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PUBLICATIONS DEPARTMENT
LOGO USAGE GUIDE
A guide to the using the Pratt logo
Introduction
The Pratt Publications department is responsible for all printed materials that use the Pratt logo. To maintain a consistent look across all Pratt
Q&A
Who should use these guidelines?
exception and send all materials to Publications for approval.
Pratt Institute Publications staff and members of the Pratt
community (administrators and faculty) must use these guidelines when designing/producing materials or when directing
outside vendors to produce materials. These guidelines should
be given to corporate partners or other organizations that
produce materials with our name and logo. All internal/external materials that promote Pratt must include the Pratt logo
and be approved must by the Publications department.
Proper application of the Pratt logo is essential for consistency in promot-
How should these guidelines be used?
Institute’s internal and external communications, the Pratt Publications
department has created the Pratt logo usage guidelines. These guidelines
have been determined by the Pratt Publications department and are in place
so all communication efforts are consistent. Individuals creating their own
marketing materials must adhere to these logo usage guidelines without
Pratt’s identity appropriately. To obtain electronic master logo artwork, email
This is a guide to logo usage that must be followed in all
instances. Its goal is to provide direction that will guide us to
produce materials with unity and will help us produce materials that the public recognizes as distinctly Pratt.
[email protected].
Whom can I contact with questions?
The Pratt logo is owned by Pratt Institute. The use of the Pratt logo is regu-
Christine Peterson, Creative Director, 718-636-3495 or
email [email protected].
ing, maintaining, and protecting our identity. These parameters ensure that
all of Pratt’s printed materials look professional, compelling, and reflect
lated and can only be used by Pratt Institute or by partner organizations with
whom the institution has official signed contracts or agreements.
the Pratt LOGO
The Pratt logo is the heart of our identity. As such, it must remain constant and unchanging. The Pratt logo can not be typeset, it is vector line art.
SOLID
REVERSE
Colors
Pratt yellow PMS 124, and black serve as our identity’s colors for stationary and business cards. The Pratt logo can be used in any solid color. Do not
overprint any additional graphics on the logo, nor reproduce it with less than 20% difference to the background.
PMS 124
CMYK
0 / 27 / 100 / 0
RGB
234 / 171 / 0
Clear Space, minimum size, and Placement
Clear space refers to a distance of “X” as a unit of measurement, surrounding each side of the Pratt logo. “X” equals the height of the letter “a” of the
Pratt logotype. A minimum clear space requirement has been established to ensure the prominence and clarity of the Pratt logo. It is essential that the
Pratt logo remains free of all graphics, taglines, identities, and typography. The Pratt logo must always appear clearly and legibly on its backgrounds.
Always observe clear space specifications and use high-quality vendors and reproduction methods.
Minimum size refers to the smallest size at which the Pratt logo may be reproduced to ensure its legibility. The minimum reproduction size of the Pratt
logo is 1/8” inches and logo size should not be smaller than 15% of the page size in which it is being placed. Observe the minimum size requirements
of the logo to avoid poor quality or distortion.
The preferred placement of the logo is the bottom right hand corner of all printed material.
clear space
x
x
x
.25
x
x
preferred placement
UNACCEPTABLE LOGO USAGE
In order to protect the integrity of our identity, the logo must never be altered or replaced by any other type. The importance of this cannot be stressed
strongly enough; modification or re-treatment of the Pratt logo will detract from the integrity of the Pratt logotype and, more importantly, the value of the
Pratt identity. To obtain electronic master Pratt logo artwork, go to our Intranet site at http://www.pratt.tbd
1. Creating a new logo using the Pratt logo is unacceptable.
Various departments with their own identity can use their logo, however, the Pratt logo should be larger in scale and more prominent. It is unacceptable
to typeset the Pratt logo. Below is unacceptable logo usage using the Pratt logo to create a new logo.
store
2. Skewing, distorting, modifying, redrawing, or typesetting the logo in any way is unacceptable.
Pratt
3. Printing the Pratt logo in a pattern or texture is unacceptable.
3. Creating a new logo may use the Pratt name, but not the logo.
Printed material with unacceptable logo usage
Below are examples of incorrect use of the Pratt logo.
This example shows a new logo using the Pratt logo which has been typeset.
The Pratt logo is not in the preferred position.
The Pratt logo is not in the preferred position.
The Pratt logo is missing.
Both stationary samples are incorrect.
It is unacceptable to typeset the Pratt
logo. This example also exhibits improper stationary lockup.
This example shows a new logo using the Pratt logo which
has been typeset. The Pratt logo is missing.