In addition,
many celebrities and models will wear a new
haircolor trend (sometimes unintentionally) for a period until it finds its way to our
mainstream clientele.
We have all seen, and perhaps even performed, the new highlight trend that starts
several inches away from the scalp. Recently,
I created a technique to achieve this very
style and demonstrated it onstage at IBS
New York. Did you know that Sarah Jessica
Parker showed up with this rooty look a
long, long while back during the last several
episodes of the HBO series, “Sex and The
City?” Yet nowadays, every model in every
fashion magazine is wearing it.
Today, we receive requests for this offthe-scalp highlight look from our client
base… It has become a fabulously trendy,
very fresh new color look. Some of these
grown-out highlights actually occurred by
mistake, or simply by virtue of a bad economy; i.e. clients stretching out their haircolor
appointments. Personally, I was thrilled. It is
a cool look with free-form color application
and lots of room for creativity.
However, many of our clients did not
immediately embrace or ask for this specific,
cutting-edge highlighted look when it first
arrived. They were perhaps intrigued by it,
yet somewhat fearful. Still, at the onset, the
trend was not generally soft enough for most
women to wear daily.
This inclination was because newly
introduced trends are usually labeled as
“avant-garde.” This is the first “spoke” on
what is called, “The Haircolor Fashion
Wheel.” In fact, at its introduction, offthe-scalp highlighting was just too wild for
many people. However, it did attract a lot of
attention.
Now today, we have Rachel Bilson’s
off-the-scalp highlights. Rachel is wearing
one of our country’s current, new favorite
haircolor looks. Therefore, now more than
ever, we must be able to offer a softened,
watered-down version of Rachel’s color for
our everyday clientele.
“Mainstream” is the next “spoke” on The
Haircolor Fashion Wheel. Many of our clients are able to wear a look like this, trendy,
but soft enough for many ages, body types,
and lifestyles.
Typically, most everyone is bored with
chunky, obvious highlights right now.
Women crave a new look, a new trend.
Rachel models the new highlights quite
beautifully yet rather conservatively, and just
safely enough for a wide audience to wish to
replicate it, or a version of it, on their very
own heads. This is where we come in.
We are happily still in the midst of this
hot, new haircolor trend, as it makes its way
around the fashion wheel. It started out as
edgy. Then, we made it more conservative
and attainable for our mainstream clients
to wear. Yet sure enough, eventually it will
become dated or boring again. The next and
final ‘”spoke” on The Haircolor Fashion
Wheel is referred to as “out of fashion.”
Right now, we are still enjoying the
look. It is not nearly out of fashion, yet. But,
much like it has happened before with any
trend, it will remain mainstream for a while,
then it will go away, and then come back
again…as the wheel goes round and round.
You can see how The Haircolor Fashion
Wheel works. What goes around comes
around, literally. As business owners and
hair designers, we need to pay attention
to trends entering and exiting the fashion
wheel in order for our color business to
thrive and to help us meet our bottom line.
It is a constant balancing act, as we have
to continually offer color creativity and
trends to our clients in a ready-to-wear look.
Maybe one day you and your staff can begin
to predict haircolor trends long before they
become mainstream. Trendsetting is one of
our most creative and most lucrative challenges we have as haircolor artists; and, it is
what can help to set us apart from the rest.
Marco Pelusi is globally recognized as a haircolor trainer and platform
artist. Marco Pelusi Hair Studio, Inc. was named Best Hair Color in Los
Angeles 2009 by KTTV Fox11’s “myfoxla Hot List” competition. Pelusi created
the Marco Collagen Color Guard HairCare System, the collagen system
developed for color and chemically treated hair. For more information, visit
www.marcopelusi.com.
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Texas Stylist & Salon
Volume 5, Number 10, Issue 58
May 2011
Published monthly by
Holland Graphics, Inc.
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Portland OR 97221
Toll-free (888) 297-7010
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Holland Graphics, Inc.
Managing Editor
Lisa Kind
Production Manager
Joel Holland
Advertising Director
Marcy Avenson
Classified Sales
Kelly Smith
Contributing Writers:
Judy Culp, Jerry Tyler, Jaime Schrabeck,
Charlene Abretske, Neil Ducoff,
Marco Pelusi, Jayne Morehouse
Texas Department of
Licensing and Regulation
Susan Stanford, Public Information Officer
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Help Clients Color Their World
Beauty
Business Buzz
Charlene Abretske
As a woman who noticed her first small
gray streak in high school, I consider myself a
typical haircolor client.
I have had almost every color applied to
my hair in an effort to cover my prematurely
arriving “silver threads.”
Going from platinum blonde to jet black
and everything in between, some looked
wonderful and some have been horrific.
Even though I cannot afford to go to the
salon every three weeks, and do my own
roots most of the time, I do have my color
professionally done between four and six
times per year. I love being pampered and
having beautiful results; unfortunately, professional haircolor is not always in my budget.
I suspect many of you have color clients who
fall into the same category and you feel frustrated with them.
I know everyone wants a book full of color clients that show up like clockwork every
four weeks and go for the blonde highlighted
“beach babe” look. Yes, you can find those
women; they do exist but they are probably
not the majority of your clients.
If you are not capitalizing on the clients
who are like me and do some of their color at
home, you could be missing out on a steady
source of income. You have nothing to lose
by asking them to book a color appointment.
How many clients have you given up on that
do their own color?
If you notice they are using an inferior
product, they need to be informed and it is
your duty as a beauty professional to do so.
You will not hurt their feelings by giving
them this information. They will want to
come to you on occasion for color because
they know you, no matter what, will do a
better job and use a better product.
If a client only goes to their stylist for
haircuts, the stylist would be losing $90 per
visit for a full color, at five visits per year that
is $450.00. If you begin asking those clients
who are using inferior color at home and
explain what professional color would do for
them, some of them would take you up on it.
If you had five more clients, that would
be an extra $2250 per year. If you had seven
that came in three times a year, you would be
looking at an extra $1890 per year. Combine
those two groups, $2250 + $1890 = $4140.
This results simply from adding “at home”
color clients for touch ups.
Here are some truths and misconceptions
about clients who do their color at home.
Use these points to help open up a conversation on why clients should utilize your color
services a few times per year.
6 | MAY 2011 | TEXAS STYLIST & SALON
Truth — These clients are likely to purchase products from you if you educate them.
Open the conversation by explaining your
products. Let them know that, even though
there are sulfate-free shampoos out there
that will protect their color, you carry highly
concentrated forms that have other ingredients that will improve their hair quality. Give
them the education and the option to purchase a bottle of shampoo and conditioner.
The cost will seem minimal to them when
explained properly. These clients especially
understand value.
Misconception — They do not care what
they look like or they wouldn’t be using “at
home” color products.
The economy is getting better, but some
costs are rising and people have had to cut
out some luxuries. This does not mean
this will be the case forever and ever. With
unemployment still at 12 percent in many
states, many of your clients are feeling the
pinch. They will find new jobs and find
their way back to your chair more often
when they can afford it. Many clients who
use “at home” color products are doing so
because they have to have some recourse
to correct what Mother Nature has handed
them. If they did not care, they would not be
interested in color at all.
Misconception — If a stylist helps a client
in any way with “at home” color, they will not
come back to the salon.
This is a huge misconception. Your
clients will appreciate the help with many
parts of the process. If you know they are
using the completely wrong color, tell them
what color to choose instead. You are the
one who has to deal with the bad haircolor
aftermath when they have been using the
wrong color for years. Keep in mind that,
when people ask them where they are getting their hair done, they may not always
admit they do their color at home. In this
case, sharing information is not a bad thing.
You could be shooting yourself in the foot
in the referral client department because of
this. Always close the conversation with,
“Your hair could look amazing if you let
me do it as a professional, with professional
quality products.”
Most clients are not worth giving up on
and they will pleasantly surprise you in the
future if you keep looking out for their wellbeing and their beauty needs. Remember,
your professional knowledge and expertise
carries a lot of weight with those who depend on you to help us do our best to look
and feel great.
Charlene Abretske is an independent business advisor. To reach her email
[email protected] or call (760)453-1882.
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Keeping Your Color Clients in the Salon
by Jayne Morehouse
One of the most common questions salon
owners and hairdressers have been asking
since the beginning of the year is how to get
the color clients back they lost during the
economic downturn.
The answer takes more than a new
marketing strategy – it requires a different
approach to your business.
Why is this? Even though people are
feeling more confident in their spending
ability, most are not returning to their past
spending habits. Yes, they are spending
more, but only on products and services
they believe provide an excellent value, and
experience, for their money.
just happen to be two of the most successful
colorists in the country, to get their perspectives. Here is our strategy:
Communicate your professional expertise at every point of contact. “Colorists
lose clients to home hair coloring when the
clients feel they can produce as good a result
or almost as good as their colorists,” said
Beth Minardi, haircolor educator and owner
of Minardi Salon in New York City. “If the
colorist never suggests soft alterations in shade,
depth or tone every few months, the client
starts to think there is no big deal to doing her
own color. Placing random pieces of highlights
or lowlights through the hair periodically
keeps things interesting and beautifies color in
a way color from a box cannot.”
Suzie Bond, owner of Perfect Fifth
“Colorists lose clients to home hair in Mooresville, North Carolina, and
one of the most requested platform
coloring when the clients feel they artists and in-salon educators in the
country adds, “Our current economy
has proven that we do not retain or
can produce as good a result or
gain clients based on our hair talents
alone. Clients are looking for an excelalmost as good as their colorists.”
lent experience. It is our responsibility
as professionals to provide that. Some
— Beth Minardi
clients are lost to fast re-growth. Try
offering an in-between face framing gray reMany believe haircolor is one area where
touch for a low price.”
they can go it alone. Why not? Many of their
“I have banished the term ‘single process’
friends are doing their own color and they
from my salon — it is not sexy nor is it excitlook great. In addition, gone are the days
ing,” said Minardi. “Saying ‘a color refresh and
when most home color products produced
glaze’ sounds so much more interesting and
results that looked like they came out of the
hints at an experience rather than a service.”
kitchen. Many of today’s products are just as
Bond recommends putting your signature
gentle and conditioning as what you have in
on their head by using techniques, language,
your dispensary and often, the same compatools and products that are professional and
nies make them.
not available in a box.
On top of that, retail companies spend
Educate clients about service combos.
tens of millions of dollars every year to
Straightening and smoothing services have
market their products to your clients. The
surged in popularity, and depending on the
retail companies have inserted the most
product, many are safe to apply to hair before
repeated slogans, from the days of “Only her
or after it has been colored – when a profeshairdresser knows for sure” to “Because I’m
sional handles it. Regardless of the type of
worth it!” into our conversations.
service, it is critical you educate your clients
These slogans carry a special power.
about the potential dangers of combining
There is a new television commercial runthose services with home color. Finally, make
ning for a product called Fat Foam by Samy.
sure they understand the importance of
It makes home color look so easy and no-fail
“fessing up” if they do take their color into
as the models appear to get gorgeous, shiny
their own hands, before you perform another
color and healthy, bouncy hair in about 30
chemical service, color or otherwise.
seconds. You and I realize that those models
Look like you are in the haircolor
still had a whole stable of hairdressers workbusiness. Make sure your salon looks like a
ing on their hair to get it perfect but your
place where gorgeous haircolor happens. From
clients at home watching don’t know that.
the color each of your team members wears, to
However, when a commercial can drive me
your lighting and your retail product shelves,
to its website to learn more, it is pretty powmake sure each positions you as an expert for
erful. That is your competition.
every stage of the haircolor process.
So, how do you keep clients’ haircolor
The same goes for your service menu,
dollars in your salon -- or get them back if
your website and even your Facebook page.
you have not seen them for a while and fear
Think twice before filling your reception area
they have gone the home haircolor route? I
with magazines that sing the praises of home
checked in with two of my close friends, who
haircolor products every month. Toss them
and replace them with marketing and education materials that reinforce the messages you
want your clients to receive.
Do not criticize other colorists’
work. If the client does not know what she is
wearing is less than ideal, educate her about
better choices. If you criticize the work of her
previous colorist, she might be turned off to
everyone and take it into her own hands.
Reach out. If you have not seen some of
your regular color clients for a while, sometimes a simple phone call to let them know
you miss them can bring them back. Bond
says, “Don’t be afraid of starting the conversation to find out why they left – whether
to home color or another salon. If the issue
is strictly financial, offer a service that is less
expensive and / or requires less maintenance
than what you were previously providing.
Most importantly, remember you cannot win
them all. Make the offer and remember NO
means NOT RIGHT NOW. Leave the door
open for a revisit and move on.”
Concludes Bond, “As professional
colorists, we have always had a love / hate
relationship with home haircolor. On one
hand, home haircolor gone wrong gives us
additional clients who need repair work, but
on the other hand, it can also keep potential
clients out of our chairs. As professionals who
have a passion for our art, we want to help
everyone look gorgeous!”
Jayne Morehouse is president of Jayne & company, a brand communications
agency specializing in the beauty business, and a frequent contributor to The
Stylist & Salon Newspapers. Learn more at facebook.com/jayneandco.
TEXAS STYLIST & SALON | MAY 2011 | 7
In Praise of Nail Polish
The Nail Extension
Jaime Schrabeck
If you had not already noticed, nail color
has made a tremendous comeback.
The renewed focus on colorful nails owes
much to the incredible popularity and abundance of colored gel and gel-polish products.
Consumers have responded to clever
marketing by contacting salons to request
a “lacquer manicure,” or a “three-week
manicure,” even when they do not fully
understand what the service entails.
These products promise no drying time
because they light-cure, extending wear with no
chipping and soak-off removal (more or less).
This trend has been so pervasive that brands
known primarily for polish and natural nail
products have launched their own gel lines.
While this may seem like bad news for polish
manufacturers, the recent acquisitions of Essie
by L’Oreal and OPI by Coty suggest otherwise.
No doubt, the value of these professional
brands lie in their growth potential beyond
salons. As expected, these brands have
expanded their presence in retail and drug
stores, competing alongside Sally Hansen
(also owned by Coty) and other brands that
consumers have had access to for years.
While these recent developments provide
consumers many options, they also prompt
professionals to question whether polish has
lost its appeal as a salon service and product.
I cannot answer this question for every salon
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owner or nail professional, but for me, the
answer would be decidedly no.
Polish is not the perfect product; an expert
application can be a challenge for the professional, and the patience to let it dry, a challenge
for the client. However, after decades of reliable performance, polish remains an integral
part of my professional nail services. What
polish lacks in drying speed and durability, it
more than makes up for in price, color range
and ease of application and removal, with no
additional equipment necessary.
Moreover, just as my stylist friends do
not complain about the availability of hair
coloring products, I will not complain about
the availability of polish. My clients still rely
on my application skills, and they want to test
colors before they purchase.
The speed and accuracy of my polish application depends largely on my positioning.
I hold the client’s finger firmly from underneath with my left thumb and forefinger, the
polish bottle in the palm of my left hand and
the bottle cap / brush with my right thumb
and forefinger. When placing the brush at the
base of the nail, it is my goal to have polish
be close to, but not touching, the skin. Each
stroke toward the edge of the nail should be
smooth and straight, and slightly overlapping
to cover the entire surface and the fewer the
strokes, the better. Whether starting at the
center of the nail and working toward either
sidewall, or starting from one sidewall and
working across to the other, it is a matter of
personal preference. While polishing, I prefer
to gently rotate the client’s fingers rather than
tilt my head.
After each layer of polish, I place that
hand under a polish-drying fan that circulates
room-temperature air while I polish the
other hand. Drying between layers reduces
the amount of time clients wait to dry at
the end of the service. For sheer colors, I
generally apply only one layer of color; for
opaque colors, two thin layers provide better
coverage. Before applying topcoat, I use my
DSI COSMEDICS
clean-up brush dipped in acetone to perfect
the perimeter of the polish. After topcoat is
applied, the client waits another three to five
minutes under the polish-drying fans before
leaving the salon.
The fact that clients can, with varying
degrees of competence, polish their own, or a
friend’s, nails makes polish ideal for retailing.
Displayed attractively, polish virtually sells itself.
Let your clients choose their favorite color from
a well-stocked, dust-free retail display, rather
than from the bottles you use to polish.
At my salon, we stock a minimum of
three bottles each of more than 200 different
colors, arranged according to color. We store
one bottle of every available color alphabetically in the back room for use during services.
Clients can also request to test colors using
these bottles. For testing purposes, we place a
piece of clear plastic tape on the client’s hand
and dab polish there instead of directly on
their nails.
There is no need or scientific reason to
advise clients to purchase a bottle for salon
use. Frightening clients about the possibility of
cross-contamination is not a valid marketing
strategy. If bacteria and fungus were able to
thrive among polish ingredients, allowing transmission to other clients, there might be cause
for concern. However, this is not the case.
According to research conducted by
chemists Paul Bryson, Ph.D. and Doug
Schoon, “nail polish quickly destroys
microbes that are introduced into it. . .
When partially-used bottles of polish were
repurchased from salons after actual use
on multiple customers, examination by an
independent lab showed no trace of microbial
contamination whatsoever.” That is bad news
for microbes, but good news for those of us
who love polish.
Jaime Schrabeck, Ph.D. owns Precision Nails, an exclusive nails-only salon
in Carmel, California. She can be reached at [email protected].
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The Importance of Belonging to a Professional Association
Esthetic Endeavors
Judith Culp
by guest author Marjorie Grimm, Society of Permanent
Cosmetic Professionals (SPCP)
Times are tough for many who own businesses that depend on a clientele. After all,
clients can live without beauty services. It is
hard to believe but yes, women can continue
breathing without a haircut and color.
The same applies to esthetics and permanent cosmetics. This is not to say the clients
are happy to do without, but most people
seem to be allocating their disposable income
based on need, not necessarily want.
The person in charge of household
finances often sympathizes with the need
for a stress relieving massage, relaxing facial,
needed haircut, and confidence-building permanent cosmetics, but finances are tight.
In addition to a change in individual
business profiles due to economics, it can be
a lonely business for many sole proprietors
and those with a few employees. Not everyone works in a busy environment where
down time means more time to network
with people in the same office who are in
the same profession.
The permanent cosmetic industry has
been affected by the recession, but it is
surviving, and for the serious and dedicated,
it appears to be heading once again towards
thriving. Professionals who belong to the
Society of Permanent Cosmetic Professionals
(SPCP) give much credit to their association
for keeping the service in the forefront of
the minds of potential clients. The SPCP has
stood strong for this profession with a constant focus on standards, credentialing, education and public exposure for its members.
Professional associations count and the
SPCP set the standard in the permanent
cosmetic industry. In general, associations
impress the consumer and regulatory oversight personnel; they have web site rankings
that many cannot afford; they do continuing
business with the media; and they are based
on membership participation. As a result,
every member “counts.” It is very important
to be part of a bigger picture in the beauty
improvement business.
What do professional associations offer?
In the beauty business, the focus is on education. People who choose their fundamental
educational sources carefully are given a
critical foundation from which to grow.
Students learn right off to do it right. They
are encouraged to practice; repetition is the
key to perfection. There appears to be a cycle
may 15-16
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that people participate in when embarking on
a new endeavor.
When people enter into something fresh,
it is common to feel excited and we have
a strong desire to watch others work and
absorb every bit of information we can. Then
we become familiar with what we do and
often lose some of the original enthusiasm.
Only when we focus on the unknown, rather
than what we know or are good at, can we
continue to better ourselves. Continuing
education is the hallmark of successful
people. This is a professional lifetime cycle.
In order to thrive, you always have to be at
the top of your game. Competition is strong
and often ruthless.
Once “in the business,” with the fundamental education in place, professional associations offer exposure to information that
the member might never be provided under
any other circumstances. Often the educational subject matters are cost prohibitive to
acquire on a private one-on-one basis.
Large groups of people who have professional common interests network and
provide one another with better techniques;
up-to-date information regarding legislation;
exposure to common suppliers with a focus
on their needs; credentialing opportunities;
and last but not least, enduring friendships.
People who work in a common profession
meet and share information, new ways of
doing something that pertains directly to the
trade and products that have just arrived on
the scene. It is literally impossible to be a top
professional and create new ideas without the
input of others.
The Internet has helped networking
tremendously. Google changed the world
and Facebook is now the number one source
of information. We can communicate electronically, but there is no better means of
“networking” than meeting the source of information by mingling in person or through
connecting to people with the same interests.
Association conferences, conventions, newsletters and textbook type publications all are
an integral source of information, allowing
us to continue learning and flourishing long
after the people without that lifeline fail.
We live in a different world today, and
it seems to change almost daily. Clientele
expect credentials, and they expect and respect
professional knowledge. To top it all off, it is
likely they will go somewhere else if you are
not at the top of your game; and that includes
providing evidence of participation in a professional association. Thus, the technician who
does not belong to a professional association
risks losing business and professional standing.
For more information visit www.spcp.org.
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FF11_Galv_APRad.indd 1
WWW.FASHION-FOCUS.NET
ED_003632f
TEXAS STYLIST & SALON | MAY 2011 | 9
4/13/11 10:02:19 AM
Do You Know The Difference Between
Sanitizing and Disinfecting?
Information obtained from the Environmental Protection
Agency (EPA)
TDLR’s Customer Service Offers Extended Hours and Multiple Languages
In 2008 the Texas Department of
Licensing and Regulation’s Customer
Service Division extended customer
service contact center hours in order to
better serve you. “Contact center agents
are available to take phone calls from
7:00 a.m. until 6 p.m. Monday through
Friday,” states Gene Mays, director
of TDLR’s Customer Service.
“Extended hours offer our licensees
Myla Greene, TDLR Contact Center Agent
and the public the opportunity to
Speaks English and Tagalog.
call either before they go to work or
after they get home,” says Mays.
“Since January 1, 2011, the Call
Center has received 6,155 calls between 7 and 8 a.m. and 5 and 6 pm; that is almost ten percent
of total calls received by the Center. And, to further assist callers TDLR’s Customer Service
now has twelve representatives fluent in English and Spanish, four are fluent in English and
Vietnamese, one is fluent in English, Mandarin and Cantonese, and one speaks English and
Tagalog,” continues Mays. Wondering what you can do with a telephone call? Contact Center agents are available to:
•Assist with online license renewal
•Help locate information on the TDLR website
•Provide general information
Licensees and citizens unable to contact TDLR during the extended phone-in hours now
have internet options. TDLR works to stay current with new communication opportunities
and now corresponds with licensees via email, Facebook and Twitter.
For assistance or information call: 800-803-9202.
Follow TDLR on: Facebook: facebook.com/TDLRLicense
Twitter: twitter.com/TDLRLicense
Texas Cosmetologists Laws / Rules Book
The new Texas Cosmetologists Laws and Rules book is available for purchase. You can order and pay for your copy online by visiting TDLR’s website: www.license.state.tx.us and click
on TDLR Licensed Programs. Click Cosmetologists and then select order and pay for your
copy online. You may also download an order form from the TDLR cosmetology forms web
site and mail the completed form and a cashier check or money order for $14 to the address
located at the bottom of that form. The new book is required by September 1, 2011.
10 | MAY 2011 | TEXAS STYLIST & SALON
There has been some confusion when
the question is asked, “What is the difference
between sanitizing and disinfecting?”
The Environmental Protection Agency
(EPA) defines disinfecting as “a reduction in
microbial presence on a surface at 99.9999%
or greater.”
The EPA defines sanitizing as “a reduction on microbial presence on a surface at
99.9%.” This low level reduction can be
achieved by pre-cleaning surfaces with a
detergent.
Proper disinfection can occur only under
the following conditions:
1. The use of a correct EPA registered
broad-spectrum disinfectant with demonstrated bactericidal, virucidal, and fungicidal
activity.
2. Proper dilution (dose) of the disinfectant as instructed on the manufacturer’s label.
3. Solution must remain in wet contact
(emersion) for a full ten minutes.
Unless all criteria listed above are followed, complete disinfection cannot occur.
Failure to disinfect completely may lead to
disinfectant resistant microbial strains.
Which one do I use?
STERILIZERS ARE USED to destroy or
eliminate all forms of microbial life including
fungi, viruses, and all forms of bacteria and
microorganisms. Sterilization is critical to
infection control and is widely used in hospi-
tals on medical and surgical instruments and
equipment. Types of sterilizers include autoclaving, dry heat ovens, and liquid chemical
sterilants.
DISINFECTANTS ARE USED on hard,
inanimate surfaces and objects to destroy or
irreversibly inactivate infectious fungi and
bacteria but not necessarily their spores.
Disinfectant products are divided into major
types: hospital and general use. Hospital
type disinfectants are the most critical to
infection control and are used on medical
and dental instruments, floors, walls, bed
linens, restrooms, and other surfaces. General
disinfectants are the major source of products
in households, swimming pools, and water
purifiers.
SANITIZERS ARE USED to reduce, but
not necessarily to eliminate, microorganisms
from the inanimate environment to levels
considered safe as determined by public
health codes or regulations. Sanitizers include
food contact and non-food contact products.
Sanitizing rinses for surfaces such as dishes
and cooking utensil, as well as equipment and
utensils found in eating and drinking establishments comprise the food contact sanitizers. These products are important because
they are used on sites where consumable food
products are placed and stored. Non-food
contact surface sanitizers include carpet sanitizers, air sanitizers, and laundry additives.
This article was put out by the NIC
Bullentin. Publishing it gives us a reminder
on what the difference is between sanitizing
and disinfection.
Cosmetology — Shear Numbers
Operators.............................................112,458
Manicurists............................................35,206
Facial Specialists....................................15,619
Hair Weavers...............................................163
Hair Braiders.............................................. 976
Shampoo Specialists...................................150
Wig Specialists..............................................19
Shampoo Apprentices............................12,203
Operator Instructors.................................4,383
Manicure Instructors.....................................45
Facial Instructors.........................................118
Wig Instructors...............................................3
Students................................................25,927
Schools......................................................411
Salons...................................................19,870
Manicure Salons.........................................946
Facial Salons...............................................681
Facial/Manicure Salons.............................4,110
Hair Braiding/Weaving Salons......................151
Wig Salons....................................................36
Dual Shop/Salon....................................1,485*
Cos. Operator Booth Rentals...................30,951
Cos. Manicure Booth Rentals..................14,987
Cos. Facialist Booth Rentals.....................1,144
Cos. Hair Braiding Booth Rentals...................99
Cos. Hair Weaving Booth Rentals...................36
Barber — Shear Numbers
Barbers..................................................13,428
Barber Manicurists......................................374
Barber Technicians........................................16
Barber Hair Braiding Specialist.....................138
Barber Hair Weaving Specialist....................... 2
Barber Shops...........................................4,567
Mobile Barber Shop.........................................3
Barber Manicure Shops...............................100
Barber Hair Braiding Shops..............................4
Barber Hair Weaving Shops.............................6
Dual Shop/Salon ...................................1,485*
Barber Instructors.......................................160
Students..................................................2,411
Schools........................................................41
Class A Barber Booth Rentals...................4,474
Barber Manicure Booth Rentals......................67
Barber Technician Booth Rental.......................1
Barber Hair Braiding Booth Rentals................13
Barber Hair Weaving Booth Rentals..................1
* Dual shop/salon also listed in cosmetology
PBA_Symposium_stylist_Finalnp.indd 1
4/20/2011 12:56:50 PM
Commitments:
Easy to Make. . . Hard to Keep
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12 | MAY 2011 | TEXAS STYLIST & SALON
make to yourself. Jack Canfield offered this
simple concept: “99 percent is a bitch; 100
Better Business
percent is a breeze.” If you are 100 percent
Neil Ducoff
committed, it is a done deal. If you are 99
percent committed, you need to re-decide
every day. That is a powerfully simple mental
“I’ll get back to you with an answer
check to remain true to your commitments.
before the end of the day.”
Commitments to others: Every time
you
make a commitment to others, you are
“We’re going to have huddles every day.”
making a binding contract to deliver what was
“Your performance review will be in 90 days.”
promised when it was promised. As a leader,
breaking any commitment, large or small, is
“From now on, I’m going to follow my budget.”
breaking a contract and chips away at the trust
“I’m going to start working out and eating right.”
and respect of those who depend on your
“I will stop hesitating on tough decisions.”
leadership.
Do not make casual commitments that
“I will be on time.”
may be difficult for you to fulfill. Do not
make major commitments that will overflow
Your list of commitments can be endless,
your plate and be impossible to fulfill. Do not
and whether you keep them or not depends
introduce new policies, systems and proceon your thinking and behavior.
dures that you do not back with the necessary
Commitments are more than “soft”
training, support and accountability -- or do
promises. Commitments are an expression
not intend to follow yourself.
and an extension of your character, honoring
Remember this: If you would stop doing
what you have given your word to do.
business with a
Most often,
Jack
Canfield
offered
this
simple
company that
commitments are
has a pattern of
made with the best
concept: “99 percent is a bitch; 100
breaking its word,
intentions. However,
agreements or
percent
is
a
breeze.
”
If
you
are
100
commitments that
contracts, employare not scheduled
percent committed, it is a done deal.
ees and customers
and supported by a
will “quit” you if
If
you
are
99
percent
committed,
you
plan of action will
you do the same.
fall through the
need to re-decide every day.
Commitments to
cracks. In addition,
other are contracts.
when commitments
Fulfill the contract
are broken, the level
or
do
not
make
it
at
all.
of trust in your ability to keep commitments
Your commitment to your “commitis compromised and degraded.
ments”:
Having anyone say, “I don’t trust
Break enough commitments, and you
you,”
is
gut
wrenching. It is even worse when
will lose the trust, support and cooperation of
those around you. More importantly, you will you say, “I don’t trust you” to the face in the
mirror. Keep breaking commitments and you
lose trust in yourself.
will lose your capacity to lead and, ultimately,
Here are some no-compromise strategies
your self-respect.
to make keeping commitments the foundation
True, trust and respect can be regained,
that your character and honor are built on:
but
the disruption the process inflicts on
Commitments to yourself: You cana
company
can linger for years. We are all
not keep commitments to others when you
guilty
of
breaking
commitments. We know
routinely break commitments to yourself.
exactly
when
we
make
commitments that we
This has everything to do with your own
likely will fail to deliver. We know when we
patterns of behavior and thinking. If you are
are about to break a commitment we have
habitually late for meetings, phone calls and
already made. Here is the most important
everything else that is time based, your patfact to remember: Breaking a commitment
tern of behavior is telling you that you have
is a conscious decision. There is a choice
become “comfortable” with breaking such
-- and you can decide to avoid breaking a
commitments.
commitment. However, in order to stop
If you cannot stick to a diet or workout
breaking commitments, you need to make a
program, you are breaking commitments to
commitment. No compromise.
yourself. Even though you do not like it, you
are okay with breaking commitments. The
only way to change this pattern is to change
how you view and support commitments you
Neil Ducoff is the author of Fast Forward and his latest book, No-Compromise Leadership, won the 2010 IPPY Award for Leadership. For a signed
copy, go to www.strategies.com. You can email Neil at [email protected].
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TEXAS STYLIST & SALON | MAY 2011 | 13
PBA Beauty Week 2011 Invites
Beauty Professionals to Be More
PBA Beauty Week 2011, produced by
the Professional Beauty Association (PBA),
will be held July 30 – Aug. 2, 2011 at the
Mandalay Bay Resort in Las Vegas, Nevada.
Thousands of beauty professionals from
every sector of the industry take part in PBA
Symposium, the North American Hairstyling
Awards (NAHA), PBA Beacon, Best Practice
Club (BPC) and the annual City of Hope
Gala. PBA Beauty Week brings these leading
industry events together under one roof allowing attendees to maximize their participation and productivity while becoming the
beauty professional they aspire to be.
Open to the entire professional beauty
industry, PBA Symposium 2011 will feature
keynote speaker, Stedman Graham, author of
You Can Make It Happen: A Nine-Step Plan
for Success. Graham is a noted motivational
speaker focused on achieving success in life
and business, as well as Founder of the My
Life is About Foundation.
In addition to Graham, PBA Symposium
will also feature an array of top beauty professionals, authors, and salon / spa consultants
including Kristi Valenzuela, Harry Wood,
Tom Kuhn, Julie Shepperly, and Glenn Baker.
With record attendance every year,
NAHA celebrates the artistry and skill of the
professional salon industry. Held annually,
this star-studded Awards Ceremony features
a red carpet reception, live entertainment and
the recognition of industry greats and emerging talents.
Designed to promote the next generation
of professionals, Beacon provides an opportunity for students to network and interact directly with industry leaders and learn how to
jump-start their career, market their services
and operate a business successfully. Beacon
help prepare students for success in their first
year as beauty industry professionals.
As the premier business-to-business trade
event for the global beauty industry, new
products are launched, new companies are
empowered and new business deals are inked
at CPNA. Featuring distinct programs such as
Discover Beauty and the International Buyer
Program, CPNA focuses on bringing tomorrow’s leading brands to the forefront and
connecting decision-makers with companies
looking to expand globally.
For additional information on the events
that will comprise PBA Beauty Week: Las
Vegas, visit probeauty.org/beautyweek.
MAY 2011
PP 1: Armstrong McCall presents Color Palooza, Hyatt Regency,
North Dallas, TX www.armstronmccall.com 972-271-4164
PP 1: Capelli Beauty Supplies Educational Forum, Crown Plaza,
Sharonville, OH (513)239-8130
PP 1-2: BSG Cosmoprof Beauty presents Beaute Craft Evolve,
Dearborn, MI www.cosmoprofbeauty.com
PP 1-2: ABA Canada, Edmonton, Alberta www.abacanada.com
PP 1-2: SalonCentric presents Evolutions, Welch, MN
www.saloncentric.com
PP 1-2: Esthetique Spa International, Toronto, Canada
www.spa-show.com
PP 1-3: Destination Rejuvenation, Surf and Sand Resort , Laguna
Beach, CA www.rejuvenationgifts.com
PP 1-3: Inspiring Champions Cash Flow Camp, Minneapolis, MN
www.inspiringchampions.com
PP 2: SalonCentric presents Power to Lead, Phoenix, AZ & Sensations, Morris, IL www.saloncentric.com
PP 8-9: Beauty School Forum, Barristar Productions, Anaheim, CA
www.barristar.com 800 SHOW-432
PP 15: California Cosmetology Assn. COSMO EXPO SHOW with Student Competition, Winn River Casino, Redding,CA www.the-cca.com
PP 15-16: Galveston Fashion Focus, TX www.armstrongmccall.com
PP 15-16: The Makeup Show NYC, www.themakeupshow.com
PP 15-17: Inspiring Champions Champ Camp, Orlando, FL
www.inspiringchampions.com
PP 16: Neil Ducoff’s No Compromise Leadership Workshop,
Cleveland, OH strategies.com 1-800-417-4848
PP 16: ColorAmerica presented by Cosmetologists Chicago, New
York, NY http://www.AmericasBeautyShow.com/coloramerica
PP 20-22: ABMP presents The American Massage Conference,
Atlanta, Georgia www.americanmassageconference.com
PP 21-23: NCEA National Esthetic Teacher Training Conference, Las
Vegas, NV www.NCEACertified.tv for information
PP 22: Beauty School Forum, Barristar Productions, Minneapolis, MN
www.barristar.com 800 SHOW-432
PP 22: Sorme Treatment Cosmetics Makeup Workshop at the
Riverwalk Plaza, San Antonio, TX www.sormeworkshops.com
PP 22: California Cosmetology Association’s Southern District
Beautopia, Santa Barbara, CA www.the-cca.com
JUNE 2011
PP 1-6: SalonCentric presents Myrtle Beach 2011, Myrtle Beach,
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14 | MAY 2011 | TEXAS STYLIST & SALON
SC www.saloncentric.com
PP 2-5: The Aesthetics Show, Las Vegas, NV
www.aestheticshow.com
PP 5-6: Premiere Orlando International Beauty Event & Premiere
DAYSPA conference, Orlando, FL www.premiereshows.com
PP 12-13: The Makeup Show Chicago www.themakeupshow.com
PP 12-13: Texas Intl Hair Show, Dallas, TX www.texashairshows.com
PP 12-13: American Board of Certified Haircolorists Energizing
Summit, Los Angeles, CA www.haircolorists.com
PP 16-18: BeautyEurasia by Cosmoprof Worldwide, Istanbul,
Turkey, www.beautyeurasia.com
PP 17: Neil Ducoff’s No Compromise Leadership Workshop,
Sacramento, CA strategies.com 1-800-417-4848
MAY 2011
PP JKS International offers classes including Mix Hair Color & Round
Brush Blow Dry, Salon Sanitation, & Cosmetology Laws & Rules check www.jksusa.com for more information
PP eAcademy presents Cosmetology Continuing Education online for more information visit http://www.ewebce.com/
PP Beauty Techniques by Linda offers ongoing certification in
Permanent Make-Up, Eyelash Extensions, and Eyelash Perm & Tint
email: [email protected] or http://www.beautytechniquesbylinda.com/
PP 2: The Industry Source presents CND Shellac Attack, Houston, TX;
Rejuvenol Keratin Treatments, Dallas, TX www.tngworldwide.com
PP 9: The Industry Source presents Rejuvenol Keratin Treatments,
Houston, TX www.tngworldwide.com
PP 9: Skin Logic presents Microcurrent “Non-Surgical Facelift”
Training and Certification, Austin, TX www.skinlogicclinic.com
512-250-0544
PP 15: Tools of the Trade Class - Cutting and Styling Classes featuring Albie Mulcahy and Alan Papaleo, Abilene, TX (254)495-0189
or visit toolsofthetradeclass.com
PP 16: KM Impressions presents Bridal Makeup Training, San
Antonio, TX (210)655-4624 www.kmimpressions.com
PP 18-20: International Esthetics, Cosmetics and Spa Conference
IECSC Las Vegas, NV www.iecsc.com
PP 18-20: IBS Las Vegas, Las Vegas, NV www.ibslasvegas.com
PP 25-26: Salon Services, Dermalogica & IDI present Marianne
Streich, Reiki Master Teacher - The Reiki for Living Center, Renton,
WA 1-800-251-4247 www.salonservicesnw.com
PP 26-27: Nail Tech Networking Event of the Smokies, Gatlinburg,
TN [email protected] or call 630-761-3135
PP 28-29: Spa & Resort / Medical Aesthetics Expo & Conference,
New York City, NY www.spaandresortexpo.com
JULY 2011
PP 10-11: Image Expo 2011, Houston, TX www.theimageexpo.com
PP 15-18: AACS Cosmetology Educators of America Annual
Convention, Scottsdale, AZ www.beautyschools.org
PP 16-18: ProKnowledge Workshop by Day Spa Association, Minneapolis, MN www.proknowledgeworkshops.com 1-877-851-8998
PP 16-18: California Cosmetology Association’s 82nd Annual
Convention, Stockton, CA www.the-cca.com
PP 24: American Board of Certified Haircolorist Exam, Los Angeles,
CA www.haircolorist.com
PP 31: North American Hairstyling Awards, Las Vegas, NV
www.probeauty.org/naha
PP 31-8/2: Cosmoprof North America 2011, Las Vegas, NV
800.557.3356 cosmoprofnorthamerica.com
AUGUST 2011
PP 14: American Board of Certified Haircolorist Exam, Boston, MA
www.haircolorist.com
PP 27-29: Face & Body Northern California Spa Conference & Expo, San
Jose, CA http://www.faceandbody.com/california
PP 28-29: SW Fashion Focus, Glendale, AZ www.armstrongmccall.com
PP 29: Nicolas presents “Breakfast With Nicolas,” Sands Hotel,
Reno, NV www.nicolashair.com/wordpress
SEPTEMBER 2011
PP 7-11: SPATEC Fall North America, Pasadena, CA
www.spatecna.com
PP 11-12: The Intl Congress of Esthetics and Spa, Long Beach, CA
1-800-471-0229 www.LNEONLINE.com
PP 11-12: Worlds Fair Show, Austin, TX www.armstrongmccall.com
PP 17-18: The Makeup Show Europe, Berlin, Germany,
www.themakeupshow.com
PP 17-18: Day Spa Expo, Atlanta, GA www.dayspaexpo.com
PP 18-19: Premiere Birmingham, AL www.premiereshows.com
PP 18-19: BSG Cosmoprof Beauty presents Victory Fashion Focus,
Lombard, IL www.fashion-focus.net
PP 19: Neil Ducoff’s No Compromise Leadership Workshop hosted
by Douglas Carroll, Raleigh, NC strategies.com 1-800-417-4848
PP 23-25: ProKnowledge Workshop by Day Spa Association, Portland, OR www.proknowledgeworkshops.com 1-877-851-8998
PP 24-25: Peel’s Fall Show, Council Bluffs, IA www.peels.com
PP 24-26: Salon Services NW presents A Really Big Show with
Kevin Murphy, Seattle, WA www.salonservicesnw.com
PP 16: The Industry Source presents Kemon Italian Touch Spring /
Summer Look & Learn, Dallas, TX www.tngworldwide.com
PP 21: Adrian the Dreamweaver presents Hair Extension Certification,
Brownsville, TX www.hairextension.com
PP 23: Skin Logic presents Advanced Acne Treatments Training and
Certification, Austin, TX www.skinlogicclinic.com 512-250-0544
PP 30: KM Impressions presents Airbrush Makeup Training, San
Antonio, TX (210)655-4624 www.kmimpressions.com
JUNE 2011
PP 6: The Industry Source presents OPI Odor Free Opportunity &
OPI Polished Profits, Dallas, TX www.tngworldwide.com
PP 12: Adrian the Dreamweaver presents Private Hair Extension Certification Hands On Class @ Texas International Hair & Trade Show,
Dallas, TX www.hairextension.com
PP 13: Skin Logic presents Vascular Blemish Training and Certification, Austin, TX www.skinlogicclinic.com 512-250-0544
PP 13: The Industry Source presents Rejuvenol Keratin Treatments,
Houston, TX www.tngworldwide.com
PP 14: The Industry Source presents Rejuvenol Keratin Treatments,
Dallas, TX www.tngworldwide.com
PP 20: The Industry Source presents CND Shellac Attack, Dallas, TX
Educational events are listed free as space allows. To have your event listed, please email
to [email protected] or mail to Stylist Newspapers, 1750 SW Skyline Blvd. #24,
Portland, OR 97221. For more information call (503) 297-7010 x204.
WHAT’S NEW IN THE MARKET
1. J Beverly Hills COLOUR
J Beverly Hills COLOUR is a new, exclusive concept featuring 88 intermixable shades and eight pure
tonal bases consisting of semi, demi, permanent, translucent and opaque within every tube—giving salons
the opportunity to dramatically reduce inventory. To promote intensive shine and rebuild hair structure,
the shades are botanically infused with a proprietary blend of extracts including Acai Berry, Aloe Vera,
Argan Oil and Black Pearl Powder—rich sources of moisture, antioxidants and amino acids.
The COLOUR line also features H2O2 Gel processing developers that are specifically formulated to
work with J Beverly Hills COLOUR by assisting with spreadability and promoting longevity of each tube
of colour. Two bleach products are offered as part of the COLOUR line, including Soft Lightener, a cream
lightener formulated with conditioning beeswax and low alkalinity for flawless, dimensional highlighting.
Max Lightener Titanium Lift is a dual purpose powder formula for use on and off the scalp with the ability
to achieve up to 8 levels of lift.
With COLOUR, J Beverly Hills is now a complete resource for the salon professional. For more
information visit www.jbeverlyhills.com or call 1-800-980-0098.
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2. Even More Beautiful Hair with Color Service
Simply Smooth Xtend Keratin Replenishing Color Lock is a service treatment that elevates clear glaze
technology to a whole new, innovative level. When used following a professional hair color service it seals
the cuticle, repairs split ends, locks in hair color and leaves hair illuminating.
Simply Smooth Color Lock replenishes hair with keratin that may have been reduced by chemical
services. The unique keratin and collagen blend repairs hair, increases elasticity and heals split ends. Simply
Smooth Xtend Keratin Replenishing Color Lock locks in hair color while locking out moisture, creating a
humidity shield to hair which helps maintain a frizz-free texture and tamed curl for approximately 4-6 weeks.
American Culture is a hairdresser, family owned professional beauty business founded in 2001 by
Louis and Doreen Guarneri. All products are created with the highest quality ingredients and the integrity
of the hair top of mind, and are never tested on animals. For more information call (631) 242-3143 or visit
www.americanculturehair.com.
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3. A Full Looking Head of Hair in Seconds
SureThik Hair Fibers can completely eliminate the appearance of baldness or thinning hair and is a
safe, non-surgical, cosmetic application that can be used as an alternative to hair transplant surgery. Unlike
many of the cosmetic solutions currently on the market, SureThik is totally undetectable. It is not a colored spray paint or a messy cream, both of which produce a matte, lusterless appearance.
SureThik is a unique complex of organic keratin protein that has been precision cut with a laser into
tiny micro sized fibers. These microscopic hair fibers build upon existing hair to produce dramatic density,
volume and total coverage. SureThik is made from the same organic keratin protein as naturally growing
hair, so it’s a completely safe and all natural solution for both men and women.
For more information on SureThik Hair Fibers visit www.surethikpr.com or call 1-800-488-5196.
100% VEGAN • BOTANICALLY BASED • PARABEN FREE • SULFATE FREE
4. Get Glossed with New Smoothing Hair Care Line
• No formaldehyde, period
• Dermatologically tested
GLOSS Moderne announces the launch of the GLOSS Moderne Luxury Hair Care Collection—a
new anti-frizz, smoothing product line. The debut collection includes a High-Gloss Shampoo, High-Gloss
Conditioner, High-Gloss Serum and High-Gloss Masque which offers a comprehensive approach to
smoothing frizzy tresses damaged from prolonged coloring, blow-drying, chemical treatments and styling.
Infused with keratin, a natural protein found in hair, GLOSS Moderne’s Luxury Hair Care Collection
strengthens brittle strands, “breathing life” back into hair to help prevent split ends and breakage. It is also
infused with panthenol, a pro-vitamin (Vitamin B5) that moisturizes and coats hair’s rough surface making it
smooth, shiny and soft. GLOSS Moderne’s Luxury Hair Care Collection is completely sulfate-free, sodium
chloride-free and paraben-free—all of which are said to be drying, allergenic and irritating to the skin.
GLOSS Moderne is entirely manufactured in the U.S. to ensure the highest standards in quality control. Visit www.GlossModerne.com for more information.
• No gloves needed
• No chemical or health worries
• Sleek shine without compromise
• Banish frizz for 2-4 months
• Easy, hassle-free styling in half the time
• Softens or eliminates curl
• No irritating fumes or odors
Before
After
Before
After
5. Beverly Hills Blow Out Smoothing System
Due to the recent bad publicity about smoothing systems on the market that contain formaldehyde
and it’s derivatives, many salons have stopped performing smoothing services and are scrambling to find a
safe alternative for themselves and their clients.
Beverly Hills Blow Out Smoothing System was created to fill this need in the professional hair salon
business. The Beverly Hills Blow Out smoothing complex does not contain formaldehyde, aldehyde, thio
or sodium hydroxide or any animal keratin products.
Each Beverly Hills Blow Out product contains ingredients formulated to help eliminate and prevent
frizz while leaving the hair soft with less unwanted curl and with great shine, bounce and manageability.
Plus, it is safe to use on hair extensions. For more information on the Beverly Hills Blow Out Smoothing
System by Salontek, call 1-866-966-7256 or visit www.salontek.net.
Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind
at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221.
The New Generation
of Healthy Hair Smoothing
For information and classes in Texas, contact:
Zerran International
Natural Hair Care Products
(800) 626-1921
A Complete Hair Care Line
for Salon Use, Since 1986.
To Find a Salon Near You, Please Visit:
[email protected]
WWW.ZERRAN.COM
TEXAS STYLIST & SALON | MAY 2011 | 15
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In Texas please contact your JKS Texas Distributor Princess Professional at
1-800-275-0341 or email your order to [email protected]
www.jksusapro.com