What the Internet of Things is Not
© 2015 VisionMobile.com
March 2015
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4,000+ IoT developers surveyed
120 countries
50+ IoT platforms examined and segmented
16 IoT platforms fully profiled
7 vertical IoT markets mapped
http://vmob.me/IoT15
Breaking free of Internet and Things
Data is the new currency
Consumers outweigh the CIO
Everyone will be a developer
http://vmob.me/IoT15Megatrends
What is the Internet of Things (not)?
This is a thermostat
… with an app
© 2015 VisionMobile
Ceci n’est pas un thermostat © 2015 VisionMobile
Nest is a hub turning data into action
Temperature
Presence
Human input
Knowledge
Action
COx alerts
Electricity
usage peaks
Weather info
6
© 2015 VisionMobile
Creating data apps for home, car, security, energy, health
https://developer.nest.com/
7
© 2015 VisionMobile
IoT products create value through data apps
(Smart City)
Sensors in the
road surface
Sensors to track
your activity
data
Find an empty
parking spot
quickly, without
frustration
data
Visualize my
wellness and
nudge me
to get fitter
(wearables)
(Smart Home)
Learning,
environment-aware
thermostat
Bluetooth dongle
reading
vehicle data
(Connected Car)
8
data
Turn the heating
off when all family
members have
left home
data
Call emergency
services and loved
ones when
I’m in an accident
© 2015 VisionMobile
What is the Internet of Things (not)?
This is a watch
Sony SmartWatch 2
… with a proprietary set of apps
© 2015 VisionMobile
Ceci n’est pas une watch
© 2015 VisionMobile
The Watch locks purchases and habits to the Apple ecosystem
Purchases: the Watch talks with all Apple devices
Habits:
5 seconds of faster watch app access could
mean that you use your smartphone apps 5x
11
© 2015 VisionMobile
The most important apps
are not here
ResearchKit
They are here. And they are data apps
12
© 2015 VisionMobile
The Watch will not
disrupt these
Keys
Credit cards
ID cards
Health check-ups
It will aim to disrupt these
13
© 2015 VisionMobile
But ..
The Watch WILL displace these
Swiss watch makers
€20B in 2012 exports
14
.. if they see see the Watch as a product
competition, not a new market
© 2015 VisionMobile
This is your keys, identity, wallet.
The physician you never had
© 2015 VisionMobile
Who are the top platforms in IoT?
Top 3 most popular platforms in each vertical, based on a survey of 4,000+ IoT devs
General
purpose
Smart
Home
Wearables
Health &
Wellness
Connected
Car
Google Fit
HealthKit
HomeKit
16
WatchKit
© 2015 VisionMobile
Mobile and e-commerce developer ecosystems take the lead
General
purpose
Smart
Home
Wearables
Health &
Wellness
Connected
Car
Google Fit
e-commerce
players
mobile-first ecosystems
HealthKit
HomeKit
17
WatchKit
© 2015 VisionMobile
What are IoT developers working on?
Hardware devs are just one subset; many more work on software and data
All IoT developers doing this type of project 18
Dedicated to this type of project App makers
Device makers
Data-centric
e.g. smartwatch apps,
Smart Home scenarios
e.g. fitness bands
e.g. smart home hub,
health apps, Smart City,
system integrators,
community projects
© 2014 VisionMobile
53%
of mobile developers are already
involved in the Internet of Things
… and many more to come
19
© 2015 VisionMobile
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to us
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With us
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[email protected]
@andreascon
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Copyright VisionMobile 2014