1. technology and computing
2. consumer electronics
3. tv and video equipment
4. projectors

OUR
VISION
YOUR
FUTURE
HOLOGRAPHIC
AND DIGITAL
ADVERTISING
SOLUTIONS
2015
A NEW TECHNOLOGY TO
REBRAND YOUR COMPANY’S
IMAGE AND ATTRACT
PROSPECTIVE CUSTOMERS
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MOON MEDIA
PIONEERING A NEW ERA OF ADVERTISING
Traditional advertising has outlived its efficient lifecycle in
­today’s evolving digital landscape so overdone infact, that
consumers have adapted to its common placement. These
old advertising concepts prompt mental blocks with average
consumers. In order to increase budget ROI, our challenge is
to eliminate that ­barrier so that you can connect with your
target a
­ udience.
Through our Holographic 3D projections
and interactive LED displays, we offer
­experiences so engaging and memorable,
that it is difficult to ignore. Marketers
must engage with consumers directly via
Digital-Out-of-Home (DOOH), just before
they make their purchasing decision.
Imagine your product spinning in the air
so seamlessly, that the consumer can
hardly tell the difference between real
and fantasy. Imagine delivering a ­strategic
advertising campaign that is so impactful
and ground-breaking, it goes viral.
Envision a digital advertisment so distinct
that it is shared by photo, video and
press all across the globe. This is what
our digital platforms can deliver, and that
technology is available today.
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OUR MISSION
Moon Media is committed to delivering
incredible imagery and interactivity for
retail locations, online platforms, public
spaces and major events. We are at the
forefront of Holographic Projections
within the DOOH domain.
As one of the few companies ­worldwide
that specializes in the i­
nstallation
­
of these systems in a wide range of
­environments, Moon Media also aids in
the creative process of advertisements
suitable for this technology in order
to ensure that your campaign delivery
remains on schedule and maximizes
­
overall impact.
OUR INNOVATIVE SOLUTIONS
Using state-of-the-art ­projection
technology,
3D
holographic
­advertising allows companies to
bring their product to life previously
only reserved for science fiction.
From ­transforming an entire
building’s facade to single point-ofsale units, any advertising ­platform
can be transformed into an eyecatching spectacle that will bring
your brand to the ­forefront while
adding consumer i­nteractivity.
HOLOGRAPHIC OPTIONS FOR EVERY ADVERTISING NEED
We offer a wide range of holographic
and digital displays that can be adapted
to a multitude of applications. Whether
indoor or outdoor, day or night, we
can create and deliver a mesmerizing
digital marketing campaign that will fit
your needs.
We believe our hologram systems should
be more than just eye candy. They should
have interactive, data-mining capabilities via
experiential digital out-of-home activations.
We have developed a cloud solution to not
only manage content remotely, but design
campaigns that truly connect with your
audience through their mobile devices or
stationary touchscreen podiums.
3D PROJECTION IS THE ­FUTURE
OF ­­ADVERTISING.
STAY
AHEAD
OF
THE
COMPETITION AND BECOME AN
EARLY ADOPTER.
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TECHNOLOGY
INVOLVED
By creating a custom callto-action
animation
for
the
holographic
display,
along with compimentary
­integrated URL, QR code or
iBeacon will ­allow audiences
to connect directly to a
designated landing page for
your company or product
through their ­smartphone
or tablet. From there, users
will then be able to register
their information into your
website by using a contact
form or social media account,
allowing future remarketing
capabities.
This will give visitors the
unique ­experience of being
able to control or manipulate
the
holograph
while
generating a genuine lead list
for our clients.
Through the landing page,
vital consumer statistics such
as name, age, geographic
location
and
contact
­information are collected
and housed in a database
of potential ­customers for
precisely targeted digital
communication. As part of
our full service consumer
­interactivity, the information
that is collected from the
activation can be utilized
in several ways for future
­communications to desired
audiences.
The information ­c­ollected
via on-site activation comes
from
­consumers
who
have previously shown
­interest in your brand, this
social ­‘remarketing’ is an
extremely efficient and
­cost-effective way to directly
reach the consumers who
are likely convert.
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Interactivity
allows
for
consumers
to
become
entrenched in this enhanced
digital platform. Our emerging
technology is perfect for:
- Contests
- Promotional Offerings
- Mobile App Downloads
- Database Building
- Social Media Engagement
- Viral Marketing
CREATIVE SERVICES AND 3D RENDERING
The most integral part of any campaign
is the content which is being displayed to
the audience. Our hands-on, experienced
animators and developers work directly
with you to take your concepts and
turn them into spectacular visuals that
ultimately inspires your audience to act.
As our holographic displays use cuttingedge technology, these specialized visuals
fed into tour exclusive setups must be
specifically rendered with advanced 3D and
software that gives them their aesthetic
edge. We are able to utilize any existing
images or models or concepts and render
them seamlessly.
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BRING IT
ANYWHERE
The aluminum casing of the Holocube makes it the most versatile
and rugged unit. It can be presented in high traffic areas without
worry of damage. The unit also includes built-in speakers so full
digital audio can be incorporated into all advertising campaigns
within the Holocube without the use of any external hardware.
HOLOCUBE
Ranging in size from 20” to 70”, the Holocube
displays offer a stunning holographic
experience, encapsulated in a sleek yet
durable housing that can be placed in public
areas such as malls, subways, airports and
conventions. With high quality creative
visuals, consumers will be drawn towards
your brand in full 3D motion.
The Holocubes are a practical and versatile
solution, as they can be used in virtually any
environment. Day or night, in high or low
lighting, these units maintain full visibility
and their holographic effect, so they can
be used in any situation imaginable to
increase your brand’s awareness.
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The projections can be applied to any clear surface, meaning
transparent tables and window frames can all be used as a digital
interface. The film screen can be applied to glass, acrylic and
several other types of clear materials depending on the usage and
surrounding environment.
INTERACTIVE
PROJECTION
SILK SCREEN
Using rear projection technology, the silk
screen easily adheres to any clear surface
to create a unique and engaging consumer
touchscreen display. By simply swiping the
glass, customers can flip through a menu,
browse real estate list- ings, or rotate a
­clothing model in your storefront window.
The foil is easily installed and removed,
making the displays perfect for either
­temporary or permanent displays. Various
foil types ensure optimal visibility for any
lighting condition, and all projections can
be customized to fit any sized projection
area so that displays can be as small or
large as needed.
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PROJECTIONS
ANYWHERE
3D PROJECTION MAPPING
Our 3D projection mapping uses
a
­combination
of
projection
and
­geometrically corrected 3D content to
adapt to any surface. With the ability to be
synced with music to create a fully cohesive
­audiovisual experience, we can add a fourth
dimension to your advertising by turning
buildings, cars, or any other surface into a
dynamically animated exhibition that will
leave your audience amazed.
Tailored to each of our client’s need and
goals, the 3D mapping interface allows
companies to educate and inform about
their products in the most exciting way
possible.
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3M VIKUITI
TM REAR PROJECTION
REAR
PROJECTION
HOLOGRAPH GLASS
GLASS DISPLAY
DISPLAY
HOLOGRAPH
Utilizing high-intensity projectors, this setup
will stop onlookers in their tracks to view the
holographic ­spectacle that will have them
mesmerized by your ­products and brand’s
message. Perfect for ­storefront ­windows
and interactive ­backdrops, this technology
can do ­everything from showing off your
latest fashion lines to displaying real estate
­listings in a sensational manner.
With full 180 degree viewing from wide
angles, customizable visuals that can be
scaled to project at any size, and the ability
to project onto any glass ­surface (including
stand-alone glass panes), the Vikuiti™ Rear
Projection Holograph Glass Display can
widen your audience in more ways than just
one.
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STAND OUT
FROM THE
CROWD
Lenticular signage is the perfect solution for environments
that do not allow for complex installations. Stand out at bus
stops, subway stations or any indoor corridor with adequate
lighting which would usually have a simple printed poster with
a 3D advertisement that seems to move as people view it at
different angles.
LENTICULAR AND 3D PRINTING
Add an edge to your print ­advertisement by
having 3D detail to your images. Each image
will be designed to not only be ­­­­­­eye-catching,
but anything from a ­company logo to an
architectural ­design will spring to life with
spectacular ­intensity.
Through this innovative technology, viewers
are able to enjoy a ­360-degree viewing range
without 3D glasses. ­Complex information
can be displayed with brilliant detail and
transparency, while holograms can be
illuminated with a halogen or LED light with
no special viewing equipment required.
Prints come with protective coatings for
durability, and can be marked on with a dryerase marker, while multiple “leave behind”
prints can be created to leave with your
clients, partners and investors.
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Where can the displays
be placed?
What type of imagery or
animation can be presented
­
in the ­displays?
Because all of our animation
and image rendering is done
by our ­in-house creative team,
we are ­capable of ­deploying
­virtually any ­visual ­imaginable
into our ­displays. We can produce ­everything from making
a ­holographic ­presentation of
a ­person ­giving a speech to
­creating a full 3D, 360 ­degree
­rotating image of a new condo
­development. If you are not sure
what direction your ­campaign
should go in, we can consult
and ­devise a strategic ­digital
custom ­marketing plan for your
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­company as well.
FAQ
SOME OF THE
THE QUESTIONS
THAT ARE
As we offer such a wide ­array
of ­digital and ­holographic
­solutions, we are able to
create a ­custom ­display for
any ­condition. Our ­Holocube
­solutions are perfect for mall
­installations or tradeshows due
to the ­eye-catching ­nature and
durable frame and brandable
sides, while the ­rear-projection
film allows us to turn any glass
­surface into a canvas for ­lively
3D ­imagery. ­Lighting ­conditions
and size are not ­restrictions, as
our ­experienced team is capable
of deloying ­displays in various
environments, from a tabletop
­display to an ­entire building
takeover.
OFTEN ASKED
What is the average timeline
to ­complete a holographic
campaign?
The timeline all depends
on the complexity of the
campaign and the type of
imagery that will be involved.
As we have all the equipment
to run a campaign readily
available, we are always ready
to excecut a digital campaign
as soon as we complete
the creative work. Simple
rendered
animations
can
take as little as a few days to
have completed, while more
intricate projects may take a
month to put in place. Either
way, when you contact us for
your initial consultation we
will be very clear on how long
it will take to implement your
campaign and any ways that
the process may be expedited.
BY OUR CLIENTS.
What can the holographic
displays be used for?
Although the most prominent
use of the holographic ­displays
are for marketing, ­advertising
and increasing brand ­awareness
through the ­stunning ­visuals,
there are ­multiple uses for the
displays. Due to the 3D ­rendered
animations, they are a perfect
tool for ­educational ­exhibitions
such as medical ­imagery,
­architecture or ­engineering.
They are also a ­perfect way
to present the intricacies of
­machinery, ­automobiles or
­audio/visual
equipment
in
astounding detail.
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What is the cost for a
­holographic display?
Due to the variety in the ­products
that we offer and our ability
to create such unique and
­customized campaigns, the price
can only be discussed on a ­caseby-case basis. We can ­assure you
that although we ­offer ­incredible
­innovation
and
progressive
digital ­solutions, our prices are
comparable with traditional forms
of ­advertising. To discuss your
­digital and ­holographic campaign
with us and to ­receive a quote
on the cost, please contact us via
phone or email at the ­information
­provided in this package. One of
our expert staff will be glad to lay
out our ­capabilities ­specifically
for your project, ­including the
price, time and any ­additional
­information that you may r­ equire.
CLIENTS WHO TRUST US
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CASE
STUDIES
THE CHALLENGE
Jubilant DraxImage is a nuclear imaging company
in the field of medicine ­that required an innovative
way to fully display their prototype cardiovascular
PET at an industry tradeshow in Boston (ASNC
2014).
As the organizers of the Montreal Fashion Week,
Festival Mode and Design were looking for an
exciting way to display featured fashion accessories,
as well as promotional videos of various sponsors
at the event.
THE SOLUTION
We implemented a rear-projection holographic
display right in the middle of a major downtown
Montreal street using a stand-alone kiosk with
­dazzling creative animations. The ­animations were
done by our in-house team, ­reflecting several
different sponsor logos, products and wayfinding
information about the Fashion Week. A large
holographic screen with full ­audio output was then
erected with media playing on a constant loop,
drawing in crowds at critical entrance points.
Moon Media created a 3D rendered animation of
a full scale model, displaying every last detail and
intricacy of the machine. We ­completed the logistics
and shipping for the Holocube unit from Montreal
to Boston for the show, where our on-site support
handled the ­installation into Drax’s tradeshow
booth. The completed animation was implemented
into the machine, while our support was on hand to
ensure that the display worked flawlessly over the
weekend.
THE RESULT
A unique and exciting spectacle for anybody walking
within visual range, the campaign was a ­success
as it immediately attracted foot traffic. The visual
exhibition of the ­holographic installation enticed
the public to gather around and view the media
on loop, resulting in optimal visibility for sponsors
and the Fashion Week itself. Additionally, due to the
state-of-the-art technology’s distinct ­nature, there
were many social media shares of pictures and
videos taken of the display, ­increasing viral reach of
the campaign digitally.
The most memorable and eye-catching booth at the
tradeshow. The originality of the Holocube display,
coupled with the technical practicality of the
animation generated high-volume footfall to the
booth, while providing education about the product.
Many units were sold following the conference
before actual production had even begun) and
Jubilant DraxImage clients were so impressed by
the display that they permanently installed the
Holocube in the lobby of their headquarters.
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www.moonmedia.com
400 St-Jacques Ouest
Suite 400
Montreal, Quebec
H2Y 1S1
Canada
1250 S Miami Ave
Suite #1904
Miami, FL
33130
United States
Toll Free
+1 (844) 814 7940
[email protected]
© 2015 MOON MEDIA LLC. All rights reserved.