Bar Jamaica - Aldo Mondino e Elio Manini - Festa Araba - Milano, 1987 - photo by Fabrizio Garghetti edited by Robert Rabensteiner A journey of feelings and traditions focused on the sense of aesthetics and invisible to the mind. A path of work dealt freely, perhaps madly, to represent a great feeling, immediately materialized, imagining and searching content of shapes, colors and invented combinations. Memories of travels around the world seeking for the most profound and ancient tradition of artisanship. A way of wearing clothes, inextricably linked to the magic of content, untied to fashion, that creates a very intimate style... “ Piombiano”. To transfer to individuals a neverending emotional chlorophyll function, an exchange of emotions, dreams and desires that people subconsciously are looking for. A foolish heart towards the exasperated research of fabrics and colors, inspired by the ancient Flemish and Renaissance art, digging into the past to capture in the personalities of these artists a more contemporary application for the pleasure of wearing. Within the collections emerges a certain mania and a dream-like vision that materializes in the clothes. A project dedicated to amateurs. Full of life, it is sacred to the idea of the dance. Tended towards the expression “the pictorial”, addresses combinations of colors and shapes as if they were painted, and never with attitude of a merchant. In search of the true essence of things, a passion for the beauty of tangible and sensible world, enhanced and enriched by numerous trips to Western Europe, Eastern Europe, India and North Africa to explain with the memory, impressions and souvenirs transfered in the collection. Loving what is simple, real, concrete and human, preferring the matter and its forms and not only the world of ideas. I do not look for a new fashion but only for new images of life. And when I finally find them, I try to give form to a new collection. Maybe I am one of those who, imagining things, are ready to sacrifice their lives to capture the fleeting forms of this world. Always respecting the tradition, the heritage of the French Couture and taste, combined with the simplicity of the magical colors of nature and exotic landscapes. Trying to assimilate and summarize the forms of artistic culture in order to achieve simple jackets, coats, sweaters, scarves, dedicated to the sensitivity of men and women detached from fashion, close to their sensitivity. Massimo Piombo Tomaso Van den Heuvel “Neo-gothic, genius, generous friend.” Michel Comte Paolo Falck Rocco Colucci “Beautiful italian classic with humour and great sense of colors and fabrics reseach.” Carla Sozzani Fabrizio e Nicolò Pelanda Polimnia Attolico Trivulzio Scilla Ruffo di Calabria “Innovative, Sophisticated, a true Visionary!” Matthew Singer Carolina Orsi Enrico Prisco “Massimo is an extremely kind person, generous, Massimiliano Zampolli full of passion, creative and courageous in searching for new horizons.” Lapo Elkan Carolina Salvati Olivia Puri Negri Filippo Rocca e Simone Baudo “A secret world, effortless chic, perfect taste of color.” Olivier Zahm - Purple Fashion “Massimo has a sense of style which does not conform to the expected; unique and classic, like him.” Mark Getty - Getty Images Aldo Spoldi Carlo Alberto Barbagallo “Massimo has a perfect sense of the modern, the elegant and the slightly eccentric the way life should be lived.” Tyler Brûlé - Monocle “MP di Massimo Piombo is a uniquely romantic idea of mens clothing, one that is focussed wholly on the beauty of things. Its a beauty that comes from minute details of texture, color, print or weave. Every garment has a kind of embedded history, a nostalgia for luxury Lorenza de Prima in the old sense – something which is hard to find these days. It takes a certain nonchalant confidence to put such clothes together because its not about rules, about what goes with what. In fact it’s the opposite of a uniform, a repertoire of style in which every garment’s prime function is first that it is beautiful.” Nick Sullivan - Esquire USA Nicole Moellhausen “MP de Massimo PiomboCollections by Massimo Piombo are the work of the exuberant Marco Polo of connoisseurs fabric, deployed like a Blue Note Jazz artist dressing a super dapper Italian aristocrat. Unique stuff, I rather like them.” Tom Stubbs - The Financial Times Luca Maffei Massimo is the only fashion designer able to achieve the correct fusion between tradition and innovation, thanks to his unique feel and style. Fanny Bauer Grung “I know Massimo since long time. We are friends and I do like his way to be curious to know ideas as every pure creative people. His natural style, elegance and culture make him a special person .” Remo Ruffini Luca Bassani Antivari In 1989, after pursuing classical studies to nurture his culture of beauty and style, Massimo Piombo realizes he has the same passion of his entrepreneur/ fabric artisan grandfather and he leaves Liguria to follow a captivating training between Scotland, France and western Europe. Carrying a suitcase of old fabric samples, Massimo thus begins a long journey which leads him to search for the factories which produced the fabrics originally and to get to know the ancient, unique workmanship techniques of the art of “handmade”. These are the moments which instantly inspire the substance and quality of his creations. Massimo ultimately condenses quality and elegance in every weave and yarn of his collections, with an added distinctive touch of original Italian creativity. And it’s precisely this capability of combining excellence and eccentricity, class and ingenuity, that gives rise to the refined yet, at the same time, exuberant proposals of the Piombo brand, the first project through which Massimo embarks upon his journey into the fashion world. All the way to January 2011, when the experience comes full circle with the transition from Piombo to the new brand MP MASSIMO PIOMBO, which foresees an important partnership between the Creative Director of the brand and Ciro Paone, entirely dedicated to the production aspect. MP MASSIMO PIOMBO represents an idea which combines graceful design and formality, rich with masculine accents and poetic visions, for essential garments that are versatile yet always impeccable, emphasized by a classic soul but revisited in a modern timeless style. This new creative and production path marks Massimo’s return to his initial passion, to the art of all things handmade by Italian artisans, and his distance from mass production numbers tied to industrial fashion. The cultured aesthetic and taste for research and the selection of exclusive materials by Massimo Piombo are therefore transformed into a complete, unique and authentic wardrobe through the artisan expertise of Ciro Paone, also known across the world as the “Rolls Royce” of Italian tailoring. “MP Massimo Piombo is envisaged and designed for beautiful people,” reveals Massimo Piombo. “It’s a style message which conveys intense emotions and suggestions. A ‘secret couture’ concept for a sophisticated, original, classy, yet independent and ruthless image which exalts character, class and individuality above all.” This is the contemporary man to whom Massimo dedicates his work and the MP MASSIMO PIOMBO brand, which in addition to timeless jackets and tailored suits also features a complete collection of formal and casual wear, including coats, knitwear, shirts, all the way through to a one-of-a-kind line of printed silk accessories. An exclusive dimension underscored by elegance, intelligence and nonchalance; and by a subtle, nonconformist attitude which expresses a passion for life and for fashion - that has always distinguished the stylistic and personal approach of Massimo Piombo - through the most refined quality and creative substance. MP’s distribution strategy also follows this perspective: almost aiming to create a “Petit Club”, it breaks away from mass distribution channels through an extremely selective network of the most beautiful boutiques and stores across the world, in line with its values: Dover Street Market, United Arrows, Tomorrowland, Beams, Idea in Japan, 10 Corso Como, San Carlo, Degli Effetti in Italy, Bergdorf Goodman, Saks Fifth Avenue in the USA and Mr. Porter for e-commerce, just to name a few. Massimo Piombo Creative Direction Robert Rabensteiner Photographer Dylan Don Art Direction Parking S.r.l. Printed in Italy by Gdp Prepress S.r.l. Special thanks to Aldo Spoldi Carlo Alberto Barbagtallo Carolina Orsi Carolina Salvati Enrico Prisco Fabrizio Pelanda Fanny Bauer Grung Filippo Rocca Lorenza de Prima Luca Maffei Massimiliano Zampolli Niccolò Pelanda Nicole Moellhausen Olivia Puri Negri Paolo Falck Polimnia Attolico Trivulzio Scilla Ruffo di Calabria Simone Baudo Tomaso Van Den Heuvel Bar Jamaica
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