1. art and entertainment
2. theatre
3. theatre awards

2012 AMERICAN ADVERTISING FEDERATION • TAMPA BAY ADDY AWARDS
SPONSORS
WELCOME
The American Advertising Federation Tampa Bay
Chapter is pleased to welcome you to the 2012 ADDY
Competition. Admittedly this is a surreal business, but
it is truly one of the most rewarding on the planet.
Especially when the art of genius creative is allowed to
express itself openly.
This year we’re honored to host our event at the Dali
Museum and Mahaffey Theater because as two of the
nation’s finest establishments for the arts, what better
combination to honor our freaky ideas.
The ADDY Awards is the world’s largest creative
competition with over 60,000 entries annually. And
it all begins here at the local level. This year’s ADDY
Awards is presented through the efforts of a small
pack of volunteers. So let’s take this opportunity to
say “THANK YOU” to all those who made this freaky
event successful.
The AAF Tampa Bay ADDY Committee: Barry Wallace
(ADDY Chair), Mike Quigley (Gallery Night Co-Chair),
Angie Leonetti (Gallery Night Co-Chair), Shannon
Bennett (ADDY Judging Chair). Other volunteers:
Vinny Tafuro, Shelley Manes, George Zwierko, Michael
Andersen, Mike Compton, Nick Ferry, Sherrie Davis
Kinkead, Jenny Laws, Helen Pantuso, Nancy Vaughn,
Jeff Zampino and Sarah Jeffcoat.
IT’S A F
reaky INDUSTRY FULL OF GENIUS.
Thanks to our team of six judges from around the
country, three coming to Tampa and three judging
interactive entries remotely. We believe by expanding
the number of judges based on their areas of
expertise we have a show that is judged with balance
and integrity.
We would like to especially thank our sponsor,
Ground Up Films for producing our opening reel
and winner reel for the Gala Show. Thanks to our
ADDY production team: Brandon Windish, Writer
and Director; Jon Wolding, Director of Photography;
Mike Compton of The Spot Marketing, Producer; Jeff
Zampino, Producer and Ruston Head, Production
Designer. Many thanks to those who donated to
this production: Curtis Graham and Greyhouse
Films donated production equipment; CMR Studios
donated HD Red Epic Camera, Darren Booth of The
Heights Tampa, donated the Trolley Barn Warehouse
at the Heights Waterfront and Chipotle Mexican Grill
for providing lunches during the production. Plus
we’d like to thank everyone who played a part in the
production, both on and off screen.
Lastly, thanks to everyone who participated in the
competition this year. Whether you submitted one
entry or one hundred, you keep the spirit of the
ADDYs alive. So let’s celebrate the winners and wish
them success as their great creative moves on to the
District competition. And with any luck, on to the
National ADDY Awards.
Now let’s see the work of some real freaky genius.
Enjoy the show!
Heather Christman
President
AAF Tampa Bay
Barry Wallace
ADDY Chair/
Immediate Past
President
AAF Tampa Bay
Special thanks to Craig Naylor and Edward Bayonet,
Instructors at Tampa Bay Technical High School and the
Commercial Art Academy students who volunteered
on hanging day: Cherise Clarke, Kristina Naylor, Tram
Pham, Taylor Thor, Marissa Ebanks, Matthew Jones
and Ricardo Dominguez.
1
KEVIN HOURIGAN
A
silver
medal winner
n adept entrepreneur starting with a technology
background
building
custom-computers,
servers,
networking and online retailing enterprises in the 1990s,
Kevin Hourigan has led his web design and web development
firm through the brink of the dot-com meltdown in early
2000’s to today’s high-energy, high-performance digital
marketing agency known today as Bayshore Solutions.
By continually applying lessons and successes in Website
Design, Web Development, Search Engine Optimization,
Social Media and Interactive Marketing to the business
dynamics and opportunities of today, Kevin has piloted
Bayshore Solutions to earn an impressive roster of victorious
clients whose own companies have grown significantly
through their online initiatives
The Tampa Bay Business Journal and the Gulf Coast Business
Review have recognized Kevin Hourigan as one of the top 40
executive under 40. The Tampa Bay Business Journal also
named him in the top 25 Technology Leaders along with
Florida Trend’s 2005 High Tech Company Leaders.
A sought-after technology and marketing advisor to
organizations, Kevin Hourigan has shared case-stories and
interactive growth strategies for businesses at a variety of
conferences from the Tampa Bay Business Journal’s Power
Breakfast to the US Chamber of Commerce’s Small Business
Summit in Washington D.C.
In addition to his professional duties, Mr. Hourigan previously
has or currently serves on the board or committees for The
CEO Council of Tampa Bay, The Tampa Bay Partnership,
The Greater Tampa Chamber of Commerce, The American
Marketing Association, The Tampa Bay Technology
Forum, The Financial Executives International, Tampa Bay
Professional Alliance and The Spring of Tampa Bay.
3
JUDGES
judges
M
ichael oversees all aspects of the agency’s
digital output. He has played a major role in bridging
the gap between traditional creatives and pure play
digital talent, developing existing talent into hybrid
thinkers, and educating account teams and clients
about brand impact through digital and interactive
mediums.
Before working with Euro RSCG, Shirley helped found
Mouth, a creative boutique agency in New York,
where he created work for clients that included Casa
Dragones tequila, The B-52s, Mahou beer and Robert
F. Kennedy Jr.’s organization, Waterkeeper Alliance.
Michael Shirley
Group Creative Director for
Digital Initiatives
Company: Euro RSCG Chicago
Location: Chicago, IL
4
Over the course of his career, Shirley has developed
notable work for clients that include Kraft Foods,
McDonalds, Sprint, Verizon, OfficeMax, Ford,
K-Swiss, Diageo and Sears. In June, Shirley was part
of a winning team at Facebook Studio Live-New
York’s Hack Challenge, a competition to find the best
solution to a marketing challenge benefiting the Gay,
Lesbian & Straight Education Network, in partnership
with The One Club and the Ad Council.
A
nn is an internationally renowned talent who led
creative teams at a number of well-known agencies.
Prior to joining Blattner Brunner Inc. as vice president,
creative director in 1990, Ann served as vice president
and associate creative director at Della Femina,
McNamee WCRS/Pittsburgh. She supervised creative
development for such clients as Nestle’ Enterprises,
Stouffer Foods, PPG Industries, Alcoa and Pittsburgh
Brewing. Ann is personally responsible for the
professionally acclaimed concepts and writing for
Stouffer’s Lean Cuisine, Stouffer’s Pizza and Taster’s
Choice Coffee.
She was a vice president, associate creative director
at Ketchum Advertising in both Pittsburgh and San
Francisco, working on accounts that included Heinz,
Pittsburgh Paints, Rubbermaid, Hunt-Wesson Inc.,
and Bank of America. At Ted Bates, New York, and
McCann Erickson, Australia, Ann was copywriter on a
number of international
accounts including Warner Lambert Inc., BristolMyers, and Yardley of London and Coca-Cola,
Australia.
Ann has been honored with many national and
international awards, including CLIO, Andy, British
AD&D, International Film Festival, Mobius, as well
as local, district and national American Advertising
Federation Awards (Addy’s). The AAF District 2,
Crystal Prism Award, Silver Medal Award and the
BMA President’s Award. She also was inducted into
the Pittsburgh Advertising Federation Hall of Fame.
A native of the outback of Australia, Ann is a graduate
of the University of Queensland, Brisbane, Australia.
She is a member of the marketing committee of the
Cultural Trust, the Pittsburgh Irish Classical Theatre,
and the March of Dimes. President Emeritus/Lt.
Governor of the American Advertising FederationPittsburgh Chapter, and presently Special Assistant
to the Governor of AAF District 2.
Ann McFadden
Creative Director Emeritus
Company: Brunner
Location: Pittsbourgh, PA
5
judges
B
efore joining McGarrah Jessee advertising, Tim
worked at DDB Needham and GSD&M. His work has
been recognized in Communication Arts Advertising
Annual, Communication Arts Interactive Annual,
D&AD, The Obies, Art Directors Club, Print, London
International Advertising Awards, Graphis, The Webby’s
and national and local Addys. He loves his family with
all of his heart and more. He is honored to be judging
this show.
Jeffery DeLong
Creative / Interactive
Company: Sym Labs, Inc.
Location: San Francisco, CA
Jeffrey DeLong is the Creative / Interactive for
Sym Labs, Inc., a creative strategy and design firm.
Previously, he was the creative director for Firespring,
a marketing solutions company focusing on marketing
solutions and web development.
Matt Kuttan
Tim Cole
Interactive Judges
Group Creative Director
Thom Gehring
Company: McGarrah Jesse
Advertising
Location: Austin, TX
President
Company: Gehring Co.
Location: Austin, TX
Thom is the recipient of numerous ADDY’s, a 2010 Gold
Graphis Award and his work has been published in How
magazine and Communication Arts.
6
Creative Director
Company: Saatchi & Saatchi X
Location: Chicago, IL
Matt Kuttan has consulted with agencies such as J.
Walter Thompson, Young & Rubicam, EURO RSCG,
Bozell, Hal Riney, Campbell Mithun Esty, BBDO and
others to develop and deliver creative product that
builds and drives sales. His has been recognized with
numerous industry awards, including CLIOS and a
Cannes Short-List.
SALES PROMOTION
Packaging
honorINg
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Masque
Title:
Masque Packaging
Credits:
Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Javier Quintana,
Senior Art Director
Point-of-Purchase
Counter Top
Award:
Gold ADDY® Award – BEST OF BAY
Entrant: Pyper Paul + Kenney
Advertiser: Big Boy
Title:
SoupwichPlacemat
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art
Director; Javier Quintana, Senior Art Director
We thought about calling it a
“soupWich,“
but that makes absolutely no sense.
4.99
CUP OF SOUP & SANDWICH
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Big Boy
Title:
Big Boy plays ball.
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art
Director; Javier Quintana, Senior Art Director
BBQ Ranch Chicken Melt $5.99
With a cup of soup.
Grilled chicken breast, American cheese, BBQ
sauce, ranch dressing, tomato and shredded
lettuce on grilled Texas toast.
Buffalo Chicken Tender
Sandwich $5.49
With a cup of soup.
Buffalo chicken tenders, shredded
lettuce and bleu cheese dressing
on a grilled Slim Jim roll.
Corned Beef & Melted
Swiss $5.79
With a cup of soup.
Lean corned beef and Swiss cheese
on grilled rye bread.
BLT $4.99
With a cup of soup.
Texas toast, bacon, tomato,
lettuce and mayonnaise.
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Masque
Title:
Door Hanger
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Javier Quintana,
Senior Art Director
Free-Standing
Award:
Gold ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Masque
Title:
Tradeshow Booth
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Javier Quintana,
Senior Art Director
STARTING AT $
Genius!
Zesty Italian $4.99
With a cup of soup.
Ham, pepperoni, Mozzarella cheese,
shredded lettuce, tomato, red onions
and Italian dressing on grilled tomato
basil bread.
Tomato Basil
3 Cheese Grilled Cheese $4.99
With a cup of soup.
Pepper jack cheese, American
cheese, Swiss cheese and tomato
on grilled tomato basil bread.
Big Boy is a registered trademark of Big Boy Restaurants International LLC. © 2010 Big Boy Restaurants International LLC.
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Screwbox
Title:
When the geniuses
aren’t genius enough
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter/Director
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Big Boy
Title:
Hip Hip Buffet
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art
Director; Javier Quintana, Senior Art Director
SB
SB
SB
Geniu
ond
s
Bey
solutions
MEMORY (RAM)
MacBook Or
MacBook Pro
PowerBook G4
Or iBook G4
1GB $45
2GB $90
4GB $180
1GB $90
2GB $180
HARD DRIVES
MacBook Or
MacBook Pro
PowerBook G4
iBook G4
Or
iMac and other
desktop Macs
SB
250GB
320GB
500GB
$199
$219
$249
500GB
1TB
$199
$229
160GB $189
250GB $219
320GB $249
KEYBOARDS
13” MacBook*
15” MacBook Pro*
17” MacBook Pro*
15” PowerBook G4
17” PowerBook G4
OPTICAL DRIVES
13” MacBook
15” MacBook Pro
17” MacBook Pro
15” PowerBook G4
17” PowerBook G4
12” PowerBook G4
$225
$159
$159
$159
$159
$245
$245
$195
$195
$195
$245
OPERATING SYSTEM
Snow Leopard
$109
Leopard
$169
Tiger
$169
(10.6)
(10.5)
(10.4)
SCREENS
13” MacBook*
15” MacBook Pro*
17” MacBook Pro*
13” MacBook
15” MacBook Pro
17” MacBook Pro
15” PowerBook G4
17” PowerBook G4
$295
$445
$495
$295/$395
$295/$475
$395/$565
$445
$475
SB
8
COLLATERAL MATERIAL
SALES PROMOTION
Point-of-Purchase - Campaign
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Big Boy
Title:
Big Boy POP campaign
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art
Director; Javier Quintana, Senior Art Director
Video Sales Presentation
Award:
Silver ADDY® Award
Entrant: ChappellRoberts
Advertiser: Sarasota Convention & Visitors Bureau
Title:
SCVB Brand Launch Presentation
Credits: Sarah Tildsley, Creative Director; Glenn Horn,
Assoc. Creative Director; Cindy Troupin, Senior Art Director;
Rebekah Wilkins, Art Director; Dominic Wilson, Interactive Art
Director; Esther Voliton, Copywriter; Margaret Norquist, Senior
Account Executive; Erin Gray, Principal, Account Services; Robyn
Walters, Assistant Account Executive
Award:
Silver ADDY® Award
Entrant: Dunn&Co.
Advertiser: Remy Cointreau USA
Title:
ZU Vodka / The Reaction
Credits: Troy Dunn, Director; Glen Hosking, Associate
Creative Director; Billy McCreary, Cinematographer; Seth Allen,
Producer; Kamden Kuhn, Account Executive; Sound Asylum,
Sound Design
Award:
Silver ADDY® Award
Entrant: Dunn&Co.
Advertiser: Remy Cointreau USA
Title:
ZU Vodka / The Man
Credits:
Troy Dunn, Director; Glen Hosking, Associate
Creative Director; Billy McCreary, Cinematographer; Seth Allen,
Producer; Kamden Kuhn, Account Executive; Sound Asylum,
Sound Design
Award:
Silver ADDY® Award
Entrant: Dunn&Co.
Advertiser: Sempermed USA
Title:
We Are Sempermed
Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Writer;
Billy McCreary, Visual Effects Artist; Sound Asylum, Sound Design;
Sarah Waldie, Account Executive
Award:
Silver ADDY® Award
Entrant: Dunn&Co.
Advertiser: Sempermed USA
Title:
Hand Protection 101
Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Josh Adams, Visual Effects Artist;
Heidi Little, Producer; Sound Asylum, Sound Design;
Sarah Waldie, Account Executive
COLLATERAL MATERIAL
Stationery Package – Flat Printed
Award:
Gold ADDY® Award
Entrant: The Clear Agency
Advertiser: Pacific Sports Ventures
Title:
Pacific Sports Ventures stationary
Credits: Kaeli Ellis, Art Director; Jenn Greacen,
Brochure – Color
Brochure - Campaign
Award:
Silver ADDY® Award
Entrant: ConMed Linvatec
Advertiser: InHouse Marketing
Title:
Hip Preservation System Brochure
Credits: Jodi Myers, Senior Graphic Designer;
Award:
Gold ADDY® Award
Entrant: ConMed Linvatec
Advertiser: InHouse Marketing
Title:
Preservation System Brochures
Credits: Jodi Myers, Senior Graphic Designer;
Barbara St. Clair, Director of Marketing Communications;
Mike Ramos, Photographer
Executive Director
Barbara St. Clair, Director of Marketing Communications;
Mike Ramos, Photographer
Award:
Silver ADDY® Award
Entrant: The Clear Agency
Advertiser: Pacific Sports Ventures
Title:
Elevate stationary
Credits: Kaeli Ellis, Art Director; Jenn Greacen,
Award:
Silver ADDY® Award
Entrant: ConMed Linvatec
Advertiser: InHouse Marketing
Title:
Knee Preservation System Brochure
Credits: Jodi Myers, Senior Graphic Designer;
Publication Design - Editorial Spread
Executive Director
Barbara St. Clair, Director of Marketing Communications;
Mike Ramos, Photographer
Award:
Silver ADDY® Award
Entrant: Raymond James
Advertiser: Raymond James
Title:
WorthWhile: Winter 2011 Feature
Award:
Silver ADDY® Award
Entrant: Raymond James
Advertiser: Raymond James
Title:
WorthWhile: Spring, Summer,
Fall and Winter 2011
Credits: Becky Taylor, Product Manager; Kris Gamble,
Creative Director; Elaine Gibson, Designer; Steve Fox, Editorial
Director; David Wilson, Writer
Publication Design - Magazine
Award:
Silver ADDY® Award
Entrant: Raymond James
Advertiser: Raymond James
Title:
WorthWhile: Winter 2011 issue
Annual Report – Color
Award:
Silver ADDY® Award
Entrant: ChappellRoberts
Advertiser: Bay Cities Bank
Title:
Bay Cities Bank Annual Report
Credits: Sarah Tildsley, Creative Director; Charlie Militello,
Art Direction/Design; Heather Jennings, Production Manager;
Patrick Owings, Senior Account Executive; Jack Watters, Assistant
Account Executive
WorthWhile
Raymond James PResents
2
0
1
1
|
Spring
a Publication of thoughtful insight dedicated to the life well Planned.
DoubleLatch
®
1
2
Hip Preservation System
3
From Access to Repair, the ConMed Linvatec Hip Preservation System
is committed to optimizing patient outcomes by providing a comprehensive
solution of joint preserving instrumentation and techniques.
From Access to Repair
Access
Preserve
rePAir
Atraumatic cannula
Tip Design
™
ACCESS
PRESERvE
REPAiR
1
2
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HIP
PRESERVATION
SYSTEM
®
ANCHOR
NANO™ GUIDE
Y-KNOT ™ ANCHOR
HPS-NDL
switching stick Pack (2ea switching stick & Guidewire)
HPS-SSP
HPS-BLD
Universal Blade Handle - reusable
HPS-BHNDL
8mm Hip cannula - Disposable
HPS-CAN
Hip Arthroscopy cannula - reusable Obturator
9837
Hip Arthroscopy Disposable Kit
HA-222DK
165mm Lightwave Ablator 90˚ w/suction
EL-2000-S
™
Blades & Burs
The signature series Hip Blades and Burs are engineered to more effectively
preserve the natural anatomy of the hip joint. improved access is also
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Prebent Burs
4.5mm Prebent spherical Bur
4.5mm Prebent Polishing Bur
4.2mm Prebent Oval Bur
HPS-HB01
HPS-HB02
HPS-HB03
Prebent Blades
4.2mm Prebent Great White convex
4.2mm Prebent Great White concave
4.2mm Prebent Frr convex
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4.2mm Prebent Gator concave
4.2mm Prebent Ultracut convex
4.2mm Prebent Ultracut concave
HPS-CB01
HPS-CB02
HPS-CB03
HPS-CB04
HPS-CB05
HPS-CB06
HPS-CB07
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cuda 4.2mm - Bendable to 30˚
EL9356
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DLH460
4.6mm DoubleLatch Hip cannulated Obturator
DLH461
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DLH582
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DLH583
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DLH462
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DLH463
10 replacement seals for DLH cannulas
DL1008
replacement cannula seal cap
DL1009
seal cap installation and removal Tool
DL1010
Access 1
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rePAir 3
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PRESERVATION
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WHEN IT COMES TO INVESTING
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Available in 4.6mm
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SPHERICAL BUR
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5.8mm DoubleLatch Hip conical Obturator
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specifically engineered for hip arthroscopy, these products will assist you through
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Access needle (2pk)
Bridge system
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Publication Design - Series
30° High Definition scope
HD4300
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HD4700
ECONOMIC OUTLOOK
THE CASE FOR DIVIDEND STOCKS
REEVALUATING BONDS
INDIVIDUAL INFLATION
TAX PLANNING WINDOW
DESIGN YOUR OWN PRODUCTS
SYSTEM
The QuickLatch family of high definition scopes provides excellent image quality with ease of use.
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®
2
6
10
collateral material
Poster - Single
11
Award:
Gold ADDY® Award – BEST OF BAY
Entrant: Pyper Paul + Kenney
Advertiser: Tires Plus
Title:
Vicious Curb
Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter;
Kris Gregoire, Senior Art Director; Kris Gregoire, Photographer
Award:
Gold ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ISM
Title:
Ass
Credits: Tom Kenney, Exec. Creative Director;
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ISM
Title:
Junk
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter;
Ben Day, Art Director
Joey Crawford, Creative Director/Copywriter;
Ben Day, Art Director
Award:
Gold ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ISM
Title:
Beaver
Credits: Tom Kenney, Exec. Creative Director;
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ISM
Title:
Clam
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter;
Ben Day, Art Director
Joey Crawford, Creative Director/Copywriter;
Ben Day, Art Director
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Jailhouse Fire
Title:
Out For Revenge
Credits: Tom Kenney, Exec. Creative Director;
Poster - Campaign
Michael Schillig, Assoc. Creative Director/Copywriter;
Javier Quintana, Senior Art Director; Benjamin Day, Photographer
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Tires Plus
Title:
Pothole From Hell
Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter;
Kris Gregoire, Senior Art Director
Award:
Gold ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ISM
Title:
Protect your&
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter;
Ben Day, Art Director
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Tires Plus
Title:
Alignment Killers
Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter;
Kris Gregoire, Senior Art Director
Special Event - Campaign
Award:
Silver ADDY® Award
Entrant: ChappellRoberts
Advertiser: Sarasota Convention & Visitors Bureau
Title:
SCVB Brand Launch Campaign
Credits: Sarah Tildsley, Creative Director; Glenn Horn, Assoc. Creative Director;
Cindy Troupin, Senior Art Director/Designer; Rebekah Wilkins, Art Director; Esther Voliton,
Copywriter; Heather Lajoie, Production; Erin Gray, Principal, Account Services;
Margaret Norquist, Senior Account Executive; Robyn Walters, Assistant Account Executive
slip into our
new tee, free.
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Interactive Media
Direct Marketing
OUT-OF-HOME
Outdoor Board - Flat
Award:
Gold ADDY® Award – BEST OF BAY
Entrant: Tech Data Corporation
Advertiser: Hewlett Packard and Tech Data
Title:
Hewlett Packard and Tech Data:
HP FLIP BOOK
Credits: James Salame, Junior Art Director; Nina Barringer,
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Big Boy
Title:
Follow that hair flip
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art
Director; Javier Quintana, Senior Art Director
Senior Writer; Janel Light, Traffic & Production Specialist;
Emily Shine, Supervisor, Product Marketing; C&D Printing, Printer
NEWSPAPER
Newspaper Campaign – B&W
Award:
Gold ADDY® Award – BEST OF BAY and COPYWRITING AWARD
Entrant: Pyper Paul + Kenney
Advertiser: Lexcel Minerals
Title:
Rocks
Credits: Tom Kenney, Exec. Creative Director;
Newspaper Campaign - Color
Orange
DIRECT MARKETING
Single – 3-D
Michael Schillig, Assoc. Creative Director/Copywriter;
Benjamin Day, Senior Art Director
Award:
Silver ADDY® Award
Entrant: BVK
Advertiser: Visit St Pete/Clearwater
Title:
100 Days of Summer Spadeas
Credits: Rich Kohnke, Creative Director; Clara Meinen,
Senior Art Director; Mike Holicek, Writer Jim McDonald,
Retoucher; Gina Wittnebel, Digital Artist; Nick Collura,
Photographer
Outdoor Board – Digital or Animated
Producer; Sarah Wissenback, Editor/Designer; John Franzone,
VP Entertainment, Tampa Bay Lightning
Award:
Gold ADDY® Award – BEST OF BAY
and BEST OF SHOW ADDY
Entrant: Dunn&Co.
Advertiser: Remy Cointreau USA
Title:
ZU Vodka / Website
Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Grant Gunderson, Art Director;
Kamden Kuhn, Account Executive
Award:
Silver ADDY® Award
Entrant: The Clear Agency
Advertiser: Amanda Mason
Title:
Amanda Mason Website
Credits: Kaeli Ellis, Art Director; Marc Russell, Interactive
Art Director; Jenn Greacen, Executive Director
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ISM
Title:
ISM Website
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art
Director; Chanse Chanthalansy, Multimedia Director;
Jose Guevara/Matt Kelliher, Digital Media Guru
Website, Consumer HTML - Outlets
White
Award:
Silver ADDY® Award
Entrant: Mindclay Creative
Advertiser: Tampa Bay Lightning
Title:
Hockey Paradise Game Open
Credits: Marc Battaglia, Creative Director; Gary Grant,
Green
INTERACTIVE MEDIA
Website, Consumer HTML - Products
ENTER OUR
100 DAYS
OF SUMMER
SWEEPSTAKES
VisitStPeteClearwater.com
13
e
54934 • VSPC — St Pete Times Spadea (June) •
Outside Front Flap - 5.5” x 21.5” • 4C • gew • V1-6/22/11
Award:
Silver ADDY® Award
Entrant: Triad Retail Media
Advertiser: eBay Motors
Title:
modJOBS
Credits: Aaron Arroyo, Associate Creative Director;
Igor Plaksiy, Senior Front End Developer; Faren Skelton,
Interactive Designer; Evie Larson, Art Director; Jennifer Terentino,
Sr. Project Manager; Matt Ayers, Editorial Strategist; Matt Porter,
Copywriter; Alan Taylor, Chief Executive - Benchmark;
Erika Holmes, Senior Editor; Rich Wells, Senior Designer;
Marty Strasen, Senior Director of Development: Andres Delgado,
ASP.Net Developer
14
A Salute to Ads Worthy
of Preservation
Here’s to all those ad makers who silenced their butterflies
and forged ahead to create lasting impressions.
Congratulations on your hard-earned awards.
AD SPACE
interactive media
Interactive media
Website, Consumer HTML - Services
Award:
Silver ADDY® Award
Entrant: The Clear Agency
Advertiser: Big 3 Studios
Title:
Big 3 Studios website
Credits: Kaeli Ellis, Art Director; Marc Russell, Interactive Art Director;
Jenn Greacen, Executive Director
Award:
Silver ADDY® Award
Entrant: The Clear Agency
Advertiser: Marcedes Lewis
Title:
Marcedes Lewis website
Credits: Kaeli Ellis, Art Director; Danny Breckenridge, Web Developer;
Jenn Greacen, Executive Director
Award:
Silver ADDY® Award
Entrant: The Clear Agency
Advertiser: Charlotte Jackson
Title:
Charlotte Jackson website
Credits: Kaeli Ellis, Art Director; Danny Breckenridge, Web Developer;
Jenn Greacen, Executive Director
Award:
Silver ADDY® Award
Entrant: Fast Forward Marketing
Advertiser: Captain Kidd’s Charters
Title:
Captain Kidd Website
Credits: Pat Floyd, Art Director;
Richard Byrd, Creative Director
Award:
Silver ADDY® Award
Entrant: Social Forces
Advertiser: ICE
Title:
ICE Women’s Hockey Website
Credits: Carl Vervisch, Creative Director; Adam Nerland,
Award:
Gold ADDY® Award
Entrant: Dunn&Co.
Advertiser: Remy Cointreau USA
Title:
ZU Vodka / The Man
Credits: Troy Dunn, Director; Glen Hosking, Associate
Designer/Developer; Kate Whatley, Account Director;
Kris Solberg, Account Manager
Creative Director; Billy McCreary, Cinematographer; Seth Allen,
Producer; Kamden Kuhn, Account Executive; Sound Asylum,
Sound Design
Mobile Marketing - Webisodes
Mobile Marketing - Internet Commercials
Award:
Gold ADDY® Award
Entrant: Dunn&Co.
Advertiser: Remy Cointreau USA
Title:
ZU Vodka / The Reaction
Credits: Troy Dunn, Director; Glen Hosking, Associate
Creative Director; Billy McCreary, Cinematographer; Seth Allen,
Producer; Kamden Kuhn, Account Executive; Sound Asylum,
Sound Design
Award:
Gold ADDY® Award
Entrant: Triad Retail Media
Advertiser: Nestle Purina
Title:
Purina Real Pet Stories
Credits: Chris Shindelbower, Associate Creative Director;
Teo Milicevic, Senior Designer; Bryan Miller, Senior Copywriter;
Rob Gibbons, Video Production Manager; Rob Tissler, Executive
Producer - Tampa Digital; Misty Brown, Vice President of
Communications; Stephanie Lesser, Editorial Strategist
Award:
Silver ADDY® Award
Entrant: Triad Retail Media
Advertiser: eBay Motors
Title:
Done In 60 Seconds
Credits: Art Michalik, Executive Producer; Misty Brown,
V.P. of Communications; Susan Clark, Director of Editorial; Matthew
Porter, Producer/Director/Host; Dave Stiffler, Motion Graphics
Designer; Will Cohen, Assoc. Director, Social & Mobile Marketing;
Erika Holmes, Senior Editor
Mobile Marketing - Online Campaign
Award:
Silver ADDY® Award
Entrant: Triad Retail Media
Advertiser: Nestle Purina
Title:
Purina Showcase
Credits: Chris Shindelbower, Associate Creative Director;
Gary Kost, Art Director; Teo Milicevic, Senior Designer;
Craig Clayton, Interactive Developer; Brandi Morlen, Web
Designer; George Joseph, Senior Designer; Bryan Miller, Senior
Copywriter; Rob Gibbons, Video Production Manager; Rob Tissler,
Executive Producer - Tampa Digital; Stephanie Lesser, Editorial
Strategist; Keri Shingledecker, Program Manager; Lisa Poulson,
Producer
Interactive Multimedia - B-to-B
Award:
Silver ADDY® Award
Entrant: Healthesystems
Advertiser: Healthesystems
Title:
Spiraling Pharmacy Costs
Credits: Jill Knight, Marketing Manager, Healthesystems;
Christian Schwier, Animator, Litewave Media; Keith Jones,
Animator, Litewave Media
16
television/radio
television/radio
TELEVISION
Local TV - :30
Award:
Silver ADDY® Award
Entrant: ChappellRoberts
Advertiser: Verizon FiOS
Title:
Verizon Fios Customer Service TV
Credits: Sarah Tildsley, Creative Director; Glenn Horn,
Associate Creative Director; Michael McCourt, Director;
Tampa Digital, Production Company
Local TV - Campaign
17
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Wheel Works
Title:
Wheels Go Bye Bye
Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter;
Kris Gregoire, Senior Art Director; Chanse Chanthalansy,
Director/Editor; Jess Vahsholtz, Agency Producer/Account
Director; Simon Faulkner, Producer; Tim Fowler, Sound Asylum
Award:
Silver ADDY® Award
Entrant: Hardee Group, Inc.
Advertiser: Lokey Motor Company
Title:
Lokey Motor Company TV Campaign
Credits: Doug Hardee, Creative Director / Co-Director;
Nanette Hardee, Writer/Producer; Anthony Pesce/Mojo Ranch,
Co-Directors/Editors; Leighton Silvestro, Cinematographer;
Dina DeMaria/Lokey Motor Company, Marketing Coordinators
TV Self-Promotion - Single
Award:
Silver ADDY® Award
Entrant: ChappellRoberts
Advertiser: Sarasota Convention & Visitors Bureau
Title:
SCVB Brand TV Spot
Credits: Sarah Tildsley, Creative Director; Glenn Horn,
Associate Creative Director; Michael McCourt, Director; Tampa
Digital, Production Company; Margaret Norquist, Senior Account
Executive; Erin Gray, Principal, Account Services; Robyn Walters,
Assistant Account Executive
National TV, Single - Consumer Outlets
Award:
Gold ADDY® Award – BEST OF BAY
Entrant: Pyper Paul + Kenney
Advertiser: Big Boy
Title:
Tickle
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Writer; Ben Day/Javier Quintana,
Senior Art Directors; Joey Crawford, Director;
Chanse Chanthalansy, Executive Studio Director and Editor;
Sound Asylum, Sound Design; Tim Fowler/Zach Moody, Sound
Engineers; Rock Salt, Music
Award:
Silver ADDY® Award
Entrant: Dunn&Co.
Advertiser: Tony Roma’s
Title:
Piano
Credits: Troy Dunn, Director; Glen Hosking, Associate
Creative Director; Billy McCreary, Cinematographer; Josh Adams,
Visual Effects Artist; Heidi Little, Producer; Kamden Kuhn,
Account Executive; Sound Asylum, Sound Design
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Big Boy
Title:
French Fries
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director /Writer; Ben Day/
Javier Quintana, Senior Art Directors; Joey Crawford, Director;
Chanse Chanthalansy, Executive Studio Director and Editor;
Sound Asylum, Sound Design; Tim Fowler/Zach Moody, Sound
Engineers; Rock Salt, Music
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Big Boy
Title:
Breakin
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director /Writer; Ben Day/
Javier Quintana, Senior Art Directors; Joey Crawford, Director;
Chanse Chanthalansy, Executive Studio Director and Editor;
Sound Asylum, Sound Design; Tim Fowler/Zach Moody, Sound
Engineers; Rock Salt, Music
National TV Campaign – Consumer Outlets
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Big Boy
Title:
The boy talks
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director /Writer; Ben Day/
Javier Quintana, Senior Art Directors; Joey Crawford, Director;
Chanse Chanthalansy, Executive Studio Director and Editor;
Sound Asylum, Sound Design; Tim Fowler/Zach Moody, Sound
Engineers; Rock Salt, Music
National TV Campaign – Consumer Services
Award:
Silver ADDY® Award
Entrant: BVK
Advertiser: Visit St Pete/Clearwater
Title:
Visit St Pete/Clearwater
‘Promises’ & ‘Play’ TV
Credits: Rich Kohnke, Creative Director; Clara Meinen,
Senior Art Director; Mike Holicek, Writer; Darlene Stimac,
Producer; Jim McDonald, Retoucher
RADIO
Local Radio - :30
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: MOR
Title:
Laugh Your Head Off
Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter;
Tim Fowler, Sound Asylum
Regional/National Radio - :30
Award:
Gold ADDY® Award – BEST OF BAY
Entrant: Pyper Paul + Kenney
Advertiser: Masque
Title:
Drive Thru
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Sound Asylum,
Sound Design; Tim Fowler/Zach Moody, Sound Engineers
MIXED/MULTIPLE MEDIA
Mixed-Media Campaign - Local Consumer
Award:
Silver ADDY® Award
Entrant: ConMed Linvatec
Advertiser: InHouse Marketing
Title:
Preservation System
Credits: Jodi Myers, Senior Graphic Designer;
Andrew Ford, Senior Video Designer; Barbara St. Clair, Director of
Marketing Communications; Mike Ramos, Photographer
Mixed-Media Campaign - National Consumer
Award:
Gold ADDY® Award – BEST OF BAY
Entrant: ChappellRoberts
Advertiser: Sarasota Convention & Visitors Bureau
Title:
SCVB Brand Campaign
Credits: Sarah Tildsley, Creative Director; Glenn Horn,
Associate Creative Director; Cindy Troupin, Art Director/Designer;
Rebekah Wilkins, Art Director; Esther Voliton, Copywriter;
Heather Lajoie, Production; Margaret Norquist, Senior Account
Executive; Erin Gray, Principal, Account Services; Robyn Walters,
Assistant Account Executive
Award:
Gold ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Big Boy
Title:
Big Boy, the boy talks campaign
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art
Director; Javier Quintana, Senior Art Director;
Chanse Chanthalansy, Multimedia Director/Editor
18
lations to the
u
t
a
r
g
Con
Freaky Genius
ADVERTISING FOR THE ARTS & SCIENCES
Collateral – Brochure/Sales Kit
IN
IN
T.
T.
Award:
Silver ADDY® Award
Entrant: ConMed Linvatec
Advertiser: InHouse Marketing
Title:
Knee Preservation System Brochure
Credits: Jodi Myers, Senior Graphic Designer, Barbara St. Clair, Director of
Marketing Communications; Mike Ramos, Photographer
Collateral - Poster
AA
IL IL
. .
R
M
M
P
PR
R
IV
LVER.
ELI
E
D
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ROBERTS PRINTING
Jeanne Davis • [email protected]
727.442.4011 ext 212 • www.robpri.com
.
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
rC oef Taamtpiva Beays
E
Advertising for the
arts & sciences
Award:
Gold ADDY® Award – BEST OF BAY
Entrant: Pyper Paul + Kenney
Advertiser: The Florida Aquarium
Title:
Backwards Crab Mirror
Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative
Director/Copywriter; Kris Gregoire, Senior Art Director
gnihty reve od sbar c dn aS
.sdraw kcab
..................................................................................................................................
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: The Florida Aquarium
Title:
Sand Tiger Shark Ruler
Credits: Tom Kenney, Exec. Creative Director;
Award:
Silver ADDY® Award
Entrant: ChappellRoberts
Advertiser: The Dali Museum
Title:
Dali Museum Conception TV
Credits: Sarah Tildsley, Creative Director; Glenn Horn,
Michael Schillig, Assoc. Creative; Director/Copywriter;
Kris Gregoire, Senior Art Director
Associate Creative Director; Tampa Digital, Production Company
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: The Florida Aquarium
Title:
Faces
Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter;
Kris Gregoire, Senior Art Director; Chanse Chanthalansy, Director/
Cinematographer/Editor/Visual Effects; Tim Fowler, Sound Asylum
Award:
Silver ADDY® Award
Entrant: Layerd Versus
Advertiser: Sons Of Hippies
Title:
Sons Of Hippies
Credits: Palmer Holmes, Creative Director;
Sarah Snee, Photographer
Print - Magazine
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: The Florida Aquarium
Title:
Be Very Afraid
Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter;
Kris Gregoire, Senior Art Director
Broadcast/Electronic - TV
Award:
Silver ADDY® Award
Entrant: ChappellRoberts
Advertiser: The Dali Museum
Title:
Dali Museum “You Have To See It” TV
Credits: Sarah Tildsley, Creative Director; Glenn Horn,
Associate Creative Director; Esther Voliton, Copywriter; Tampa
Digital, Production Company
Broadcast/Electronic - Interactive
Award:
Silver ADDY® Award
Entrant: Social Forces
Advertiser: Steve Williams
Title:
Steve Williams Studio Website
Credits: Carl Vervisch, Creative Director; Adam Nerland,
Designer/Developer; Kate Whatley, Account Director;
Helen Tatsis, Account Executive
Broadcast/Electronic - Out-of-Home
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: The Florida Aquarium
Title:
Cloud Shark
Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter;
Kris Gregoire, Senior Art Director
Campaign – Single Medium
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: The Florida Aquarium
Title:
Shark Fear
Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter;
Kris Gregoire, Senior Art Director
20
ADVERTISING FOR THE ARTS
& SCIENCES
WE’VE GOT A
Campaign - Mixed Media
EYE FOR DESIGN
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: The Florida Aquarium
Title:
Warning Signs
Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/
Copywriter; Kris Gregoire, Senior Art Director
public service
Collateral - Brochure
Award:
Gold ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Metropolitan Ministries
Title:
Miracle Place Book
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Kim Bryant,
Art Director; Stevebo, Junior Copywriter
Collateral - Poster
Award:
Gold ADDY® Award
Entrant: The Clear Agency
Advertiser: University of Tampa
Title:
University of Tampa,
Lucky Says, Bedroom Scene
Credits: Kaeli Ellis, Art Director; Jenn Greacen, Exec. Director
Oh yeah! let us show you what we can do for your design
needs. It’s half part freaky and half part fresh. Give us a
try, we promise we won’t freak you out!
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Award:
Gold ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: The Pediatric Cancer Foundation
Title:
Toy Dragon
Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter;
Trushar Patel, Senior Art Director
Award:
Silver ADDY® Award
Entrant: Dunn&Co.
Advertiser: Florida Department of Transportation
Title:
See The Blindspots / Poster / Tank
Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director;
Grant Gunderson, Art Director; Brittany Meronek, Art Director;
Dave Spataro, Photographer; Sarah Waldie, Account Executive
Award:
Silver ADDY® Award
Entrant: Dunn&Co.
Advertiser: Florida Department of Transportation
Title:
See The Blindspots / Poster / Elephant
Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director;
Grant Gunderson, Art Director; Brittany Meronek, Art Director;
Dave Spataro, Photographer; Sarah Waldie, Account Executive
Award:
Silver ADDY® Award
Entrant: Dunn&Co.
Advertiser: Florida Department of Transportation
Title:
See The Blindspots / Poster / Train
Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director;
Grant Gunderson, Art Director; Brittany Meronek, Art Director;
Dave Spataro, Photographer; Sarah Waldie, Account Executive
22
Public service
Award:
Silver ADDY® Award
Entrant: The Clear Agency
Advertiser: University of Tampa
Title:
University of Tampa,
Lucky Says, Mug Shot
Credits: Kaeli Ellis, Art Director; Jenn Greacen, Exec. Director
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: The Pediatric Cancer Foundation
Title:
Toy Train
Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter;
Trushar Patel, Senior Art Director
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: The Pediatric Cancer Foundation
Title:
Army Men
Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter;
Trushar Patel, Senior Art Director
Print - Newspaper
23
Award:
Silver ADDY® Award
Entrant: Dunn&Co.
Advertiser: Florida Department of Transportation
Title:
See The Blindspots / Print / Tank
Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director;
Grant Gunderson, Art Director; Brittany Decarolis, Art Director;
Dave Spataro, Photographer; Sarah Waldie, Account Executive
surREAL Savings!
Award:
Silver ADDY® Award
Entrant: The Clear Agency
Advertiser: University of Tampa
Title:
University of Tampa,
Lucky Says, Porta Potty
Credits: Kaeli Ellis, Art Director; Jenn Greacen, Exec. Director
you won’t believe your eyes
Broadcast/Electronic - TV
Award:
Silver ADDY® Award
Entrant: Dunn&Co.
Advertiser: Florida Department of Transportation
Title:
See The Blindspots / TV
Credits: Troy Dunn, Director; Glen Hosking, Associate
Creative Director; Billy McCreary, Cinematographer; Dan Stevenson,
Senior Art Director; Brittany Meronek, Art Director;
Award:
Silver ADDY® Award
Grant Gunderson, Art Director; Ernan DeLeon, Visual Effects Artist;
Entrant: The Clear Agency
Josh Adams, Visual Effects Artist; Shani Acosta, Visual Effects Artist;
Advertiser: University of Tampa
Sound Asylum, Sound Design; Sarah Waldie, Account Executive
Title:
University of Tampa,
Lucky Says, Bedroom Scene
Award:
Silver ADDY® Award
Credits: Kaeli Ellis, Art Director; Jenn Greacen, Exec. Director Entrant: Pyper Paul + Kenney
Advertiser: ASPCA
Title:
Horse Auction
Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter;
Kris Gregoire, Senior Art Director/Photographer;
Benjamin Day, Senior Art Director/Photographer;
Grant Gunderson, Art Director; Chanse Chanthalansy, Director/
Cinematographer/Editor; Jess Vahsholtz, Account Director/
Producer; Tim Fowler, Sound Asylum
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Tampa Bay Rays
Title:
Whistle
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Writer; Ben Day/Javier Quintana,
Senior Art Director; Joey Crawford, Director; Chanse Chanthalansy,
Executive Studio Director; Chanse Chanthalansy/San Nguyen,
Editors; Sound Asylum, Sound Design; Tim Fowler/Zach Moody,
Sound Engineers
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Public service
Public service
Broadcast/Electronic - Audio/Visual
Broadcast/Electronic - Interactive
Award:
Gold ADDY® Award
Entrant: ChappellRoberts
Advertiser: Lion’s Eye Institute For Transplant
and Research
Title:
Lion’s Eye Cars for Good
Promotion Video
Credits: Sarah Tildsley, Creative Director; Glenn Horn,
Award:
Gold ADDY® Award
Entrant: Dunn&Co.
Advertiser: Florida Department of Transportation
Title:
See The Blindspots / Website
Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Brittany Meronek, Art Director;
Grant Gunderson, Art Director; Sarah Waldie, Account Executive
25
Associate Creative Director; Brian Allen, Art Director/Video
Production; Dominic Wilson, Art Director/Video Production;
Patrick Owings, Senior Account Executive; Jack Watters, Assistant
Account Executive
Award:
Gold ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Tires Plus
Title:
Support PCF
Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter;
Ryan Montgomery, Copywriter; Benjamin Day, Senior Art Director/
Camera Op; Chanse Chanthalansy, Director/Producer/Editor;
Jess Vahsholtz, Producer/Account Director; Clark Griffiths, Camera
Operator; Tim Fowler, Sound Asylum
Award:
Gold ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ASPCA
Title:
Help Joey
Credits: Tom Kenney, Exec. Creative Director;
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ASPCA
Title:
Let’s talk about the sex
Credits: Tom Kenney, Exec. Creative Director;
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ASPCA
Title:
Learning their language
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter/Director;
Ben Day, Senior Art Director; Javier Quintana, Art Director;
Jess Vahsholtz, Account Supervisor; Garrett Garcia, Director of
Account Services; Ben Day/Paul Daigle, DP; Jess Vahsholtz,
Producer; Chanse Chanthalansy, Multimedia Director/Editor;
Jose Guevara, Digital Media Guru; Stephen Gregory/
Frank Rosowski, Editors
Joey Crawford, Creative Director/Copywriter/Director;
Ben Day, Senior Art Director; Jesse Vahsholtz, Producer;
Chanse Chanthalansy, Multimedia Director/Editor;
Jose Guevara, Digital Media Guru; Stephen Gregory/
Frank Rosowski, Editors; Sound Asylum, Audio Post Company;
Tim Fowler/Zach Moody, Sound Engineers; Birds and Animals
Unlimited, Animal Talent
Joey Crawford, Creative Director/Copywriter/Director; Ben Day,
Senior Art Director; Jesse Vahsholtz, Producer;
Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara,
Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors;
Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody,
Sound Engineers; Birds and Animals Unlimited, Animal Talent
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ASPCA
Title:
You could at least say excuse me
Credits: Tom Kenney, Exec. Creative Director;
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ASPCA
Title:
Humpables!
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter/Director;
Ben Day, Senior Art Director; Jesse Vahsholtz, Producer;
Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara,
Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors;
Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody,
Sound Engineer; Birds and Animals Unlimited, Animal Talent
Joey Crawford, Creative Director/Copywriter/Director; Ben Day,
Senior Art Director; Jesse Vahsholtz, Producer;
Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara,
Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors;
Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody,
Sound Engineer; Birds and Animals Unlimited, Animal Talent
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ASPCA
Title:
Purity Collars
Credits: Tom Kenney, Exec. Creative Director;
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ASPCA
Title:
Dogs gone wild
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter/Director; Ben Day,
Senior Art Director; Jesse Vahsholtz, Producer;
Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara,
Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors;
Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody,
Sound Engineers; Birds and Animals Unlimited, Animal Talent
Joey Crawford, Creative Director/Copywriter/Director; Ben Day,
Senior Art Director; Jesse Vahsholtz, Producer;
Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara,
Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors;
Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody,
Sound Engineers; Birds and Animals Unlimited, Animal Talent
Award:
Gold ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ASPCA
Title:
Learning Respect
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter/Director;
Ben Day, Senior Art Director; Jesse Vahsholtz, Producer;
Chanse Chanthalansy, Multimedia Director/Editor;
Jose Guevara, Digital Media Guru; Stephen Gregory/
Frank Rosowski, Editors; Sound Asylum, Audio Post Company;
Tim Fowler/Zach Moody, Sound; Engineer; Birds and Animals
Unlimited, Animal Talent
Award:
Gold ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ASPCA
Title:
Sniff-sniff
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter/Director;
Ben Day, Senior Art Director; Jesse Vahsholtz, Producer;
Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara,
Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors;
Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody,
Sound Engineers; Birds and Animals Unlimited, Animal Talent
26
Public service
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ASPCA
Title:
There goes the neighborhood
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter/Director; Ben Day,
Senior Art Director; Jesse Vahsholtz, Producer;
Chanse Chanthalansy, Multimedia Director/Editor; Jose Guevara,
Digital Media Guru; Stephen Gregory/Frank Rosowski, Editors;
Sound Asylum, Audio Post Company; Tim Fowler/Zach Moody,
Sound Engineers; Birds and Animals Unlimited, Animal Talent
Broadcast/Electronic - Out-of-Home
Award:
Gold ADDY® Award
Entrant: Dunn&Co.
Advertiser: Florida Department of Transportation
Title:
It’s Not A Car To A Pedestrian
Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director;
Grant Gunderson, Art Director; Brittany Meronek, Art Director;
Billy McCreary, Photographer; Sarah Waldie, Account Executive
Award:
Silver ADDY® Award
Entrant: Dunn&Co.
Advertiser: Florida Department of Transportation
Title:
What If Cars Weren’t Cars?
Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director;
Grant Gunderson, Art Director; Brittany Meronek, Art Director;
Dave Spataro, Photographer; Sarah Waldie, Account Executive
Award:
Silver ADDY® Award
Entrant: Dunn&Co.
Advertiser: Florida Department of Transportation
Title:
See Cars Differently
Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director;
Grant Gunderson, Art Director; Brittany Meronek, Art Director;
Dave Spataro, Photographer; Sarah Waldie, Account Executive
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ASPCA
Title:
Butt Sniffer
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior
Art Director
Broadcast/Electronic - Non-Traditional
27
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ASPCA
Title:
Pet Purity Collars
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior
Art Director
Campaign – Single Medium
Award:
Gold ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: ASPCA
Title:
Help Joey
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter/Director; Ben Day,
Senior Art Director; Javier Quintana, Art Director; Jess Vahsholtz,
Account Supervisor; Garrett Garcia, Director of Account Services;
Ben Day/Paul Daigle, DP; Chanse Chanthalansy, Multimedia
Director/Editor; Jose Guevara, Digital Media Guru; Stephen
Gregory/Frank Rosowski, Editors; Sound Asylum, Audio Post
Company; Tim Fowler/Zach Moody, Sound Engineers
Award:
Silver ADDY® Award
Entrant: Dunn&Co.
Advertiser: Florida Department of Transportation
Title:
See The Blindspots / Print Campaign
Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director;
Grant Gunderson, Art Director; Brittany Meronek, Art Director;
Dave Spataro, Photographer; Sarah Waldie, Account Executive
Award:
Silver ADDY® Award
Entrant: Dunn&Co.
Advertiser: Florida Department of Transportation
Title:
See The Blindspots / Outdoor /
Campaign
Credits: Troy Dunn, Creative Director; Glen Hosking,
Associate Creative Director; Dan Stevenson, Senior Art Director;
Grant Gunderson, Art Director; Brittany Meronek, Art Director;
Billy McCreary, Photographer; Dave Spataro, Photographer;
Sarah Waldie, Account Executive
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: The Pediatric Cancer Foundation
Title:
Imagination Come To Life
Credits: Tom Kenney, Exec. Creative Director; Michael Schillig, Assoc. Creative Director/
Copywriter;Trushar Patel, Senior Art Director
Award:
Silver ADDY® Award
Entrant: Rumbo Cultural Marketing
Advertiser: Protección Animal Ecuador
Title:
Trading Places
Credits: Rumbo Cultural Marketing,
Condiciones infrahumanas
Ponte en su lugar. Lo ves en las calles. Toda vida merece ser
respetada. Muestra tu lado humano y denuncia a aquellas
personas que abusan, maltratan o abandonan a sus mascotas.
Creative Team
Ser humano. Ser humano.
www.pae.ec
Campaign - Mixed Media
Award:
Gold ADDY® Award – BEST OF BAY
Entrant: The Clear Agency
Advertiser: University of Tampa
Title:
University of Tampa
Lucky Campaign
Credits: Kaeli Ellis, Art Director;
Jenn Greacen, Exec. Director
Award:
Silver ADDY® Award
Entrant: Dunn&Co.
Advertiser: Florida Department of Transportation
Title:
See The Blindspots / Campaign
Credits: Troy Dunn, Creative Director; Glen Hosking, Associate Creative Director;
Dan Stevenson, Senior Art Director; Grant Gunderson, Art Director; Brittany Meronek, Art Director;
Billy McCreary, Cinematographer/Visual Effects; Ernan DeLeon, Visual Effects Artist; Josh Adams,
Visual Effects Artist; Shani Acosta, Visual Effects Artist
AD SPACE
elements of advertising
Industry self promotion
Collateral
Broadcast
Award:
Silver ADDY® Award
Entrant: Tech Data Corporation
Advertiser: Self Promotion
Title:
Tech Data’s Vendor Partner Summit:
Shine
Credits: Jason Liggitt, Creative Director; Wayne Barrette,
Award:
Gold ADDY® Award – BEST OF BAY
Entrant: Pyper Paul + Kenney
Advertiser: Pyper Paul + Kenney
Title:
Help Joey Montage
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior Art
Director; Chanse Chanthalansy, Multimedia Director/Editor
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Pyper Paul + Kenney
Title:
Unite + Take Over
Credits: Tom Kenney, Exec. Creative Director;
Michael Schillig, Assoc. Creative Director/Copywriter;
Chanse Chanthalansy, Exec. Studio Director/Editor
Graphic Designer; Patricia Ross, Senior Writer; Effie Hayward,
Senior Traffic & Production; James Salame, Junior Art Director;
Nina Barringer, Senior Writer; C&D Printing, Printer
Cards, Invitations or Announcements
powered by
29
Award:
Silver ADDY® Award
Entrant: ChappellRoberts
Advertiser: ChappellRoberts
Title:
ChappellRoberts Holiday Greeting
Credits: The Staff of ChappellRoberts,
Art Direction/Creation/Talent
Ad Club Promotion
Award:
Silver ADDY® Award
Entrant: AAF Tampa Bay
Advertiser: AAF Tampa Bay
Title:
Creative Uncaged 2011 ADDY Opening
Credits: Barry Wallace, President; Nick Ferry, ADDY Chair;
Logo
Photography - Digitally Enhanced
Photography - Special Effects, Video or Film
Award:
Silver ADDY® Award
Entrant: The Clear Agency
Advertiser: Pacific Sports Ventures
Title:
Pacific Sports Ventures logo
Credits: Kaeli Ellis, Art Director
Jenn Greacen, Executive Director
Award:
Silver ADDY® Award
Entrant: Dunn&Co.
Advertiser: Florida Department of Transportation
Title:
See The Blindspots / Tank
Photography
Credits: Troy Dunn, Creative Director; Grant Gunderson,
Award:
Silver ADDY® Award
Entrant: Dunn&Co.
Advertiser: Florida Department of Transportation
Title:
See The Blindspots TV / Visual effects
Credits: Troy Dunn, Creative Director; Billy McCreary,
Visual Effects Artist; Ernan DeLeon, Visual Effects Artist; Josh
Adams, Visual Effects Artist; Shani Acosta, Visual Effects Artist
Steve Allen, Director/Editor; Jeff Zampino, Writer; Sound Asylum,
Sound Design
Photography - Campaign
Campaign - Mixed Media
Award:
Silver ADDY® Award
Entrant: AAF Tampa Bay
Advertiser: AAF Tampa Bay
Title:
Creative Uncaged - 2011 ADDYs
Credits: Barry Wallace, President; Nick Ferry, ADDY Chair;
Gabe Diaz, Creative Director/Designer; Steve Allen, Director/
Editor; Jeff Zampino, Writer; Sound Asylum, Sound Design
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Masque
Title:
Masque Logo
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter
Photography - Color
IT’S the call of the
wild
Designer/Retoucher; Dave Spataro, Photographer
Award:
Silver ADDY® Award
Entrant: Pyper Paul + Kenney
Advertiser: Metropolitan Ministries
Title:
Shelter
Credits: Tom Kenney, Exec. Creative Director;
Joey Crawford, Creative Director/Copywriter; Ben Day, Senior
Art Director/Photographer; Kim Bryant, Art Director;
Ariana Durkin, Junior Art Director
Award:
Gold ADDY® Award – BEST OF BAY
Entrant: ConMed Linvatec
Advertiser: InHouse Marketing
Title:
Preservation System Photography
Credits: Jodi Myers, Senior Graphic Designer;
Barbara St. Clair, Director of Marketing Communications;
Mike Ramos, Photographer
Award:
Silver ADDY® Award
Entrant: ConMed Linvatec
Advertiser: InHouse Marketing
Title:
Sequent Surgical Technique
Animated Opening
Credits: Andrew Ford, Senior Video Designer;
Barbara St. Clair, Director of Marketing Communications
Sound - Music Only
Award:
Gold ADDY® Award
Entrant: Circa Music
Advertiser: Florida Hospital
Title:
Florida Hospital
Credits: Allen DiCenzo, Composer; Glenn Horn,
Creative Director; Tampa Digital, Production; Michael McCourt,
Director
Sound - Music With Lyrics
Award:
Silver ADDY® Award
Entrant: Circa Music
Advertiser: Panama City Beach CVB
Title:
Run Away featuring Jared Mahone
Credits: Allen DiCenzo, Composer; Chris Gray,
Broadcast Producer; Michael McCourt, Director
30
Illustrator:
Student Addys
From forests, to faces, to flying monkeys.
STUDENT ADDYs
Animated website: http://www.wix.com/ggre95/3d-illustrations#!
Packaging
Gary Greer: 727.409.2326
[email protected]
SALES PROMOTION
Award:
Student Silver ADDY®
Entrant: Kristianna Bonoan
Advertiser: International Academy of
Design and Technology
Title:
Sweetheart Soaps
COLLATERAL
Poster Campaign
Editorial Design Spread of feature
Poster
Award:
Student Gold ADDY®
Entrant: Marissa Ebanks
Advertiser: Commercial Art Academy @ Tampa
Bay Technical High School
Title:
Bully Prevention
Credits: Marissa Ebanks, Photographer;
Award:
Student Silver ADDY®
Entrant: Cherise Clarke
Advertiser: Commercial Art Academy @ Tampa
Bay Technical High School
Title:
The Domestic Birdcage
Credits: Cherise Clarke, Creative Director;
Award:
Student Gold ADDY® –
PICK OF THE PROS
Entrant: Wesley Fredotovich
Advertiser: Commercial Art Academy @ Tampa
Bay Technical High School
Title:
Battle of the Belts
Credits: Wesley Fredotovich, Illustrator;
Marissa Ebanks, Designer; Kadesh Reaves, Model;
Cherise Clark, Model; Katie Ray, Model
Wesley Fredotovich, Designer
Cherise Clarke, Photographer; Cherise Clarke, Designer;
Tina Vasquez, Editorial Writer
CONSUMER OR TRADE PUBLICATION
Unique, Local and Affordable.
Campaign
Award:
Student Silver ADDY®
Entrant: Susan Sowers Teterud
Advertiser: International Academy of
Design and Technology Online
Title:
Honey Dew Bath
Point of Purchase
Award:
Student Silver ADDY®
Entrant: Kristianna Bonoan
Advertiser: International Academy of
Design and Technology
Title:
Candy for a Cause
Award:
Student Silver ADDY®
Entrant: Ty Stude
Advertiser: Academy of Art University (Online)
Title:
VWS - Scifi Businessmen
Credits: Ty Stude, Concept and Copywriting;
Ty Stude , Art Direction; Glen Perotte, Art Direction;
Glen Perotte , Photography
Award:
Student Silver ADDY®
Entrant: Ty Stude
Advertiser: Academy of Art University (Online)
Title:
Mike’s Hot Dogs - Fun Facts
Credits: Ty Stude, Concept & Copywriting;
Ty Stude, Art Direction; Glen Perotte, Photography
32
student addys
INTERACTIVE MEDIA
Website
Award:
Student Silver ADDY®
Entrant: Demetri Poulikidis
Advertiser: International Academy of
Design and Technology (Online)
Title:
Portfolio Site
MIXED MEDIA
Mixed Media Campaign
Award:
Student Silver ADDY®
Entrant: Taylor Thor
Advertiser: Commercial Art Academy @ Tampa
Bay Technical High School
Title:
Success from Palm to Palm
Credits: Taylor Thor, Designer; Taylor Thor, Illustrator
ELEMENTS OF ADVERTISING
Logo
Award:
Student Silver ADDY®
Entrant: Marissa Ebanks
Advertiser: Commercial Art Academy @ Tampa
Bay Technical High School
Title:
2020 Olympics: Paris
Credits: Marissa Ebanks, Designer
Illustration
Award:
Student Silver ADDY®
Entrant: Susan Sowers Teterud
Advertiser: International Academy of
Design and Technology (Online)
33
Title:
Self Portrait
CORE CREATIVE (C2) LOcal
Award:
Student Silver ADDY®
Entrant: Thomas H. Jay
Advertiser: International Academy of
Design & Technology
Title:
Font People
Credits: Josef Mancino, Editor-in-Chief
Award:
Student Silver ADDY®
Entrant: Alicia Kais
Advertiser: International Academy of
Design and Technology
Title:
Artistik Cover
Digitally Enhanced Photography
COLLATERAL MATERIAL
Award:
Student Gold ADDY® –
Student BEST OF SHOW ADDY®
Entrant: Casey Moore
Advertiser: International Academy of
Design & Technology
Title:
Lord of the Cave
Credits: Michael Matsko, model; Jessica Yoder,
mother of model
Digitally Enhanced Illustration
Award:
Student Silver ADDY®
Entrant: Angela Don
Advertiser: Commercial Art Academy @ Tampa
Bay Technical High School
Title:
Athens
Credits: Angela Don, Illustrator; Angela Don, Designer
Photography
Award:
Student Silver ADDY®
Entrant: Matthew Guanciale
Advertiser: International Academy of
Design & Technology
Title:
Editorial Fashion in Historic Ybor City
Credits: Brendaly Rivera, Model; Ingrid Fernandez, Model;
Darlina Conto, Hair & Makeup Artist; Irina Bilka, Hair & Makeup
Artist; Ivanka Ska, Shoes; Erica Coronado, Sylist
Gold
Healthesystems
Experience Whistler Invitation
Jill Knight, Marketing Manager;
Heather Christman, Sr. Marketing Specialist
Award: Entrant:
Title: Credits:
Gold
Raymond James Marketing
WorthWhile: Summer 2011 Cover
Kris Gamble, Creative Director; Steve Fox,
Editorial Director; Dave Wilson, Writer; Elaine Gibson, Designer
Award: Entrant:
Title: Credits:
Silver
Raymond James Marketing
WorthWhile: Fall 2011 Cover Story
Becky Taylor, Product Manager; Kris Gamble,
Creative Director; Elaine Gibson, Designer; Steve Fox, Editorial
Director; David Wilson, Writer
Award: Entrant:
Title: Credits:
Award:
Student Gold ADDY®
Entrant: Casey Moore
Advertiser: International Academy of
Design & Technology
Title:
Manic On Fire
Credits: Tyrone Evans, model
Award: Entrant:
Title: Credits:
Kris Gamble, Creative Director; Steve Fox,
Editorial Director; Dave Wilson, Writer; Elaine Gibson, Designer
Award: Entrant:
Title: Credits:
Silver
Raymond James Marketing
WorthWhile: Spring 2011 Cover
Silver
Raymond James Marketing
WorthWhile: Spring, Summer,
Fall and Winter 2011
Becky Taylor, Product Manager; Kris Gamble,
Creative Director; Elaine Gibson, Designer; Steve Fox, Editorial
Director; David Wilson, Writer
Award: Entrant:
Title: Silver
Raymond James Marketing
WorthWhile: Winter 2011 Feature
Award: Entrant:
Title: Silver
Raymond James Marketing
WorthWhile: Winter 2011 Issue
DIRECT MARKETING
Award: Entrant:
Title: Credits:
Gold
Raymond James Marketing
Financial Advisor Recruiting
Campaign-in-a-Box
Robb Bruce, Creative Director; Mark Leaning,
Designer; Jess Deal, Writer; Kimberly Clark, Production Manager;
Nicole Pesci, Account Executive; Erica Sackett, Marketing
Manager
OUT-OF-HOME
Award: Entrant:
Title: Credits:
Ginny Daniel, Account Manager; Kris Gamble,
Creative Director; Michael Matson, Writer; Emily Niswander,
Designer
Award: Entrant:
Title: Credits:
Gold
Raymond James Marketing
Raymond James Salutes
Customer Service Week
Silver
Raymond James Marketing
Raymond James Fixed Income
Speakeasy Event Marketing
Cori Smith, Account Manager; Michael Matson,
Writer; Emily Niswander, Designer
INTERACTIVE MEDIA
Award: Entrant:
Title: Credits:
Gold
Raymond James Marketing
Raymond James Capital Markets
Holiday eCards
Cori Smith, Account Manager; Doug Circle,
Interactive Designer; Chris Burke, Web Developer;
Michael Matson, Writer
Award: Entrant:
Title: Credits:
Jill Knight, Marketing Manager, Healthesystems;
Christian Schwier, Animator, Litewave Media; Keith Jones,
Animator, Litewave Media
Award: Entrant:
Title: Credits:
Silver
Healthesystems
Spiraling Pharmacy Costs
Silver
Raymond James Marketing
Wealth Management Outlook
Mobile Website
Cameron Diehl, Product Manager; Nick Borosh,
Web Designer
ADVERTISING FOR THE ARTS & SCIENCES
Award: Entrant:
Title: Credits:
Silver
Raymond James Marketing
Gasparilla Festival of the Arts Website
Robb Bruce, Creative Director; Jose Azua,
Web Designer; Michael Matson, Writer; Chris Burke, Web
Developer; Jodie Orozco, Product Manager
34
BEST OF THE BAY
Sales Promotion
Interactive Media
Advertising for the Arts & Sciences
Entrant: Pyper Paul + Kenney
Advertiser:Big Boy
Title:
SoupwichPlacemat
Entrant: Dunn&Co.
Advertiser:Remy Cointreau USA
Title:
ZU Vodka / Website
Entrant: Pyper Paul + Kenney
Advertiser:The Florida Aquarium
Title:
Backwards Crab Mirror
Collateral Material
Radio
Public Service
Entrant: Pyper Paul + Kenney
Advertiser:Tires Plus
Title:
Vicious Curb
Direct Marketing
Entrant: Pyper Paul + Kenney
Advertiser:Masque
Title:
Drive Thru
Entrant: The Clear Agency
Advertiser:University of Tampa
Title:
University of Tampa
Lucky Campaign
Entrant: Tech Data Corporation
Advertiser:Hewlett Packard and Tech Data
Title:
Hewlett Packard and Tech Data:
HP FLIP BOOK
Entrant: Pyper Paul + Kenney
Advertiser:Big Boy
Title:
Tickle
Newspaper
Entrant: ChappellRoberts
Advertiser:Sarasota Convention &
Visitors Bureau
Title:
SCVB Brand Campaign
Entrant: Pyper Paul + Kenney
Advertiser:Lexcel Minerals
Title:
Rocks
35
BEST OF SHOW
Television
Mixed Media
SPECIAL JUDGES – COPYWRITING
Entrant:
Pyper Paul + Kenney
Advertiser: Lexcel Minerals
Title:
Rocks
BEST OF SHOW
Entrant: Dunn&Co.
Advertiser:Remy Cointreau USA
Title:
ZU Vodka / Website
Advertising Industry Self-Promotion
Entrant: Pyper Paul + Kenney
Advertiser:Pyper Paul + Kenney
Title:
Help Joey Montage
Elements of Advertising
Entrant: ConMed Linvatec
Advertiser:InHouse Marketing
Title:
Preservation System
Photography
BEST OF SHOW - Student
Entrant:
Casey Moore
Advertiser: International Academy of
Design & Technology
Title:
Lord of the Cave
PICK OF THE PROS
Entrant:
Wesley Fredotovich
Advertiser: Commercial Art Academy
@ Tampa Bay Technical
High School
Title:
Battle of the Belts
36
In Memorium
AAF Tampa Bay recently lost two close friends in our industry: Craig Neuman, a past president,
and Deanne Roberts, a past Silver Medal awardee. The advertising industry in Tampa Bay is a
close knit community and both of these losses will leave a hole that will soon not fade away.
At 26-years old, Deanne Roberts established Roberts
Communications. In the early 90s, she made another radical
decision to fully integrate her public relations agency with an
advertising agency. The move was so bold that many from both
disciplines – advertising and public relations – criticized her vision
of integration. Now, more than 33 years later, the model she
pioneered is lauded and is stronger than ever at ChappellRoberts.
Deanne Roberts, APR
As a fourth-generation Floridian, she was passionate about
building strong communities where business could thrive. This
entrepreneurial spirit, combined with her civic commitment,
was ingrained in many of her professional as well as personal
Founder, ChappellRoberts
AAF Silver Medal Award
recipient - 2008
Craig Neuman died on Tuesday, Jan. 10, 2012. He was born on
April 19, 1963 in Tampa to Herb and Ruth “Cookie” Neuman. He
was a 1980 graduate of Plant High School, a 1985 graduate of
Hillsborough Community College in Electronics Technology and
a 1992 graduate of Full Sail Center for the Recording Arts in which
he was the Salutatorian of his class. He was previously employed
by Sound Advice, Centercom, Fox Channel 13 and CITV. He was
a Regional Marketing Manager with the Maddux Business Report
from 2000 to 2009 and the SmartPark Marketing Manager for
Verizon from 2009 to 2010. He most recently was an Executive
Craig Neuman
37
Past President
AAF Tampa Bay
endeavors. Deanne’s vision inspired her to create bold new
creative and young professional organizations in Tampa as well
as statewide, including Creative Tampa Bay, Emerge Tampa and
Connect Florida.
Deanne will be remembered for setting the standard for
marketing, advertising and public relations professionals who
aspire to successfully blend professional as well as philanthropic
efforts. She will be greatly missed by everybody she touched.
“All of us should be a mentor and a mentee. Leadership succession
is a continual process, because there’s always someone behind you.”
Deanne Roberts
Producer at Tampa Digital. Craig was involved in several marketing
associations and held a variety of Board positions, including
President of the Tampa Bay Advertising Federation and a Board
member of the Florida Autism Center of Excellence. On April 1,
2000, he married Collette Couey at Congregation Schaarai Zedek
in Tampa. She survives along with their 8 year old son, Jacob.
Craig enjoyed playing guitar, writing and recording music, filming
and editing videos and spending time with his family.
A special account has been set up in the name of Jacob Neuman
at the Bank of Tampa for any donations.
winners by entrant
AAF Tampa Bay
Creative Uncaged - 2011 ADDY Opening - Silver: Ad Club Promotion
Creative Uncaged - 2011 ADDYs - Silver: Advertising Industry Self-Promotion,
Mixed Media Campaign
Academy of Art University (Online)
Mike’s Hot Dogs - Fun Facts - Student Silver: Consumer or Trade Publication,
Magazine Campaign
VWS - Scifi Businessmen - Student Silver: Collateral Material, Poster
Campaign
BVK
100 Days of Summer Spadeas - Silver: Newspaper, Campaign, Color
Visit St Pete/Clearwater ‘Promises’ & ‘Play’ TV - Silver: TV,
National Campaign
ChappellRoberts
Dali Museum “You Have To See It” TV Spot - Silver: Advertising for Arts &
Sciences, TV
Dali Museum Conception TV Spot - Silver: Advertising for Arts & Sciences, TV
ChappellRoberts Holiday Greeting - Silver: Advertising Industry SelfPromotion, Invitation
Bay Cities Bank Annual Report - Silver: Collateral Material, Annual Report,
Color
SCVB Brand Launch Campaign - Silver: Collateral Material, Special Event
Campaign
SCVB Brand Campaign - Gold: Mixed-Media, National Consumer,
BEST OF BAY - Mixed/Multiple Media
Lion’s Eye Cars for Good Promotion Video - Gold: Public Service, Audio /
Visual
SCVB Brand Launch Presentation - Silver: Sales Promotion, Video Sales
Presentation
Verizon Fios Customer Service TV - Silver: TV, Local
SCVB Brand TV Spot - Silver: TV, Self-Promotion
Circa Music
Florida Hospital - Gold: Elements of Adverising, Music Only
Panama City Beach - Run Away feat. Jared Mahone - Silver: Elements of
Adverising, Music With Lyrics
Commercial Art Academy @ TBT
Athens - Student Silver: Elements of Advertising, Digitally Enhanced
Illustration
The Domestic Birdcage - Student Silver: Collateral, Editorial Design Spread of
feature
2020 Olympics: Paris - Student Silver: Elements of Advertising, Logo
Success from Palm to Palm - Student Silver: Mixed Media Campaign
Battle of the Belts - Student Gold: Collateral Material, Poster,
PICK OF THE PROS
Bully Prevention - Student Gold: Collateral Material, Poster Campaign
ConMed Linvatec
Knee Preservation System Brochure - Silver: Advertising for Arts & Sciences,
Brochure
Preservation System Brochures - Gold: Collateral Material, Brochure,
Campaign
Hip Preservation System Brochure - Silver: Collateral Material, Brochure,
Color
Knee Preservation System Brochure - Silver: Collateral Material, Brochure,
Color
Preservation System Photography - Gold: Elements of Adverising,
Photography, Campaign, BEST OF BAY - Elements of Advertising
Sequent Surgical Technique Animated Opening - Silver: Elements of
Adverising, Special Effects, Video or Film
Preservation System - Silver: Mixed-Media, Local Consumer
Dunn&Co.
See The Blindspots / Tank Photography - Silver: Elements of Adverising,
Photography, Digitally Enhanced
See The Blindspots TV / Visual effects - Silver: Elements of Adverising,
Special Effects, Video or Film
ZU Vodka / The Reaction - Gold: Interactive, Internet Commercials
ZU Vodka / The Man - Gold: Interactive, Internet Commercials
ZU Vodka / Website - Gold: Interactive, Website, Consumer HTML, Products,
BEST OF BAY - Interactive, BEST OF SHOW
See The Blindspots / Print Campaign - Silver: Public Service, Campaign
See The Blindspots / Outdoor /Campaign - Silver: Public Service, Campaign
See The Blindspots / Website - Gold: Public Service, Interactive
See The Blindspots / Campaign - Silver: Public Service, Mixed Media
Campaign
See The Blindspots / Print / Tank - Silver: Public Service, Newspaper
What If Cars Weren’t Cars? / outdoor - Silver: Public Service, Out-of-Home
It’s Not A Car To A Pedestrian / Outdoor - Gold: Public Service, Out-of-Home
See Cars Differently / Outdoor - Silver: Public Service, Out-of-Home
See The Blindspots / Poster / Tank - Silver: Public Service, Poster
See The Blindspots / Poster / Elephant - Silver: Public Service, Poster
See The Blindspots / Poster / Train - Silver: Public Service, Poster
See The Blindspots / TV - Silver: Public Service, TV
ZU Vodka / The Reaction - Silver: Sales Promotion, Video Sales Presentation
ZU Vodka / The Man - Silver: Sales Promotion, Video Sales Presentation
We Are Sempermed - Silver: Sales Promotion, Video Sales Presentation
Hand Protection 101 - Silver: Sales Promotion, Video Sales Presentation
Piano - Silver: TV, National, Consumer Outlets
Fast Forward Marketing
Captain Kidd Website - Silver: Interactive, Website, Consumer HTML,
Services
Hardee Group, Inc.
Lokey Motor Company TV Campaign - Silver: TV, Local Campaign
Healthesystems
Spiraling Pharmacy Costs - Silver: Interactive, B-to-B
IADT Online
Self Portrait - Student Silver: Elements of Advertising, Illustration
Portfolio Site - Student Silver: Interactive, Website
Honey Dew Bath - Student Silver: Sales Promotion, Packaging
International Academy of Design & Technology
Font People - Student Silver: Elements of Advertising, Illustration
Editorial Fashion in Historic Ybor City - Student Silver: Elements of
Advertising, Photography
Lord of the Cave - Student Gold: Elements of Advertising, Digitally Enhanced
Photography, Student BEST OF SHOW
Manic On Fire - Student Gold: Elements of Advertising, Digitally Enhanced
Photography
Artistik Cover - Student Silver: Elements of Advertising, Illustration
Sweetheart Soaps - Student Silver: Sales Promotion, Packaging
Candy for a Cause - Student Silver: Sales Promotion, Point of Purchase
Layerd Versus
Sons Of Hippies - Silver: Advertising for Arts & Sciences, Poster
Mindclay Creative
Hockey Paradise Game Open - Silver: Out-of-Home, Outdoor Board
38
winners by entrant
39
Raymond James
WorthWhile: Winter 2011 Feature - Silver: Collateral Material, Editorial Spread
WorthWhile: Winter 2011 issue - Silver: Collateral Material, Magazine Design
WorthWhile: Spring, Summer, Fall and Winter 2011 - Silver: Collateral
Material, Series
Rumbo Cultural Marketing
Trading Places - Silver: Public Service, Campaign
Social Forces
Steve Williams Studio Website - Silver: Advertising for Arts & Sciences,
Interactive
ICE Women’s Hockey Website - Silver: Interactive, Website, Consumer HTML,
Services
Tech Data Corporation
Tech Data’s Vendor Partner Summit: Shine - Silver: Advertising Industry SelfPromotion, Collateral
Hewlett Packard and Tech Data: HP FLIP BOOK - Gold: Direct Marketing,
B-to-B or Consumer, BEST OF BAY - Direct Marketing
The Clear Agency
Pacific Sports Ventures stationery - Gold: Collateral Material, Stationery
Package
Elevate stationary - Silver: Collateral Material, Stationery Package
Pacific Sports Ventures logo - Silver: Elements of Adverising, Logo
Amanda Mason Website - Silver: Interactive, Website, Consumer HTML,
Products
Big 3 Studios website - Silver: Interactive, Website, Consumer HTML, Services
Marcedes Lewis website - Silver: Interactive, Website, Consumer HTML,
Services
Charlotte Jackson website - Silver: Interactive, Website, Consumer HTML,
Services
University of Tampa Lucky Campaign - Gold: Public Service, Mixed Media
Campaign, BEST OF BAY - Public Service
University of Tampa, Lucky Says, Bedroom Scene - Silver: Public Service,
Newspaper
University of Tampa, Lucky Says, Porta Potty - Silver: Public Service,
Newspaper
University of Tampa, Lucky Says, Mug Shot - Silver: Public Service, Poster
University of Tampa, Lucky Says, Bedroom Scene - Gold: Public Service,
Poster
Triad Retail Media
Purina Showcase - Silver: Interactive, Online Campaign
modJOBS - Silver: Interactive, Website, Consumer HTML, Outlets
Done In 60 Seconds - Silver: Interactive, Wedisodes
Purina Real Pet Stories - Gold: Interactive, Wedisodes
Congratulations
to all the Geniuses ...
be you
freaKy
geeky
Pyper Paul + Kenney
Shark Fear - Silver: Advertising for Arts & Sciences, Campaign
Be Very Afraid - Silver: Advertising for Arts & Sciences, Magazine
Warning Signs - Silver: Advertising for Arts & Sciences, Mixed Media
Campaign
Cloud Shark - Silver: Advertising for Arts & Sciences, Out-of-Home
Backwards Crab Mirror - Gold: Advertising for Arts & Sciences, Poster, BEST
OF BAY - Advertising for the Arts & Sciences
Sand Tiger Shark Ruler - Silver: Advertising for Arts & Sciences, Poster
Faces - Silver: Advertising for Arts & Sciences, TV
Unite + Take Over - Silver: Advertising Industry Self-Promotion, Broadcast
Help Joey Montage - Gold: Advertising Industry Self-Promotion, Broadcast,
BEST OF BAY - Advertising Industry Self-Promotion
Out For Revenge - Silver: Collateral Material, Poster
Pothole From Hell - Silver: Collateral Material, Poster
Vicious Curb - Gold: Collateral Material, Poster, BEST OF BAY - Collateral,
Ass - Gold: Collateral Material, Poster
Junk - Silver: Collateral Material, Poster
Beaver - Gold: Collateral Material, Poster
Clam - Silver: Collateral Material, Poster
Alignment Killers - Silver: Collateral Material, Poster Campaign
Protect your& - Gold: Collateral Material, Poster Campaign
Masque Logo - Silver: Elements of Adverising, Logo
Shelter - Silver: Elements of Adverising, Photography, Color
ISM Website - Silver: Interactive, Website, Consumer HTML, Products
Big Boy, the boy talks campaign - Gold: Mixed-Media, National Consumer
Rocks - Gold: Newspaper, Campaign, BEST OF BAY - Newspaper, JUDGES
COPYWRITING AWARD
Follow that hair flip - Silver: Out-of-Home, Outdoor Board
Support PCF - Gold: Public Service, Audio / Visual
Miracle Place Book - Gold: Public Service, Brochure
Imagination Come To Life - Silver: Public Service, Campaign
Help Joey - Gold: Public Service, Campaign
You could at least say excuse me - Silver: Public Service, Interactive
Learning Respect - Gold: Public Service, Interactive
Let s talk about the sex - Silver: Public Service, Interactive
Humpables! - Silver: Public Service, Interactive
Purity Collars - Silver: Public Service, Interactive
Learning their language - Silver: Public Service, Interactive
Dogs gone wild - Silver: Public Service, Interactive
Sniff-sniff - Gold: Public Service, Interactive
There goes the neighborhood - Silver: Public Service, Interactive
Help Joey - Gold: Public Service, Interactive
Pet Purity Collars - Silver: Public Service, Non-Traditional
Butt sniffer - Silver: Public Service, Out-of-Home
Toy Train - Silver: Public Service, Poster
Army Men - Silver: Public Service, Poster
Toy Dragon - Gold: Public Service, Poster
Horse Auction - Silver: Public Service, TV
Whistle - Silver: Public Service, TV
Laugh Your Head Off - Silver: Radio, Local
Drive Thru - Gold: Radio, National, BEST OF BAY - Radio
Masque Packaging - Silver: Sales Promotion, Packaging
Big Boy plays ball. - Silver: Sales Promotion, Packaging
Tradeshow Booth - Gold: Sales Promotion, Point-of-Purchase
When the geniuses aren t genius enough - Silver: Sales Promotion,
Point-of-Purchase
Hip Hip Buffet - Silver: Sales Promotion, Point-of-Purchase
Soupwich Placemat - Gold: Sales Promotion, Point-of-Purchase,
BEST OF BAY - Sales Promotion
Doorhanger - Silver: Sales Promotion, Point-of-Purchase
Big Boy POP campaign - Silver: Sales Promotion, Point-of-Purchase
Campaign
Wheels Go Bye Bye - Silver: TV, Local Campaign
The boy talks - Silver: TV, National Campaign
Tickle - Gold: TV, National, Consumer Outlets, BEST OF BAY - Television
French Fries - Silver: TV, National, Consumer Outlets
Breakin - Silver: TV, National, Consumer Outlets
cheeky
or sneaky
from your friends at