Internet of Things
Operator strategies
Barcelona Days Chile
[email protected]
March, 2015
11
Confidential
© Nokia Solutions and Networks 2014
What is IoT?
IoT gives meaning to the concept
A network
ofwhere
networks
of real,
“A
world
the
digital
and
the
uniquely identifiable endpoints (or of ubiquitous connectivity
virtual
arecommunicate
converging to
smart
"things") that
forcreate
businesses,
without human interaction using
governments,
and
environments
that
make
energy,
transport,
IP connectivity — be it "locally” or
consumers with its innate
globally. and many other areas more
cities
management, monitoring, and
analytics.
intelligent”
IoT enables the data feeds emerging from these “things” (that know their
Friess, EU Internet
Things Strategic
Research
location and status) to be combined intoPeter
applications,
andofallows
for control
and Innovation Agenda, 2013
messages to be transmitted in the opposite direction.
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Source: IDC - Worldwide and Regional Internet of Things (IoT) 2014; TMForum – Why Location is critical to IoT (2015)
IoT Ecosystem can be resolved mainly around Verticals and Horizontals
Manufacturing
Home & Utilities
Automotive
Retail
IoT SW platforms
Monitor
Analysis
Communications
Healthcare
Smart Cities
Improving people’s lives, bringing efficiency and new revenue
opportunities to business and governments
Vertical
IoT solves the needs of corporations (ie manufacturing, retail,
Horizontal
automotive, utilities), but also for Consumer (home, healthcare,
automotive) and Governments (smart cities, healthcare)
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Source: IDC - Worldwide and Regional Internet of Things (IoT) 2014
There are varying perspectives on IoT definitions from operators
“The whole idea is that you should be able to
control anything through just a set of commands.
So this includes Home Security, cars, fitness bands
– anything. As long as you have the mobile network,
you are able to control things related to some of
the major equipment that you have in your life”
AT&T, USA
“It’s about connecting devices and bringing intelligence
from those devices to bear. So, typically, you have a
network and physical devices or physical endpoints
connecting them through a gateway, through different
medium which could be cellular or Internet-based. But
importantly, it’s taking information from those devices and
doing something that’s informative for the customer and
visitors”
Operator in UK
“I think IoT and M2M are the same thing. M2M
is the old name for IoT. M2M was mainly a
term coming out of the Automotive industry,
referring to car-to-car communication and
meant talking about heavy machines. IoT is
more about connecting gadgets, small
devices and sensors”
Vodafone, UK
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© Nokia 2014
“At the basic level it’s all kind of objects or
devices talking to each other over the
Internet. It is mainly an evolution of M2M,
which started in the Automotive space”
Etisalat, UAE
FutureWorks
Components of IoT
Telcos have an instrumental role in ensuring that IoT succeeds
IoT applications
& Services
IoT Applications and
Analytics
Applications enabling
Connectivity
management
Massive machine type
communication
Critical machine type
communication
Massive broadband
Network
Connectivity
&Security
5
© Nokia Solutions and Networks 2015
FutureWorks
IoT adds extreme requirements to networks
>10 Gbps
Massive broadband
peak data rates
avg. goodput
10-100
Smart
Smartcity
city
cameras
cameras
M2M
ultra
ultralow
lowcost
cost
x more traffic
3D video /
4K/8K screens
Ultra
reliability
Omnipresence
Industry 4.0
Massive machine
type
type
communication
communication
(LTE-M)
(Low power) Wide area
Sensor NW
Remote control
of robot
Mission critical
broadcast
Autonomous driving
# of Devices | Cost | Power
Crowd
A trillion
of devices
A trillion
of devices
with with
different
needs:
cases
different
needs∞
∞ use
use cases
6
Public
10 000
Capacity
everywhere
x more devices
10
10 years
years
on
on battery
battery
100 Mbps
Ultra-dense
GB transferred in an instant
Critical
Critical machine
machine type
type
communication
communication
<1 ms
ms
<1
latency
latency
Outdoor
Mission-critical
controland
and
Mission-critical wireless
wireless control
automation
automation
© Nokia Solutions and Networks 2015
Source: Nokia Technology vision 2020 – Feb-2015
M2M and IoT in operators’ organisational structure
Operators are experimenting with different structural setups
High
Standalone entity
- Standalone business detached from the operator
Low
Degree of autonomy
- Standalone business outside, but not detached from
the core organisation
Vertically focused structures
- Vertical solutions as a separate company (subsidiary)
owned by the operator
CMIoT
Startup support
Financial support
and/or mentorship
for startups
developing
IoT/M2M solutions
via accelerators or
hubs
- Vertical solutions or products, dedicated teams within
the company
Department with organisational structure
- Separate M2M department within the company with its
own organisational structure that offers solutions
across verticals and horizontals
Part of Operator’s Enterprise Solutions
- M2M solutions as a category of the operator’s
Enterprise offerings
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© Nokia 2014
Adjustments
The need for a
dedicated unit
China Mobile set up
“China Mobile Internet
of Things Co.” a
dedicated unit
necessary to provide
professional market
analysis, develop new
products , offer
services and ensure
follow-up. They also
built a dedicated M2M
networks
Telefonica Digital was a standalone
entity to focus in Innovation. Folded
into parent company in Feb 2014.
New org. Structure to overcome
barriers to service deployment by
local business
Sensors = Actionable Knowledge
And this is where Big Data and IoT intersects
Communication
Data point
explosion
IoT
Analysis
Automation
Phase 1
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Better, faster
information
Better, faster
decisions
Big
Data
Automation
Phase 2
The road ahead
Big Data and IoT intersects for insights and value
IoT Sensors for:
• Usage history
• Asset monitor
• Environmental
• Location
• Healthcare
•…..
•…
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New insights
and
value
Big Data
• Cluster analysis
• Data visualization
• Pattern recognition
• Anomaly detection
• Predictive modeling
Operator IoT examples
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© Nokia 2014
Internet of Things: Vertical Opportunity Matrix
High
opportunity
Smart Cities
Automotive
Near-term
Long-term
Home &
Utilities
Healthcare
Retail
Low opportunity
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© Nokia 2014
Manufacturing
IoT activity from operators can be loosely broken down into the following categories:
Automotive*
Connectivity
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Fleet
Management
© Nokia 2014
Tracking, telemetry,
diagnostics & analytics
Testing
Usage-Based
Insurance
There is substantial activity from operators in the
Automotive space, ranging from in-car connectivity, to
Usage-Based Insurance
*Illustrative examples only
US operators partnering with Car manufacturers
Built-in connectivity in brand-new cars
AT&T has done connected car deals with both GM and Audi in the US
If you connect through AT&T:
Connected cars can be
added to shared data plans
for $10/m (=tablet price)
If you connect through GM or Audi:
Prices are from
$5 to $50 per month
for 200 MB to 5 GB of data
$99 for 5 GB over 6 months
or
$499 for 30 GB over 30 mths
Available starting with the 2015 model year
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Source: Fierce Wireless, May 2014
EE launched a 4G connected car device - w/out having an in-built solution
To provide motorists and passengers with high-speed in-car connectivity
In Nov-2014, EE launched Buzzard 2, its 2nd version
of in-car device that creates a mobile WiFi hotspot
providing high-speed connectivity.
Enables in-car entertainment and navigation, without
having an in-built solution. The device plugs directly
into the car’s 12-volt socket, and provides WiFi based
on 4G and 3G connectivity. It supports up to 10 WiFienabled devices at once and can also work as a USB
charger for passengers’ phones and tablets
Buzzard 2 is available on a variety of pay monthly
“High-speed internet
connectivity has become second nature for
and pay as you go tariffs with EE
many families – both inside the home and on the move – so it can
come as shock on The
car original
journeys
the
children
accessbut
EE when
Buzzard
was
releasedcan’t
in April/14,
their favourite games
or TV two
to entertain
themselves”
comprised
separate components
making it
Christopher Tragio, difficult
Directorto
ofstore
PAYGand
andplug
Connected
Products, EE
in.
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© Nokia 2014
EE (2014) TechWeekEurope (2014) Cnet (2014) Engadget (2014)
“We cover 50%+
of 50 of the UK’s
busiest
motorways and
main roads.”
--EE, May 2014
On 24-month
plan:
£10 1 GB 4G
Device £19.99
£15 3 GB 4G
Device free
Orange partners with Renault to test 4G-enabled applications
Connected car is a major strategic development priority for Orange
A research project to test the uses of veryhigh-speed 4G connectivity in cars:
• 4G network was installed at Renault’s
research and testing facilities.
• New uses made possible by LTE technology in
real-life situations like: virtual office and Cloud
gaming to video conferencing will be tested
Renault already provides in-car connectivity
through its R-Link service with a multimedia
connected touch tablet and Orange supplies
the SIM M2M cards for the R-Link
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“This partnership is an example of an effective working
relationship between two very different worlds. We were
able to benefit ahead of time from a high-speed LTE
network and from Orange’s expertise, with an
opportunity to take advantage of the network for our
prototype of the connected vehicle of the future” Rémi Bastien, Head of Engineering Innovation, Renault
© Nokia 2014
IOT World News (2013) M2M Magazine (December, 2013)
Verizon Telematics Inc. has a comprehensive portfolio of services
White label services for OEMs
Verizon claims to have the most flexible Telematics platform in the
industry as it offers OEMs the ability to select their own service
providers, brand and bundle of features and services.
Verizon already has exclusive connected car deals with four
manufacturers: Mercedes-Benz, Volkswagen, Toyota, and Hyundai.
So far, AT&T has announced deals with brands at eight automakers;
Sprint has announced two and T-Mobile has announced one
Usage- based insurance to
reward safe drivers
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Customized Web
portal to view
diagnostic reports,
download directions
to the car or even
unlock the car’s doors.
Built-in
safety
features
© Nokia 2014
Verizon Telematics (2014) Networkfleet (2014)
"As we wait for auto manufacturers to give connectivity to
customers, insurers can step into the breach. Instead of paying
for collision damage or being a backstop to issues I have as a
customer, they can get out in front and offer pro-active solutions
to challenges both consumers and businesses face with their
fleets"
George Ayers, VP of Global Sales, Verizon Telematics
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In-Drive is a car
insurance that provides
discounts based on
driving behavior, adding
additional services for
driver. Service is
provided by Verizon
Telematics in partnership
with State Farm - which
uses the self-installed InDrive devices from
Verizon, along with GM
On-Star and Ford Sync
factory-installed options
offerings
© Nokia 2014
Source: in-drive, Verizon Telematics
-Stolen Vehicle
location
assistance
-Hands-free
mobile talking
- Vehicle and
driving reports
- Emergency
response
- Hands-free
mobile
QIVICON works with a variety of different platform providers
It integrates solutions in a secure and reliable way via a mobile app
Connected via radio
frequency with all
compatible devices
Controlled via
mobile apps
Brought together with
the QIVICON Home
Base
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© Nokia 2014
QIVICON (2014)
Single Platform
QIVICON connects different Smart Home devices and
functions from various brands via a single platform. It
also enables users to connect them in a simple,
secure and reliable way. This is all brought together
under a single control unit – the QIVICON Home Base
Function Automation
Users can operate and monitor their Smart Home
automate functions using apps from the different
brands via a smartphone, tablet or PC – across
various manufacturers and technologies, precisely
according to the user’s personal wishes
There are various Security and Home Automation products available
With an upfront payment which includes 24 monthly payments
The Smart Home
base is the control
center for all
compatible devices from the radiator
thermostat via the
adapter plug to the
water detector
Price incl. 24
months free
use of the
remote
service via the
Smart Home
App
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© Nokia 2014
Telekom (2014)
AT&T’s Digital Life platform: focus on security and Home Automation
And has expanded to 68 markets across the USA
Launched in April 2013, Digital Life makes customers’ lives easier by simplifying the
management of their home, in a customisable and easy-to-use experience from smartphones,
tablets or computers
• Security: A complete home security solution with 24/7 monitoring
• Remote Access: An all-digital, integrated, wireless home management
system; users can manage their home from a web-based app. Apps are
available for iOS, Android, BlackBerry and Windows Phones
• Customisation: Users can personalise their home to adapt to everyday
life – with custom notifications and scheduled tasks. Users can also add
devices and solutions as needs or lifestyles change
• Effortless Control: Customers can access services securely from
wherever they are. The application gives customers control over
cameras, door locks, lights, thermostats, small appliances and more, by
setting alerts or programmes to manage their home
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© Nokia 2014
Fierce Wireless (2013), AT&T Digital Life (2014)
There are various Security and Home Automation packages available
With an upfront payment, supplemented with recurring monthly payments
Digital Life is available to customers in a variety of different packages. Users can choose to install security alone
or install security and automation
Smart
Security
Smart +
Automation
24/7 professional monitoring


Standard professional installation


Rapid emergency response


Remote access from smartphone, tablet or PC


Text and email alerts


Wireless communication


Compatible with any high-speed Internet
provider


Video Camera Package


Door Package


Digital Life benefits
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© Nokia 2014
AT&T Digital Life (2014)
*Available only on Smart + Automation package
Customers receive the
following devices:
• 1 Keypad
• 1 Indoor Siren
• 1 Keychain Remote
• 3 Door Sensors
• 3 Window Sensors
• 1 Motion Sensor
• Outdoor camera*
• Garage door controller*
Smart Security: $149.99 up front,
$39.99 per month thereafter
Smart + Automation: $299.97 up
front, $54.97 per month thereafter
AT&T has set up packages to cover every aspect of Home Automation
Ranging from home entry to energy and water management
AT&T’s Digital Life is structured according to the four components below, stretching to cover the
main aspects of the automated home:
Video Camera
Door
• Control door locks or
garage door from
smartphone, tablet or
computer
• Program multiple access
codes for keyless entry
to your home
$49.99 up front,
$4.99 per month
thereafter
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© Nokia 2014
Energy
Water
• View live or previously
recorded video of the
home
• Program camera to
capture video or take a
snapshot when motion
is detected
• Turn lights on or off and
adjust home
temperature from
smartphone, tablet or
computer
• Create programs to
adjust lights and
temperature on a set
schedule
• Leak notifications via
text or email
• Monitor ambient
temperature
• Turn water off
remotely from
smartphone, tablet or
computer
$99.99 up front,
$9.99 per month
thereafter
$199.99 up front,
$4.99 per month
thereafter
From $49.99 up
front, $4.99 per
month thereafter
AT&T Digital Life (2014)
Telefónica has announced that it will be trialling Digital Life in Europe
AT&T has stated that its main objective with the service is ARPU
In September 2014, Telefónica announced plans to
begin a trial for Digital Life in Europe. AT&T will
provide Telefónica with the necessary technical
resources and software to enable it to operate the
service in its domestic markets.
The platform will also be customised to show
Telefónica branding as well as handing over
management and hosting of the service to the
Spanish telco.
Telefónica hopes that AT&T’s technology,
combined with its own local expertise in global
markets, will be beneficial for its customers.
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© Nokia 2014
Telecoms.com (2014)
“We’re hoping to achieve an ARPU of $50. I do
think it happens over time. I'm very confident,
very bullish we can get there very quickly”
“ARPU to me is going to be a very tell-tale sign in
terms of people thinking about the segment
differently by virtue of what they are buying”
Kevin Petersen, SVP of AT&T Digital Life
“We want our customers to have access to the
best selection of digital products and services,
and we believe that connected home services will
provide consumers with greater convenience,
control and peace of mind”
Michael Duncan, Group Chief Marketing Officer
for Telefónica
AT&T will be opening Digital Life up to third parties
However it has emphasised that security will play a paramount role
In May 2014, AT&T announced that it would be opening up the Digital Life platform to third parties. At the
time, the company announced that it had begun testing, but was not providing details about specific products
or its commercialisation model
Home Automation
Innovation
Importance of Safety
and Security
During the announcement,
an AT&T representative
described a potential new
product: a sleep-monitoring
wearable device that could
send a signal to turn off a
house's lights once the
person wearing it had gone
to sleep
AT&T has emphasised that
safety and security are
critical for Digital Life and
that any third-party
products would need to be
UL-certified* before being
added to the Digital Life
device portfolio
All-IP Platform
Digital Life services are
built on an all-IP platform,
which lets the company
add third-party products,
though not necessarily
applications. It would
enable new third-party
devices through defined
APIs and its ‘DL Partner
Program’
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© Nokia 2014
Fierce Wireless (2014)
*Underwriters Laboratories, or UL, is a safety consulting and certification
company and is one of several companies approved to perform safety
testing by the U.S. Occupational Safety and Health Administration
SK Telecom will bring connected furniture to the South Korean market
Smart Furniture will feature built-in touchscreens and network connectivity
SK Telecom and a local South Korean furniture manufacturer – Hyundai Livart – are collaborating to make connected
household goods, called Smart Furniture with built-in touchscreens will combine smart home technology with
network-connected household objects. The objects will be able to interact with one another and connect to the web
• Web-based applications – Users will be able to use the pieces of furniture to
browse the Internet, listen to the radio and search for news or recipes, food
prices and the weather, among other applications
• Mobile network – Users will be able to make and receive calls from their
furniture
• Access control and monitoring – The solution will enable users to link to
door bells to monitor visitors, open doors and control room temperature
from the screens
The product will be offered to major South Korean construction companies in
December 2014 and offered to consumers in 2015. Hyundai is developing 10
more products to add to the range, which will be released in February 2015
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© Nokia 2014
CNET (2014) PSFK (2014) Arirang News (2014)
“Our Smart Furniture will be among the first of
our IoT services slated for launch in the coming
years”
SK Telecom spokesperson
IoT activity from operators can be loosely broken down into the following categories:
Smart Cities*
Energy/Utilities
Management
Smart
Metering
Intelligent
Transportation
Security
Predictive
Analytics
Smart Cities has strong momentum and has generated backing from
major stakeholders. Operator involvement ranges from energy
management to usage analytics
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© Nokia 2014
*Illustrative examples only
Orange Business Services has outlined its Smart Cities approach
To help reduce congestion, emissions and noise
Smart Water
Orange launched a joint venture in France with Veolia Water called m2o city in
2011, which by October 2014 had already installed 1.2m smart water meters.
These help people and companies manage their water use through real-time data
Smart Environment
Wireless sensors on the roofs of buses measure air quality and relay the
information to a central point. The sensors measure temperature and relative
humidity, in addition to carbon monoxide, carbon dioxide and nitrogen dioxide
levels. The buses update an online data feed in real time, so that residents can
view air quality data using a mobile application
Smart Trash
Wireless sensors under the lids of recycling bins communicate how much waste is
in the bin, communicating the results to a central analytics system. The back-end
software uses historical data to predict when the containers will be full and
schedules truck pickups dynamically based on the information
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© Nokia 2014
Orange Business Services (2014), Orange Business Services (2011)
China Mobile: Examples of smart city solutions
Big cities and close relation between public and private sectors drive the adoption
China Mobile has signed “wireless city construction
agreements” with 217 cities in 31 provinces.
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© Nokia 2014
Source: GSMA: How China is set for global M2M Leadership (June 2014)
IoT activity from operators can be loosely broken down into the following categories:
Healthcare*
New applications
Patient Monitoring & Emergency
Rescue Information
Healthcare Devices
Cloud Storage &
connectivity
Healthcare has a highly fragmented ecosystem, but operators have
historically positioned themselves very closely to it. Operator
involvement ranges from Healthcare applications to developing
devices
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© Nokia 2014
*Illustrative examples only
US: Government incentives are driving the digital health
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Source: Rock Health, 2014
Orange provides M2M heart monitoring solution in 7 countries
In partnership with medical device company the Sorin Group
Together with SORIN, a medical device company specialising in cardiovascular diseases, Orange has
developed an M2M heart monitoring solution called Smartview. It enables remote monitoring of
patients suffering from heart rhythm problems using intelligent defibrillators. The solution has
been deployed in 7 countries: Netherlands, France, Italy, United States, Spain, Germany, and Canada
How it works
The patient’s implanted device wirelessly transmits data to a
home monitor installed in the patient’s bedroom. The home
monitor then sends the data on to a centralised database hosted
by Orange
Physicians can access the information, which is presented in
easy-to-read, standardised patient reports, from their computer
by connecting to a dedicated secure website. Based on patient’s
health status and physicians can adapt treatment if necessary
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Xx (2014)
IoT activity from operators can be loosely broken down into the following categories:
Retail*
Connected
Devices
Vending Machines and PoS
payments monitoring ,
promotions
Supply Chain
Efficiency
Connected
Wearables
Retail is certainly an IoT opportunity for the long term, with a very
different landscape in each market. Operator involvement ranges from
connectivity to supply chain efficiency
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© Nokia 2014
*Illustrative examples only
SK Telecom launched a service custom-tailored for wearables
That provides voice and data services without a smartphone
In November 2014, SK Telecom launched T Outdoor a wearable device service that targets sports enthusiasts and
early wearable adopters who spend a lot of time outdoors
T Outdoor allows the user to take advantage of voice and data
services without a smartphone when going out. The service can be
used with a rate plan for communications module-equipped
wearable devices
The service will be applicable first to
Samsung’s Gear S, which can be used with a
smartphone through Bluetooth in normal
times while being used independently
outdoors through 3G connections. More
devices will be added later
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The service costs KRW
10,000 (approx. USD 9)
monthly for 50 minutes,
unlimited data and text
consumed independent of
the smartphone
© Nokia 2014
The Korea Bizwire (2014), Current Analysis Innovation Report (2014), Arirang News (2014)
IoT activity from operators can be loosely broken down into the following categories:
Manufacturing*
Tracking &
Monitoring
Precision
Agriculture
Identity
Management
Inventory
Management
Manufacturing has substantial potential for application in industrial use
cases, with an important role for mobile operators. Operator
involvement currently ranges from tracking & monitoring to inventory
management
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© Nokia 2014
*Illustrative examples only
Precision agriculture:
Automated irrigation of lands and remote control of greenhouses
Automated irrigation systems in Spain
Telefonica has formed a partnership with ABB to
deliver an automated irrigation system in Badajoz.
It connects hydraulic valves, meters, level meters
and tamper detectors using GPRS so that farmers
can now use their computers or mobile phones to
set up an irrigation schedule. M2M also monitors
other data relating to the soil, such as ammonia,
fertilizer and pesticide levels. The new system
saves 47 hm3 of water per annum, farm profits
have increased by 25% and electricity bills, the
main cost to date, have fallen by 30%.
Remote control of greenhouses in Spain
A partnership with Telit, a solution that allows
farmers to maintain the correct temperature by
remotely covering or uncovering their crops and
greenhouses at night or during cold weather.
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© Nokia 2014
Machina Research, 2014
Verizon announced the successful delivery of an M2M
solution based on 4G LTE in partnership with Digi
international to farming company Heartland Farm
Service in Illinois for the control and remote
monitoring of manure spreading through a 75-mile
radius zone.
Nano Ganesh, an irrigation control system launched
in India, is targeting over 14 million irrigation pumps
in the country. Asfarmers often have to walk long
distances to turn on their irrigation pumps and, since
the electricity supply is erratic, they can find there is
no electricity when they get there. The M2M system,
operating on Tata Indicom’s network, allows them to
check the status of the pumps and turn them on and
off from a mobile phone. The system includes theft
alerts if anyone should try to steal the pump, modem
or cable.
Recommendations per Verticals
Automotive
Home & Utilities
Differentiate
with a innovative
consumer
solution : the car
as the ‘fourth
screen’
Partner with
Car
Automakers
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Start with a
simple, value
based solution
for the home
Be the
platform: One
that connects all
the siloed
devices that
customers
already own
© Nokia 2014
Smart Cities
Healthcare
Retail
Manufacturing
Increase
Brand
presence to be
Define role
Define role
Drive
awareness
manufacturing
solutions:
recognized a role
in developing
Smart City
technologies
Leverage
eco-ystem:
Explore short
term
opportunities
(ie.public
transport &
building mgmt
and play it in a
niche/local
market : ie.
democratize
access to
healthcare
Partnerships
Focusing on
product
development
and security
and play a welldefined niche: ie.
big data,
payment and
location basedservices
(location-based
advertising,
vending
machines)
Focus on
Integration
quickly articulate
how solutions
can benefit
manufacturers,
emphasis on
reliable
connectivity.
Partner with
specialized
players
Key take-aways (1/2)
Top applications
Automotive
- Car telemetry,
diagnostics via
managed services
- Analytics (ie.UBI)
- Fleet management
- Home automation and
Security
- Smart Energy for the
Home & Utilities home
- Intelligent transport
- Public Safety
- Energy&Utilities
management
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Operators role
/Business model
Success
factors
Key requirements
for networks
- Clear route to market
- Build skills&
- B2B and B2C: partner
partnerships for a
with automakers,
differentiated offer for
enterprises (ie. insurance, consumer and verticals
transport) and direct
- Generate scale
sales consumers
- Mobility
- Low latency
- Reliability
- Location
- Analytics
- Somewhat unclear for
B2C; fixed Telcos better
positioned to integrate
3rd parties.
- B2B by partnering with
energy utilities
- ↑# devices, low power
- Reliability
- Data Security
- Personal cloud, local
services
- Clear route to market:
provide managed
services to city
governments or utilities
- Simple, value-based
solution for the home
- Partner with home
devices manufacturers
- Brand credibility (ie. for
home & security)
- Close cooperation with
city governments
- Mobility, low latency
- Reliability
- Quick solutions that can - Location
- Data Security
be expanded to avoid
huge initial investments - Analytics
Key take-aways
Top applications
Healthcare
Retail
- Patient monitoring
&emergency services
- Health devices
connectivity & cloud
storage
- Behaviour impr. apps
Operators role
/Business model
Somewhat unclear as
ecosystem is highly
fragmented. In B2B,
Telcos are partnering
with healthcare
companies to GTM
- Clear route in B2B:
- Vending machines and
already on vending
PoS payments,
machines. This can be
monitoring, promotions expanded in B2C with
location- based vouchers,
- Supply chain efficiency proximity marketing
- Machinery tracking and
monitoring
- Inventory management
- Precision agriculture
Manufacturing
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- Clear route for pure
connectivity. Beyond
that, a partnership with
machine manufacturers
(such as AT&T and GE)
like may work.
Success
factors
- Define role & play it in
niche/local market.
- Partnerships with
recognized healthcare
companies for product
development
Key requirements
for networks
-
Mobility
Reliability
Location
Low latency
Data security
- Define role & play it in
niche: ie. payments,
location-based
advertising, big data.
- Partnerships with
retailers
- Location
- Mobility
- Data Security
- Analytics
- Rise awareness of
Industry 4.0 benefits w/
manufacturers
- Partner with specialized
players for solution
development
-
Reliability
Low latency
Location
Data Security
EVERYONE
CONNECTING
SIMPLYPEOPLE
EVERYTHING
CONNECTING
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