The Power of PBS: The Destination for Influential Explorers A Destination for Discovery PBS.org Features: • Thousands of hours of video and a wealth of original content • Key topics in Arts & Entertainment, News & Public Affairs and Science & Nature • Reaching 17.2 million monthly unique users1 • 8.8 million monthly video streams across platforms2 • Honored with numerous Webby and EPPY Awards Sources: 1. Google Analytics, 6-month average, July – December 2014 2. Google Analytics, 6-month average July – December 2014, PBS.org desktop, mobile and OTT platforms A Video Showcase Dynamic Content, Dynamic Creative • Attracting 2.8 million monthly unique users averaging more than 23 minutes per stream • Align your brand with PBS’ Emmyaward winning, long-form programming including Masterpiece, American Masters and NOVA • :30 or :15 video mid or pre-roll and 728x90 companion units along with banner placements targeted by topic Sources: unique users from Google Analytics, 6-month average, Jul-Dec 2014; session length from ComScore VideoMetrix, 3-month average July-Sep 2014. A Vibrant, Engaged Audience Viewer Demographics and Engagement 42% $74,167 29% Median household income1 of PBS Video viewers are under age 351 49 Median age of PBS Video viewers1 PBS Video viewers are 54% female, 46% male1 Nearly hold a college degree or higher1 Video viewers on PBS.org spend 20.5 minutes per video, much longer than viewers on other network sites including ABC (6.4 minutes), CBS (6.8 minutes), and NBC (6.9 minutes)2 half of PBS.org visitors visit the site to watch a video3 24% of PBS Video streams are viewed on mobile devices4 55% of PBS Video viewers are repeat visitors4 Sources: 1. comScore Plan Metrix, 3-month average Oct-Dec 2014. 2. ComScore VideoMetrix, 12-month avg. Jan – Dec 2014. 3. Source: ForeSee, Nov 2012; 4. Google Analytics, Dec ‘13 – Dec ‘14; PBS.org Video Sponsorship Performing for Sponsors “Performance on videos on PBS.org was fantastic” —PBS Video sponsor • Sponsor creative generates high click through rates on PBS.org, with average CTR of 6.5% for video • Competitive pricing assures high efficiency, as costs per click on PBS Video are often less than $0.50 Click to watch video creative Source: LiveRail Video Ad Server, overall CTR from July – December 2014. For more information about sponsorship opportunities on PBS Video and across PBS.org, please contact your National Public Media sales representative or email [email protected]