PBS Food: A Recipe for Success for Sponsors A Fresh Offering for Sponsors PBS Food Features • Popular destination for foodies – marries cooking shows, blogs and recipes from PBS and local stations. From Julia Child to Martha Stewart and José Andrés, PBS Food celebrates today’s culinary leaders and legendary, iconic chefs • Fresh Tastes Blog – this original PBS Food blog from noted food bloggers Mark Matsumoto and Adrianna Adarme serves up new posts and recipes several times a week • Stellar video – newer series like Mind of a Chef and video blog Kitchen Vignettes for PBS complement favorites like Baking with Julia • Recipe database – more than 2,500 entries from PBS Food national and local programs and blogs • Special Features – seasonal compilations around holidays, food-focused events and ongoing series like History Kitchen The Sweet Smell of Success Serving Users Hungry for Food Content • With several of the top ten search terms on PBS.org related to cooking or food, PBS Food meets audience demand with fresh and relevant food features • A fast-growing site with more than 814k unique monthly visitors1 and 1.85 million monthly impressions across PBS Food section, blogs and video2 • Nearly 20 million monthly pageviews, an 84% YOY increase from 2014 to 2015 • February set a monthly record for PBS Food with 897k visits and 4.6 million page views4 Sources: 1Google Analytics, 6-month average Sept. 2014 – Feb. 2015; 2DART ad impressions, May 2014; 3Google Analytics, Jul-Dec 2013 vs. Jul-Dec 2014; 4Google Analytics, Feb. ‘15. A Robust Opportunity for Sponsors Sponsorship Elements PBS Food Homepage • Pushdown Unit – 970x66 pencil expands to 970x418 banner; opportunity to feature in-banner video content • 300x250 or 300x600 banner placement PBS Food Interior Pages • :15 or :30 video pre-roll with 728x90 companion unit (728x90 in PBS Video player only) • 300x250, 300x600 and 728x90 banners • Opportunity to target sponsorships by site topic or section PBS Food “Extracts” Newsletter • 46k subscribers with an open rate of 24% and CTR of 5.5% on newsletter content Source: PBS Food newsletter subscriber data from Eloqua, December 2014 The Foodie Connoisseurs of Food and Culture • Bought gourmet foods offline in the past 30 days (Index 208) • Enjoy cooking for fun (Index 123) • Provide advice on food and beverage products (Index 124) • Bought organic food offline in the past 30 days (Index 124) • Searched online for recipes or cookbooks in the last 30 days (Index 120) • First among friends to try new food and beverage products (Index 132) Source: comScore Plan Metrix, 3-month average Oct-Dec 2014; Data refers specifically to PBS Food online audience. Want to align your brand with PBS Food? Contact us to get started. For more information and custom opportunities, please contact your National Public Media Sales Representative or email [email protected]