ABU DHABI
28th octobER
DUBAI
18th NOVEMBER
overview
attendees
profile
ABU DHABI
DUBAI
The What’s On Abu Dhabi Awards highlight the
strengthening food and entertainment scene that is
developing in the UAE’s capital city. Each year there
is a greater level of new additions to the Abu Dhabi
categories than our Dubai event, showing that these
industries are seeing strong growth in this city. The
Abu Dhabi awards are now in their eighth year and
with over 45,000 votes in 2014, this years event
looks to be the strongest ever.
The What’s On Dubai Awards are in their 14th year in
2015 and remain the largest food and entertainment
industry awards in the UAE. Each year the
competition gets stronger, rivalry grows deeper and
with the avent of social media, we saw votes ramp
up to over 100,000 last year. The Dubai event is
hotly anticipated by the industry and tables sell out
long before the awards night.
With over 400 attendees to the awards evening,
these awards are amongst the biggest in the
industry in Abu Dhabi. This event is fast becoming
one of the be-seen-at events of the city, with the
who’s who of the hospitality, entertainment, nightlife
and PR industries all in attendance.
These awards have grown in line with the
burgeoning hospitality industry growth in the emirate
with over 1200 attendees planned for the 2015
event. With the events unique outdoor venue, the
What’s On Dubai Awards hosts Consul Generals,
Managing Directors, Marketing and PR
professionals, bloggers and other media.
categories
Overall Awards
RESTAURANTS (over Dhs400, under Dhs400)
Entertainment
Favourite Brunch
Favourite Café
Favourite Healthly Eating Restaurant
Favourite Business Lunch
Favourite Middle Eastern Restaurant
Favourite British Restaurant
Favourite Chinese Restaurant
Favourite French Restaurant
Favourite Indian Restaurant
Favourite International Restaurant
What’s On Indie Restaurant of the Year
What’s On Newcomer of the Year
What’s On Chef of the Year
What’s On Restaurant of the Year
Favourite Bar
Favourite Nightclub
Favourite Ladies’ Night
Favourite Music Event
Favourite Sporting Event
Favourite Cultural Event
Favourite Day Out
Favourite DJ
Favourite Club Night
preawarded
Favourite Italian Restaurant
Favourite Japanese Restaurant
Favourite Modern European Restaurant
Favourite Pan-Asian Restaurant
Favourite Pub Grub
Favourite Seafood Restaurant
Favourite Steakhouse And Grill
Favourite Thai Restaurant
Favourite The Americas Restaurant
Favourite Pakistani Restaurant (under Dhs400 only)
The following categories will be
preawarded and recognised on
the night in an introduction video:
• All below Dhs 400 restaurants
• Leisure categories
- Favourite Spa
- Favourite Nails
- Favourite Hair Salon
- Favourite Fitness Clubs
2014 winners include:
abu dhabi
Bord Eau
Café Arabia
Jazz Bar & Dining, Hilton Abu Dhabi
The Yacht Club, InterContinental
Abu Dhabi
The One
dubai
Giornotte, The Ritz-Carlton Abu Dhabi,
Grand Canal
Frankie’s Italian Restaurant & Bar,
Fairmont Bab Al Bahr
Hemingway’s, Hilton Abu Dhabi
La Petite Maison
Social By Heinz Beck
Al Qasr, Madinat Jumeirah
Zuma, DIFC
Hoi An, Shangri-La Hotel
Kitchen 6, JW Marriott Marquis Dubai
Okku, The H Hotel
Casa de Tapas, Dubai Creek
Golf & Yacht Club
Ba Restaurant & Lounge,
Fairmont The Palm
nomination process
Abu Dhabi
june/JULY
30 september
1 august
Nominees meeting &
email communciation:
• Confirm whatson.ae listing
• Contact details verified
• Nomination process outlined
• Marketing tools shared
• Test site goes live: Data verification by nominees
6 october
Voting closes:
• Nominees return paper
voting slips to our auditors
Jacobsons Direct by
September 30th at 5pm
Voting goes live:
• What’s On marketing
starts
• Nominees start
communicating to
customers and database
to encourage voting
• Tickets on pre-sale
• Shortlist announced
• Under Dhs 400
restaurant category
contacted and preawarded trophy
presentation arranged
with GM and team at
restaurant
Awards
28th
october
Dubai
3 november
28 october
• Shortlist announced
• Under Dhs 400
restaurant category
contacted and
presentation time
arranged with GM
and team at restaurant
Voting closes:
• Nominees return paper
voting slips to our auditors
Jacobsons Direct by
October 28th at 5pm
Awards
18th
november
THE AWARDS
HEALTHY EATING SPONSOR
VOTE
NOW
TO BE FILLED
IN BY THE
will be contacted by a member of the What’s On team.
The top three outlets with the most votes in each category
VOTE NOW
OUTLET
NAME OF OUTLET:
CITY:
ABU DHABI
CATEGORY:
OFFICIAL CAR SPONSOR
VOTE NOW
DATE:
MR
MRS
MISS
DINERS/CUSTOM
ERS:
OTHER
WhatsOnDubai
For more inform
ation, contac
What’s On team
on woawards@m t the
For voting terms
otivate.ae
and conditi
ons, please
visit
FIRST NAME:
FAMILY NAME:
WhatsOn.ae
#WOawards
E-MAIL:
WhatsOn.ae
Healthy Eating
Sponsor
Official Car Sponsor
Healthy Eating Sponsor
#WOawards
Under Dhs400 restaurants will be presented with
their award before the event.
Official Car Sponsor
Sponsors
woA 2014 dxb nominated sticker.indd 1
VOT
VOTENOWE
NOW
Abu Dhabi - 20th October
Dubai - 19th November
WHATSON.AE
CONTACT US
Advertising Enquiries
Mark Pickup
Head of Sales - What’s On
[email protected]
Sponsors
VOTING
PROCESS
EVENT DATES
Sponsorship Enquiries
Peter Christopherson
WhatsOnAbuDhabi WhatsOnDubai #WOawards
Sponsorship Sales Manager
[email protected]
OR VOTE FOR US ONLINE
WhatsOnAbuDhabi WhatsOnDubai
category will be presented with an award on the night.
WhatsOn.ae
WhatsOn
.ae
VOTING CLOSES
General Enquiries
[email protected]
WhatsOn.ae
PHONE:
tickets to the 2014 award ceremony in their city.
FOR RESTAURANTS
management. Only one vote per bill.
NUMBER OF
will be shortlisted and will receive two complimentary
Please note that only restaurants in the Dhs400 or over
SPONSORS
WhatsOn.ae
DUBAI
NAME
Complete the voting slip
andOF
return
it to(IFthe
outlet
HOTEL
APPLICABLE):
YOUR DETAILS
ALL OUTLETS
If your venue is shortlisted for a What’s On Award you
DON’T FORGET YOU CAN USE
YOUR OWN E-MAILS, FACEBOOK
PAGE AND TWITTER ACCOUNT TO
ENCOURAGE VOTING. GOOD LUCK!
WhatsOn.ae
ABU DHABI - 30TH SEPTEMBER
DUBAI - 28TH OCTOBER
WhatsOnA
buDhabi
woA 2014 coaster.indd 1
ubai #WO
awards
WhatsOnAbuDhabi WhatsOnDubai #WOawards
WhatsOnAbuDhabi WhatsOnDubai
#WOawards
woA 2014
7/30/14 2:10 PM
WhatsOnD
business
7/30/14 1:17 PM
card.indd
2
7/30/14
woA 2014 business card.indd 1
7/30/14 1:15 PM
1:16 PM
event
elements
Event: What’s On Abu Dhabi Awards
Date: TBC
Venue: TBC
Time: 7:30-11:30
Pax: 400
Event: What’s On Dubai Awards
Date: TBC
Venue: Dubai Media City Amphitheatre
Time: 7:30-11:30
Pax: 1200
media
plan
Marketing Plan for What’s On Awards 2015
AUGUST 2015
CHANNEL
TITLE
SEPTEMBER 2015
OCTOBER 2015
NOVEMBER 2015
DECEMBER 2015
VALUE
FORMAT
W1 W2 W3 W4 W1 W2 W3 W4 W5 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W5
TOTAL (AED)
5
13,763
68,815
4
13,763
55,052
INSERTIONS
WO Dubai
Full page
1
1
1
1
WO Abu Dhabi
Full page
1
1
1
1
Stuff
Full page
1
1
1
3
14,680
44,040
Golf Digest
Full page
1
1
2
12,845
25,690
Emirates Woman
Full page
BTME
Full page
PRINT
Gulf Business
ADVERTSING
GOOD
HYPE
1
1
VALUE PER
INSERT
1
1
3
16,515
49,545
1
1
2
23,855
47,710
55,050
Full page
1
1
1
3
18,350
Full page
1
1
1
3
12,852
38,556
Full page
1
9
13,770
123,930
1
1
1
1
1
1
1
1
The Week
Full Page
1
1
1
1
1
1
1
1
1
9
22,020
198,180
HELLO!
Full page
1
1
1
1
1
1
1
1
1
9
14,680
132,120
Identity
Full page
1
3
12,845
38,535
Campaign
Full page
0.5
0.5
0.5
0.5
0.5
0.5
4
18,350
73,400
WO Dubai Email
Database
EDM
1
1
1
1
48000 Emails
$220 CPM
49,325
WO Abu Dhabi Email
Database
EDM
1
1
1
1
8000 Emails
$220 CPM
8,221
Campaignme.com
MPU display banner
13,000
$60 CPM
2,863
stuffmiddleeast.com
MPU display banner
55,000
$60 CPM
12,111
gulfbusiness.com
MPU display banner
530,000
$60 CPM
116,706
MPU display banner
54,000
$60 CPM
11,891
whatson.ae
MPU display banner
100,000
$60 CPM
22,020
WO Dubai
Voting App on FB
Page
13
13
4,000
52,000
WO Abu Dhabi
Voting App on FB
Page
9
9
4,000
36,000
Facebook Advertsing
Dubai
Advertising
3,000,000
$1.2 CPM
13,212
Facebook Advertsing
Abu Dhabi
Advertising
2,040,000
$1.2 CPM
9,017
5
15,000
1
1
0.5
0.5
SUBTOTAL
950,623
Digital
emirateswoman.com
Advertsing
1
1
SUBTOTAL
PR
SUBTOTAL
333,365
Press Release
Media interviews
1
TBC
1
1
1
1
75,000
0
75,000
media
plan
Marketing Plan for What’s On Awards 2015
(continued)
AUGUST 2015
CHANNEL
TITLE
SEPTEMBER 2015
OCTOBER 2015
NOVEMBER 2015
DECEMBER 2015
W1 W2 W3 W4 W1 W2 W3 W4 W5 W1 W2 W3 W4 W1 W2 W3 W4 W1 W2 W3 W4 W5
Editorial
VALUE
FORMAT
WO Dubai
1
1
WO Abu Dhabi
1
1
6
6
VALUE PER
INSERT
TOTAL (AED)
8
16,516
132,125
8
16,516
132,125
INSERTIONS
SUBTOTAL
264,250
Logo and link on
Website
1
Logo recognition on
invitations
Sponsor
Branding
ABU DHABI
AWARDS
1
10,000
10,000
1
10,000
10,000
Logo recognition on
Programme Guide
1
1
10,000
10,000
Logo recognition on
Screens
1
1
10,000
10,000
Logo recognition on
Photo Backdrop
1
1
20,000
20,000
Branding inside and
outside the venue
1
1
10,000
10,000
Logo recognition on
lightboxes
1
1
10,000
10,000
Branding on POS
1
1
100,000
100,000
Logo and link on
Website
1
1
10,000
10,000
1
10,000
10,000
Logo recognition on
invitations
Sponsor
Branding
Dubai
AWARDS
1
1
Logo recognition on
Programme Guide
1
1
10,000
10,000
Logo recognition on
Screens
1
1
10,000
10,000
Logo recognition on
Photo Backdrop
1
1
20,000
20,000
Branding inside and
outside the venue
1
1
10,000
10,000
Logo recognition on
lightboxes
1
1
10,000
10,000
1
200,000
200,000
7
11,868
83,076
30
180
800
144,000
30
180
800
144,000
1
12
150,000
1,800,000
Branding on POS
1
SUBTOTAL
Other
media
460,000
7 days
1/4 pages
1
Dubai 92
30sec spots
30
Virgin
30sec spots
30
VOX Cinemas
30sec spots
1
1
1
1
30
30
30
1
1
1
1
1
30
1
1
1
30
30
30
30
1
1
1
1
1
SUBTOTAL
2,171,076
TOTAL VALUE (AED)
4,254,314
TOTAL VALUE (US$)
1,158,582
gold
sponsorship
US$75,000
SPONSORSHIP of BOTH WHAT’S ON DUBAI
AWARDS AND WHAT’S ON ABU DHABI AWARDS
Pre-awards Benefits
At the awards Benefits
• Logo on all event collateral, plus media plan worth over US$1,100,000
• Inclusion into all event press releases and announcements
• Logo on event invitations, website (incl. 250-word company profile)
and e-mail campaigns
• Social media tweets and posts that can interact with your brand
• 1 full page advertorial in What’s On magazine
• 1 EDM sent to What’s On database
• Presentation of two awards (e.g. Favourite French Restaurant &
Favourite Seafood Restaurant)
• Two tables of 10 to entertain clients
• Logo on all branding at the event, including (but not limited to)
photo backdrop, welcome boards, outdoor banners,
presentation screens and in the menu
• Full-page advertisement in the menu
• Dedicated space at each event, where company
representatives can educate guests about your brand
• Corporate press release given to attending media at the event
(provided by sponsor)
• Social media tweets and posts to highlight your brand presence
• Opportunity to insert gifts/promotional material in event
goody bags
Post-awards Benefits
• Comprehensive Post-Event Report
• Listed in post-event coverage across the Motivate titles
• Inclusion in post-event press release
• Logo on official post-event letter sent to all winners
silver
sponsorship
US$30,000
SPONSORSHIP of BOTH WHAT’S ON DUBAI
AWARDS AND WHAT’S ON ABU DHABI AWARDS
Pre-Awards Benefits
At the Awards Benefits
• Logo on all event collateral, plus media plan worth over US$1,100,000
• Inclusion into all event press releases and announcements
• Logo on event invitations, website (incl. 150-word company profile)
and e-mail campaigns
• Presentation of one category (e.g. Favourite Café Restaurant)
• One table of 10 to entertain clients
• Logo on all branding at the event, including (but not limited to)
photo backdrop, welcome boards, outdoor banners,
presentation screens and in the menu
• Opportunity to insert gifts/promotional material in event
goody bags
Post-Awards Benefits
• Comprehensive Post-Event Report
• Listed in post-event coverage across the Motivate titles
• Inclusion in post-event press release
• Logo on official post-event letter sent to all winners
official
car sponsorship
US$80,000
Pre-awards Benefits
•
•
•
•
Logo on all event collateral, plus media plan worth over US$1,100,000
Inclusion into all event press releases and announcements
Logo on event invitations, website (incl. 250-word company profile)
and e-mail campaigns
Social media tweets and posts that can interact with your brand
SPONSORSHIP of BOTH WHAT’S ON DUBAI
AWARDS AND WHAT’S ON ABU DHABI AWARDS
At the awards Benefits
Post-awards Benefits
• Two cars on display at the venue entrance/by side of stage (for Dubai event)
• Opportunity for VVIP’s and/or MC to experience the car by
means of pick-up and drop-off service
• Option to have a hooked flyer placed on the rear-view mirror in
all valet cars (What’s On Awards Abu Dhabi only) containing
brand message and offer (e.g. Rather be driving a “insert your
brand”? Book your test drive now)
• Presentation of two awards (e.g. Favourite Steakhouse & Favourite International Restaurant)
• Two tables of 10 to entertain clients
• Logo on all branding at the event, including (but not limited to)
photo backdrop, welcome boards, outdoor banners,
presentation screens and in the menu
• Full-page advertisement in the menu
• Corporate press release given to attending media at the event
(provided by sponsor)
• Social media tweets and posts to highlight your brand presence
• Opportunity to insert gifts/promotional material in event goody bags
• Comprehensive Post-Event Report
• Listed in post-event coverage across the Motivate titles
• Inclusion in post-event press release
• Logo on official post-event letter sent to all winners
Bespoke packages can be tailored to meet your company objectives.
For more details, please contact:
Peter Christopherson
Sponsorship Sales Manager
[email protected]
T
D
M
+971 4 427 3000
+971 4 427 3541
+971 50 189 7007
Head Office
Media One Tower
PO Box 2331, Dubai, UAE
Tel +971 4 427 3000
Fax +971 4 428 2274
Dubai Media City
Office 508, 5th Floor,
Building 8, Dubai, UAE,
Tel: +971 4 390 3550
Fax: +971 4 390 4845
Abu Dhabi
PO Box 43072, UAE,
Tel: +971 2 677 2005
Fax: +971 2 677 0124
E-mail: [email protected]
London
Acre House, 11/15 William
Road, London NW1 3ER, UK
Email: [email protected]