FROM FRUSTRATED
TO FABULOUS
DISCOVER THE FIRST CUSTOMIZABLE
LONG-LASTING KERATIN SMOOTHING SERVICE —
HAIR SMOOTH LIKE SILK FOR UP TO 5 MONTHS.
YOUR CLIENTS ARE UNIQUE.
HAIR SMOOTH LIKE SILK
FOR UP TO 5 MONTHS:
MAKES UNRULY, FRIZZY HAIR
MANAGEABLE
SOFTENS CURLS AND
SMOOTHS FRIZZ
REDUCES YOUR CLIENT’S DAILY
STYLING TIME SIGNIFICANTLY
treat their hair that way.
Wavy to curly, frizzy to unmanageable, even clients with
unruly hair have a wide range of needs. Every client
demands a customized approach to smoothing — not a
one-size-fits all treatment. That’s why we’ve created the
Kerasilk® Keratin line of hair transformation products — for
smoothing you can tailor to each client’s specific needs.
Developed with both performance and safety in mind by
Goldwell® color and care experts, the Kerasilk® Keratin line
is just one more reason we’re closer to stylists.
THE PROBLEM
OVER 60%
one problem, many symptoms
of all consumers suffer from
unmanageable or frizzy hair.*
While over 60% of consumers suffer from unruly hair, the symptoms of the
problem vary. Wavy to Curly, Unmanageable to Frizzy, and all the variations in
between — each requiring a treatment formula specific to the symptoms.
“ i like my
natural waves –
but not the frizz.”
Jen, from Washington
“ i can’t control
my hair – it’s
frizzy and wiry.”
Mollie, from California
“my hair looks
so bulky – i just
need less volume.”
Lucy, from Maryland
*(based on qualitative market research from 2011 in Germany and USA).
THE REVOLUTION
FOR EVERY CLIENT’S NEED
1 INTENSE
2 INTENSE
1 MEDIUM
2 INTENSE
MANAGES FRIZZ
2 MEDIUM
2
STEP 2: SMOOTH
2 MEDIUM
MANAGES CURL
WAVY
1
STEP 1: SHAPE
STRONG CURL
The Kerasilk® Keratin smoothing service is the first
two-component system designed to provide varying
intensities of shaping or smoothing — customized by
you, unique to your client’s hair type and desired outcome.
1 INTENSE
customizeable two component system
1 MEDIUM
There’s no “one-size-fits-all” when it comes to unruly hair.
Thats why we created the Kerasilk® Keratin line of hair transformation
products — designed to deliver transformative results.
INTENSE
MEDIUM
INTENSE
MEDIUM
MILDLY FRIZZY
EXTREMELY FRIZZY
THE BREAKTHROUGH
kerashape technology
The Kerasilk® Keratin line utilizes a new generation of technology
(consisting of glyoxylic acid, keratin and silk proteins) that
penetrates the hair structure and creates a matrix of new Keratin
bonds that reinforce and stabilize hair for up to 5 months.
Kerashape Technology
penetrate into hair
New Keratin bonds
are created
THE TAKE AWAY
kerasilk keratin at-home care
®
Just like the in-salon treatment, the Kerasilk® Keratin at-home
care products are enriched with Kerashape Technology. With
both Rich and Ultra-rich formulas, the at-home care products
are designed to maximize the Kerasilk® Keratin smoothing
service transformation — achieving hair smooth like silk for
up to 5 months.
RICH KERATIN CARE
Tranforms unmanageable and damaged hair
into smooth and soft hair.
Shampoo, Conditioning, Spray,
Daily Mask and Silk Fluid.
THE COMMITMENT
performance and safety
As one of the most trusted names in the hair salon industry, the
Goldwell® brand has long been committed to offering our salon
partners and their clients products of the highest performance
and safety. The Kerasilk® Keratin line’s long-lasting formulation
is the latest example of this commitment to safety without
sacrificing performance and a hallmark of the Kerasilk® Keratin
line of hair transformation products.
For more information, please visit goldwell-northamerica.com
ULTRA RICH KERATIN CARE
Tranforms extremely unmanageable and damaged hair
into smooth, soft and controlled hair.
Shampoo, Intense Daily Mask and Oil.
FABULOUS SALON TOOLS
comprehensive support materials
FOR YOUR SALON:
CONSULTATION TOOL
NEW
SALON SERVICE MENU
HAIR SMOOTH LIKE SILK FOR UP TO 5 MONTHS.
DOOR/WINDOW DECAL
THE FIRST CUSTOMIZABLE
LONG-LASTING KERATIN
SMOOTHING SERVICE.
P RODUC T
ACRYLIC SHELF TALKER INSERT
MAKES UNRULY, FRIZZY
HAIR MANAGEABLE
SOFTENS CURLS
AND SMOOTHS FRIZZ
REDUCES YOUR CLIENT’S DAILY
STYLING TIME SIGNIFICANTLY
CONSUMER FAQ
®
Curl reduction for healthy
or mildly frizzy hair.
BUSINESS BUILDING TEMPLATES
NEW KERASHAPE TECHNOLOGY.
Certificate
CONSISTS OF GLYOXYLIC ACID AND
SMOOTHING INGREDIENTS (KERATIN
AND SILK PROTEINS).
PENETRATES THE HAIR STRUCTURE
AND CREATES A MATRIX OF NEW
KERATIN BONDS THAT REINFORCE AND
STABILIZE HAIR FOR UP TO 5 MONTHS.
NAME OF PARTICIPANT
Curl reduction for damaged
or extremely frizzy hair.
HAS SUCCESSFULLY COMPLETED THE
FOR YOUR STYLISTS:
ACTIVATION GUIDE
STEP-BY-STEP VIDEO
ONLINE CERTIFICATION
KERATIN TREATMENT
Training
*Post service, styled and finished
New Keratin bonds
are created
MAKES UNRULY,
FRIZZY HAIR MANAGEABLE
®
AND IS CERTIFIED TO PERFORM THIS SERVICE
PLACE AND DATE
Kerashape Technology
penetrate into hair
HAIR SMOOTH LIKE SILK FOR UP
TO 5 MONTHS:
GOLDWELL
FROM FRUSTRATED
TO FABULOUS
DISCOVER THE FIRST CUSTOMIZABLE
LONG-LASTING KERATIN SMOOTHING SERVICE
CERTIFIED KERATIN
SMOOTHING
SERVICE SALON
SOFTENS CURLS AND SMOOTHS FRIZZ
REDUCES YOUR DAILY STYLING
TIME SIGNIFICANTLY
CUSTOMIZED BY YOUR STYLIST, UNIQUE TO
YOUR HAIR TYPE AND DESIRED OUTCOME
EXTEND YOUR KERASILK® KERATIN
SMOOTHING SERVICE
® 2014 Kao USA Inc. #346788AS
#346744AS
WITH AT-HOME CARE PRODUCTS
#346743AS
EXPLORE THE FULL GOLDWELL® BRAND PORTFOLIO AND DISCOVER ENDLESS POSSIBILITIES
The Goldwell® brand experts work exclusively with professional hairdressers in over 40 countries worldwide.
www.Goldwell-northamerica.com
©2014 Kao USA, Inc. #346967AS