1. style and fashion
2. beauty
3. hair care

CHANGING THE SHAPE OF HAIR
WHAT DO CLIENTS WANT?
1 IN 4 WOMEN SAY THEY HATE THEIR HAIR
The style –
The texture –
The condition –
They would pay anything for shiny, manageable hair
78% of women say their hair is their most important feature
They want great color, great condition, instant results
They want WOW!
WHAT DO STYLISTS WANT?
SAFE, EFFECTIVE PRODUCTS THAT ARE EASY TO USE
Loyal clients that come to them vs. the drugstore
Generate higher service costs Improved Retail Opportunity -
No loss of Color Sales The miracle product that will help them create WOW for their customer
INTRODUCING
NEW LISSE DESIGN
Keratin Therapy
Guaranteed to help the stylist acheive the client’s desired WOW
Shiny
Manageble
Frizz- resistant
Purely Gorgeous Hair
HOW DO WE MAKE
HAIR STRAIGHT?
What is the technology for creating straight?
How is Permanent Straightening
Different from Keratin Smoothing Treatment?
PERMANENT STRAIGHT VS.
KERATIN SMOOTHING
Conventional
STRAIGHTENING
TECHNOLOGY
Active Ingredients
SODIUM HYDROXIDE
Soda – Guanidine – Lithium
Cold Wave Thiogllycolate
All bonds inside the hair are
permanently broken and
reformed in a new position
to give a new permanently
straight shape
New KERATIN
STRAIGHTENERS
Active Ingredients
FORMALDEHYDE/GLYCOLIC
ACID/GLYOXYLIC ACID
Cosmetic Active Ingredients:
KERATIN / HYDROLYZED
KERATIN / CARBOSYSTEIN
No Bonds are permanently
broken. Hair shape is adjusted
with the assistance of heat.
THE ALFAPARF LISSE
DESIGN DIFFERENCE
Formaldehyde free
Color friendly
No wait styling
Keratin smoothing treatment
NEW TECHNOLOGY
INDUSTRY FIRST
Formulated with new
Kera-Collagen Complex
Hydrolyzed Keratin
Quaternized Collagen
Glyoxylic Acid
Reshapes hair keratin chains and changes
their arrangement, moving bonds to create
a long lasting straight shape that can be
immediately styled and colored
Wraps hair with a keratin micro film to give
super smooth, super shiny result
NEW TECHNOLOGY
INDUSTRY FIRST
Infused with Organic
Babassu Oil
Found in the Amazon.
Contains 70% lipids to make hair soft and
supple and help prevent breakage.
Creates a silky finish with high-impact shine
TECHNOLOGY – PROS/CONS
POSITIVES
NEGATIVES
Sodium Hydroxide/
Soda/ Guandine/
Lithium
Permanent
Level of Smoothing; 10
Not good for all hair types.
Technical Experience required
Lifts Natural and Cosmetic Hair
Not Compatible with other smoothing technologies (thio)
thioglycollate
Permanent
Level of Smoothing; 10
Not good for all hair types.
Technical Experience required
Lifts Natural and Cosmetic Hair
Not Compatible with other smoothing technologies (thio)
Formaldehyde
Permanent
Level of smoothing; 9
Harmful to the hairdresser and consumer (inhalation)
Not immediately compatible with color services
72 hour mandatory wait time for restyling after a service
Limited number of applications due to breakage
Glycolic Acid
Wears for 3 months; not permanent
Does not lift cosmetic colour
Rinsing step not required after the service
Level of smoothing; 4
Lack of permamenancy
Not immediately compatible with a colour service
Mandatory wait time for restyling after a service
Glyoxolic Acid
Wears for 3 months; not permanent
Level of smoothing; 7-9
Lifts cosmetic colour
Not immediately compatible with a colour service
Mandatory wait time for restyling after a service
LISSE DESIGN
Wears for 3 months; not permanent
Level of smoothing; 7 – 9
Can be used with any and all colour services
No wait time for restyling after the service
Lifts cosmetic Color
Keratin
Does not lift colour
No rinsing required
No smoothing power
Wears for 1 – 3 shampoos
Smooths/style product
NEW 4 – STEP SYSTEM
DEEP
CLEANSING
SMOOTHING
FLUID
DETANGLING
REHYDRATE
4 simple steps to smooth, shiny, manageable hair
STEP 1
Deep Cleansing
Shampoo
Prepares the hair for the smoothing
process
Gently cleanses product build-up
Salt and SLES Free
Directions for Use
Shampoo hair 1-2 times. Comb
through and rough dry
STEP 2
Smoothing Fluid
Formaldehyde free
Formulated with Glyoxylic Acid,
Hydrolized Keratin,
Quaternized Collagen
Liquid Viscosity easily distributes
through the hair, quickly absorbed
Directions for Use
Apply sparingly and comb through. Wait
20 minutes to absorb and dry
The start of the smoothing process
STEP 3
Detangling Cream
Industry First – NEW Step
Infused with Super Conditioners
Client comfort, ease of smoothing
Ensures silky smooth results
Directions for Use
Apply very sparingly to dry or porous ends. Dry
smooth and flat iron at 350 - 410F. This is when
smoothing occurs as a microfilm coating is formed
STEP 4
Rehydrating Mask
Industry First – NEW Step
Seals the process
Ensures silky smooth results
Color Compatible
Directions for Use
Rinse well and apply Mask, working into hair
for maximum conditioning benefits and to
restore pH. Leave 5 minutes and rinse.
PROCESS
TIMING
① Deep Cleansing Shampoo
② Quick blow dry application of
Smoothing Fluid
③ Process
④ Application of Detangling Cream
(only for very damaged hair)
⑤ Brushing + flat ironing at 400°/ 410° F
rinse out
⑥ Application of Rehydrating Mask
leave 5 mins then rinse
⑦ For refreshing color, application of
Rehydrating Mask + Color Wear.
Leave 10 mins then rinse
Twice, 5 minutes each;
10 minutes
10 minutes
20 minutes
5 minutes
45 minutes
5 minutes
10 minutes
Avg Service Time: 105
minutes/1 hr 45 minutes
(short hair 1h 15‘ medium hair 1h 45’
long hair 2h 30’)
THE RESULTS
Before Lisse Design
After Lisse Design
THE RESULTS
Before Lisse Design
After Lisse Design
THE RESULTS
Before Lisse Design
After Lisse Design
THE RESULTS
Before Lisse Design
After Lisse Design
NEW MAINTENANCE PRODUCTS
Specialized Shampoo and Conditioner extend the life
of the treatment
Sulphate, Salt and SLES Free
Paraben Free
Infused with Babbasu Oil to intensify the silky/soft results
Maintenance Shampoo
Sulphate, Salt and Paraben free Shampoo. It
gently cleanses the hair and helps maintain and
prolong the cosmetic effects achieved with salon
treatment. Hydrolyzed Keratin, working in
synergy with Babassu Oil, makes hair soft,
smooth and shiny. Color safe
250ml bottle
Maintenance Conditioner
Sulphate, Salt and Paraben free Conditioner. It
nourishes and rehydrates the hair while helping
maintain and prolong the cosmetic effects
achieved with salon treatment. Hydrolyzed
Keratin, working in synergy with Babassu Oil,
makes hair soft, smooth and shiny. Color safe
250ml bottle
LISSE DESIGN BSP
Best Selling Points
HOW ALFAPARF LISSE DESIGN
IS DIFFERENT
Lisse Design
Supplemented with Babbasu Oil
Formaldehyde Free
Frizz Fighter
No Waiting Time After Service
1 ½ - 2 hour processing Time
3 service Type, 1 product
WHO IS OUR COMPETITION?
Brazilian Blowout
Global Keratin
Supplemented with Acai
Formaldehyde
Frizz Fighter
No Waiting Time After Service
2 – 3 hour processing Time
1 service Type, 2 products
Supplemented with Juvexin
Formaldehyde
Curl Relaxer
No Waiting time after service
2 – 3 hour processing time
4 Straightening Options
Keratin Complex
Marcia Teixeira (formerly
Supplemented with Keratin
Formaldehyde
Curl Relaxer
3 day waiting time after service
2 – 3 hour processing time
1 service type
Brazilian Keratin Treatment
Supplemented with Keratin
Curl Relaxer/Frizz Fighter
3 Day waiting time after service
1 – 3 hour processing time
5 straightening options
PRICING COMPARISON
COST
COST/OZ
# OF
APPLICATIONS
Brazilian Blowout
Acai Smoothing
Solution
$399
34 oz.
22
$18.14
$181.86
revenue/applicatio
n
Global Keratin –
the Best treatment
$399
33.8 oz.
22
$18.14
$181.86
revenue/applicatio
n
Keratin Complex
smoothig Therapy
$375
32 oz.
21
$17.85
$182.15
revenue/applicatio
n
Marcia Teixeira
Origial Treatment
$450
32 oz.
21
$21.43
$178.57
revenue/applicatio
n
Lisse Design
Keratin Therapy
$270
33.8 oz.
22
$12.27
$187.73
revenue/applica
tion
BRAND
COST/APPLICATI
ON
REVENUE/SERVI
CE ($200/AVG)
NEW LISSE DESIGN IS ECONOMICALLY PRICED
TO DELIVER HIGHER RETURNS FOR THE SALON
SELLING PROPOSITIONS FOR
EVERY SALON
Salon A
• I still use a keratin treatment which contains or
releases formaldehyde in quantity higher then 0,2 % (as
a precaution I use masks and/or air aspirator)
Salon B
• I used in the past a keratin treatment which contains or
releases formaldehyde in quantity higher then 0,2 % but
now I’m looking for a product which can offer the same
results which is legal and totally safe for me and my
customers
Salon C
• I never used a keratin straightening treatment because I
don’t fell completely safe with this kind of treatments. If I
need to straight hair I use a permanent straightening
treatment (thioglycollate, soda, guanidine)
LISSE DESIGN BSP
Best Selling Points
SALON A: TALKING POINTS
Totally safe and conforms to US and international standards
The possibility to do the shampoo as soon as the keratin
treatment ends (you don’t have to wait for 3 days)
The reduction of the timing application of the smoothing fluid in
comparison with the competitors products in cream, thanks to an
easier and quicker distribution
You need to use less quantity of smoothing fluid
(+/- 30% less in each treatment!)
Sleek but natural final result: the hair look less statics
Color service can happen on the same day
The possibility to create a waved look, with lasting waves and
curls, using a babyliss or styling products.
SALON B: TALKING POINTS
Totally safe and conforms to US and International
standards
Best performances: hair sleeker, more cosmetic, longer
results
The reduction of the timing application of the smoothing
fluid in comparison with the competitors products in
cream, thanks to an easier an quickier distribution
SALON C: TALKING POINTS
More versatility: it can be performed on all hair type.
Easier service (it not needs a specific strong technical education)
Quickier service (on medium lenght hair 1h45’ VS 3h)
Better cosmeticity (particulary on treated/colored hair, where the
performance are even higher)
The possibility to do a shampoo on the same day
The possibility to create a waved look, with lasting waves and curls,
using a babyliss or styling products.
WHY LISSE DESIGN?
For the Client
No nasty smell
Smooth, shiny manageable hair
Color and Smooth appointments easy to organize
No need to wait to wash, style or pull back hair
Hair looks great short term and long term
WHY LISSE DESIGN?
For the Stylist
No Health Hazard
Smooth, shiny results
3 options for treatment including Anti Frizz
At last I can color and smooth on the same day!
I can cut, blow dry and style hair immediately
Hair feels great in the short term AND after several applications
Hair retains bounce and elasticity, no ‘dead’ feeling!
Color services are not affected, hair remains predictable
No risk of breakage
Hair stays supple and workable
WHY LISSE DESIGN?
For the Salon
No nasty smell, pleasant working environment
Attention getting finished results
Different product offers different steps, more service
Opportunity to sell color service same day
Opportunity for Retail sales of Maintenance Products
Client retention for Colour services
WHY LISSE DESIGN?
Lisse Design is a Formaldehyde Free, Color Friendly, No
Wait Styling, Keratin Smoothing System
4 Simple Safe Steps to smooth, shiny, manageable hair
Safe for use with salon color treatments
4 step system ensures condition, shine
Unique ingredients ensure hair is easy to manage, smooth
and supple
Active Ingredients Kera-Collagen Complex and Babassu
Oil seal and protect during the Smoothing Process
Fast, Easy, and Effective Process
Color and Smooth same day
Frequently Asked Questions
Environment Details
Q & A: INGREDIENTS
What are the active ingredients in the Alfaparf Lisse Design
Maintenance products?
The Lisse Maintenance Shampoo and Lisse Maintenance Conditioner
both contain Hydrolyzed Keratin – not Quaternized Keratin which is the
Active Ingredient in Smoothing Fluid. This helps prolong the life of the
Lisse service by replacing some of the keratin that is lost through wear
and tear. They also contain Babassu Oil, which helps keep hair soft and
pliable. Both products are salt, sulphate and paraben free.
Q & A: COLOR + LISSE
What shall I use to refresh color after a Lisse service?
Colorwear is perfect to use after a Lisse service. For slight fade, 1 Level
and slight loss of tone mix 1oz/25g Colorwear from the tube, 1oz/25g
LISSE Rehydrating Mask and 2oz/50g Colorwear Activator. Process
visually for at least 10-15 minutes. For 2+ levels of fade and change of
tone, use Colorwear as normal mixed 1:2 with Colorwear Activator.
Process for 15 – 20 minutes. Use LISSE Rehydrating Mask for 5 minutes
to return the hair to the normal pH.
If I want to use Evolution of the Color with Rehydrating Mask, can I?
Yes. Just use Evolution of the Color in the same way, mix 1oz/25g EOC,
1oz/25g Rehydrating Mask and 2oz/50g 10 volume Oxid’o. Process
visually, giving time for the color to deposit.
Q & A: COLOR + LISSE
Can I color the hair and use Lisse on the same day?
Yes. Color first if using permanent color. Permanent color is not
recommended after a LISSE Design treatment due to possible scalp
sensitivity. Up to 1” regrowth, color the hair first on the regrowth only, then
use LISSE as directed. After flat-ironing and rinsing, refresh color on the
lengths and ends depending on what the hair needs with Colorwear or
Evolution of the Color.
What if the customer has a cosmetic color and highlights?
The tone of light highlights may change and become warmer. If this
happens, just tone highlights after the Lisse Design service. If this cannot
be done ( if highlights are a contrasting tone, say copper in a red base)
then apply a very small amount of Smoothing Fluid (no more than
1/3oz/10ml on an average head) to prevent any color from fading away.
The result will be less smooth and straight, but the color will fade less. If
this is not an option make the base color the same all over before using
LISSE and then do highlights after the service.
Q & A: COLOR + LISSE
If I perform a coloring/bleaching service in the weeks following
LISSE DESIGN Keratin Therapy service, will I lose the achieved
smooth effect?
The lasting effect of Lisse Design service is directly connected to
shampooing. The treatment effect gradually fades away with every
shampoo, and is more pronounced with shampoos containing SLES. A
coloring/bleaching service will affect the result of Lisse Design service
only slightly, reducing longevity a little but with no noticable effect.
Does LISSE Design affect natural hair that has not been colored?
The only time that LISSE design will have a noticable effect on natural
color is if the hair is white or grey, particularly if silver shampoo has been
used, or if the hair has been permed or straightened with Thioglycollate.
Hair may take on a slight yellow cast. If in doubt, always test the product
in a small area underneath before proceeding with treatment.
Q & A: COLOR + LISSE
If I perform LISSE DESIGN Keratin Therapy service, will all cosmetic
colors fade the same way?
No, they won’t. The red and mahogany shades are more likely to fade,
depending on the heat used, amount of product and previous treatments.
If this happens, use Colorwear mixed 1:2 with Colorwear Activator and
process for 15-20 minutes
Could the color of the highlights be altered during LISSE DESIGN
Keratin Therapy treatment?
Yes, it could be altered if the highlights were toned. To restore the
original color of the highlights, it is recommended in the last step mixing
Rehydrating Mask with Color Wear shades 10.02, 10.21, 9.21, 9.13, 8.12
(according to the desired final result) or using Colorwear 1:2 in the normal
way, depending whether there is loss of tone or change of tone
Q & A: COLOR + LISSE
Can I use LISSE Design on Blonde colored hair?
Lisse Design is great to use on Blonde hair because it adds such great
shine. If hair has been lightened using tint or lightener, use less
Smoothing Fluid and flat iron at a lower heat, 350F on fine hair, 380F on
normal/resistant. Blonde hair may appear more gold after the treatment. If
this happens, tone the hair in the normal way, slight loss of tone use
Colorwear 1/2oz/15g, Rehydrating Mask 1/2oz/15g and Colorwear
Activator 1oz/30g. For change of tone use Colorwear mixed 1:2 with
Colorwear Activator and process visually for a minimum of 15 minutes to
allow the color time to penetrate and deposit.
Q & A: LISSE + TEXTURE
Can I use Lisse Design as an anti frizz service?
Yes. Just use Deep Cleansing Shampoo as normal, then towel dry the hair,
no need to dry with a hairdryer. Apply Smoothing Fluid sparingly and dry
without waiting, then flat-iron 2-3 times.
Can I use Lisse to smooth out a fresh perm?
Yes. Lisse can be used on the same day as a perm to remove some or all
of the curl. Follow the directions but flat iron each piece 2-3 times only.
Q & A: AFTERCARE
Can I use a standard shampoo between the application of LISSE
DESIGN service and a color service?
It would be ideal to use LISSE DESIGN Maintenance Shampoo because
this will help to prolong the effect of LISSE. Standard shampoos,
especially those with SLES will shorten the longevity of LISSE
How long do I need to wait before tying the hair back or styling?
You don’t! There is no waiting period after using LISSE. Hair cannot be
distorted by tying back, tucking behind the ears, blowdrying, curling or
setting. That’s the beauty of LISSE Design.
Q & A: USAGE
Can I use Lisse on men’s hair? On short hair?
Lisse can be used on any hair that is long enough to be flat-ironed
After using Deep Cleansing Shampoo, can I use a detangler to help
comb the hair?
Deep Cleansing Shampoo is designed to prepare the hair for the
Smoothing Fluid. Using detangler or conditioner may interfere with the
absorption of the Smoothing Fluid. To prevent tangles, massage hair only
and comb hair while Deep Cleansing Shampoo is on the hair at the basin.
There is no need to use detangler on most hair types as Deep Cleansing
Shampoo will leave hair feeling good.
Do I have to use Rehydrating Mask as a final step?
The Rehydrating Mask normalizes the pH of the hair at the end of the
treatment and is recommended for optimum condition and added shine.
Q & A: USAGE
How dry does the hair need to be before I apply LISSE Smoothing
Fluid?
Hair should be completely dry before applying LISSE Smoothing Fluid
How smooth does hair need to be when blow drying before using
the flat iron?
Blow dry as smooth as possible before using the flat iron to make hair
easy to iron. If hair is curly, it may be necessary to use a round brush. If it
is wavy, a flat brush may be sufficient to smooth the hair. Smoothing
starts when heat is applied, so blow drying with heat will help to start the
process and make hair easier to iron.
Q & A: USAGE
How can I check to see if the Smoothing Fluid is working?
It is not possible to see the Smoothing Fluid working because it only
works when heat is applied during flat-ironing. Follow the product
directions for application and process for 20 minutes to achieve great
results
Does it matter what pressure I use with the flat iron? Or how I flat
iron the hair?
Take small sections, no more than ¼”/1/2cm thick, and iron each section
6-8 times at a normal speed at 350F - 410F to make sure heat is applied
evenly throughout the hair. No extra pressure or technique is needed.
Can I spray Smoothing Fluid onto the hair?
It is not recommended to spray Smoothing Fluid onto the hair because
the pH is very low, and spraying it may irritate the eyes.
Q & A: PROCESS + PRECAUTIONS
How does the Smoothing Process work?
Kera Collagen Complex Anchors onto the sulphur bonds and moves them, forcing
them to take on a new smooth, straight shape. A micro film forms around the
outside of the hair, making it soft and shiny.
What special precautions do I need to take when using Lisse?
Just the usual precautions taken when using any technical product, wear gloves,
be careful not to get product into eyes, etc. Used as directed, very little smoke or
fumes will be produced. If excess product is used, smoke and fumes are more
likely to be produced when flat-ironing.
What precautions should I take if hair is particularly damaged?
Always use Lisse as directed. With Damaged hair, use less heat – no more than
350-380F – and iron each section 6 times instead of 6-8.
Where does the Keratin come from?
Real Keratin is derived from animal protein. Alfaparf Lisse Design uses keratin
derived from sheep wool.
Release of Formaldehyde (parts per million)
IMPACT ON THE ENVIRONMENT
Threshold limit
value TLV-TWA*
Alfaparf Lisse Design is the safest
smoothing treatment on the market. Per
testing conducted by HSA
100 times lower than
the threshold limit
value
OSHA Limit
0.75 formaldehyde released in the air
based upon an 8-hour time weighted
average (0.75 parts per million)
LISSE DESIGN
formaldehyde released in the air
based upon an 8-hour time
weighted average
IMPACT ON THE ENVIRONMENT
Alfaparf Lisse Design is the safest
smoothing treatment on the market. Per
testing conducted by HSA
LISSE DESIGN BSP
Best Selling Points