PROGRAM DQA CONGRESS OCTOBER 9TH 2013 09:30 10:00 10:15 10:55 11:15 11:50 12:30 13:30 14:15 14:45 15:15 15:50 16:30 10:00 10:15 10:55 11:15 11:45 12:30 13:30 14:10 14:45 15:15 15:45 16:30 17:30 Registration Welcome Mark Humphries - IPL Calin Nitu - Nokia Break Paul Bouvier - Capgemini Julian Schwarzenbach James Cotton - Informa Paul Gysemans - Belgacom Lunch Henrik Liliendahl Sorensen Steffie Defreyne - GS1 Mark Humphries - Essent Kris Vranken - Stratics Break Luc Verbist - De Persgroep Keynote: Dr. Paul Harts Networking reception Mark Humphries How to Apply Process Improvement to Data Quality Problems In this presentation, Mark Humphries provides an explanation of how he has been able to successfully combine data quality and process improvement techniques to create a more comprehensive transformation process for organisations. Mark presents the different stages of Kaisen improvement and provides an insightful look at the different mind-sets and perceptions of 'process people' when compared to 'data people'. Calin Nitu – HERE, a Nokia business Quality in creation and maintenance of Geographic Data This presentation focuses on the study of characteristics of digital geographical data and the influence of these characteristics on the quality of map usage and decision-making processes. Characteristics of digital geographical data are mainly described from the point of view of their technical parameters and keeping the technological indicators while obtaining or maintaining them. Technical characteristics of data are evaluated mainly by the level of accomplishment of qualitative indicators, e.g. meeting all requirements of horizontal and vertical mean square error, or by completeness of filling of all expected information. Paul Bouvier – Capgemini Un nouveau paradigme du BI et de la qualité des données avec un vrai ROI mesurable Pendant sa présentation, Paul nous parlera des problèmes du BI et de la qualité des données qui ne sont pas résolus depuis 15 ans. Il présente un nouveau paradigme nécessaire en terme de: Gouvernance, méthode, architecture, Equipe, processus et outil dédiés à l’AFD (Administration Fonctionnelle des Données) et finalement il nous présente les éléments concrets de ROI à attendre du nouveau paradigme. James Cotton - Information Builders Informa client case Informa is one of the world’s leading knowledge providers to individuals, businesses and organisations, with 7,000 employees working in some 150 offices in 40 countries. In 2010 Informa introduced a Global Marketing System – Infront, an Informa Group Marketing Technology solution to help drive their business value and growth. Infront is a purpose designed web-based system running throughout their offices around the world, which is being used by 40 Informa Business units from various countries. Infront supports Informa’s commercial and operational tasks and is used to manage product information for marketing, CRM related activities and customer data, promotions, incoming responses, sales, outbound email marketing campaigns, Integration of forms on our websites, Social listening and Response management, Data Quality, Data protection rules and Marketing Analytics. Data has been migrated from over 100 legacy systems into a single database and as a result we identified many issues surrounding our customer data including poor data quality and duplication of Organisation and Person records. For the past 18 months Informa has worked to improve their Customer Data for Organisations and Academic Institutions and for Business and Academic Individuals. Allowing businesses to keep their ‘unique’ records based on their Regional/Country specific requirements, whilst providing a single view of the Customer. Julian Schwarzenbach The Data Zoo – How people can improve data quality People can be both your best resource both for improving data quality and for the utilisation of data, but they can also be your biggest cause of data quality issues. This presentation is based upon The Data Zoo - a unique concept that illustrates how user behaviours influence data quality both individually and as part of a wider organisation. Gaining a greater understanding of how people behave towards data and what influences these behaviours will enable you to use a number of pragmatic approaches that help to improve how data is used within your organisation. Paul Gysemans – Belgacom Information quality within Belgacom During the presentation Paul will briefly present the company BELGACOM and situate the "Information Quality Team" in the enterprise. The mission, vision, roles and responsibilities of the team will be clarified. During the exposition a focus will be put on the covered domains, the several methodologies applied to guarantee producing reliable and useful audits, scorecards, and the used tool set. In addition the different actions like cleansing and root cause analysis, which arise out of the scorecards, are discussed. At the end the lessons learned are highlighted. Henrik Liliendahl Sørensen Big Data Quality Big data has been a buzzing term for some time and there is no doubt about that big data will present a lot of opportunities for enterprises in the future. In that quest we must address the quality of big data as well as the quality of small data, not at least master data, will be even more important than before. Learn about the exciting perspectives for data quality and master data management in light of the rise of big data, including: • • • The links between sensor data, social data and master data The challenges and opportunities for data quality in social master data management How data quality improvement and prevention will evolve in bringing in big external reference data Mark Humphries - Essent Data Quality delivered, the Essent case Essent has been investing in data quality for years. Mark Humphries, architect of the Essent data quality approach, will be showing us how the did it and give us some insights about the results. Steffie Defreyne – GS1 GS1 Standards and Data Quality: the perfect match! During her presentation, Steffie will link GS1 Belgium & Luxembourg, it’s standards, services and solutions to data quality topics and illustrate how the global GS1 standards and local implementations can increase a companies’ data quality and efficiency, reduce its costs and improve the relationship with its (online) consumers. Kris Vranken – Stratics Improve data quality through customer touch points Trigger based marketing & customer analytics will continue to be a hot topic over the coming years. Keeping in mind that this is highly correlated with data and most important the quality of it. This presentation will give recommendations and examples how to increase the quality of customer data through customer touch points and thereby even increase customer experience. Luc Verbist - De Persgroep - CIO of the year Big data, big opportunities? De Persgroep has over 2,5 Mio unique visitors on its websites and mobile apps every day and is serving 120 Mio webpages per day. The analysis of the logdata of these visits combined with the data generated by the operational applications could reveal valuable information for the business driving innovation and product development. De Persgroep started a project early 2013 to find out the relevance for the business of the statistical exploration of this huge amount of data. During the presentation Luc Verbist will explain the project approach, the results, the lessons learned and business opportunities resulting from the information gathered during the project. Dr. Paul Harts Keynote