Magnifica 2015 COLLECTION 1 2 Artistic Direction: Karine Jacques Photography: Alain Comtois Make-up: Marika D’Auteuille Introduction Magnifica The MAGNIFICA collection draws its inspiration from the 4 corners of the world. We studied the New York, Paris and Milan runways for upcoming trends, but we also went through different social media outlets, such as Facebook, Instragram and Pinterest, to find the hottest current styles from every continent. The result is a luxurious collection with trendy and energizing colours that is easily adaptable to daily life through Oligo Professionnel products. Each of the four trends presented in this collection has a distinct personality and a unique signature that will meet the demands of every type of client. We invite you to step into the opulent and colouful world of MAGNIFICA! 3 Inspiration 4 Inspiration Magnifica 2015 5 The Reinvented Mullet The alpha female has a cleverly designed look. This new cutting technique is distinguishable from any other modern hairstyle. Cut 01. View of sectioning 02. Section 1: Each section must be vertical. Distribute each section of hair in an 80 degree projection with the mobile guide. Use straight swinging scissors technique (Polish technique) to obtain a carved cylinder pattern. 03. In the horseshoe division (section 2), take each of the 04. In this triangle (section 3), cut each section vertically vertical separations and distribute them in a 90 degree using a 50 degree projection. Use point-cutting projection to obtain a mobile progressive pattern (wall). technique to obtain a fixed progressive pattern. Use point-cutting technique to get fluidity with section 1. Colour: phase 1 6 01. Starting at the temple area create a large zigzag section all around the head. 02. Clip top section up. 03. Start foiling directly underneath the top section. 04. Leave out 1/8 of perimeter base colour. 05. Start foiling at temple 4 back to back weaved horizontal foils with lightener formula. 06. Leave out ½ inch of base colour and place 4 back to back slice parting horizontal foils with lightener formula. 07. On each side continue this sectioning and foiling alternating between weaves and sliced sections until the center back of the head. 08. Pre-lighten to a level 8. Colour: phase 2 Apply base colour on all the hair including the pre-lightened slices and weaved sections. Process and rinse. This technique will give dimension and create a peak-a-boo effect. Lightener: Blacklight Cool Toned Blonde Lightener and Calura 20 volume Base Formula: 3/4 5-56/5RV + 1/4 5-6/5V d n ume Style it: Dry each section of hair with a medium size ceramic brush; use an oval waving iron for each section beginning with the neck. Subsequently mix in equal parts the Alcove Volumizing Foam with the Molding Paste and distribute evenly on hair to obtain a casual urban look. f hair ng rn. 7 The Modern Bardot Naturally whimsical, the bohemian wants everything in life to be simple. Earth tones, braids and scarves are her trademark. Cut 02. Create 6 sections. Sections 1, 2, 5, and 6 (back) are convex diagonals, and sections 3 and 4 (top) are concave diagonals. Each section will be distributed with a 90 degree projection using the point-cutting technique to achieve a progressive pattern. In order to obtain a nice gradation, it’s necessary to create 2 guides to create this cut. 01. View of sectioning Colour 01. Starting at the back part of the head, divide the hair into 4 sections (ear to ear and front to back). Secure these sections using clips. 02. Starting at the back, take down section 1 (back left), divide this section at ear level and clip away the top, begin foiling 3 inches away from the scalp. 03. Take a 2 inch wide section and place lightener formula 1 on the outer left side of strand using light brush strokes. Be careful to not get lightener on the middle of strand. Continue to outer right side of strand and lightly brush the lightener formula 2 on the length being cautious not to get lightener on middle of strand. 04. Using a clean colour brush, blend both sides lightly in X motion movements. The X motion will create a blending effect, resulting in different hues and levels of lightening. Repeat this for 3 to 6 sections (depending on thickness of hair) which will lie on top of each other. 05. Proceed to other half of head. Do not close the foils. Leaving them open and lying on top of each other allows better control when processing. 06. Follow the same process for both sides and front, always keeping the colour splashes at ear level or lower to create a luminous effect. 8 Note: For a more natural look remain within 2 levels of base colour. This will allow you to achieve a natural sun kissed effect. For bolder effects, lighten 3 to 4 levels lighter than base colour. Base Colour: 6-8/6B + Calura 20 volume Lightener Formula 1: Blacklight Ammonia Free Cream Lightener + Calura 10 volume Lightener Formula 2: Blacklight Extra Blonde Ionic Lightener + Calura 10 volume alura Style it: Distribute the Alcove Thermal Protection Spray throughout hair. Dry the hair with a round titanium brush to create a natural movement. Apply the Alcove Serum on the outer part of the head. a 9 The British Pixie This nonconformist prefers an androgynous look. Trendy flash colours characterize her rebellious attitude. Cut 01. View of sectioning 03. Section 3: Create a horizontal separation in the front of the horseshoe division. Distribute the strand in a 90 degree projection; use the straight scissors technique to obtain a uniform pattern. 02. Section 1 and 2: left side / centre / right side. Centre: create a convex diagonal separation and distribute the strand parallel to the separation in an 80 degree projection. Use the straight scissors technique to create a high revolve pattern. 04. Using the triangular area (section 4), make a horizon- 05. Section 5: Using the hair’s natural growth pattern, tal separation and distribute the strand in a progressive distribute separation in a 90 degree projection following pattern with a 90 degree projection. Use the point-cutting the flow of section 3. technique to create a fluid effect. Colour: phase 1 01. Starting at the crown of the head, take a slightly diagonal slice parting (1 inch wide) and clip it back. 02. Directly underneath this section towards the fringe take a second slightly diagonal slice parting. Apply lightener formula to the ends, lightly brushing lightener towards the inside up to approx. 1 inch from the root. 03. Continue this sectioning for 20 back-to-back slices, being cautious to leave out 1/2 inch of perimeter hair to create depth. 04. On each side of head and directly underneath top section apply 4 back-to-back horizontal foils of lightener. 10 Colour: phase 2 01. Beginning at crown of the head, take a 1 inch slightly diagonal section and clip it back. Start foiling the pre-lightened sections towards the fringe. 02. Take 4 back-to-back slightly diagonal slice partings and apply formula 1. 03. Take 6 back-to-back slightly diagonal slice partings and apply formula 2. 04. Take 7 back-to-back slightly diagonal slice partings and apply formula 1. 05. On each side of head and directly underneath top section apply 2 slices of formula 2 and 2 slices of formula 1 back-to-back. Base Colour: 4-8/4B + Calura 20 volume Lightener Formula: Blacklight Extra Blonde + Calura 20 volume Formula 1: RioRio Brazilian Blue Formula 2: 2 parts Crystal Clear + 1 part RioRio Rainforest Green + 1 pea size RioRio Brazilian Blue k. and Style it: Dry the hair using a Denman style brush starting at the neck. Apply the Alcove Molding Paste with a small amount of the Alcove Serum and distribute through hair. Next, use the Alcove Finishing Spray all over. rn, owing 11 The Elite Lob This fashionista has a carefully defined and textured lob. Sporting the latest trends is essential for her. Her ultra-modern look gives her confidence and prestige. Cut 01. View of sectioning 02. Section 1: This section starts at the occipital area and goes all the way around, down to the nape area. Each strand is cut horizontally at a 0 degree projection. Use the straight scissors technique to obtain a square. 03. Section 2 : Take each section vertically with a 90 degree projection. Use the point-cutting technique in order to obtain a square pattern by over-directing toward the center. 04. Section 3: This division creates a mobile guide. Take each of the quarter separations with a projection of 45 degrees using the point-cutting technique. Colour 12 01. Pre-lighten the whole head to a level 9. 02. Section off a round section on top of head, approximately 3 inches wide. 03. Directly underneath this section, starting at the center-back of the head, take 2 backto-back diagonal (slightly horizontal) partings and apply the toner formula. Leave ½ inch of the base colour parting, and proceed to place 3 back-to-back diagonal (slightly horizontal) partings with the toner formula, again leaving ½ inch parting of the base colour. Continue this placement through to the front of the head, leaving 1/8 of inch of base colour around the perimeter. 04. Fringe area: section off fringe area from eyebrow to eyebrow, start foiling this section from left to right placing 2 diagonal back to back foils of toner formula, leave a 1/8 inch of base colour then place 3 back to back diagonal foils of toner formula, follow through to fill section. 05. Between each foil, apply the base formula and process. Base Formula 9-2/9I + 10-8/10B + equal parts Calura CLEAR + Calura 10 volume Lightener Formula: Blacklight Lightening Cream + Calura 20 volume Toner Formula: 2 pea sized amounts of 0-66 Violet Intensifier + 4 pea sized amounts of 0-11 Blue Intensifier + 2 ounces of Calura CLEAR + Calura 10 volume ized 10 Style it: Apply the Alcove Curl Activator through hair. Subsequently, use a rectangular brush to dry hair to obtain natural movement. The Curl Activator will offer volume and flexibility to this cutting technique. Use the Alcove Thermal Protection Spray before applying heat to the hair. Use your fingers to create a natural movement. tting 13 14 Connect with us online to discover the latest tips, tricks, trends, and so much more! 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