FROM FRUSTRATED TO FABULOUS DISCOVER THE FIRST CUSTOMIZABLE LONG-LASTING KERATIN SMOOTHING SERVICE — HAIR SMOOTH LIKE SILK FOR UP TO 5 MONTHS. YOUR CLIENTS ARE UNIQUE. HAIR SMOOTH LIKE SILK FOR UP TO 5 MONTHS: MAKES UNRULY, FRIZZY HAIR MANAGEABLE SOFTENS CURLS AND SMOOTHS FRIZZ REDUCES YOUR CLIENT’S DAILY STYLING TIME SIGNIFICANTLY treat their hair that way. Wavy to curly, frizzy to unmanageable, even clients with unruly hair have a wide range of needs. Every client demands a customized approach to smoothing — not a one-size-fits all treatment. That’s why we’ve created the Kerasilk® Keratin line of hair transformation products — for smoothing you can tailor to each client’s specific needs. Developed with both performance and safety in mind by Goldwell® color and care experts, the Kerasilk® Keratin line is just one more reason we’re closer to stylists. THE PROBLEM OVER 60% one problem, many symptoms of all consumers suffer from unmanageable or frizzy hair.* While over 60% of consumers suffer from unruly hair, the symptoms of the problem vary. Wavy to Curly, Unmanageable to Frizzy, and all the variations in between — each requiring a treatment formula specific to the symptoms. “ i like my natural waves – but not the frizz.” Jen, from Washington “ i can’t control my hair – it’s frizzy and wiry.” Mollie, from California “my hair looks so bulky – i just need less volume.” Lucy, from Maryland *(based on qualitative market research from 2011 in Germany and USA). THE REVOLUTION FOR EVERY CLIENT’S NEED 1 INTENSE 2 INTENSE 1 MEDIUM 2 INTENSE MANAGES FRIZZ 2 MEDIUM 2 STEP 2: SMOOTH 2 MEDIUM MANAGES CURL WAVY 1 STEP 1: SHAPE STRONG CURL The Kerasilk® Keratin smoothing service is the first two-component system designed to provide varying intensities of shaping or smoothing — customized by you, unique to your client’s hair type and desired outcome. 1 INTENSE customizeable two component system 1 MEDIUM There’s no “one-size-fits-all” when it comes to unruly hair. Thats why we created the Kerasilk® Keratin line of hair transformation products — designed to deliver transformative results. INTENSE MEDIUM INTENSE MEDIUM MILDLY FRIZZY EXTREMELY FRIZZY THE BREAKTHROUGH kerashape technology The Kerasilk® Keratin line utilizes a new generation of technology (consisting of glyoxylic acid, keratin and silk proteins) that penetrates the hair structure and creates a matrix of new Keratin bonds that reinforce and stabilize hair for up to 5 months. Kerashape Technology penetrate into hair New Keratin bonds are created THE TAKE AWAY kerasilk keratin at-home care ® Just like the in-salon treatment, the Kerasilk® Keratin at-home care products are enriched with Kerashape Technology. With both Rich and Ultra-rich formulas, the at-home care products are designed to maximize the Kerasilk® Keratin smoothing service transformation — achieving hair smooth like silk for up to 5 months. RICH KERATIN CARE Tranforms unmanageable and damaged hair into smooth and soft hair. Shampoo, Conditioning, Spray, Daily Mask and Silk Fluid. THE COMMITMENT performance and safety As one of the most trusted names in the hair salon industry, the Goldwell® brand has long been committed to offering our salon partners and their clients products of the highest performance and safety. The Kerasilk® Keratin line’s long-lasting formulation is the latest example of this commitment to safety without sacrificing performance and a hallmark of the Kerasilk® Keratin line of hair transformation products. For more information, please visit goldwell-northamerica.com ULTRA RICH KERATIN CARE Tranforms extremely unmanageable and damaged hair into smooth, soft and controlled hair. Shampoo, Intense Daily Mask and Oil. FABULOUS SALON TOOLS comprehensive support materials FOR YOUR SALON: CONSULTATION TOOL NEW SALON SERVICE MENU HAIR SMOOTH LIKE SILK FOR UP TO 5 MONTHS. DOOR/WINDOW DECAL THE FIRST CUSTOMIZABLE LONG-LASTING KERATIN SMOOTHING SERVICE. P RODUC T ACRYLIC SHELF TALKER INSERT MAKES UNRULY, FRIZZY HAIR MANAGEABLE SOFTENS CURLS AND SMOOTHS FRIZZ REDUCES YOUR CLIENT’S DAILY STYLING TIME SIGNIFICANTLY CONSUMER FAQ ® Curl reduction for healthy or mildly frizzy hair. BUSINESS BUILDING TEMPLATES NEW KERASHAPE TECHNOLOGY. Certificate CONSISTS OF GLYOXYLIC ACID AND SMOOTHING INGREDIENTS (KERATIN AND SILK PROTEINS). PENETRATES THE HAIR STRUCTURE AND CREATES A MATRIX OF NEW KERATIN BONDS THAT REINFORCE AND STABILIZE HAIR FOR UP TO 5 MONTHS. NAME OF PARTICIPANT Curl reduction for damaged or extremely frizzy hair. HAS SUCCESSFULLY COMPLETED THE FOR YOUR STYLISTS: ACTIVATION GUIDE STEP-BY-STEP VIDEO ONLINE CERTIFICATION KERATIN TREATMENT Training *Post service, styled and finished New Keratin bonds are created MAKES UNRULY, FRIZZY HAIR MANAGEABLE ® AND IS CERTIFIED TO PERFORM THIS SERVICE PLACE AND DATE Kerashape Technology penetrate into hair HAIR SMOOTH LIKE SILK FOR UP TO 5 MONTHS: GOLDWELL FROM FRUSTRATED TO FABULOUS DISCOVER THE FIRST CUSTOMIZABLE LONG-LASTING KERATIN SMOOTHING SERVICE CERTIFIED KERATIN SMOOTHING SERVICE SALON SOFTENS CURLS AND SMOOTHS FRIZZ REDUCES YOUR DAILY STYLING TIME SIGNIFICANTLY CUSTOMIZED BY YOUR STYLIST, UNIQUE TO YOUR HAIR TYPE AND DESIRED OUTCOME EXTEND YOUR KERASILK® KERATIN SMOOTHING SERVICE ® 2014 Kao USA Inc. #346788AS #346744AS WITH AT-HOME CARE PRODUCTS #346743AS EXPLORE THE FULL GOLDWELL® BRAND PORTFOLIO AND DISCOVER ENDLESS POSSIBILITIES The Goldwell® brand experts work exclusively with professional hairdressers in over 40 countries worldwide. www.Goldwell-northamerica.com ©2014 Kao USA, Inc. #346967AS
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