Creating Synergies to Connect to the Connected Consumer Melanie Nuce, GS1 US 6 May 2015 CUSTOMERS ARE DEMANDING AN ALWAYS-ON, OMNI-CHANNEL SHOPPING AND FULFILLMENT EXPERIENCE Customers shop anywhere, anytime; leveraging technology to obtain products cheaper and faster © 2014 GS1 US ALL RIGHTS RESERVED 2 FOUR KEY PILLARS OF A SUCCESSFUL OMNI-CHANNEL STRATEGY INVENTORY VISIBILITY WEB-READY PRODUCTS PREDICTIVE ANALYTICS FULFILLMENT STRATEGY 3 PILLAR #1: INVENTORY VISIBILITY The ability to track and trace items within the store and throughout the inventory cycle KEY COMPONENTS: • Item identification • Focus on EPC-enabled RFID • Supplier tagging back to the source • Partnerships with third-party logistics providers INVENTORY VISIBILITY 4 PILLAR #2: WEB-READY PRODUCTS Making a product “Web – Ready” from a marketing standpoint KEY COMPONENTS: • Data accuracy and completeness • Data attribution • Improve item setup speed and reduce labor intensiveness • Images • Online search management WEB-READY PRODUCTS 5 PILLAR #3: FULFILLMENT STRATEGY Building out the processes, technologies and physical infrastructure to support an omni-channel strategy KEY COMPONENTS: • Thinking about assets (facilities and inventory) differently • Third-party providers • Demand forecasting and fulfillment / Demand shaping • Mobile management (Web enabled search, etc.) FULFILLMENT STRATEGY 6 PILLAR #4: PREDICTIVE CUSTOMER ANALYTICS Leveraging big data to analyze current and historical facts and better understand and predict shopping patterns KEY COMPONENTS: • Standard descriptors & data governance • Targeted promotions • Personalization • Impact of stock-outs on analytics PREDICTIVE ANALYTICS 7 GS1 US Overview © 2014 GS1 US ALL RIGHTS RESERVED 8 110+ Member Organizations Serving Business Around the World © 2014 GS1 US ALL RIGHTS RESERVED 9 WHEN THERE’S NO GLOBAL STANDARD…. © 2014 GS1 US ALL RIGHTS RESERVED 10 GS1 Standards are the global language of business — a language for identifying, capturing, and sharing information automatically and accurately, so that anyone who wants that information can understand it, no matter who or where they are. © 2014 GS1 US ALL RIGHTS RESERVED 11 THE GLOBAL LANGUAGE OF BUSINESS GS1 Standards Identify GS1 Identification Numbers Companies, Products, Locations, Logistics, Assets, and Services Capture GS1 Data Carriers Barcodes and EPC-enabled RFID Share GS1 Data Exchange Master Data, Transactional Data, and Physical Event Data © 2014 GS1 US ALL RIGHTS RESERVED 12 FOCUS AREAS AND KEY INDUSTRIES FOCUS AREAS KEY INDUSTRIES • Omni-Channel & E-Commerce • Apparel & General Merchandise • Data Quality & Data Management • Foodservice • Inventory Efficiency • Product & Location Identification • Fresh Foods • Healthcare • Retail Grocery • Traceability & Safety © 2015 GS1 US ALL RIGHTS RESERVED 13 OUR VALUE TO INDUSTRIES AND COMPANIES © 2015 GS1 US ALL RIGHTS RESERVED 14 SOLVING INDUSTRY NEEDS Industry Problem / Opportunity Requirements GS1® helps industry identify a problem or opportunity and organize to solve it GS1 helps industry define their needs /goals and create adoption plans Solutions GS1 develops: • • • • • Standards Guidelines Tools Readiness Programs Education & Training Adoption & Usage GS1 measures how industry adopts and uses standardized technology © 2014 GS1 US ALL RIGHTS RESERVED 15 GS1 US APPAREL AND GM INITIATIVE © 2014 GS1 US ALL RIGHTS RESERVED 16 CONTACT INFORMATION Melanie Nuce Vice President, Industry Engagement Retail Apparel and General Merchandise GS1 US TEL +1.303.655.8640 EMAIL [email protected] WEB www.GS1US.org/Apparel Connect with the GS1 US community on: © 2014 GS1 US ALL RIGHTS RESERVED 17
© Copyright 2024