Internet of Things Operator strategies Barcelona Days Chile [email protected] March, 2015 11 Confidential © Nokia Solutions and Networks 2014 What is IoT? IoT gives meaning to the concept A network ofwhere networks of real, “A world the digital and the uniquely identifiable endpoints (or of ubiquitous connectivity virtual arecommunicate converging to smart "things") that forcreate businesses, without human interaction using governments, and environments that make energy, transport, IP connectivity — be it "locally” or consumers with its innate globally. and many other areas more cities management, monitoring, and analytics. intelligent” IoT enables the data feeds emerging from these “things” (that know their Friess, EU Internet Things Strategic Research location and status) to be combined intoPeter applications, andofallows for control and Innovation Agenda, 2013 messages to be transmitted in the opposite direction. 2 31/03/2015 © Nokia 2014 Confidential Source: IDC - Worldwide and Regional Internet of Things (IoT) 2014; TMForum – Why Location is critical to IoT (2015) IoT Ecosystem can be resolved mainly around Verticals and Horizontals Manufacturing Home & Utilities Automotive Retail IoT SW platforms Monitor Analysis Communications Healthcare Smart Cities Improving people’s lives, bringing efficiency and new revenue opportunities to business and governments Vertical IoT solves the needs of corporations (ie manufacturing, retail, Horizontal automotive, utilities), but also for Consumer (home, healthcare, automotive) and Governments (smart cities, healthcare) 3 31/03/2015 © Nokia 2014 Confidential Source: IDC - Worldwide and Regional Internet of Things (IoT) 2014 There are varying perspectives on IoT definitions from operators “The whole idea is that you should be able to control anything through just a set of commands. So this includes Home Security, cars, fitness bands – anything. As long as you have the mobile network, you are able to control things related to some of the major equipment that you have in your life” AT&T, USA “It’s about connecting devices and bringing intelligence from those devices to bear. So, typically, you have a network and physical devices or physical endpoints connecting them through a gateway, through different medium which could be cellular or Internet-based. But importantly, it’s taking information from those devices and doing something that’s informative for the customer and visitors” Operator in UK “I think IoT and M2M are the same thing. M2M is the old name for IoT. M2M was mainly a term coming out of the Automotive industry, referring to car-to-car communication and meant talking about heavy machines. IoT is more about connecting gadgets, small devices and sensors” Vodafone, UK 4 31/03/2015 Confidential © Nokia 2014 “At the basic level it’s all kind of objects or devices talking to each other over the Internet. It is mainly an evolution of M2M, which started in the Automotive space” Etisalat, UAE FutureWorks Components of IoT Telcos have an instrumental role in ensuring that IoT succeeds IoT applications & Services IoT Applications and Analytics Applications enabling Connectivity management Massive machine type communication Critical machine type communication Massive broadband Network Connectivity &Security 5 © Nokia Solutions and Networks 2015 FutureWorks IoT adds extreme requirements to networks >10 Gbps Massive broadband peak data rates avg. goodput 10-100 Smart Smartcity city cameras cameras M2M ultra ultralow lowcost cost x more traffic 3D video / 4K/8K screens Ultra reliability Omnipresence Industry 4.0 Massive machine type type communication communication (LTE-M) (Low power) Wide area Sensor NW Remote control of robot Mission critical broadcast Autonomous driving # of Devices | Cost | Power Crowd A trillion of devices A trillion of devices with with different needs: cases different needs∞ ∞ use use cases 6 Public 10 000 Capacity everywhere x more devices 10 10 years years on on battery battery 100 Mbps Ultra-dense GB transferred in an instant Critical Critical machine machine type type communication communication <1 ms ms <1 latency latency Outdoor Mission-critical controland and Mission-critical wireless wireless control automation automation © Nokia Solutions and Networks 2015 Source: Nokia Technology vision 2020 – Feb-2015 M2M and IoT in operators’ organisational structure Operators are experimenting with different structural setups High Standalone entity - Standalone business detached from the operator Low Degree of autonomy - Standalone business outside, but not detached from the core organisation Vertically focused structures - Vertical solutions as a separate company (subsidiary) owned by the operator CMIoT Startup support Financial support and/or mentorship for startups developing IoT/M2M solutions via accelerators or hubs - Vertical solutions or products, dedicated teams within the company Department with organisational structure - Separate M2M department within the company with its own organisational structure that offers solutions across verticals and horizontals Part of Operator’s Enterprise Solutions - M2M solutions as a category of the operator’s Enterprise offerings 7 31/03/2015 Confidential © Nokia 2014 Adjustments The need for a dedicated unit China Mobile set up “China Mobile Internet of Things Co.” a dedicated unit necessary to provide professional market analysis, develop new products , offer services and ensure follow-up. They also built a dedicated M2M networks Telefonica Digital was a standalone entity to focus in Innovation. Folded into parent company in Feb 2014. New org. Structure to overcome barriers to service deployment by local business Sensors = Actionable Knowledge And this is where Big Data and IoT intersects Communication Data point explosion IoT Analysis Automation Phase 1 8 31/03/2015 © Nokia 2014 Confidential Better, faster information Better, faster decisions Big Data Automation Phase 2 The road ahead Big Data and IoT intersects for insights and value IoT Sensors for: • Usage history • Asset monitor • Environmental • Location • Healthcare •….. •… 9 31/03/2015 © Nokia 2014 Confidential New insights and value Big Data • Cluster analysis • Data visualization • Pattern recognition • Anomaly detection • Predictive modeling Operator IoT examples 10 31/03/2015 Confidential © Nokia 2014 Internet of Things: Vertical Opportunity Matrix High opportunity Smart Cities Automotive Near-term Long-term Home & Utilities Healthcare Retail Low opportunity 11 31/03/2015 Confidential © Nokia 2014 Manufacturing IoT activity from operators can be loosely broken down into the following categories: Automotive* Connectivity 12 31/03/2015 Confidential Fleet Management © Nokia 2014 Tracking, telemetry, diagnostics & analytics Testing Usage-Based Insurance There is substantial activity from operators in the Automotive space, ranging from in-car connectivity, to Usage-Based Insurance *Illustrative examples only US operators partnering with Car manufacturers Built-in connectivity in brand-new cars AT&T has done connected car deals with both GM and Audi in the US If you connect through AT&T: Connected cars can be added to shared data plans for $10/m (=tablet price) If you connect through GM or Audi: Prices are from $5 to $50 per month for 200 MB to 5 GB of data $99 for 5 GB over 6 months or $499 for 30 GB over 30 mths Available starting with the 2015 model year 13 31/03/2015 © Nokia 2014 Confidential Source: Fierce Wireless, May 2014 EE launched a 4G connected car device - w/out having an in-built solution To provide motorists and passengers with high-speed in-car connectivity In Nov-2014, EE launched Buzzard 2, its 2nd version of in-car device that creates a mobile WiFi hotspot providing high-speed connectivity. Enables in-car entertainment and navigation, without having an in-built solution. The device plugs directly into the car’s 12-volt socket, and provides WiFi based on 4G and 3G connectivity. It supports up to 10 WiFienabled devices at once and can also work as a USB charger for passengers’ phones and tablets Buzzard 2 is available on a variety of pay monthly “High-speed internet connectivity has become second nature for and pay as you go tariffs with EE many families – both inside the home and on the move – so it can come as shock on The car original journeys the children accessbut EE when Buzzard was releasedcan’t in April/14, their favourite games or TV two to entertain themselves” comprised separate components making it Christopher Tragio, difficult Directorto ofstore PAYGand andplug Connected Products, EE in. 14 31/03/2015 Confidential © Nokia 2014 EE (2014) TechWeekEurope (2014) Cnet (2014) Engadget (2014) “We cover 50%+ of 50 of the UK’s busiest motorways and main roads.” --EE, May 2014 On 24-month plan: £10 1 GB 4G Device £19.99 £15 3 GB 4G Device free Orange partners with Renault to test 4G-enabled applications Connected car is a major strategic development priority for Orange A research project to test the uses of veryhigh-speed 4G connectivity in cars: • 4G network was installed at Renault’s research and testing facilities. • New uses made possible by LTE technology in real-life situations like: virtual office and Cloud gaming to video conferencing will be tested Renault already provides in-car connectivity through its R-Link service with a multimedia connected touch tablet and Orange supplies the SIM M2M cards for the R-Link 15 31/03/2015 Confidential “This partnership is an example of an effective working relationship between two very different worlds. We were able to benefit ahead of time from a high-speed LTE network and from Orange’s expertise, with an opportunity to take advantage of the network for our prototype of the connected vehicle of the future” Rémi Bastien, Head of Engineering Innovation, Renault © Nokia 2014 IOT World News (2013) M2M Magazine (December, 2013) Verizon Telematics Inc. has a comprehensive portfolio of services White label services for OEMs Verizon claims to have the most flexible Telematics platform in the industry as it offers OEMs the ability to select their own service providers, brand and bundle of features and services. Verizon already has exclusive connected car deals with four manufacturers: Mercedes-Benz, Volkswagen, Toyota, and Hyundai. So far, AT&T has announced deals with brands at eight automakers; Sprint has announced two and T-Mobile has announced one Usage- based insurance to reward safe drivers 16 31/03/2015 Confidential Customized Web portal to view diagnostic reports, download directions to the car or even unlock the car’s doors. Built-in safety features © Nokia 2014 Verizon Telematics (2014) Networkfleet (2014) "As we wait for auto manufacturers to give connectivity to customers, insurers can step into the breach. Instead of paying for collision damage or being a backstop to issues I have as a customer, they can get out in front and offer pro-active solutions to challenges both consumers and businesses face with their fleets" George Ayers, VP of Global Sales, Verizon Telematics 17 31/03/2015 Confidential In-Drive is a car insurance that provides discounts based on driving behavior, adding additional services for driver. Service is provided by Verizon Telematics in partnership with State Farm - which uses the self-installed InDrive devices from Verizon, along with GM On-Star and Ford Sync factory-installed options offerings © Nokia 2014 Source: in-drive, Verizon Telematics -Stolen Vehicle location assistance -Hands-free mobile talking - Vehicle and driving reports - Emergency response - Hands-free mobile QIVICON works with a variety of different platform providers It integrates solutions in a secure and reliable way via a mobile app Connected via radio frequency with all compatible devices Controlled via mobile apps Brought together with the QIVICON Home Base 18 31/03/2015 Confidential © Nokia 2014 QIVICON (2014) Single Platform QIVICON connects different Smart Home devices and functions from various brands via a single platform. It also enables users to connect them in a simple, secure and reliable way. This is all brought together under a single control unit – the QIVICON Home Base Function Automation Users can operate and monitor their Smart Home automate functions using apps from the different brands via a smartphone, tablet or PC – across various manufacturers and technologies, precisely according to the user’s personal wishes There are various Security and Home Automation products available With an upfront payment which includes 24 monthly payments The Smart Home base is the control center for all compatible devices from the radiator thermostat via the adapter plug to the water detector Price incl. 24 months free use of the remote service via the Smart Home App 19 31/03/2015 Confidential © Nokia 2014 Telekom (2014) AT&T’s Digital Life platform: focus on security and Home Automation And has expanded to 68 markets across the USA Launched in April 2013, Digital Life makes customers’ lives easier by simplifying the management of their home, in a customisable and easy-to-use experience from smartphones, tablets or computers • Security: A complete home security solution with 24/7 monitoring • Remote Access: An all-digital, integrated, wireless home management system; users can manage their home from a web-based app. Apps are available for iOS, Android, BlackBerry and Windows Phones • Customisation: Users can personalise their home to adapt to everyday life – with custom notifications and scheduled tasks. Users can also add devices and solutions as needs or lifestyles change • Effortless Control: Customers can access services securely from wherever they are. The application gives customers control over cameras, door locks, lights, thermostats, small appliances and more, by setting alerts or programmes to manage their home 20 31/03/2015 Confidential © Nokia 2014 Fierce Wireless (2013), AT&T Digital Life (2014) There are various Security and Home Automation packages available With an upfront payment, supplemented with recurring monthly payments Digital Life is available to customers in a variety of different packages. Users can choose to install security alone or install security and automation Smart Security Smart + Automation 24/7 professional monitoring Standard professional installation Rapid emergency response Remote access from smartphone, tablet or PC Text and email alerts Wireless communication Compatible with any high-speed Internet provider Video Camera Package Door Package Digital Life benefits 21 31/03/2015 Confidential © Nokia 2014 AT&T Digital Life (2014) *Available only on Smart + Automation package Customers receive the following devices: • 1 Keypad • 1 Indoor Siren • 1 Keychain Remote • 3 Door Sensors • 3 Window Sensors • 1 Motion Sensor • Outdoor camera* • Garage door controller* Smart Security: $149.99 up front, $39.99 per month thereafter Smart + Automation: $299.97 up front, $54.97 per month thereafter AT&T has set up packages to cover every aspect of Home Automation Ranging from home entry to energy and water management AT&T’s Digital Life is structured according to the four components below, stretching to cover the main aspects of the automated home: Video Camera Door • Control door locks or garage door from smartphone, tablet or computer • Program multiple access codes for keyless entry to your home $49.99 up front, $4.99 per month thereafter 22 31/03/2015 Confidential © Nokia 2014 Energy Water • View live or previously recorded video of the home • Program camera to capture video or take a snapshot when motion is detected • Turn lights on or off and adjust home temperature from smartphone, tablet or computer • Create programs to adjust lights and temperature on a set schedule • Leak notifications via text or email • Monitor ambient temperature • Turn water off remotely from smartphone, tablet or computer $99.99 up front, $9.99 per month thereafter $199.99 up front, $4.99 per month thereafter From $49.99 up front, $4.99 per month thereafter AT&T Digital Life (2014) Telefónica has announced that it will be trialling Digital Life in Europe AT&T has stated that its main objective with the service is ARPU In September 2014, Telefónica announced plans to begin a trial for Digital Life in Europe. AT&T will provide Telefónica with the necessary technical resources and software to enable it to operate the service in its domestic markets. The platform will also be customised to show Telefónica branding as well as handing over management and hosting of the service to the Spanish telco. Telefónica hopes that AT&T’s technology, combined with its own local expertise in global markets, will be beneficial for its customers. 23 31/03/2015 Confidential © Nokia 2014 Telecoms.com (2014) “We’re hoping to achieve an ARPU of $50. I do think it happens over time. I'm very confident, very bullish we can get there very quickly” “ARPU to me is going to be a very tell-tale sign in terms of people thinking about the segment differently by virtue of what they are buying” Kevin Petersen, SVP of AT&T Digital Life “We want our customers to have access to the best selection of digital products and services, and we believe that connected home services will provide consumers with greater convenience, control and peace of mind” Michael Duncan, Group Chief Marketing Officer for Telefónica AT&T will be opening Digital Life up to third parties However it has emphasised that security will play a paramount role In May 2014, AT&T announced that it would be opening up the Digital Life platform to third parties. At the time, the company announced that it had begun testing, but was not providing details about specific products or its commercialisation model Home Automation Innovation Importance of Safety and Security During the announcement, an AT&T representative described a potential new product: a sleep-monitoring wearable device that could send a signal to turn off a house's lights once the person wearing it had gone to sleep AT&T has emphasised that safety and security are critical for Digital Life and that any third-party products would need to be UL-certified* before being added to the Digital Life device portfolio All-IP Platform Digital Life services are built on an all-IP platform, which lets the company add third-party products, though not necessarily applications. It would enable new third-party devices through defined APIs and its ‘DL Partner Program’ 24 31/03/2015 Confidential © Nokia 2014 Fierce Wireless (2014) *Underwriters Laboratories, or UL, is a safety consulting and certification company and is one of several companies approved to perform safety testing by the U.S. Occupational Safety and Health Administration SK Telecom will bring connected furniture to the South Korean market Smart Furniture will feature built-in touchscreens and network connectivity SK Telecom and a local South Korean furniture manufacturer – Hyundai Livart – are collaborating to make connected household goods, called Smart Furniture with built-in touchscreens will combine smart home technology with network-connected household objects. The objects will be able to interact with one another and connect to the web • Web-based applications – Users will be able to use the pieces of furniture to browse the Internet, listen to the radio and search for news or recipes, food prices and the weather, among other applications • Mobile network – Users will be able to make and receive calls from their furniture • Access control and monitoring – The solution will enable users to link to door bells to monitor visitors, open doors and control room temperature from the screens The product will be offered to major South Korean construction companies in December 2014 and offered to consumers in 2015. Hyundai is developing 10 more products to add to the range, which will be released in February 2015 25 31/03/2015 Confidential © Nokia 2014 CNET (2014) PSFK (2014) Arirang News (2014) “Our Smart Furniture will be among the first of our IoT services slated for launch in the coming years” SK Telecom spokesperson IoT activity from operators can be loosely broken down into the following categories: Smart Cities* Energy/Utilities Management Smart Metering Intelligent Transportation Security Predictive Analytics Smart Cities has strong momentum and has generated backing from major stakeholders. Operator involvement ranges from energy management to usage analytics 26 31/03/2015 Confidential © Nokia 2014 *Illustrative examples only Orange Business Services has outlined its Smart Cities approach To help reduce congestion, emissions and noise Smart Water Orange launched a joint venture in France with Veolia Water called m2o city in 2011, which by October 2014 had already installed 1.2m smart water meters. These help people and companies manage their water use through real-time data Smart Environment Wireless sensors on the roofs of buses measure air quality and relay the information to a central point. The sensors measure temperature and relative humidity, in addition to carbon monoxide, carbon dioxide and nitrogen dioxide levels. The buses update an online data feed in real time, so that residents can view air quality data using a mobile application Smart Trash Wireless sensors under the lids of recycling bins communicate how much waste is in the bin, communicating the results to a central analytics system. The back-end software uses historical data to predict when the containers will be full and schedules truck pickups dynamically based on the information 27 31/03/2015 Confidential © Nokia 2014 Orange Business Services (2014), Orange Business Services (2011) China Mobile: Examples of smart city solutions Big cities and close relation between public and private sectors drive the adoption China Mobile has signed “wireless city construction agreements” with 217 cities in 31 provinces. 28 31/03/2015 Confidential © Nokia 2014 Source: GSMA: How China is set for global M2M Leadership (June 2014) IoT activity from operators can be loosely broken down into the following categories: Healthcare* New applications Patient Monitoring & Emergency Rescue Information Healthcare Devices Cloud Storage & connectivity Healthcare has a highly fragmented ecosystem, but operators have historically positioned themselves very closely to it. Operator involvement ranges from Healthcare applications to developing devices 29 31/03/2015 Confidential © Nokia 2014 *Illustrative examples only US: Government incentives are driving the digital health 30 31/03/2015 © Nokia 2014 Confidential Source: Rock Health, 2014 Orange provides M2M heart monitoring solution in 7 countries In partnership with medical device company the Sorin Group Together with SORIN, a medical device company specialising in cardiovascular diseases, Orange has developed an M2M heart monitoring solution called Smartview. It enables remote monitoring of patients suffering from heart rhythm problems using intelligent defibrillators. The solution has been deployed in 7 countries: Netherlands, France, Italy, United States, Spain, Germany, and Canada How it works The patient’s implanted device wirelessly transmits data to a home monitor installed in the patient’s bedroom. The home monitor then sends the data on to a centralised database hosted by Orange Physicians can access the information, which is presented in easy-to-read, standardised patient reports, from their computer by connecting to a dedicated secure website. Based on patient’s health status and physicians can adapt treatment if necessary 31 31/03/2015 © Nokia 2014 Confidential Xx (2014) IoT activity from operators can be loosely broken down into the following categories: Retail* Connected Devices Vending Machines and PoS payments monitoring , promotions Supply Chain Efficiency Connected Wearables Retail is certainly an IoT opportunity for the long term, with a very different landscape in each market. Operator involvement ranges from connectivity to supply chain efficiency 32 31/03/2015 Confidential © Nokia 2014 *Illustrative examples only SK Telecom launched a service custom-tailored for wearables That provides voice and data services without a smartphone In November 2014, SK Telecom launched T Outdoor a wearable device service that targets sports enthusiasts and early wearable adopters who spend a lot of time outdoors T Outdoor allows the user to take advantage of voice and data services without a smartphone when going out. The service can be used with a rate plan for communications module-equipped wearable devices The service will be applicable first to Samsung’s Gear S, which can be used with a smartphone through Bluetooth in normal times while being used independently outdoors through 3G connections. More devices will be added later 33 31/03/2015 Confidential The service costs KRW 10,000 (approx. USD 9) monthly for 50 minutes, unlimited data and text consumed independent of the smartphone © Nokia 2014 The Korea Bizwire (2014), Current Analysis Innovation Report (2014), Arirang News (2014) IoT activity from operators can be loosely broken down into the following categories: Manufacturing* Tracking & Monitoring Precision Agriculture Identity Management Inventory Management Manufacturing has substantial potential for application in industrial use cases, with an important role for mobile operators. Operator involvement currently ranges from tracking & monitoring to inventory management 34 31/03/2015 Confidential © Nokia 2014 *Illustrative examples only Precision agriculture: Automated irrigation of lands and remote control of greenhouses Automated irrigation systems in Spain Telefonica has formed a partnership with ABB to deliver an automated irrigation system in Badajoz. It connects hydraulic valves, meters, level meters and tamper detectors using GPRS so that farmers can now use their computers or mobile phones to set up an irrigation schedule. M2M also monitors other data relating to the soil, such as ammonia, fertilizer and pesticide levels. The new system saves 47 hm3 of water per annum, farm profits have increased by 25% and electricity bills, the main cost to date, have fallen by 30%. Remote control of greenhouses in Spain A partnership with Telit, a solution that allows farmers to maintain the correct temperature by remotely covering or uncovering their crops and greenhouses at night or during cold weather. 35 31/03/2015 Confidential © Nokia 2014 Machina Research, 2014 Verizon announced the successful delivery of an M2M solution based on 4G LTE in partnership with Digi international to farming company Heartland Farm Service in Illinois for the control and remote monitoring of manure spreading through a 75-mile radius zone. Nano Ganesh, an irrigation control system launched in India, is targeting over 14 million irrigation pumps in the country. Asfarmers often have to walk long distances to turn on their irrigation pumps and, since the electricity supply is erratic, they can find there is no electricity when they get there. The M2M system, operating on Tata Indicom’s network, allows them to check the status of the pumps and turn them on and off from a mobile phone. The system includes theft alerts if anyone should try to steal the pump, modem or cable. Recommendations per Verticals Automotive Home & Utilities Differentiate with a innovative consumer solution : the car as the ‘fourth screen’ Partner with Car Automakers 36 31/03/2015 Confidential Start with a simple, value based solution for the home Be the platform: One that connects all the siloed devices that customers already own © Nokia 2014 Smart Cities Healthcare Retail Manufacturing Increase Brand presence to be Define role Define role Drive awareness manufacturing solutions: recognized a role in developing Smart City technologies Leverage eco-ystem: Explore short term opportunities (ie.public transport & building mgmt and play it in a niche/local market : ie. democratize access to healthcare Partnerships Focusing on product development and security and play a welldefined niche: ie. big data, payment and location basedservices (location-based advertising, vending machines) Focus on Integration quickly articulate how solutions can benefit manufacturers, emphasis on reliable connectivity. Partner with specialized players Key take-aways (1/2) Top applications Automotive - Car telemetry, diagnostics via managed services - Analytics (ie.UBI) - Fleet management - Home automation and Security - Smart Energy for the Home & Utilities home - Intelligent transport - Public Safety - Energy&Utilities management Smart Cities - Predictive analytics 37 31/03/2015 © Nokia 2014 Confidential Operators role /Business model Success factors Key requirements for networks - Clear route to market - Build skills& - B2B and B2C: partner partnerships for a with automakers, differentiated offer for enterprises (ie. insurance, consumer and verticals transport) and direct - Generate scale sales consumers - Mobility - Low latency - Reliability - Location - Analytics - Somewhat unclear for B2C; fixed Telcos better positioned to integrate 3rd parties. - B2B by partnering with energy utilities - ↑# devices, low power - Reliability - Data Security - Personal cloud, local services - Clear route to market: provide managed services to city governments or utilities - Simple, value-based solution for the home - Partner with home devices manufacturers - Brand credibility (ie. for home & security) - Close cooperation with city governments - Mobility, low latency - Reliability - Quick solutions that can - Location - Data Security be expanded to avoid huge initial investments - Analytics Key take-aways Top applications Healthcare Retail - Patient monitoring &emergency services - Health devices connectivity & cloud storage - Behaviour impr. apps Operators role /Business model Somewhat unclear as ecosystem is highly fragmented. In B2B, Telcos are partnering with healthcare companies to GTM - Clear route in B2B: - Vending machines and already on vending PoS payments, machines. This can be monitoring, promotions expanded in B2C with location- based vouchers, - Supply chain efficiency proximity marketing - Machinery tracking and monitoring - Inventory management - Precision agriculture Manufacturing 38 31/03/2015 © Nokia 2014 Confidential - Clear route for pure connectivity. Beyond that, a partnership with machine manufacturers (such as AT&T and GE) like may work. Success factors - Define role & play it in niche/local market. - Partnerships with recognized healthcare companies for product development Key requirements for networks - Mobility Reliability Location Low latency Data security - Define role & play it in niche: ie. payments, location-based advertising, big data. - Partnerships with retailers - Location - Mobility - Data Security - Analytics - Rise awareness of Industry 4.0 benefits w/ manufacturers - Partner with specialized players for solution development - Reliability Low latency Location Data Security EVERYONE CONNECTING SIMPLYPEOPLE EVERYTHING CONNECTING 39 31/03/2015 © Nokia 2014 Confidential
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