Lack of Salon Compliance Could Prove Devastating to Industry FE AT UR IN G C E L E BR IT Y GU ES T A R T IST S barber schools, the potential for devastating consequences is huge. Blue Highways We refer to consumer protection, and who Jerry Tyler is that consumer? It is our client. I have seen some real crimes of fashion when it comes to a bad hair day; we all have. As I travel the blue highways of our indusHowever, no one has ever been placed on high try, I am often confronted with some rather dose antibiotics for over a year due to bad hair. bizarre misconceptions. In one outbreak of micro bacteria due to These myths are passed around as truth below standard disinfection of foot spas, over like potato salad at the company picnic. 200 people were infected. Standards were in Myth Number One: The concept that place and they were not followed. Who paid there are two different sets of health and safety for that? We all did. The confidence in the standards, one to be followed during beauty integrity of our profession was dealt a serious school, and a different set out in the salon blow, one that will take years to recover from. world. After all, a pedicure is not worth dying for. During school, we learn about the state Many salon and spa owners understand the board world of salon and professional complireal world impact a clean and safe environment ance. When we receive our licenses and enter can have on the bottom the salon workforce, line. Yet, they feel they we sometimes wind cannot get their staff to up with a different Standards were in place and buy into the concept. I viewpoint as to heard this repeathealth and safety they were not followed. Who have edly in disciplinary standards. review cases. To these Truth: The paid for that? We all did. owners, I offer what I truth is that our call the “one minute success is based on miracle.” At some preour guests’ confidence. They must be assured determined time, have the salon coordinator that every facet of our service is the best that or assistant manager go to each working station can be offered, no matter what the price point. and stylist and whisper these simple words, When it comes to the standards of artistry “State Board is in the neighborhood.” and technical mastery, there are never enough Miraculously, missing licenses go from the days in the month for us to work on improvtrunk of a car to the stylist’s station, brushes ing our skills. However, when it comes to clibecome hair free and clean and you can actuent protection, do we give them the same level ally see through the barbercide. Amazingly, of care and concern? Board rules and regulations appear framed on In the world of psychology, these areas are display for clients to see at the front of the sareferred to as hygienic. (Hygienic: a system of lon, bottles become properly labeled and dirty principles for promoting health). The client does towels disappear. A clean and compliant salon not come to the salon to check to see if the change room is clean, the combs in the barber- in only minutes, now that is what I call a “one minute miracle.” cide are completely submerged or the licenses In the end, the reason we regulate estabof the salon professionals are valid and current; lishments and licensees is to assure our clients they expect it. They expect a clean brush, free that we are maintaining a standard that will of the last client’s hair from her blow dry. guarantee their safety. In addition, we must They do not go to the salon because of provide an environment that reflects the same these dynamics, but they will leave if these high regard for their well-being as we do for expectations are not met. One industry the quality of services we provide to them. leader offered a great template to gage the true After all, they deserve the highest quality in value of any business. Go to the bathroom. every facet of their services, and for those Whether they do or do not provide a hygienic services to be rendered in a clean and protected environment there will usually be an accurate environment. indicator of how they run every facet of their business. As the former State Board President of California, home to the largest license population in the US, I can just imagine the overall impact salon compliance or the lack thereof could have on our client base. With close to half a million licensees, over 40,000 licensed establishments and close to 300 beauty and | SEPTEMBER 2010 | TEXAS STYLIST & SALON Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Education for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com May I have your attention! Texas Salon Professionals s Lowe e e d! nt rice Guara P t Stylist Magazine Online Special! All 6 hours for only $24.75. Enter referral code 2475 online. Expires 9/30/10 Completing all 6 of your state required continuing education hours has never been so easy. No testing. Simply read through the course and we report your hours to the state. 1-866-344-0970 Rated A+ by the National Better Business Bureau TDLR Provider No. 1201 Complete your hours online www.txcosmo.com In this issue... Experts Rebut Claims that UV Nail Lamps are Unsafe for Skin Blue Highways 2 When it comes to the standards of artistry and technical mastery, there are never enough days in the month for us to work on improving our skills. However, when it comes to client protection, do we give them the same level of care and concern? 5 Beauty Business Buzz What do we need to do on a daily basis to ensure the health and safety of our co-workers, customers, and ourselves? In this day and age, it should not hurt you or your workers to continue to create beauty. 7 Retail Matters When a potential client walks into your salon for the first time, their first impression is the lynchpin on whether or not they become a loyal customer. Not only is a dirty salon a hazard to acquiring new clients, it is a hazard to the retention of your current clients. Blue Highways . . . . . . . . . . . . 2 UV Nail Lamps . . . . . . . . . . . . 4 Beauty Business Buzz . . . . . . . 5 Technology at the Color Bar . . . 6 Retail Matters . . . . . . . . . . . . 7 Esthetic Endeavors . . . . . . . . . 8 Opening of CHI School . . . . . . . 9 Turn Service into Experience . . 10 Texas TDLR News . . . . . . . . . 11 Classifieds . . . . . . . . . . . . 12-13 Better Business . . . . . . . . . . 14 Calendar . . . . . . . . . . . . . . . 14 What’s New in the Market . . . . 15 On the cover... Photo courtesy of ENJOY Hair Care Color: Katie Petta Cut & Style: Daniel James Makeup: Keesch Winkler-Smith Photo: Allen Carrasco by Doug Schoon, M.S. Chemistry, Chief Scientific Advisor, CND 1. UV-B output for both UV nail lamps was Recent reports incorrectly claim that UV less than what was found in natural sunlight. nail lamps are a source of “high-dose UV-A” The bulbs used in UV nail lamps contain and also inaccurately compare UV tanning special internal filters which remove almost beds with UV nail lamps by overestimating all UV-B, so this result is not surprising. The the exposure of client skin to UV light emitted test results show that the amount of UV-B to from UV nail lamps. which client skin is exposed is equal to what I worked with two other leading industry they could expect from spending an extra 17 scientists and others in the Nail Manufacturers to 26 seconds in sunlight each day of the two Council (NMC) to review these claims and weeks between nail salon appointments. verify the facts. Using an independent labora2. UV-A exposure is much lower than sugtory to test leading UV nail lamps, we meagested by the dermatologist’s report. sured how much UV-A and UV-B is emitted Test results show that UV-A exposure and then compared that to natural sunlight. for client skin is equivalent to spending an We tested popular UV nail lamps designed extra 1.5 to 2.7 minutes in sunlight each day to utilize four 9-watt UV bulbs, as well as between salon visits, depending on the type lamps with two 9-watt UV bulbs, so that the of UV nail lamp used (2 or 4 bulb). This is results would be applicable to the vast majority equivalent to spending 10 to 20 minutes eating of salons. The UV nail lamps selected for test- lunch outdoors in natural sunlight once per ing are likely representative of more than 90% week. These are relatively low levels of UV of those used in salons. light and these expoWe used an indepensure levels are considdent scientific laboraered well within safe Client hands are likely to tory not in the business of levels when they are be exposed to more UV manufacturing or selling used to perform UV UV nail lamps. Highly artificial nail services light while driving their sensitive UV detectors in nail salons. were placed where client The dermatolocars than they will be from hands would normally regists claim that two side while inside a UV nail patients’ skin cancer UV gel nail services. lamp. To ensure a proper was caused by UV nail comparison, the same test lamps, but both of equipment was used to measure the UV-A and their patients live in Texas, a climate where sigUV-B light found in natural sunlight. nificant incidental UV exposure from sunlight We have determined that the original deris inevitable even in the absence of deliberate matogist’s report was flawed in several ways, recreational exposure. One patient had been e.g. authors incorrectly conclude that putting a exposed to a UV nail lamp only eight times hand into a tanning bed with twelve 100-watt during the same year, and the authors admitted UV bulbs is the same as putting that hand their patient had “moderate recreational UV into a UV nail lamp with four 9-watt bulbs. exposure”. It seems unreasonable to conclude This is incorrect because: 1) tanning bed users that this case of nonmelanoma skin cancer was typically use these devices more often and for caused by these eight exposures to a UV nail much longer periods than seen with nail salon lamp. services, 2) the authors mistakenly assumed A fair examination of the facts supports the that UV bulb “wattage” is a measure of UV conclusion that UV nail lamps are safe when exposure to the skin, when wattage is actually used as directed and brief client exposures are a measure of energy usage, 3) the authors as safe as brief exposures to natural sunlight. erred significantly by relying solely on UV Client hands are likely to be exposed to more bulb wattage to estimate the actual amount of UV light while driving their cars than they will UV exposure to skin, and 4) they neglected be from UV gel nail services. to consider that UV light reflects many times Please read the full report to get more ininside the tanning bed and these internal reformation, e.g. what to recommend to clients flections further increase UV exposure to skin. who express anxiety. www.schoonscientific. Therefore, their “estimates” of UV exposure to com/downloads/UV-Nail-Lamp-Facts.pdf. skin are not scientifically valid. Since each of the client’s hands are placed Doug Schoon, M.S. Chemistry, UC Irvine, is an internationally known scientist and lecturer with 20 years experience as a scientific researcher in the profesinto the UV lamp for intervals of two minutes sional nail industry and has many years experience developing UV cure nail or less, for a total of 6-10 minutes, our study products. Schoon is author of Nail Structure and Product Chemistry, 1st & 2nd assumed the highest level of exposure: 10 editions, many dozens of trade magazine articles and chapters in the textbook minutes per hand, twice per month. Here is Milady’s Standard Nail Technology, as well as chapters on cosmetics in a variety what we concluded: of different reference books for Dermatologists. | SEPTEMBER 2010 | TEXAS STYLIST & SALON Texas Stylist & Salon Volume 5, Number 2, Issue 50 September 2010 Published monthly by Holland Graphics, Inc. 1750 SW Skyline Blvd., Suite 24 Portland OR 97221 Toll-free (888) 297-7010 or (503) 297-7010 Fax (503) 297-7022 E-mail: [email protected] Web site: www.stylistnewspapers.com Publisher Holland Graphics, Inc. Managing Editor Lisa Kind Production Manager Joel Holland Advertising Director Marcy Avenson Art Director Erica Gibson Classified Sales Kelly Smith Contributing Writers: Judy Culp, Jerry Tyler, Charlene Abretske, Neil Ducoff, Jaime Schrabek, Marco Pelusi, Doug Schoon, Amy Colvin, Debbie Miller Texas Department of Licensing and Regulation Susan Stanford, Public Information Officer TEXAS STYLIST & SALON is mailed free of charge to licensed salons, barbershops, beauty schools, distributors and manufacturers in Texas. Circulation is restricted to members of the beauty and barber profession, its suppliers and students. CONTRIBUTIONS OF PHOTOS, ARTICLES, etc., are welcome. Payment offered only when arrangements are made in writing in advance with the editor/ publisher. ALL MATERIAL COPYRIGHT 2010 by Holland Graphics, Inc. and/or the bylined authors or photographers. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form, or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher. OPINIONS AND ENDORSEMENTS herein are the sole responsibility of the writers or advertisers and do not necessarily represent the opinions of the publisher or the State Boards of each state. Publication of advertising contained herein does not constitute endorsement. Columns are the opinions of the writers and not those of the publisher. Texas Stylist & Salon assumes no responsibility for the claims of any advertiser in their paid advertising nor in the promotional material they provide either orally or in writing. Advertising does not imply that the paper will provide any editorial coverage, photos, calendar mention, or any other space or consideration other than actual space purchased. All advertising must be paid in advance of publication in lieu of prior arrangements. Invoices paid after terms will be subject to a 2.5% per month service charge. Delinquent invoices may be subject to a handling fee of 25%. Published rates are net. Agencies add 15% for gross cost. No Agency discounts. In the event a suit or action is brought to collect amounts due Texas Stylist & Salon shall be entitled to recover attorney fees and costs incurred. ADDITIONAL OR OUT-OF-STATE SUBSCRIPTIONS: For a one year subscription, send name, address and zip with check for $20 payable to HOLLAND GRAPHICS, INC. to Subscriptions, Texas Stylist, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. Address changes require old mailing label. Ensure the Health and Safety of Your Workplace Beauty Business Buzz Charlene Abretske The worst environmental disaster in American history began to unfold on April 20, 2010. We all watched, stunned as we saw the cataclysm develop slowly in the Gulf of Mexico. Day after day, the destruction worsened and heartbreaking photos of wildlife caught up in the devastated ecosystem reflected the damage in a very real way for the whole country. As the fishermen were being employed to clean up the spill, allegations concerning the treatment of the workers by BP surfaced. OSHA regulations were not being followed, MSDS sheets were not given out and proper safety equipment was not provided to workers. Furthermore, many were discouraged from wearing the protective equipment that was issued, and were allegedly told, “it would give the wrong impression” if they wore it. Watching this unfold brought to mind all of the hazardous chemicals we come into contact with in our salons. More importantly, it made me think about what we need to do on a daily basis to ensure the health and safety of our co-workers, customers, and ourselves. OSHA began operating in 1971 as a result of The Occupational Safety and Health Act of 1970 to protect workers from harm on the job. This Act established for the first time a nationwide, federal program to protect almost the entire work force from job-related death, injury and illness. Unfortunately, the subjects of health and safety do not come up as often as they should when we think about the salon industry. We all like to focus on the artistry, glam and glitz of beauty. However, without following the proper procedures in our salons, we can face fines, loss of license, or worse, face a lawsuit or cause harm to someone’s health. OSHA has a detailed process all business owners and employers must follow to protect their workers and their customers from risky substances and ensure safe practices. A great resource to begin with is the OSHA website. There is a plethora of information on their website to get you started. Try the free “on- site consultation service” for small and medium sized businesses. Consultants from state agencies or universities work with employers to identify workplace hazards, provide advice on compliance with OSHA standards and assist in establishing safety and health management systems. The ucing d o rs tr In n Lase lo Sa iere m e r P There will be no fees or penalties associated with consultations, and they are meant to be a means to help you protect yourself as a business owner. For more information, go to: www.osha.gov/dcsp/smallbusiness/consult.html Who is responsible? Business owners need to be very aware of the status of the people operating in their business. Simply having booth rental contracts in place does not make the relationship legitimate. To double check your employment statuses, refer to the guidelines from the IRS, listed on the IRS website www.irs.gov. If there is a complaint filed or an incident occurs, each salon will be evaluated on an individual basis. Booth renters must provide information for any hazardous chemicals they are using to all employees and other workers in the salon. It is also recommended that you give MSDS sheets to the salon owner if you are using products that are different from what others are using. If you are a salon owner, it is a good idea to make sure you have a MSDS binder with all the information on all the products used from the manufacturers. In addition, make sure you are familiar with ingredients, know proper usage and recommended clean up when dealing with hazardous chemicals. For more information on how to practice safely in your salon or spa, make sure you Charlene Abretske is an independent business advisor. To reach her email [email protected] or call (760)453-1882. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com Next Big Thing er e Las Befor visit your state board of barbering and cosmetology website. Many of these sites will offer you information on board of health inspections, including what the most common violations are, photos of what violations look like and how to avoid them. There may be quality control services in your area that provide inspections by former health inspectors to make sure all your ducks are in a row prior to your next visit from the health department. What is safe? An important thing to remember is that, just because a product manufacturer sells something, does not mean it is completely safe. Large exposure to chemicals deemed safe in small quantities could be an enormous detriment to your personal health and safety and the health and safety of your salon. Products do not have to be harmful to anyone in the salon in order to yield great results. Use your discretion wisely before you add new products or services. Remember the old adage “It hurts to be beautiful.” Maybe it is time to let that go. In this day and age, it should not hurt you or your workers to continue to create beauty. Remember, your clients depend on you. 7 After s Week for Salons 28 After s Week You can own the new Premiere professional Hair Enhancement Laser for Y jjust $3,995. This includes all equipment, training and materials you need to t take advantage of this exciting new opportunity. Financing is available for f qualified buyers. For more information call (866) 646-9050 o visit our web site: www.SalonLasers.com or Salon Lasers Better hair from the power of light TEXAS STYLIST & SALON | SEPTEMBER 2010 | Point, Click, Color Modern Technology Takes Off at the Color Bar October 24, 2010 Dallas, TX 9am - 3pm | $360 Includes: In-Depth Hands-On Training, Manual, Practice Hair and Equipment BONUS CLASS: Add Keratin Treatment as New Service in Your Salon Class to be held at the Texas Beauty Show Dallas Convention Center (Price includes 2-Day Ticket to Show) DreamWeaver ADRIAN THE 972-387-5677 www.HairExtension.com • [email protected] Hands-on Training with Adrian “The DreamWeaver” | SEPTEMBER 2010 | TEXAS STYLIST & SALON by Debbie Miller prompted to “squeeze to a line,” thus making Industry statistics tell us that 54 percent it impossible to identify smaller amounts, of all women in the United States over the such as a quarter ounce. Furthermore, an age of 25 are altering the natural pigment of independent study found that the best efforts their hair. using tube markings were only accurate to + These statistics also tell us that “color” / - 50 percent. service is now the most requested service in Controlling the Developer all professional hair salons. — Controlling the developer also means Today, 80 percent of the salon’s technical controlling the cost. Using computer-guided work is related to haircolor, making it the software that supports the ratio of colorant premier service ticket driver. to developer will automatically re-calculate By the close of 2010, the number of teens batch sizes with correct proportions of multiin the United States will grow to a staggering ple shades. Downsizing batches by one ounce 35 million, with the average teenager spendper retouch can save the owner an average of ing $80 each week on themselves. The data $13,440 per year. also points out that in the span of 2006-2016, Controlling the dispensing of the a growth of 47 percent of 55 plus boomers developer allows the stylists to be creative will go into the workforce and stay well into and artistic in color choice, and provides a their retirement years. tracking system for the owner. Through the Considering all these statistics, we must reporting capabilities of software today, the begin to recognize inventory can be Statistics have shown that, over the past 18 easily ramped up how much opportunity the color cat- months, 15 percent of existing color clients for busy seasons egory offers, as well chose to color their own hair, but kept the pro- and promotions, as figure out how to fessional cut. Gaining back that lost 15 percent or scaled down for take advantage of it. of color business (1440 clients year x $50 per slower periods. Some salons Security for service) for a salon that sees 800 clients per have made costly the Owner — A month could be as much as $72,000 found. changes building high-tech, savvy a state of the art color bar protects “color bar” showcasing the salon professional inventory from “disappearing” and can access mixing a color formula, but, for the most detailed reports of all color activity with one part, that is where the technology stops. click. This provides security for the inventory The cost of maintaining a color inventory and important data that will be useful when has escalated over 300 percent over the past coaching and mentoring the salon team on 15 years. Color once priced at $1.50 per two growing their color business. ounces is now approximately $5.50 for the Understanding Your Color Business same two ounces. Unfortunately, many salons experience The average eight-stylist salon will per25 percent of color waste and 15 percent of form approximately 9,600 color services per shrink with the total loss as high as $950 per year and the cost of color (two ounce tubes month. Understanding how the inventory is averaging $5.50 each) can average $52,800 moving “tells the story of the numbers.” It is (color only -- no developer, shampoo, imperative that the salon owner have all the conditioner, gloves or foils). Results of the information available to shift an inefficient “Fishbowl Exercise”* tell us that approxicolor room into a lucrative profit center. mately 25 percent, or one ounce of the color If you think the cost of technological adformula mixed is poured down the drain. vancement is high, then wait until you get the Cleaning up the waste in the color bar bill for hanging on to the good ole’ days. If could be a click away by applying technology your clients are choosing to be more careful in three important areas: how and when they spend their money, what • Digital scales connected to salon software are you doing as a business owner to encour• Controlling the developer age them to spend it with you? How are you • Security for the owner letting your clients know that you can take Digital Scales Connected to Salon better care of them than someone else can? Software — Traditional methods of measuring color are inefficient and costly. Pouring a Debbie Miller is a salon professional from the Midwest who as a Global Performing Business Artist for Redken Fifth Avenue has created and developed cream developer and transferring to a bowl several successful business programs such as Power Booking, The Business leaves an average of half an ounce of develConnection and The Assistant Training Program. For more information on oper “clinging” to the beaker for inaccurate “the Fishbowl Exercise”* and applying modern technology to your color measurements, and wastes an average of 25 visit www.suretint.com . SOURCES: http:/blogs.hairboutique.com/index.php percent of the formula. haircolor debunking popular myths; humanforsale.com/hair-color.asp; CBS Business Network mediacentral.com. When adding color from a tube, one is Clean Up Your Act in the Salon Retail Matters Steve Sleeper An old adage goes, “You have one chance to make a good first impression.” This holds true in the beauty business. When a potential client walks into your salon for the first time, their first impression is the lynchpin on whether or not they become a loyal customer. Would you rather them see a floor strewn with hair, sloppy stylists and messy workstations, or a salon that sparkles with professional-looking stylists? Not only is a dirty salon a hazard to acquiring new clients, it is a hazard to the retention of your current clients. Put Your Salon’s Best Face Forward Your salon’s appearance is the very first thing a client sees. If you have faded or peeling paint, give everything a fresh coat. A color theme running throughout the salon is very appealing and eye pleasing. Keep your fixtures updated and working; if something is broken, have it fixed immediately. Make sure the salon is well lit and bright. Consider featuring local artists each month to keep your salon’s art fresh and unique. Dress to the Nines and Act Like a Ten A good-looking stylist is a successful stylist. No, it is not about pre-conceived notions of physical beauty; it is about overall appearance. A client who sees a stylist in sloppy, ill-fitting clothing, last night’s makeup and ratty hair is not going to feel comfortable entrusting the stylist with their own appearance, and why should they? A clean, polished stylist is essential while lending credibility to your salon. Stylists do not have to wear a ball gown and tiara, but make it a policy that clothes are clean, hair has been washed and styled, and makeup is fresh. If your stylists wear aprons, make sure they are clean and absent of stains. Hold your stylists accountable for putting their best foot forward when it comes to customer service. Make it a policy that, if they are running late, they must call to let the salon know so it can alert any waiting clients. If they are running over with an appointment and have another client waiting, they must make it a point to let their next client know what’s going on and that they will be with them shortly. Instill in them that communication and individual attention go a long way in making a client feel like they are valued. No Hair, Anywhere Make sure the floors are swept after every hair cut. Piles of hair all over the floor are considered, well, gross to clients and can be a slipping hazard if walked on. Make sure all areas of the salon are well swept at the end of the day to capture stray hair and dirt, including back rooms, bathrooms, under workstations and even by the front desk. Get rid of the hair on all hair tools and disinfect them after each use, no exceptions. Rinse out the sink after each shampoo, preventing clogs and contributing to a neaterlooking salon. Do the Laundry There is almost nothing more horrifying to a client than having a stylist use a used towel on their hair or wrap a cape around their neck that has a previous client’s hair all over it (yes, salons like that do exist). Keep up with the laundry and make sure your salon always has clean towels and capes for clients. Do the Dishes Your salon’s color bowls and bottles should be cleaned immediately after each use. If they pile up around the sink, there is potential for a spill, which just leads to another mess to be cleaned up. If you offer clients complimentary beverages while they wait, make sure the cups, mugs, carafes and coffee pots are thoroughly cleaned after every use. Yes, you may feel like Cinderella, but there is quite a bit of surface area in the salon that must be wiped down daily. Doing this at the end of the day only takes a few minutes and will save you lots of extra work later down the road. Wipe down the workstations and make sure they are free of hair, styling product residue and dye. Give mirrors and windows a good scrubbing and make sure they are splatter-free. Wipe down products and display areas; it is hard to entice clients to buy bottles of dust-covered shampoo. Keep Supplies Neat and Tidy This is especially important for salons that value efficiency. Not only that, but disaster could strike if things are out of place (for example, haircolor in the wrong spot). Make it a policy to keep styling carts tidy and well stocked so stylists don’t have to spend time rooting around for a bobby pin or a piece of foil. Make sure you keep inventory and are mindful of what is in stock and what is running low. Always order more of something before you run out completely. With a little hard work and an eye for detail, salon owners and their stylists can ensure that, when it comes to clients, they are making the right first impression with a squeaky-clean salon and professional employees. Steve Sleeper is the Executive Director of the Professional Beauty Association (PBA), which is made up of salons and spas, distributors and manufacturers dedicated to improving their individual businesses and the industry as a whole. For information, visit www.probeauty.org or call 1-800-468-2274. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com TEXAS STYLIST & SALON | SEPTEMBER 2010 | Infection Control for Estheticians Esthetic Endeavors Judith Culp By now, most of us have heard of community-acquired Methicillin-resistant Staphylococcus Aureus, also known as CaMRSA, a form of staph infection on the skin that is resistant to common antibiotics. I wonder how many estheticians are aware that their work brings them close to its favorite places on the body to hide. The highest concentrations of staph on the body are found in the nose, underarms and groin. Even an eye infection can be considered suspicious. Most commonly, staph presents itself as a skin infection, rash, boils or pimples. Technicians with a suspicious rash should have it checked by a medical professional. If it is staph, it is contagious and they must follow their state guidelines about when they can return to work, and what special safety measures they must follow. Transmission may be direct – personto-person, or indirect – person to inanimate object and then to another person. To prevent introducing staph to the treatment room, clients with a suspicious rash should have it checked by a medical professional before any treatments are performed. Even if they want the treatment in a different area of the body from where the rash is, there is a risk going they could touch or scratch the rash, and then touch a surface in the treatment room, depositing microorganisms. If you get the client to the treatment room and then discover a suspicious rash, you need to use your best diplomatic skills and refer them to a physician for diagnosis. Then, thoroughly disinfect the room and any areas the client may have touched. As a technician, your best protection is hand-washing. Always wash hands between clients and as frequently as necessary to prevent cross-contamination. While some people feel it is always best to use an antibacterial cleanser, the reality is that this is not true. The guidelines for these products recommend they not be used more frequently than once every 4-6 hours. If used more frequently, they destroy the skin’s natural protection and leave the hands more subject to dryness, irritation or infection. We tried them in the clinic bathrooms, but within three days, everyone noticed their hands were becoming more irritated. We immediately replaced them with standard liquid hand cleanser. This is adequate for most uses outside the medical community. If you wash your hands frequently, it also makes sense to be applying a good lotion to help maintain / restore the natural barrier. Wearing gloves is another key protective method, but it does not take the place of handwashing following hand washing protocols. If the facial client has a little bit of a I’ m are ! in C works k S y d l p te rien nd sim O t l a u Res t’s safe a Th back to www.novitaclinicals.com 888.738.0701 Taller de Maquillaje Permanente y Extensión de Pestañas (suministro incluido) Ofrec clase emos s Espa en ñol Permanent Make-up and Eyelash Extension Workshop Class Includes: (all supplies provided for workshop) • Step-By-Step Instruction • Demos of Eyebrow, Eyeliner, and Lip Liner Procedures • Learn the Rotary Machine (Pen) • Needles • Hands on Procedures • Anesthesia • Eyebrow Pigment • Eyeliner Pigment • Lip Liner Pigment • Theory • Professional Color Wheel • Certificate of Intradermal Technician Also Offering... • Permanent Makeup • Eyelash Extensions • Medical Skincare By Patsy Charles Permanent Make-up Esthetician 214.566.0485 | Dallas [email protected] All at an AFFORDABLE price 214.566.0485 www.dallaspermanentcosmetics.net | SEPTEMBER 2010 | TEXAS STYLIST & SALON 1450 Preston Forest Sq, #284 Dallas, TX 75230 [email protected] runny nose – even if they think it is just their allergies, wearing gloves helps protect the technician from picking up any potential staph microorganisms onto their skin. Our skin may look intact, but over-washing, cuticle irritation, nicks and cuts from working in our home, kitchen or garden all leave portals of entry for microorganisms. Wear non-latex gloves and change them as frequently as needed to ensure infection control. Some of the more popular areas to have waxed are also high staph zones. Wearing gloves can protect in the same way as just described. Some people think that wax cannot harbor germs, or that its warmth will kill those germs. Today’s waxes are applied in a temperature range between 99°F to about 120°F. This makes them more of a potential incubator. As we move to more botanical based products, the risk does not decrease. All botanicals have a natural decay potential because they are plant based. Decay is intrinsically linked to microorganisms. There have been claims that waxing has no more risk of germ transmission than applying nail polish. However, there are inherent differences. Polish is applied to intact nails, not to exfoliated skin. When we wax, we remove layers of the stratum corneum along with the hair. Even if there is no apparent injury, we have stripped off the skin’s protective barrier and created a non-intact skin. It is what we cannot see that can be the problem. Wearing gloves for waxing just makes good sense. We used to think we could not wax with gloves on, but the doctors used to think they could not do surgery with them on either. In both cases, it is a matter of “getting a grip” and move forward. Some phenomenal waxers out there always wear gloves. It is a matter of getting used to something a little different. The new generation of estheticians is learning to wax with gloves on and, for them, it is just the way it is done. The makeup counter is also an area where we need to be pro-active to prevent cross contamination. Cosmetics should never be directly applied to the client. The product should be decanted onto a work pallet that can be disinfected, or is disposable, and then applied to the client’s skin from the pallet. If you work with loose powders, use a small spatula to scoop some onto the pallet. If you work with pressed powders, use the spatula to gently scrape some of the product onto the pallet. For lipsticks, use the scrape technique and a gentle touch so you do not break the lipstick. No products should be applied directly from their container, except mascara. For mascara or liquid liner, the wand that comes in the tube should be cut off. Instead, use disposable applicators and never re-insert them into the tube after touching the client. Sharpening pencils between clients is necessary to completely remove anything that may have come in contact with the client. Many professional makeup schools are now teaching their students to do makeup wearing clear vinyl gloves. This allows them to use the warmth of a finger to blend things like concealer, without putting the technician’s oils onto the client’s face. The back of a gloved hand can make a lovely pallet to blend stiff camouflage creams or lipstick tones. It works extremely well and enhances infection control. If the bride has developed a last minute acne lesion but needs her makeup applied, wearing gloves reduces the risk of spreading microorganisms. In addition to protecting our health and the health of our clients, infection control has the added bonus of showing our clients an extra level of caring. They like to see the steps we are taking to prevent problems from occurring, so do not hide what you are doing to ensure infection control. Instead, make it part of your marketing, showing you go the extra mile to care for your clients. Judith Culp, a CIDESCO Diplomat has been in the esthetics industry since 1980. A CPCP permanent makeup technician for over 20 years she served a 4-year term as a Director for the Society of Permanent Cosmetic Professionals, two years as their president. She is president of Culp Enterprises Inc. and CEO of NW Institute of Esthetics. Judy Culp is available for consulting. For more information visit www.estheticsnw.com. Vivienne Mackinder to Headline America’s Beauty Show America’s Beauty Show (ABS), has announced the Intercoiffure America / Canada Artistic (IA/CA) team, led by style icon Vivienne Mackinder, will headline The Runway at ABS, March 12-14, 2011 at McCormick Place, Chicago. ABS-11 will also feature the Intercoiffure America / Canada Hair Color Council, with hair color director Gina Khan, and Jo Blackwell presenting Master Classes to take participants deep into the fine art of salon haircolor services. Mackinder will also teach a hands-on haircutting and styling class during ABS. In making the announcement, Frank Gironda, president of CC, noted, “This will be the first time Intercoiffure America / Canada’s talented artistic leaders will appear at a major salon industry show.” Lois Christie, president of IA/CA added, “As the most prestigious association of North America’s top salon owners, we are pleased to showcase our talented members at ABS11. We also encourage salon owners from around the country to consider applying for Intercoiffure membership.” The show will be held March 12-14, 2011 at McCormick Place in downtown Chicago. For more information, visit www.AmericasBeautyShow.com or call 1-800-883-7808. Grand Opening of New CHI School of Cosmetology at Lone Star College Farouk Shami, founder and chairman of Farouk Systems joined Dr. Richard Carpenter, Lone Star College System Chancellor and Dr. Steve Head, Lone Star College-North Harris President onstage for the grand opening and ribbon cutting of the new CHI School of Cosmetology at the flagship LSC-North Harris campus. “There are no limitations on hairdressing,” Shami addressed the crowd that included local press, Texas State Representative Armando Walle and entering cosmetology students. “Everyone from high officials to presidents needs their hair cut. Hairdressing is economy resistant.” The ceremony earmarks the first known partnership of a community college cosmetology program with an international renowned professional hair care company. “The cosmetology program is consistently one of the most in-demand offerings at Lone Star College-North Harris,” said Dr. Steve Head, president of LSC-North Harris. “Incorporating the innovation and success of Farouk Systems gives our students yet another advantage after graduation.” The curriculum will offer cosmetology students and future salon owners the best American-made CHI liquids, CHI tools and CHI ammonia-free color. Students will learn the Farouk Systems methodology in manicures, pedicures, facials, cutting, perms, coloring, highlighting and make up; from basic to advanced courses. “We are ecstatic about partnering up with Lone Star College System that has an enrollment of more than 62,000 students,” says Farouk Shami, Founder and Chairman of Farouk Systems. “Farouk Systems’ mission statement is Education, Environment and Ethics and this partnership aligns with our philosophy and our continuing efforts of creating opportunity and growth for the American economy.” “Partnering with a company that shares our commitment to the economic development of this community, which is clearly the case with Farouk Systems, makes perfect sense for the Lone Star College System,” added Dr. Richard Carpenter, LSCS chancellor. “Hopefully, this is the beginning of a relationship that will be creating new opportunities for our students well into the future.” For more information on CHI Environmental Schools, contact Jason Yates at [email protected] World’s Fair Hair Show coming to Austin, September 26-27, 2010 The 28th Annual World’s Fair of Cosmetic Arts and Sciences, hosted by Armstrong McCall is the largest professional beauty conference in Central Texas. Launching the fall fashion trends that will be seen throughout the year in the United States and Mexico, it attracts between 12,000-15,000 people every year, historically bringing in significant revenue to the hosting city. The show offers interactive presentations by top international platform artists, along with some of the beauty industry’s most inspiring and engaging speakers. Free, customized seminars and continuing education courses are also offered, counting toward Texas licensing requirements. All of this takes place amid over 246,000 square feet of the latest salon décor and equipment. This year’s show brings the leading company manufacturers, including John Paul Mitchell Systems, Matrix, Farouk Systems Group, Goldwell / KMS-California, Aquage, TIGI, Wella, Sebastian, Rusk, Scruples, Kenra, Woody’s, American Culture Hair / Simply Smooth, American Crew, Cricket, Bio Ionic, OPI and many others. This event is exclusively for licensed beauty industry professionals, including hair stylists, nail technicians, massage therapist, estheticians, barber stylists, salon owners, managers and students. There will be a special appearance by Celebrity Guest Artist Nick Arrojo with Wella Professionals and a special guest appearance by John Paul DeJoria with Paul Mitchell. Demonstrations will be given by world renowned stylists, including: Scott Cole & Linda Yodice with Paul Mitchell, Shawna Parvin & Shelly Devlin with Aquage, John Simpson with Goldwell, Michael Noragon with KMS-California, Ammon Carver with Matrix, Tracey Bocci with TIGI, Joe Anthony Pena & Anna Cantu with Farouk Systems, and many, many more top, international platform artists. Salon Resource Business Speakers will include Kevin McKowen, Lance Courtney with Inspiring Champions, and Gary Ahlquist & Nuccio Basilisco with ESBI. For more information, visit www.worldsfairhairshow.com or www.armstrongmccall.com To purchase tickets, call 1-800-45-Salon or contact your Sales Consultant. TEXAS STYLIST & SALON | SEPTEMBER 2010 | 3 DAYS, 60 MILES TO END BREAST CANCER WE ARE WALKING The Stylist Newspaper is teaming up with Doug Schoon’s Beauty and the Breast team to take an incredible journey to help end breast cancer forever. On November 19-21 in San Diego, we will walk 60 miles in the Susan G. Komen 3-Day for the CureTM and raise funds for breast cancer research and community-based breast health and education programs. One in eight women in the U.S. will be diagnosed with breast cancer in her lifetime. That’s why we are walking in the 3-Day for the Cure. Because everyone deserves a lifetime! Help us raise money to make a cure for breast cancer a reality rather than a dream for the future! Mail Your Tax-Deductible Donation to: The Breast Cancer Three Day c/o Stylist & Salon Newspaper 1750 SW Skyline Blvd. #24 Portland, OR 97221 (make check out to The Breast Cancer Three Day) or Call (503) 297-7010 x207 To donate online go to www.the3day.org/goto/lisa.kind For more information visit www.the3day.org The Susan G. Komen 3-Day for the Cure.TM BECAUSE EVERYONE DESERVES A LIFETIME.® 10 | SEPTEMBER 2010 | TEXAS STYLIST & SALON Turn Service into an Experience by Amy Colvin Customer Service is the phrase of the decade. It is defined as: “The provision of service to customers before, during and after a purchase,” and “A series of activities designed to enhance the level of customer satisfaction. That is, the feeling that a product or service has met the customer’s expectation.” Although this may be the definition of customer service, the issue is that everyone knows this, expects this and seeks a place to experience more than just this. Factually, we may please our client. They may get more happiness from you than any other salon. They even may see the value for the money they are spending. All these facts are essential for good customer service. However, is that enough to keep a client? You probably are a great stylist. Heck, you may even be the best in your state. Nevertheless, if you are not doing more than the above, you may be at risk of losing business. So, how do we step up customer service these days? What do clients want when they step into a salon? Let me begin by saying this, clients are not simply customers, they are people. They live, breathe and feel. We have turned into a professional industry, and customer service has lost its feeling and emotion. Thank goodness we are serious about being professional, but why can’t we combine the emotional connection of yesteryear with the professionalism of today? Stylists want to be taken seriously. We are often compared with the medical profession, but doctors have time restraints, and only enough time to diagnose and prescribe. We have time to listen, diagnose, prescribe, teach, bond and care. Do not miss this opportunity. The power we hold is underrated. Think about this…a big part of a person’s mood and personality for the day is influenced by how their hair looks. Most chose this profession due to their love of people. Care “about” your clients instead of “for” them. Help them achieve a great mood every day. Instead of just giving customer service, start giving a customer experience, which begins the moment you greet them. Smiling is your first interaction with your client. They see it before they even meet you. Welcome them to your salon as if you are meeting a long lost friend for lunch. Introduce yourself, look them in the eye, shake hands or even hug them if it is appropriate. Maybe throw in an icebreaker about the weather. Make them feel at ease, at home. Take your time even if you are rushed. They need to sense they are the only one on your mind. They are the most important subject for you at that particular time. Stay “in the moment.” Guide them to your chair. Stay close as opposed to rushing back and expecting them to follow. Make sure to consult with each client, even, and especially, the ones who have been your clients for years. The goal of a consultation is more than just talking with them. It is about gaining their trust, listening to them, and repeating their words back to them. One small thing that makes a notable difference while consulting is raising the chair to your eye level so you are not talking down to them. Listen while in front of them instead of through the mirror. Let me give you a profound statement that will change how you consult: “It’s not the client’s responsibility to communicate how they want their hair. It is the stylist’s responsibility to find out what would make the client happiest.” How often do you hear clients say, “I’m not sure if I’m explaining this right,” or “I’m not sure if this makes sense, but…?” It is our job to help them communicate. The worst statement ever said in a consultation is “How would you like me to cut your hair today?” Listen, repeat, ask intelligent, inquisitive questions, understand and communicate always. Teach them. Remember the old Vidal Sassoon commercial that said, “If you don’t look good, I don’t look good”? That is, oh, so true. If you teach them to do their hair, they are a walking advertisement for you. Do you ever hear a client say, “I’m not sure if I’m doing this right (referring to the styling)”? When I hear that, I tell them, “If it looks good, then you did it perfectly.” Products are a large part of this lesson. Remember, you are not “selling” them; you are “helping” them. They want help, and if they don’t get it from you, they will get it from someone else. When completing the service, the worst phrase to use is, “Call me if you have any problems.” If you tell them they might have problems, then they will. Replace that phrase with, “Call me if you have any questions.” It works. These are just a few tips to help transform our service into care and concern for not the money that sits in our chairs, but the people. Change their lives. Make a difference. Connect with them. Take the time to be more than just a professional to them. You will never regret working your career in this style, I promise. Amy Colvin is the one who created the “Foolproof Updoing” system. Besides educating hairstylists with her seminars, she specializes in updos, cuts and perms in a salon full time. www.foolproofupdoing.net or call 419-346-7699 for more information. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com TDLR Continues Victorian Beauty College Investigation Fraudulent License Scheme Texas, Missouri, Oklahoma and Arizona Uncover Scam TDLR’s Licensing Division and Enforcement Division are currently working with the cosmetology boards in Oklahoma, Texas Department of Licensing and Missouri and Arizona, and the Arizona Regulation (TDLR) Program Specialist Attorney General’s Office to find the fraudRebecca Armas reviews thousands of license sters. Of the sixty fraudulent licenses used to applications every year but in February one ap- obtain Texas licenses twenty-six were from plication piqued her interest. As she reviewed Missouri and thirty-four from Oklahoma. it she noticed several inconsistencies and soon TDLR’s Licensing Division issued letters to it was evident she had uncovered a license the fraudsters ordering them to return the scam taking place in Texas. During the next Texas license and fourteen have been returned. four months sixty applications with similar TDLR prosecutors are currently reviewing irregularities were discovered and TDLR all the cases and will make recommendations enforcement investigators were busy tracking concerning administrative violations and pendown the cheaters. alties against the cheaters. The scam, which is still Missouri, Oklahoma and under investigation, uses fake Arizona may also take legal licenses from Oklahoma and action against the individuals; Missouri to apply for a Texas obtaining a license fraudumanicurist or facialist license lently is a crime in every state under the State’s reciprocity so the people involved in this agreement with those states. scam may have more than one Once the impostor receives a state to answer to. Texas license he or she would TDLR employees work applies for a license in Arizona TDLR Program Specialist hard to prevent licensing scams using the reciprocity agreement Rebecca Armas and are observant and alert Texas has with the Arizona when reviewing applications. Board of Cosmetology. Armas saw something in an License reciprocity is an agreement beapplication that didn’t sit right with her and tween states to issue licenses to applicants from she took the initiative to investigate further. the other state after they submit proof of credit As a result Armas prevented sixty individuals for school courses or proof of licensure from from performing cosmetology services and the other state. endangering the wellbeing of Arizonians. Armas took the scam to heart; she is origiFor information or questions contact: nally from Arizona and still has family ties to • Texas Dept of Licensing and Regulation the state. “I have so many relatives and friends [email protected] in Arizona and I hate to think about someone performing services on them without proper • Missouri Board of Cosmetology and Barber training and endangering their health,” states Examiners - [email protected] Armas. “As I started looking at the application • Oklahoma State Board of Cosmetology I realized something was not right and soon [email protected] my licensing unit was working with TDLR’s • Arizona State Board of Cosmetology Enforcement Division to put a stop to this [email protected] fraud scheme.” Texas Department of Licensing and Regulation Department investigators and prosecutors continue to work cases in the Victorian Beauty College (VBC) scam. As of August 2010 there have been 106 license revocations. VBC, a Houston-based cosmetology school, was known across the United States as a school where an individual could buy a Texas Cosmetology license without attending school or taking the examinations. “Students” purchased classroom hours from VBC staff and/or arranged for someone else to take the required examinations. “We do not tolerate cheating and TDLR will continue to track down the people who cheated to obtain their license.” states William Kuntz, Executive Director of TDLR. In 2007 VBC and its owners signed an order to pay a fine of $250,000 and agreed to a life-time ban of all licenses held by the owners and staff. They also agreed to furnish TDLR with information about “students” across the United States who either bought required class hours or had state examinations taken for them by VBC personnel. In addition to the 106 revocations seven people had their applications denied because they were caught cheating on tests or their course hours were obtained through fraudulent means. Another six investigations were closed because the individuals did not actually apply for a license, but these individuals do have holds on their records and TDLR staff will be alerted if they do apply for a license in the future. Barber — Shear Numbers Barbers..................................................13,159 Barber Manicurists......................................380 Barber Technicians........................................16 Barber Hair Braiding Specialist.....................119 Barber Hair Weaving Specialist........................1 Barber Shops...........................................4,796 Mobile Barber Shop.........................................3 Barber Manicure Shops...............................108 Barber Hair Braiding Shops..............................5 Barber Hair Weaving Shops.............................6 Dual Shop/Salon....................................1,088* Barber Instructors.......................................156 Students..................................................2,295 Schools........................................................38 Class A Barber Booth Rentals...................4,230 Barber Manicure Booth Rentals......................73 Barber Technician Booth Rental.......................1 Barber Hair Braiding Booth Rentals..................9 Barber Hair Weaving Booth Rentals..................1 * Dual shop/salon also listed in cosmetology Cosmetology — Shear Numbers Operators.............................................109,595 Manicurists............................................34,242 Facial Specialists....................................14,689 Hair Weavers...............................................173 Hair Braiders...............................................864 Shampoo Specialists...................................153 Wig Specialists..............................................19 Shampoo Apprentices............................12,011 Operator Instructors.................................4,209 Manicure Instructors.....................................42 Facial Instructors.........................................107 Wig Instructors...............................................3 Students................................................20,601 Schools......................................................399 Salons...................................................20,584 Manicure Salons......................................1,083 Facial Salons...............................................625 Facial/Manicure Salons.............................4,057 Hair Braiding/Weaving Salons......................149 Wig Salons....................................................37 Dual Shop/Salon....................................1,088* Cos. Operator Booth Rentals...................30,203 Cos. Manicure Booth Rentals..................14,527 Cos. Facialist Booth Rentals.....................1,129 Cos. Hair Braiding Booth Rentals...................74 Cos. Hair Weaving Booth Rentals.................. 38 * Dual number also listed in barber statistics TEXAS STYLIST & SALON | SEPTEMBER 2010 | 11 LEASE OFFERS RECEIVE $10 OFF YOUR SECOND MONTH. It’s a great time to advertise in the Texas Stylist Classifieds! If you place your ad online at: www.stylistnewspapers.com you will get $10 off your second month of advertising! SHOPS FOR SALE SALON OPENINGS KATY, TEXAS SALON NOW HAS OPENINGS FOR NAIL TECH, BOOTH RENTERS! Very, Very Reasonable Rates! Call Today! Thuy (832)713-5552 HOUSTON ~ ARE YOU TIRED OF THE CORPORATE WORLD? DO YOU WANT TO BE YOUR OWN BOSS? Come and join our lively salon! Be all you can be and more! Lease or comission - all departments. Michelle (713)398 6861 www.upclosebeautymax.net NEW! Bonus Material Only Available Online www.stylistnewspapers.com Our website has improved navigation with easy links to articles, classifieds, calendar dates and bonus material. And our Online Edition gives you a virtual tour of our paper with direct links to your favorite advertisers and products. www.StylistNewspapers.com Now with More Value for Your Advertising Dollar 12 | SEPTEMBER 2010 | TEXAS STYLIST & SALON SALON FOR SALE - GREAT LOCATION FAR EAST SIDE OF EL PASO All equipment in excellent condition. Must see! For more information call (915)490-8087 and make a good offer! USED EQUIPMENT SELLING YOUR USED EQUIPMENT? Recently remodeled and need to sell your old furniture? Upgraded your esthetic equipment? Reach the people that will buy from you. Advertise in the Texas Stylist Newspaper classifieds and reach almost 25,000 beauty and barber professionals. For more information Call (503) 297-7024 or visit www.stylistnewspapers.com. LOOKING FOR A FUN PLACE TO WORK? We have the Salon for you! Perfect for two Stylists and a Nail Expert! In the gorgeous Addison Area - Call Mary for all information (214)387-9395 BARBER SHOP FOR SALE IN HOUSTON, TEXAS Hobby area - Call for more information (713)649-9715 Frank SALARY / COMMISSION MAKE A CAREER CHAGE FOR THE BETTER. A career at Supercuts means being surrounded by individuals much like yourself: creative, energetic and stylish. For a competitive compensation, ongoing education, career oppor tu ni ties and a fun en vi ron ment, call 1-800-388-CUTS. NEW EQUIPMENT ELEGANT NAIL SUPPLY: We wholesale and retail New & Used Salon Equipment, Salon Furniture and all brand-name products OPI, IBD, Gena, Creative, LaPalm… We offer online continuing education. Please visit our website for more i n f o r m a t i o n: WWW.ELEGANTNAILSUPPLY.COM Phone: (937)258-0608 or 1-888-308-6308 SEXY EXTENSIONS FOR YOU ~ HAIR EXTENSIONS AND SUPPLIES Call for more information 1-800586-4409 or visit: www.sexyextension.com EDUCATION LEARN NEW TECH NIQUES THROUGH DVD’S - FREE CATALOG Hair cutting & styling, clipper & razor cutting, hair coloring, wedding styles & updo’s, makeup, facials, manicures and pedicures, waxing & hair removal, massage, and spa & body treatments. 800-414-2434 www.VideoShelf.com LEARN PER MA NENT MAKEUP & EARN EXTRA MONEY! Learn Eyebrows, Eye & Lip Liner Pro cedures. Get your MICROPIGMENTATION TECHNICIAN CERTIFICATION. Refresher & Advanced Courses Available. CALL (210)425-8118 www.theskinandpermanentmakeupinstitute.com CON TIN U ING ED U CA TION FOR TEXAS STYLISTS. State Approved TDLR Provider No. 1201. No testing. Simply read through the course. Satisfies all CE requirements. Secure website rated A+ by the National Better Business Bureau. Guaranteed lowest price. WWW.TXCOSMO.COM Elite Continuing Education. 1-866-653-2119. DO YOU OFFER CE CRED ITS! ARE YOU A CE PROVIDER? Reach they stylists that need to know about you. Advertise in the Texas Stylist Newspaper classifieds and reach almost 25,000 beauty/barber professionals. Call ( 503) 297-7024 or v i si t www.stylistnewspapers.com. 16 HR PERMANENT MAKE-UP TRAINING COURSE, Dallas, TX. Class includes Step-By-Step Instruction, Demos of Eyebrow, Eyeliner, and Lip Liner Procedures, Learn the Rotary Machine (Pen), Needles, Hands on Procedures, Anesthesia, Eyebrow Pigment, Eyeliner Pigment, Lip Liner Pigment, Theory, Professional Co lor Whe el and Cer tif i cate of Intradermal Technician. Patsy Charles, Permanent Make-up Esthetician (214) 566-0485, www.dallasperman entcosm etics.net o r [email protected]. GET YOUR OWN COPY OF TEXAS STYLIST DELIVERED TO YOUR DOOR. Don’t share your newspaper. Subscribe today for $25 and get your own copy delivered to your home. Call (503) 297-7024. BUSINESS OPPORTUNITIES MAKE $100 PER HOUR SHARPENING SCISSORS AND CLIPPERS. I will beat anybody’s price on any equipment and training. (408)439-9161 MISCELLANEOUS LOOKING FOR THE FUNNIEST & MOST TALENTED STYLIST! http://www.worldsfirstcomedyhairshow.com/ WWW.TERRYBINNSCATALOG.COM FOR IN FOR MA TION AND PRO MOTIONAL OFFERS on Dr. Belter Cosmetics, Cirepil, Satin Smooth, Gigi & a variety of other top quality spa products. * FREE SHIPPING for the month of September * TWO ENG LISH BULL DOG PUPPIES FOR SALE Vet checked, adorable, potty trained. For more information, contact: [email protected] TEXAS STYLIST & SALON | SEPTEMBER 2010 | 13 Pruning the Salon Grapevine How to Eliminate Unproductive Communication In Your Salon Better Business Neil Ducoff It grows in every business, whether large or small. Owners fear it or, at the very least, are disturbed and annoyed by it. Employees, even the ones who fan the flames, constantly question when they will be the next victims. “It” is the company “grapevine.” By virtue of the kinds of businesses they are, salons and day spas are particularly susceptible to incendiary gossip and the telling of half-truths. The highly interactive environment and continual flow of clients through the premises provides ever-fresh food for thought and topics of discussion. But what happens when a client overhears her colorist is “lazy” or “untalented,” or she has discovered previously unknown shades of green by formulating incorrectly? What happens when a client overhears disparaging comments about another client — one who may be a friend, brother, sister or daughter? What if she discovers comments are made about her in her absence? Time to Bring Out the Shears The grapevine must be pruned before the business suffers serious ill effects. One unhappy client can cost a salon or day spa thousands of dollars in lost revenues. One unhappy staff member may cost tens of thousands or more. But there is no way to estimate the cost of a tarnished reputation. • Nip it in the bud: Anyone new to the salon should learn immediately that gossip will not be tolerated. Veterans must be charged with setting an appropriate example. • Create an open environment: One in which staff feel comfortable communicating troublesome issues. The longer a perceived hurt or insult goes unaddressed, the more difficult it is to resolve. • Provide appropriate outlets: Huddle, huddle, huddle! Create a system for presenting issues (and resolving them, if not too time-consuming). Longer meetings or personal conferences may be necessary for long-standing problems. • Institute a refuse-to-listen policy: Advise team members not to listen or respond to any “juicy morsels” that do not pertain to their own professional development — or ones that may be potentially detrimental to someone else’s. Productivity Required Here It is impossible to maintain productivity while participating in the spread of gossip. The cascade of conversations and the seeds of thought they plant distract technicians from the clients at hand, increasing the probability of error. Such conversations, conducted in the clients’ presence, may very well send them away forever. Most salon and spa clients are uncomfortable hearing tales of “who did what with whom.” Beyond that, such behavior is simply rude. The client deserves to be the focus of attention. In most circumstances, it is far more productive to talk about oneself than about others. When not done to excess or in a domineering manner, the willingness to share information can be wonderfully effective for building client confidence and trust. Communication is a tool. Used wisely, it can be a business’ greatest customer service ally. Left unchecked, the tendrils of the grapevine can choke your salon. Neil Ducoff is the founder and CEO of Strategies, and the author of Fast Forward, the business resource book for salons and spas. Ducoff’s new book, No-Compromise Leadership, is available at www.amazon.com. For a signed copy, go to www.strategies.com. You can email Neil at [email protected]. TexasCosmetologyCE.com http://www.TexasCosmetologyCE.com Email: [email protected] For information Call 512-740-9165 *Use Discount Code: Cosmo, Instructors discounted price is $51 14 | SEPTEMBER 2010 | TEXAS STYLIST & SALON SEPTEMBER 2010 12-13: Armstrong McCall Southwest Fashion Focus, Glendale, AZ www.armstrongmccall.com 12-15: Strategies Incubator, Strategies Business Academy, Centerbrook, CT www.strategies.com 18-19: Peel’s Creative Edge Fall Show, Council Bluffs, IA www.peels.com 19-20: Empire and ARROJO present Masters of Beauty Skills Certification Program, Chicago, IL [email protected] 19-22: Milady’s S.O.S. Training Academy, Clifton Park, NY [email protected] or 1-800-998-7498 ext. 2700 26-27: International Congress of Esthetics and Spa, Long Beach, CA 1-800-471-0229 [email protected] 26-27: Armstrong McCall 28th Annual Worlds Fair of Cosmetic Arts and Sciences, Austin, TX www.armstrongmccall.com 26-27: Beauty School Forum, Barristar Productions, Pasadena, CA www.barristar.com 800 SHOW-432 26-28: Managing for Results, Strategies Business Academy, Centerbrook, CT www.strategies.com 28-29: Spa & Resort Expo and Conference, New York, NY www.spaandresortexpo.com www.medaestheticsconference.com OCTOBER 2010 1-31: BeautyTech’s 12th Annual Strut Your Stuff Nail Art and Enhancement entry acceptance - www.beautytech.com 2-3: Peel’s Creative Edge Show, Denver, CO www.peels.com 3: 16th Annual Central Coast Hair Design & Beauty Expo - Beauty at the Beach, Santa Cruz @ The Cocoanut Grove 1-800303-3630 www.cocoanutgrovesantacruz.com 3-4: Premiere Beauty Classic, Columbus, OH 1-800-335-7469 www.premiereshows.com www.beautyclassicshow.biz 3-4: Esthetique Spa Intl, Montreal, Canada www.spa-show.com 3-4: ColorAmerica presented by Cosmetologists Chicago, Oak Brook, IL www.AmericasBeautyShow.com 3-5: Strategies Salon / Spa Game-Planning Workshop, Strategies Business Academy, Centerbrook, CT www.strategies.com 4: George Riley’s presents Hands-on Cutting Class with William Whatley, Santa Cruz @ The Cocoanut Grove 1-800-303-3630 www.cocoanutgrovesantacruz.com 9-10: Day Spa Expo, Atlanta, GA www.dayspaexpo.com 10: Nailpro 2010, Sacramento, CA nailprosacramento.com 10-11: Empire and ARROJO present Masters of Beauty Skills Certification Pro, Ft. Lauderdale, FL [email protected] 11-12: No-Compromise Leadership Boot Camp, Strategies Business Academy, Centerbrook, CT www.strategies.com 15-19 4th Annual NW Nail Tech Networking Retreat @ Camp Burton, Vashon Island, WA 1-877-88-NAILZ www.nwnailtechs.com 16-17: International Esthetics, Cosmetics and Spa Conference IESCS Florida, www.iecsc.com 17-18: Premiere Birmingham 800.335.7469 premiereshows.com 17-18: Strategies High-Performance Front Desk Training, San Francisco, CA 1-800-417-4848 ext. 202 SEPTEMBER 2010 6: Skin for Life presents Microdermabrasion Fundamentals, Houston, TX www.skinforlife.com 6: Skin Logic presents Vascular Blemish Removal, Austin, TX (512)944-9780 [email protected] 6: Novita Clinicals presents Introducing Novitá Clinicals Spa in a Box, Georgetown, TX www.NovitaClinicals.com 13: Strategies Business Coaching presents FREE WEBINAR Enrolling Staff in Your Company Vision www.strategies.com 1-800-417-4848 13: Custom Wig Making Class, Arlington, TX 817-277-5000 www.euniceshairsalon.com 13: NovaLash Eye Lash Extensions Training Workshop, Houston, TX (281)896-7220 13: Adrian the Dreamweaver presents Hair Extension Certification Class @ Vogue Beauty School, Waco, TX (972)387-5677 www.HairExtension.com 13: Skin for Life presents Microdermabrasion Fundamentals, San Antonio, TX www.skinforlife.com 13: Skin Logic presents Teeth Whitening & Advanced Equipment, Austin, TX (512)944-9780 [email protected] 13: Novita Clinicals presents Introduction to Novitá Clinical’s and The Science of Skin Care, Georgetown, TX www.NovitaClinicals.com 13: KM Impressions presents Picture Perfect Bridal Makeup, San Antonio, TX (210)655-4624 www.kmimpressions.com 19-20: Salon Source presents Euphora Bootcamp Educator Training, Houston, TX www.salonsource.biz 20: Skin Logic presents Dermaplaning / Epidermal Leveling, Austin, TX (512)944-9780 [email protected] 20: Malaysian Weave Technique Class, Arlington, TX (817)2775000 www.euniceshairsalon.com RELAUNCH —Sep 13 (4CEUs) $50.00— Introduction to Novitá Clinicals and The Science of Skin Care —Sep 26-28 (12CEUs)— Survival Skills for Aestheticians, an Advanced Skill Program 888-738-0701 • www.NovitaClinicals.com 17-18: InSalon, Saint Paul, MN insalonpro.com 1-888-213-0949 17-18: Grand Rapids Salon Forum 2010, Grand Rapids, MI 1-800336-2597 www.malys-midwest.com 17-21: Bronner Bros. Seminars by the Sea, Atlantis Resort, Paradise Island, Bahamas www.bronnerbros.com 18: SalonCentric’s RISE Business Forum, Phoenix, AZ www.malys. com/web/shows 1-800-446-2597 18: George Riley’s presents An Exciting Evening with Paul Brown Educators featuring Spencer Lebowitz & Sharon Deardoff, Concord, CA 1-800-303-3630 www.georgerileyspbc.com 24: Beauty School Forum, Barristar Productions, Indianapolis, IN www.barristar.com 800 SHOW-432 24-25: International Congress of Esthetics and Spa, Philadelphia, PA 1-800-471-0229 [email protected] 24-25: Texas Beauty Show, Dallas, Texas - Convention Center www.texasbeautyshow.com 24-25: Esthetique Spa Intl, Edmonton, Canada www.spa-show.com 31-11/1: San Juan Beauty Show, www.sanjuanbeautyshow.net 31-11/2: Destination Rejuvenation Fall 2010, Surf and Sand Resort, Laguna Beach, CA (949)716-2723 NOVEMBER 2010 1: SalonCentric’s RISE Business Forum, San Francisco, CA www.malys.com/web/shows 1-800-446-2597 7-10: Strategies Incubator, Strategies Business Academy, Centerbrook, CT www.strategies.com 7-10: Milady S.O.S. Training Academy, Carlsbad, CA email: [email protected] or 1-800-998-7498 ext. 2700 8: KM Impressions presents Airbrush Makeup Training, Rockford, IL (210)655-4624 www.kmimpressions.com 8-11: Maly’s Redken Exchange, New York, NY www.malys.com 10-12: Cosmoprof Asia, Hong Kong, www.cosmoprof-asia.com 26-28: Wellness Asia Exhibition, Chennai Trade Centre, Chennai, India www.wellnessasiaexpo.com JANUARY 2011 9-10: Empire and ARROJO present Masters of Beauty Skills Certification Program, Minneapolis, MN [email protected] 14-22: Nail Those Profits at Sea Cruise, St. Martin, St. Kits, St. Lucia 1-800-809-6623 www.nailthoseprofitsatsea.com 17-18: Beauty Expo USA, Las Vegas www.beautyexpousa.com 29-31: Long Beach International Salon & Spa Expo, Long Beach Convention Center probeauty.org/ISSE 20: NovaLash Eye Lash Extensions Training Workshop, Dallas, TX (281)896-7220 20: Novita Clinicals presents Photo Facials with Novita Clinicals Chemical Peels for Acne, Rosacea and Aging, Georgetown, TX www.NovitaClinicals.com 20: KM Impressions presents Airbrush Makeup Training, San Antonio, TX (210)655-4624 www.kmimpressions.com 26-27: Patsy Charles presents Permanent Makeup Class, Corpus Christi, TX (214)566-0485 [email protected] www.dallaspermanentcosmetics.net 26-28: Survival Skills for Aestheticians, an Advanced Skills Program, Georgetown, TX www.NovitaClinicals.com 27: Strategies Business Coaching presents FREE WEBINAR - Go Team! Staff Appreciation www.strategies.com or 1-800-417-4848 27: Salon Source presents Rejuvenol Keratin Treatment Class, Dallas, Fort Worth, Houston & Austin, TX www.salonsource.biz 27: Full Lace Wig / Weave Theory And Proper Application Class, Arlington, TX (817)277-5000 www.euniceshairsalon.com OCTOBER 2010 4: KM Impressions presents Airbrush Makeup Training, San Antonio, TX (210)655-4624 www.kmimpressions.com 4: Salon Source presents Brocato C.I. Smooth System & Demi Color, Austin & Eufora Elite Certification Class, Houston, TX www. salonsource.biz 11: Strategies Business Training presents FREE WEBINAR - Let’s Drive Sales! - visit www.strategies.com or 1-800-417-4848 11: Novita Clinicals presents Intro to Novitá Clinicals Verita Mineral Cosmetics, Georgetown, TX www.NovitaClinicals.com 18: Smooth Skin Supply presents Waxing 101 Free Online Class (877)473-1032 www.smoothskinsupply.com WHAT’S NEW IN THE MARKET 1. Turn Your Smartphone into a Credit Card Machine 1 As a chair renter or owner, have you ever shared a credit card terminal with other people and had problems? Have you ever had to deal with canceling your account, or had to sign up for a new one because you moved? If so, this little device will eliminate all of those headaches and save you a lot of time. This credit card reader plugs into the audio jack of any iPhone and most Android devices. The app itself, however, is compatible with over 170 smartphones. Want to charge your customer? Launch the app built for your phone, and if you have a compatible phone, simply enter the amount and then swipe the card. You can easily send your customers a receipt, too. Simple enter their email address and when the transaction is completed the receipt will be sent automatically. Learn more by visiting www.SalonSwipe. mobi on your smartphone, www.SalonSwipe.com on your computer or call 1-877-725-6690. 2 2. New All-Natural Keratin Retexturizer System The Hapuna Keratin Retexturizer System from Paul Brown Hawaii is an all natural, all organic extract formulation that offers the best solution for calming the thickest, most inflexible hair into a smooth, supple and manageable style. The Hapuna Keratin Retexturizer formulations have been carefully scrutinized and tested to ensure they are effective, high performing solution-based treatments that are safe for our environment and are entirely free of formaldehyde, aldehyde and thio. Specially formulated with Paul Brown’s proprietary Hawaiian Protein Flora Complex, kukui nut lipids while infused with sea salts, sea algae, plankton and a variety of other rich sea and plant derivatives, the Hapuna Keratin Retexturizer System is a superb line of retexturizing products that gently and effectively work to eliminate 100% of all frizz and reduce curl between 60% to 80%. For information on Paul Brown Hawaii and the Hapuna Keratin Retexturizer System, call 1-800-3380033 or visit www.PaulBrownHawaii.com. 5 3 4 3. Protect and Prevent with Rain Drops Oil Treatment Sidlab Haircouture, based in Portland, Oregon has created a dynamic hair product that is both protective and preventative. Rain Drops is an argan oil treatment that is nourishing, quenching, deep penetrating, and adds brilliant shine to parched hair. Rain Drops is an anti-oxidant and vitamin E rich treatment that will restore luster and tensile strength to all hair types. Unlike the real thing, Rain Drops will protect hair from the effects of humidity by weighing down frizz and fly-aways. Much like an umbrella, Rain Drops also uses UV filters to protect the hair from future damage caused by the sun. Use as a leave in treatment after cleansing and conditioning to maximize these benefits. All Sidlab products are Paraben and Sodium Laureth Sulfate free to preserve color and promote health and Rain Drops is no exception to this rule. For more information visit www.sidlabhair.com, call (503) 358-0782, or e-mail [email protected]. 4. An Infinite Color Palette with Tinta Color Keune Tinta Color offers the hair colorist an infinite color palette. It provides unlimited options for creative minds in all color applications; color accents, highlights and lowlights. It leaves the hair with incredible shine and superb condition. Tinta Color gives 100% grey coverage. Shades range from natural tones to deep reds and sparkling blondes. The advanced formulation of Tinta Color offers improved coverage and unsurpassed brilliance and shine. Solamer and Silk protein protect the hair from UV damage, prevent fading and enhances shine. LP 300 color stabilizer insure maximimum binding to the internal hair structure and ehnahced durability. For information in Texas call Next Step Salon Consultants at 1-800-818-3173. For general information visit www.keune.com or call (800) 330-9302. 5. Awaken the Senses with Luxurious Lotions Tantalize and treat clients with the two new Warm O Lotions by Gena Laboratories. Designed to be used with the Gena Warmer, the intoxicating aromas of the new lotions transport users to a place of tranquility and relaxation while the health benefits have clients coming back for more. The gorgeous scent of Green Tea Warm O Lotion will nexcite users as they reap the benefits of the ingredients. Green tea extract has been known to improve skin conditions, fight inflammation of the skin and rejuvenate skin cells. It can also help prevent and repair sun damage. Made from moisturizing coconut oil, Gena Coconut Warm O Lotion has many health benefits, from fighting premature aging to protecting skin from excess sun exposure. Coconut oil is known for its healing abilities as well as its antifungal, antiviral, and antibacterial properties. Trusted by salon professionals, Gena’s Warm-O Lotions condition nails and moisturize the skin, providing clients with the ultimate mani/pedi. Its rich and greaseless formula makes it perfect for all-over the body and is easy to warm in a manicure heater for a relaxing massage. For more information, visit www.aiibeauty.com. Have your product considered for the Stylist & Salon’s What’s New section. Send press releases with a photo to Managing Editor Lisa Kind at [email protected] or mail to Stylist & Salon Newspapers, 1750 SW Skyline Blvd., Suite 24, Portland, OR 97221. :ERRAN2EFORM .ATURAL(AIR3TRAIGHTENING3YSTEM <iÀÀ>½ÃÊ,ivÀÁÊÃÊ>ÊÀiÛÕÌ>ÀÞÊiÜÊÜ>ÞÊÌÊ>V iÛiÊ ÃÌÀ>} Ì]ÊÃiiÊ >ÀÊ«iÀ>iÌÞÊÜÌ ÕÌÊÕÃ}Ê >ÀÃ Ê V iV>ðÊÊ7Ì Ê,ivÀ]ÊÌ iÀiÊÃÊÊii`ÊvÀÊ}ÛiÃ]Ê «ÀÌiVÌÛiÊÃÊL>ÃÊÀÊ>ÃðÊÊ ÊÕ«i>Ã>ÌÊ`ÀÃ]Ê ÕÃÌÊÌ iÊ>ÌÕÀ>ÊÃViÌÊvÊiÃÃiÌ>ÊðÊÊ/ iÊ}iÌiÊ>ÌÕÀ>Ê vÀÕ>]ÊÕÃi`ÊÊVÕVÌÊÜÌ ÊëiVvVÊ i>Ì]ÊV>Ê ÃÌÀ>} ÌiÊ>Ê >ÀÊÌÞ«iðÊ,i«ÀViÃÃ}ÊV>ÊLiÊ`iÊvÀÊ ÀÌÃÊÌÊÌ«ÃÊÜÌ ÕÌÊLÀi>>}i]ÊLiV>ÕÃiÊ<iÀÀ>Ê,iv ÀÌÃÊÌÊÌ«ÃÊÜÌ ÕÌÊLÀi>>}i]ÊLiV>ÕÃiÊ<iÀÀ>Ê,ivÀÊ Ì>ÃÊ Ê/ }ÞV>ÌiÃ]Ê-`ÕÊÞ`ÀÝ`i]Ê `i Þ`iÃÊÀÊÀ>`i Þ`i° Zerran Reform® Kit & Iron Special 100% Vegan Natural Hair Straightening System ZERRAN REFORM® INTRO KIT WITH FLAT IRON 1 x 8 oz. Absolution Clarifying Shampoo 1 x 8 oz. Sulfate Free Conditioner 1 x 8 oz. Reform Shampoo 1 x 8 oz. Reform Conditioner 1 x 2 oz. Radiant Finish Frizz Control Liquid 2 x 1 oz. Hair Redemption Hair Repair Packets 1 x 8 oz. Hair Redemption Hair Repair 1 x Zerran Reform Flat Iron We’re now on Facebook Call for information about Zerran Reform Headmaster Classes in your area (800) 626-1921 TEXAS STYLIST & SALON | SEPTEMBER 2010 | 15
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