AMWAY HOME™ SA8™ Liquid Concentrated Laundry Detergent KEY PRODUCT MESSAGE The exclusive biodegradable BIOQUEST FORMULA™ delivers superior cleaning performance using bio-enzymes and natural water softener. Your whites will be whiter, your colours brighter and it even prevents darks from fading. PRODUCT OVERVIEW  Combines heavy-duty cleaning power with the same gentle, family-friendly, planet-friendly results as SA8 premium  Ideal for everyday laundry and specially formulated for washing in cold water  This liquid is powerful and effective on a broad range of fabrics in and across all temperatures – clothes come out clean, every time.  Because it is dermatologist tested and biodegradable there is no need to worry about the effect on the environment and your family’s health. TARGET CUSTOMERS Conscientious customers who prefer a laundry detergent that :  Offers high performance on cleaning yet is gentle enough for washing by hand  Takes the pain out of doing laundry by being effective at much lower temperatures and leaving no residue on clothing  Is versatile and cares for all types of fabrics AMWAY HOME™ SA8™ Liquid Concentrated Laundry Detergent FEATURES / BENEFITS FEATURE BENEFIT Delivers on performance and tested by dermatologists Leaves clothing feeling soft and fresh-scented with no harmful residues that can irritate skin Can be used in cold to warm temperatures Fully soluble formula that rinses easily Leaves no residue or film, which ensures greater colour stability Gets whites whiter, colors brighter and prevents darks from fading Contains no phosphates and no chlorine Safe for families, the environment, and septic systems CONVERSATION STARTERS  Start your conversation by asking your customer some questions about their laundry care products  Begin talking about how SA8 Liquid detergent offers heavy-duty cleaning performance enhanced with natural fabric conditioners to keep clothing soft  Are you looking for a liquid laundry that is dermatologist tested?  After washing with your current liquid detergent, do you often find that there is a residue left behind on your clothes?  Have you been looking for a liquid laundry detergent that meets your high expectations and can wash different types of fabrics at varying temperatures?  Do you and your family prefer environmentally-sensitive detergents?  Would you like to keep your dark and coloured clothes from fading? AMWAY HOME™ SA8™ Liquid Concentrated Laundry Detergent PRODUCT USAGE HOW TO USE: Can be used in temperatures as low as 15 C and up to 60 C. Always follow garment care instructions.  Machine washing: The unique pour and measure cap on the bottle measures up to 50ml. For a 4-5kg washload, use 20ml-40ml  Washing by hand: Use 5 ml of detergent per 10 litres of water, wash and rinse thoroughly DEMONSTRATION “Natural Softening Demonstration” Demonstrate SA8 Liquid Concentrated Laundry Detergent's formation of natural fabric and water softening agents. Washing in hard water can make doing laundry difficult, SA8 Liquid contains a coconut-based soap which combines with hard water minerals to form a “smart” fabric softening agent. The removal of mminerals from the water helps to improve cleaning. DEMONSTRATION  Purpose: After 1 minute, SA8 Liquid tap water solution turns cloudy. While this fabric softening effect does not match the use of a rinse cycle fabric softener, it does show that SA8 Liquid helps to lessen the stiffness of clothing which tends to happen when washing in hard water.  Materials needed: 1 bottle SA8 Liquid Laundry Detergent, tap water, distilled water, 2 small drinking glasses Instructions: 1. Using the SA8 Liquid measuring cap, pour 30ml of SA8 Liquid into each of the two empty drinking glasses 2. Pour distilled water onto the SA8 Liquid in one of the glasses until the glass is approximately ⅔ full 3. Pour the same amount of tap water onto the SA8 Liquid in the other glass 4. Observe the detergents in each glass, the SA8 Liquid in the distilled water will remain clear because it contains no minerals AMWAY HOME™ SA8™ Liquid Concentrated Laundry Detergent CROSS-SELLING PRODUCTS Use these selling techniques when planning a conversation or during a sales meeting. Cross-selling other products shows customers you’re concerned about all of their needs and empowers them to make an informed choice about the best products. Specific Cross Selling Opportunities:  AMWAY HOME™ SA8™ Prewash Spray: This powerful, effective stain remover is the perfect complement to SA8 All Fabric Bleach; contains biodegradable ingredients that help remove tough grime, without scrubbing or soaking. Spray collars and cuffs before washing. Easily lift out stains including oil, chocolate, mayonnaise and grease.  AMWAY HOME™ SA8™ All Fabric Bleach: This Bleach is safe for colourfast washable fabrics and can be used in the machine or when washing by hand. Since it is an active-oxygen bleach it allows you to remove stains at all temperatures, without the chlorine smell or irritation of conventional bleaches. Treats your skin and the environment better. FOLLOW-UP Within 1 Week: 1 Month: 3 – 6 Months:  Follow up with your customer to see if they need any information on how to use the product  Your customer has had time to use the product and at one month it is a great time to get feedback on their product satisfaction  Make sure to ask your customer questions about how they are using the product and how often they are using it to get an indication of when they may need to re-order  This product will likely last longer than other competitor products, however, how long it does last will vary based upon seasons, demographics of the family, lifestyle, laundry habits etc  Follow up with your customer after 3 – 6 months to see if the product needs to be re-ordered of if they have any additional questions  You may also want to take the opportunity to cross-sell additional products in the laundry category or newly launched product offerings