American Advertising Federation AAF - West Michigan 2012 - 2013 AAF - West Michigan Winners Book SALES PROMOTION Product or Service Sales Presentation 01-A Catalog Award: Gold ADDY® Award Entrant: Erin Waineo Design Advertiser: Wolverine Worldwide, Cat Footwear Title: Cat Footwear 2013 Autumn/Winter Issue Packaging 02-B CD or DVD Award: Gold ADDY® Award Entrant: Grey Matter Group Advertiser: Rick Beerhorst Title: Rick Beerhorst Album Packaging 02-C Campaign Award: Gold ADDY® Award Entrant: Full Circle Marketing & Design Advertiser: Circus Freak Music Title: Circus Freak Music Product Design & Annual Report 07-B Four-color Award: Silver ADDY® Award Entrant: Hyde Creative Advertiser: Steelcase, Inc. Title: Steelcase Foundation Annual Report Brochure 08-B Four-color Award: BEST OF SHOW ADDY® and Gold ADDY® Award Entrant: Erin Waineo Design Advertiser: Wolverine Worldwide, Cat Footwear Title: Cat Footwear 2013 Autumn/Winter Issue Award: Gold ADDY® Award Entrant: Kantorwassink Advertiser: Bissell Title: Bissell Corporate Recruitment Brochure 1/29/2013 11:52:34 AM 1 of 16 American Advertising Federation AAF - West Michigan 2012 - 2013 AAF - West Michigan Winners Book Award: Silver ADDY® Award Entrant: Extra Credit Projects Advertiser: Zondervan Title: NIV Quickview Brochure Award: Silver ADDY® Award Entrant: Gravity Six Alliance Advertiser: Legrand Title: Legrand - Look Book Brochure 08-C Campaign Award: Silver ADDY® Award Entrant: Stevens Advertising Advertiser: American Education Group Title: Fusion Academy Brochure Publication Design 09-A Cover Award: Gold ADDY® Award Entrant: Plenty Advertiser: Amway Hotel Corporation Title: SOLACE Magazine Spring & Summer Award: Silver ADDY® Award Entrant: Grey Matter Group Advertiser: Worthy Publishing Title: Momumental Publication Design 09-C Series Award: Silver ADDY® Award Entrant: Extra Credit Projects Advertiser: Global Vision Title: Global Vision Catalog Publication Design 09-E Book Design (Entire Book) Award: Gold ADDY® Award Entrant: Greenlight Marketing Advertiser: Traverse City Light & Power Title: TCL&P 100th Anniversary Book Poster 1/29/2013 11:52:34 AM 2 of 16 American Advertising Federation AAF - West Michigan 2012 - 2013 AAF - West Michigan Winners Book 10-A Single Award: Silver ADDY® Award Entrant: DRIVEN Advertiser: Founders Brewing Co. Title: FBC Burlap "Stout of Heart" Award: Silver ADDY® Award Entrant: Grey Matter Group Advertiser: Wealthy Orphans Title: Wealthy Orphans Award: Silver ADDY® Award Entrant: Kantorwassink Advertiser: Milk & Honey Cafe Title: Butcher & Brewer Event Poster Poster 10-B Campaign Award: Silver ADDY® Award Entrant: DRIVEN Advertiser: Founders Brewing Co. Title: FBC Stout Season Launch Burlap Bag Special Event Material 11-D Campaign Award: Gold ADDY® Award Entrant: Grey Matter Group Advertiser: Justice Devon Title: Sideburn Invitation Business-to-Business or Consumer, Single 12-A Flat Award: Gold ADDY® Award and JUDGES' CHOICE Entrant: Brightformat Advertiser: Grand Rapids Community Foundation Title: The Dead of Winter Invite Business-to-Business or Consumer, Single 12-B 3-D Award: Silver ADDY® Award Entrant: Grey Matter Group Advertiser: Thomas Nelson Title: The Voice Box 1/29/2013 11:52:34 AM 3 of 16 American Advertising Federation AAF - West Michigan 2012 - 2013 AAF - West Michigan Winners Book Outdoor Board 15-A Flat Award: Silver ADDY® Award Entrant: Adams Outdoor Advertising Advertiser: Maple Hill Title: Santa Fe Side by Side posters Outdoor Board 15-B Extension/Dimensional Award: Silver ADDY® Award Entrant: Adams Outdoor Advertising Advertiser: Binder Park Zoo Title: Giraff-ic Jam Site 17-B Interior Still or Static Award: Silver ADDY® Award Entrant: Extra Credit Projects Advertiser: MSU College of Human Medicine Title: MSU College of Human Medicine Gran Non-Traditional Advertising 20-A Single Award: Gold ADDY® Award Entrant: Extra Credit Projects Advertiser: Zondervan Title: NIV Quickview Newsboys Full Page 22-B Four-color Award: Gold ADDY® Award Entrant: DRIVEN Advertiser: Founders Brewing Co. Title: FBC Incredibly Stout Award: Silver ADDY® Award Entrant: Kantorwassink Advertiser: Ferris State University Title: Ferris State University Print Award: Silver ADDY® Award Entrant: Stevens Advertising Advertiser: Exempla Healthcare Title: Exempla Breast Care 1/29/2013 11:52:34 AM 4 of 16 American Advertising Federation AAF - West Michigan 2012 - 2013 AAF - West Michigan Winners Book Spread, Multiple Page or Insert 23-B Four-color Award: Silver ADDY® Award Entrant: ddm marketing & communications Advertiser: Spectrum Health Title: Spectrum Health - Corporate Social Spread or Multiple Page 28-B Color (any color other than black) Award: Gold ADDY® Award Entrant: Gravity Six Alliance Advertiser: MLive Media Group Title: eReplica Print Award: Silver ADDY® Award Entrant: Gravity Six Alliance Advertiser: MLive Media Group Title: By All Means - Tablet Campaign 30-B Color (any color other than black) Award: Silver ADDY® Award Entrant: Plenty Advertiser: Grand Rapids Community Foundation Title: Professional Advisor Thanks Award: Silver ADDY® Award Entrant: Extra Credit Projects Advertiser: FEDCOM Credit Union Title: FEDCOM Print Websites, Consumer 33-C Services Award: Gold ADDY® Award and JUDGES' CHOICE Entrant: Mindscape at Hanon McKendry Advertiser: Cornerstone University Title: Cornerstone University Website Award: Gold ADDY® Award Entrant: Plenty Advertiser: Friends of Grand Rapids Parks Title: Grand Rapids Urban Forest Project 1/29/2013 11:52:34 AM 5 of 16 American Advertising Federation AAF - West Michigan 2012 - 2013 AAF - West Michigan Winners Book Award: Silver ADDY® Award Entrant: Stevens Advertising Advertiser: Crystal Mountain Title: Crystal Mountain Website Micro Sites 35-A Products Award: Silver ADDY® Award Entrant: Mindscape at Hanon McKendry Advertiser: Legrand Title: Legrand adorne website Micro Sites 35-C Services Award: Gold ADDY® Award Entrant: ddm marketing & communications Advertiser: Spectrum Health Title: Spectrum Health - Report to the Apps 37-A Tablet Award: Silver ADDY® Award Entrant: Mindscape at Hanon McKendry Advertiser: Legrand Title: adorne Product Visualizer Advertising and Promotion 38-A Banners, Rich Media Award: Silver ADDY® Award Entrant: Gravity Six Alliance Advertiser: Legrand Title: Legrand Digital "Pop Out" Advertising and Promotion 38-C Email Award: Silver ADDY® Award Entrant: Plenty Advertiser: Reserve Wine & Food Title: Reserve Wine & Food Email Advertising and Promotion 38-E Annual Report 1/29/2013 11:52:34 AM 6 of 16 American Advertising Federation AAF - West Michigan 2012 - 2013 AAF - West Michigan Winners Book Award: BEST OF SHOW ADDY® and Gold ADDY® Award Entrant: Boileau Communications Management Advertiser: Holland Board of Public Works Title: Holland Board of Public Works 2013 Video 39-B Commercials Award: Silver ADDY® Award Entrant: Gravity Six Alliance Advertiser: Legrand Title: Legrand - Switches & Dimmers Video Award: Silver ADDY® Award Entrant: Fairly Painless Advertising Advertiser: Fox Motors Title: Fox Motors "The Fox Difference" Video Award: Silver ADDY® Award Entrant: Boileau Communications Management Advertiser: FactoryOTC.com Title: Mischievous Craving Video 39-C Branded content, 60 seconds or less Award: Silver ADDY® Award Entrant: Gravity Six Alliance Advertiser: Legrand Title: Legrand - Wallplates Video Award: Silver ADDY® Award Entrant: Gravity Six Alliance Advertiser: Legrand Title: Legrand - Illumination Video Award: Silver ADDY® Award Entrant: DRIVEN Advertiser: Founders Brewing Co. Title: FBC Stout Season Lauch Video Award: Silver ADDY® Award Entrant: Boileau Communications Management Advertiser: Partners In Dental Care Title: Soda Pop vs. Water: The Choice is Clear Video 39-D Branded content, more than 60 seconds 1/29/2013 11:52:35 AM 7 of 16 American Advertising Federation AAF - West Michigan 2012 - 2013 AAF - West Michigan Winners Book Award: Gold ADDY® Award Entrant: The Image Group Advertiser: Point West 1 LLC/Macatawa Pointe Development Title: Point West -- Everything Old is New Award: Gold ADDY® Award Entrant: Eskimo Advertiser: Founders Brewing Title: Founders Brewing "Our Story" Award: Gold ADDY® Award Entrant: Fairly Painless Advertising Advertiser: Talco Electronics Title: Talco "I Am Here" Video Award: Silver ADDY® Award Entrant: Ken Schmidt Productions Advertiser: Steelcase Title: Steelcase Village Multimedia DVD 40-A B-to-B Award: Gold ADDY® Award Entrant: Storytelling Pictures Advertiser: Wedgwood Christian Services Title: The Visitor Award: Silver ADDY® Award Entrant: Storytelling Pictures Advertiser: Grand Rapids Economic Club Title: Entrepreneurship GRECON Regional/National TV, Single 47-C Services Award: Silver ADDY® Award Entrant: Gravity Six Alliance Advertiser: MLive Media Group Title: News Travels :30 TV B-to-B, Regional / National 52 B-to-B, Regional / National Award: Silver ADDY® Award Entrant: Extra Credit Projects Advertiser: Zondervan Title: NIV Quickview Campaign 1/29/2013 11:52:35 AM 8 of 16 American Advertising Federation AAF - West Michigan 2012 - 2013 AAF - West Michigan Winners Book Consumer, Regional / National 54 Consumer, Regional / National Award: Gold ADDY® Award Entrant: Gravity Six Alliance Advertiser: MLive Media Group Title: News Travels - Integrated Campaign Award: Gold ADDY® Award Entrant: Gravity Six Alliance Advertiser: Legrand Title: Legrand - Integrated Campaign Award: Silver ADDY® Award Entrant: DRIVEN Advertiser: Founders Brewing Co. Title: FBC Stout Season Launch Collateral 55-C Brochure / Sales Kit Award: Silver ADDY® Award Entrant: Kendall College of Art and Design Advertiser: Kendall College of Art & Design Admissions Office Title: New Programs Brochure Campaign 61-B Integrated Campaign (for categories 55-60) Award: Silver ADDY® Award Entrant: Genesis Inc. Advertiser: Grand Rapids Public Museum Title: "Thank you, BEER!" campaign Collateral 62-C Brochure / Sales Kit Award: Gold ADDY® Award Entrant: Hanon McKendry Advertiser: Cornerstone University Title: Viewbook "Build a Life That Matters" Award: Gold ADDY® Award Entrant: Extra Credit Projects Advertiser: Heart of West Michigan United Way Title: Heart of West Michigan United Way Collateral 62-D POP or POS Materials (Other than Posters) 1/29/2013 11:52:35 AM 9 of 16 American Advertising Federation AAF - West Michigan 2012 - 2013 AAF - West Michigan Winners Book Award: Silver ADDY® Award Entrant: Extra Credit Projects Advertiser: Heart of West Michigan United Way Title: Heart of West Michigan United Way Collateral 62-E Poster Award: Gold ADDY® Award Entrant: Greenlight Marketing Advertiser: Traverse Health Clinic Title: Traverse Health Clinic Poster-Opinion Award: Gold ADDY® Award Entrant: Greenlight Marketing Advertiser: Traverse Health Clinic Title: Traverse Health Clinic Poster-Dentist Award: Silver ADDY® Award Entrant: Greenlight Marketing Advertiser: Traverse Health Clinic Title: Traverse Health Clinic Poster-Waiting Broadcast/Electronic/Digital 64-C Audio / Visual Award: Silver ADDY® Award Entrant: Extra Credit Projects Advertiser: Heart of West Michigan United Way Title: Heart of West Michigan United Way Non-Traditional 66 Non-Traditional Award: Gold ADDY® Award and JUDGES' CHOICE Entrant: Extra Credit Projects Advertiser: Zondervan Title: Heart of West Michigan United Way Campaign 68-A Single Medium Campaign (for categories 62-67) Award: Gold ADDY® Award and JUDGES' CHOICE Entrant: Greenlight Marketing Advertiser: Traverse Health Clinic Title: Traverse Health Clinic Poster-Campaign 1/29/2013 11:52:35 AM 10 of 16 American Advertising Federation AAF - West Michigan 2012 - 2013 AAF - West Michigan Winners Book Award: Silver ADDY® Award Entrant: Extra Credit Projects Advertiser: Heart of West Michigan United Way Title: Heart of West Michigan United Way Award: Silver ADDY® Award Entrant: Extra Credit Projects Advertiser: Heart of West Michigan United Way Title: Heart of West Michigan United Way Lend Campaign 68-B Integrated Campaign (for categories 62-67) Award: Silver ADDY® Award Entrant: Extra Credit Projects Advertiser: Heart of West Michigan United Way Title: Heart of West Michigan United Way Lend Creative Services and Industry Suppliers 69-G Digital Advertising Award: Gold ADDY® Award and JUDGES' CHOICE Entrant: Grey Matter Group Advertiser: Self Title: Grey Matter Group Web Site Creative Services and Industry Suppliers 69-J Direct Marketing, Specialty Items Award: Silver ADDY® Award Entrant: Grey Matter Group Advertiser: Grey Matter Group Title: Compassion International Book Creative Services and Industry Suppliers 69-K Cards, Invitations or Announcements Award: Gold ADDY® Award Entrant: The Image Group Advertiser: The Image Group Title: 2012 Thanksgiving Card Award: Silver ADDY® Award Entrant: Stevens Advertising Advertiser: Stevens Advertising Title: Agency Holiday Card Campaign 1/29/2013 11:52:36 AM 11 of 16 American Advertising Federation AAF - West Michigan 2012 - 2013 AAF - West Michigan Winners Book 71-B Integrated Campaign (for categories 69-70) Award: Silver ADDY® Award Entrant: We Are The Forest Advertiser: AIGA West Michigan Title: Fête Dément Copywriting 72 Copywriting Award: Silver ADDY® Award Entrant: Fairly Painless Advertising Advertiser: Fox Motors Title: Fox Motors "The Fox Difference" Video Award: Silver ADDY® Award Entrant: Fairly Painless Advertising Advertiser: Talco Electronics Title: Talco "I Am Here" Video Award: Silver ADDY® Award Entrant: Fairly Painless Advertising Advertiser: Greenleaf Trust Title: Greenleaf Trust "True Story" Campaign Visual 73-A Logo Award: Silver ADDY® Award Entrant: Plenty Advertiser: West Michigan Center for Arts & Technology Title: WMCAT Logo Award: Silver ADDY® Award Entrant: Neapolitan & Co. Advertiser: Finnegan Hops Farm Title: Finnegan Hops Farm Logo Visual 73-C Illustration, Campaign Award: Gold ADDY® Award Entrant: Grey Matter Group Advertiser: Compassion International Title: Compassion Infographics Visual 73-E Photography, Color 1/29/2013 11:52:36 AM 12 of 16 American Advertising Federation AAF - West Michigan 2012 - 2013 AAF - West Michigan Winners Book Award: Gold ADDY® Award Entrant: Mitch Ranger Photography Advertiser: SOLACE Title: SOLACE Award: Silver ADDY® Award Entrant: Philip Shippert Photography Advertiser: Philip Shippert Photography Title: Muslim Woman Cairo Bazaar 2012 Visual 73-H Animation or Special Effects Award: Silver ADDY® Award Entrant: Fairly Painless Advertising Advertiser: Talco Electronics Title: Talco "I Am Here" Video Visual 73-I Cinematography Award: Silver ADDY® Award Entrant: Eskimo Advertiser: Founders Brewing Title: Founders Brewing "Our Story" Digital Creative Technology 75-A Interface & Navigation Award: Gold ADDY® Award Entrant: Mindscape at Hanon McKendry Advertiser: Cornerstone University Title: Cornerstone University Website Digital Creative Technology 75-B Responsive Design Award: Silver ADDY® Award Entrant: Fairly Painless Advertising Advertiser: Grand Rapids Label Title: Grand Rapids Label Website Sales Promotion S01-A Packaging 1/29/2013 11:52:36 AM 13 of 16 American Advertising Federation AAF - West Michigan 2012 - 2013 AAF - West Michigan Winners Book Award: Student Gold ADDY® Entrant: Hannah Palasinski, Kendall College of Art & Design Advertiser: Kendall College of Art & Design Title: One Cup At A Time: My Design Process Award: Student Silver ADDY® Entrant: Chris Beute, Kendall College of Art And Design Advertiser: Kendall College of Art And Design Title: Coco Milk Award: Student Silver ADDY® Entrant: Andrew Kukawka, Kendall College of Art & Design Advertiser: Kendall College of Art & Design Title: Pioneer Menswear Giftcard Package Collateral Material S03 Brochure, Annual Report Award: Student Silver ADDY® Entrant: Hannah Palasinski, Kendall College of Art & Design Advertiser: Kendall College of Art & Design Title: New York City Survival Cards: Manhattan Award: Student Silver ADDY® Entrant: Christopher Rabineau, Kendall College of Art and Design Advertiser: Kendall College of Art and Design Title: Woodchuck Hard Cider Product Book Collateral Material S04-A Poster Award: Student Silver ADDY® Entrant: Kate Folkert, Kendall College of Art and Design Advertiser: Kendall College of Art and Design Title: Concert Poster Collateral Material S04-B Poster Campaign Award: Student Silver ADDY® Entrant: Kathryn Tower, Design Project Center Advertiser: Design Project Center Title: Student Advancement Foundation: Collateral Material S05-D Publication Design, Magazine Design (Entire 1/29/2013 11:52:37 AM 14 of 16 American Advertising Federation AAF - West Michigan 2012 - 2013 AAF - West Michigan Winners Book Award: Student Gold ADDY® and Student JUDGES' CHOICE Entrant: Isaac Daniels, Student Advertiser: Student Title: Disorder Publication Collateral Material S05-E Publication Design, Book Design (Entire Book) Award: Student Gold ADDY® Entrant: Kathryn Tower, Design Project Center Advertiser: Design Project Center Title: Small Town Studio: Brand Identity Award: Student Gold ADDY® Entrant: Kathryn Tower, Design Project Center Advertiser: Design Project Center Title: Transformotion: Brand Identity Consumer or Trade Publication S09-B Campaign Award: Student Silver ADDY® Entrant: Andy Jansma, Kendall College of Art and Design Advertiser: Kendall College of Art and Design Title: Unplug - The Responsible Use of Digital Advertising S11-A Website Award: Student Silver ADDY® and Student JUDGES' CHOICE Entrant: Harrison Miracle, Kendall College of Art and Design Advertiser: Kendall College of Art and Design Title: Food Fight Integrated Campaigns S14-B Business-to-Consumer Award: Student Gold ADDY® Entrant: Sarah Crookston, Kendall College of Art and Design Advertiser: Kendall College of Art and Design Title: Sarkozy's Bakery Branding Award: Student Gold ADDY® and Student JUDGES' CHOICE Entrant: Andrew Kukawka, Kendall College of Art & Design Advertiser: Kendall College of Art & Design Title: Big Sky Brewing Co. Advertising 1/29/2013 11:52:37 AM 15 of 16 American Advertising Federation AAF - West Michigan 2012 - 2013 AAF - West Michigan Winners Book Award: Student BEST OF SHOW ADDY® and Student Gold ADDY® Entrant: Isaac Daniels, Student Advertiser: Student Title: Portlock Smoked Salmon Pate Campaign Award: Student Silver ADDY® Entrant: Kayley Elder, Kendall College of Art and Design Advertiser: Kendall College of Art and Design Title: Imagine Foundation - Trafficking Award: Student Silver ADDY® Entrant: Kate Quinn, Kendall College of Art and Design Advertiser: Kendall College of Art and Design Title: I (Helped) Cure Cancer for St. Jude Award: Student Silver ADDY® Entrant: Kayla Joy Smith, Kendall College of Art and Design Advertiser: Kendall College of Art and Design Title: Diabetes Awareness Campaign Elements of Advertising S16-A Visual, Logo Award: Student Silver ADDY® Entrant: Kate Folkert, Kendall College of Art and Design Advertiser: Kendall College of Art and Design Title: Migration Surfboards Logo Elements of Advertising S16-I Visual, Cinematography Award: Student Silver ADDY® Entrant: Elizabeth Schlueter, Schlueter Design Advertiser: Schlueter Design Title: Fulton Street Farmers Market Elements of Advertising S18 Digital Creative Technology Award: Student Silver ADDY® Entrant: Marley Moore, Kendall College of Art and Design Advertiser: Kendall College of Art and Design Title: Food Porn 1/29/2013 11:52:37 AM 16 of 16