RACE
FOR BREAKTHROUGHS
19TH RACE FOR THE CURE
ARCADIA CREEK FESTIVAL PLACE
SUNDAY, MAY 17, 2015
Susan G. Komen® Southwest Michigan has invested over $2
million to fight breast cancer right here in our community.
Komen funds lifesaving breast cancer education, screenings
and support services in Southwest Michigan. No other
nonprofit is more committed to the community. But we
need your help to keep it going…Let’s Race for the Cure®!
www.komenswmichigan.org
We Are Susan G. Komen®
FULFILLING THE PROMISE
In 1980, Nancy G. Brinker promised her dying sister, Susan, that she would do everything in
her power to end breast cancer forever. In 1982, that promise became the Susan G. Komen®
organization and the beginning of a global movement. What was started with $200 and
a shoebox full of potential donor names has now grown into the world’s largest nonprofit
source of funding for the fight against breast cancer. To date, we’ve invested more than $2.5
billion in groundbreaking research, community health outreach, advocacy and programs in
more than 30 countries. And we won’t stop until our promise is fulfilled.
PROGRESS IN THE FIGHT AGAINST BREAST CANCER
Since 1982, we’ve contributed to many of the advances made in the fight against breast
cancer. We’ve transformed how the world treats and talks about this disease and have
helped turn millions of breast cancer patients into breast cancer survivors.
We are proud of our contribution to some very real victories:
• More early detection and effective treatment. Currently, about 70 percent of women
40 and older receive regular mammograms, the single most effective screening tool
to find breast cancer early. Since 1990, early detection and effective treatment have
resulted in a 34 percent decline in breast cancer mortality in the U.S.
• More hope. In 1980, the five-year relative survival rate for women diagnosed with early
stage breast cancer was about 74 percent. Today, it’s 99 percent.
• More research. The federal government now devotes more than $850 million each year
to breast cancer research, treatment and prevention, compared to $30 million in 1982.
• More survivors. Today, there are more than 3 million breast cancers survivors in the U.S.
LOCAL IMPACT
Our objective is to support our
mission of saving lives and ending
breast cancer through education,
screening and research. Up to 75%
of the net proceeds raised by our
Affiliate fund local breast cancer
programs and a minimum of 25%
supports cutting-edge national
breast cancer research.
Since its inception in 1998, Susan
G. Komen® Southwest Michigan
has invested over $2 million in
the mission to end breast cancer
forever!
Join the Fight and Make an Impact
You and companies like yours have made the Komen Race for the Cure® one of the
largest and most influential nonprofit fundraising events in the world. Your support allows
our Affiliate to invest millions of dollars in our quest to eliminate breast cancer as a lifethreatening disease.
CAUSE MARKETING MATTERS
A 2008 Cone/Duke University Behavioral Cause Study revealed that American consumers
continue to have high philanthropic expectations for companies even amid the current
economic crisis.
• 79% of respondents said they would likely switch from one brand to another, when price
and quality are about equal, if another brand is associated with a good cause.
• When replicating the study online, results revealed that participants spent nearly twice as
long reviewing cause-related ads versus general corporate advertisements resulting in a
19% sales lift. Consumers have an interest in corporate responsibility and they act on it.
• “This is clearly great news for brand managers, as every percentage increase can
translate to millions of dollars in revenue” – Gavin Fitzsimons, lead researcher for study
BENEFITS OF INVOLVEMENT
Based on your level of sponsorship, your company may:
• Receive high visibility before the event and on Race day
• Reach an audience of thousands of people in one day
• Test-market and showcase products on event deck
• Build employee morale and company pride
• Retain and increase customer loyalty
• Align yourself with a premier fundraising event in your community
Susan G. Komen Race for the Cure®
The Susan G. Komen Race for the Cure® Series, the largest series of 5K runs/fitness walks
in the world, raises significant funds and awareness for the fight against breast cancer,
celebrates breast cancer survivorship and honors those who have lost their battle with the
disease. Since its inception in 1983, the Komen Race for the Cure series has grown from one
local Race with 800 participants to a global series of more than 150 Races with 1.6 million
people participating on four continents.
The Komen Race for the Cure is a unique event, designed and implemented to promote
positive awareness, education and early detection of breast cancer. It has proved to be an
enormously effective way to reach many women and men with the message that breast
cancer is not necessarily fatal if mammography and breast self-awareness become routine.
As well as being a road race for runners, the Komen Race for the Cure is an emotionally
charged event that attracts many first timers and recreational runners. It is an opportunity
for thousands of women, men and their families, running or walking, to spread the breast
cancer message within their communities.
2014 SW MICHIGAN PARTICIPANT DEMOGRAPHICS
77%
126
22%
Breast Cancer
SURVIVORS
Local Sponsorship Opportunities
Presenting
$15,000
Platinum
$10,000
Diamond
$7,500
Gold
$5,000
Silver
$2,500
COMPANY VISIBILITY
Logo on Race Bibs
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Logo on Postcards & Posters
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Logo in Save the Date Mailing to
Affiliate Database
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Recognized as Presenting
Sponsor on Website
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Recognition in Pre-Race TV, Radio
and Billboard Advertisements
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Recognition in
Race Press Releases
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Right to Use Race Logo (with
prior approval)
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Logo on Informational Flyers
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Recognition in Affiliate
eNewsletters
Logo
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Name
Logo/Name on Affiliate Website
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Logo
Logo
Logo
Name
Logo/Name on Race T-Shirts
Logo
Logo
Logo
Logo
Name
Logo/Name in Newspaper
Thank-You Ad
Logo
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Name
RACE DAY BENEFITS
Invited to Speak at Stage for
Welcome and/or Thank-You
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Banner Displayed on Stage
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Premier Placement of Tent
Space in Sponsor Village
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Product Sampling (if relevant)
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Tent Space in Sponsor Village
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Banner Displayed Onsite
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Name/Logo Displayed on All
Sponsor Thank-You Signage
Logo
Logo
Logo
Logo
Name
Recognition on Stage During
Opening/Closing Ceremony
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Sign on by December 5, 2014 to ensure that your logo/name appears on print materials and by
February 1, 2015 for inclusion on Race t-shirts.
Thank You to Our 2014 Local Sponsors
On Saturday, May 17, 2014, over 1,000 supporters joined us at Arcadia Creek Festival Place in Kalamazoo, MI for the 18th
Susan G. Komen Southwest Michigan Race for the Cure®. Thanks to all of our participants, donors, volunteers and sponsors,
we raised over $100,000!
It is your support that brings us one step closer to our vision of a world without breast cancer.
DIAMOND SPONSORS
PLATINUM SPONSORS
GOLD SPONSORS
Eaton
Meijer
Panera Bread
Premier Radiology
MPI Research
Perrigo
Norman Camera
Adams Outdoor Advertising
Absopure
Advanced Radiology Services
Bronson
Pfizer
Plastic Surgery of Kalamazoo
OB-GYN, P.C.
West Michigan Cancer Center
SILVER SPONSORS
Stryker
Gazelle Sports
Walsworth
MEDIA SPONSORS
WWMT-TV Newschannel 3
FM 106.5 - WVFM
3030 South 9th Street, Suite 2H, Kalamazoo, MI 49009 • Phone: 269.341.4209
E-Mail: [email protected] • www.komenswmichigan.org