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11.B.4 - CW ACTION
Committee of the Whole
Meeting Date:
March 24, 2015
Submitted by:
Chris Traini, P.Eng., County Engineer
Subject:
Regional Rideshare Program
BACKGROUND:
The City of London currently operates a car pool program within city limits and is looking
to expand the program regionally. Staff from the city made a presentation to County
Council in late February requesting funding for the program from Middlesex. A copy of
the presentation is attached.
ANALYSIS:
The Regional Rideshare program is essentially a web application that allows for people
to submit their daily travel routine and find others that follow the same or similar route so
that they can carpool. This program appeals to those wanting to lessen their
environmental ‘footprint’ by sharing rides, and also to those who may not have access
to a vehicle.
From a Middlesex County perspective this may address a need for those residents who
need to travel to and from work but have no or limited access to a vehicle. Several
programs such as a regional taxi service and bus services have had very limited
success. The estimated costs of the Regional Rideshare (see below) may be a cost
effective alternative to these previous programs.
The cost of the Regional Rideshare program is proposed to be split among the partners
on a per capita basis. The current estimated cost for the start-up and promotion of the
program in 2015 for Middlesex County is $6,600. This cost may be reduced if other
regional partners agree to participate prior to the launch of the program. Future
commitment may be recommended as part of the 2016 budget process once evaluation
of the program is reviewed later in the year.
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RECOMMENDATION:
That the County of Middlesex agree to participate in the Regional Rideshare program to
a maximum amount of $6,600 in 2015.
Attachment
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FEBRUARY 17, 2015
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Regional Rideshare Initiative
An Invitation to Participate
Presentation to Middlesex County Council
Tuesday, February 17, 2015
Jay Stanford, Director
Environment, Fleet and Solid Waste &
Ryan Craven, TDM Coordinator
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Presentation Overview
•
•
•
•
•
Background
The New Regional Approach
How it Works
The Ask
Next Steps
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Background
• The City’s Transportation Demand
Management (TDM) Program is:
– TDM Program is 15 years old
– A variety of programs/initiatives that
strive to encourage less Single
Occupancy Vehicle (SOV) driving.
– Programs focus on promoting
cycling, walking, public transit and
carpooling.
– 3 pillars: financial, health and
environmental benefits
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Background
• Carpool Zone
– Since 2007, the City has
licensed a ride match web
service to facilitate carpooling.
• LondonCarpools.ca
– In 2012, the web technology was
updated, improving the user
experience.
– The service has been updated
and improved again.
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How it
Works
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Works with Smartphones & Tablets
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The New Regional Approach
• Initiated by Counties of
Huron and Perth, Town of
St. Marys and City of
Stratford
• Sharing costs based on
population as percentage of
the whole
• Developing new brand and
coordinated marketing
• Continuing to seek out more
regional partners.
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The Ask
Is Middlesex County interested in joining?
Municipalities
London
Population
% of
Regional
Pop
Web License Annual Fee
(ongoing)
Promo Plan
Design
(one time)
Year One
Core Costs
371,000
65%
$10,400
$9,100
$19,500
Huron County
59,000
10%
$1,600
$1,400
$3,000
Perth County
37,600
7%
$1,120
$980
$2,100
St. Marys
6,700
1%
$160
$140
$300
Stratford
Middlesex
County
30,900
5%
$800
$700
$1,500
71,000
12%
$1,920
$1,680
$3,600
576,200
100%
$16,000
$14,000
$30,000
Total
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The Ask
Ongoing promotional costs are up to each municipality to
decide. Estimates are below
Municipalities
London
Population
Estimated Promotion Annual
Costs/Municipality
371,000
$4,000 -$6,000
Huron County
59,000
$1,000-$2,500
Perth County
37,600
$1,000-$2,500
St. Marys
6,700
$500-$1,500
Stratford
30,900
$1,000 - $2,000
Middlesex County
71,000
$1,500 - $3,000
576,200
$9,000 - $17,500
Total
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The Ask
Year one and ongoing cost summary for
Middlesex County.
Year
Core
Costs
1
Estimated
Estimated
Variable Promo Total Costs
Costs
$3,600
$1,500 - 3,000 $5,100 - 6,600
2 (& Beyond)
$1,920
$1,500 - 3,000 $3,420 - 4,920
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Next Steps – Whole Group
• Work on the web service and branding is
underway.
• Plan to launch the service in May 2015.
• If you choose to participate, the County will
be asked to formalize an agreement and
assign a staff lead to the project for local
coordination.
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Next Steps – City of London
• Review details with our legal team
• Review and finalize finances
• Prepare Information Report to Committee
& Council
16
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Questions?