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Corporate Brand Guidelines
The next generation of broadband.
April 2015
Mimosa Corporate Brand Guidelines
Table of Contents
Corporate Brand Guidelines..............................................................................3
Logo Usage...........................................................................................................................3
Minimum Clear Space Protection......................................................................................................3
Proportions.............................................................................................................................................3
Minimum Size.........................................................................................................................................3
Logo Color...............................................................................................................................................3
Color Backgrounds................................................................................................................................3
Unacceptable Logo Usage...................................................................................................................3
Corporate Color Palette....................................................................................................4
Usage........................................................................................................................................................4
Hierarchy..................................................................................................................................................4
Corporate Typeface............................................................................................................4
One font for all.......................................................................................................................................4
General formatting guidelines............................................................................................................4
Graphic Styles......................................................................................................................4
Photography............................................................................................................................................4
Illustration................................................................................................................................................4
Product Branding Guidelines............................................................................5
The “m” .................................................................................................................................5
“m” Usage..............................................................................................................................5
Minimum Clear Space Protection......................................................................................................5
Proportions.............................................................................................................................................5
On Product...........................................................................................................................5
Example Usage.......................................................................................................................................5
2
Corporate Brand Guidelines
Logo Usage
Logo Color
The logo does not include a tagline at this time. No other
words or symbols should ever be attached or placed in
association with the logo.
The logo must never be altered or modified in any way.
Minimum Clear Space Protection
It is essential that the logo remain free of graphics,
photography, typography, and other elements. The logo
must always be the most legible and viewable element in
any given graphic space.
The unit of measure “X” equals the full width of the
starting down stroke of the “m” in the Mimosa logo. The
minimum required clear space is a distance of “X” surrounding each side of the logo.
The primary corporate color is Pantone 1375 C (bright
orange). See page 4 for various usage mixes.
Color Backgrounds
On dark or brightly colored backgrounds the logo is
reversed to white. For optimal contrast and legibility, a
background color of dark gray (no lighter than 40% black)
should be used. No other color treatments are permitted.
Unacceptable Logo Usage
Do not:
• Add drop shadows, glows, or reflections
• Lock up non-approved text or other graphical elements
• Outline the logo
• Angle or skew the logo
• Use any color other than gray (PMS 8403/CG10/K60%),
black, or white
1x
1x
• Place the logo on a photographic background
1x
1x
1x
Dropshadow
Angle
Glow
Gradient Fill
Reflections
Skew/Slant
Reflections
Non Brand Color
Proportions
The logo was constructed with an aspect ratio (height to
width) of 1 : 4.59x. This proportion must never be altered.
Particular attention should be made when placing the logo
in an application (such as Microsoft Word, or PowerPoint),
where the image proportions can be changed by dragging
the corners of the picture window box. Hold down the
Shift key when dragging a corner to maintain the correct
aspect ratio.
1x
4.59x
Minimum Size
N
E
T
W
O
R
K
S
In print, the Mimosa logo must be reproduced at a minimum size of 1” wide.
Stroked/Outline
Photo Background
1”
3
Mimosa Corporate Brand Guidelines
Corporate Color Palette
Corporate Typeface
Usage
One font for all
The tables below provide color specifications for a variety
of displays. Always refer back to the Pantone Matching
System (PMS) as the reference standard. For print production, use Pantone spot colors for the most accurate
color reproduction. Use CMYK equivalents when process
colors are required, for instance when reproducing 4-color
prints.
Open Sans: all customer-facing collateral and promotional
materials as well as all internal documents including
presentations, spreadsheets, forms, and email communications and customer-facing corporate websites.
Hierarchy
• Headline and title – Open Sans Light
Use primary colors first in all corporate communications.
Secondary colors should only be used in-app for charting
and graphing. They are never used in print production.
• Section headers – Open Sans Regular
Print
• Intro – Open Sans Regular
• Body – Open Sans Regular
Web
Primary Colors
Pantone
General Formatting Guidelines
• Headline, title, and headers – Open Sans Light
CMYK
RGB
Hexachrome
• Body – Open Sans Regular
1375 C
0 45 94 0
255 158 27
FF9E1B
Presentation
1345 C
0 17 50 0
253 208 134
FDD086
• Headline and title – Open Sans Light
425 C
48 29 26 76
84 88 90
54585A
422 C
19 12 13 34
158 162 162
9EA2A2
420 C
6 4 7 13
199 201 199
C7C9C7
660 C
76 47 0 0
52 124 201
347CC9
279 C
72 37 0 0
44 141 222
2C8DDE
7495 C
42 5 98 29
143 153 62
8F993E
7742 C
71 5 100 45
74 119 60
4A773C
Secondary Colors
Pantone
CMYK
RGB
Hexchrome
299 C
86 8 0 0
0 163 224
00A9E7
7690 C
95 41 10 0
0 118 168
0076A8
1795 C
0 96 93 2
210 38 48
D22630
7621 C
0 98 91 30
171 35 40
AB2328
164 C
0 59 80 0
255 127 65
FF7F41
172 C
0 73 87 0
250 70 22
FA4616
339 C
84 0 59 0
0 179 136
00B388
7725 C
97 0 85 15
0 135 85
008755
4
• Body – Open Sans Regular
Print (internal documents):
• Headline, title, and headers – Open Sans Light
• Body – Open Sans Regular
Graphic Styles
In general, illustrations, photography and/or screen captures are used on the website and in printed marketing
collateral such as brochures and data sheets. Illustration is
used to portray concepts in technical documentation such
as quick connect guides and user manuals, whitepapers
and case studies.
Photography/Screen Captures
Products are shown on a white studio background with
clean lighting and subtle shadows. Special effects, filters,
or colored backgrounds are not used. Products are generally shown singly. In some instances, related products may
be shown together, for instance a backhaul with an access
point for clarity. In these cases, a simple composition is
used to maintain the visual style. All photography based
imagery is produced via modeling applications.
Illustration
Technical illustrations are used in Mimosa product
documentation and packaging. Mimosa products are
depicted in perspective. All line art is black and white, with
secondary colors used only when necessary and generally
taken Open Sans is used in all illustrations.
Product Branding Guidelines
The “m”
On Product
The “m” is our value mark. It represents the value and
quality we engineer into our products. As the brand grows
and scales the “m” will be the signifying mark that the
WISP’s will identify with and know as the best in breed
producer of broadband equipment.
The “m” will be the largest, singularly most visible graphical element.
Example Usage
B5 Backhaul
“m” Usage
Minimum Clear Space Protection
It is essential that the mark remain free of graphics,
photography, typography, and other elements.
The mark when used on products must always be the
most legible and viewable element in any given graphic
space.
The unit of measure “X” equals the full width of the
starting down stroke of the “m” in the Mimosa logo. The
minimum required clear space is a distance of “X” surrounding each side of the logo.
B5c Backhaul
1x
1x
1x
1x
1x
Proportions
B5-Lite Backhaul
The mark is the first letter of the Mimosa logo and as such
must maintain an aspect ratio (height to width) of
1 : 1.96x. This proportion must never be altered. The
mark is for product branding and other usage as per the
discretion of marketing. It is not to be used standalone
without review and approval.
1x
1.96x
5
Mimosa Corporate Brand Guidelines
Mimosa Networks, Inc.
300 Orchard City Dr. Ste. 100 • Campbell, CA • 95008 • www.mimosa.co
©2014 Mimosa Networks, Inc. All rights reserved. The Mimosa Networks, Inc. logo are registered trademarks of Mimosa Networks, Inc. in the United States. All other company
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