Kenra Color® Creative What Makes Kenra Creative Unique • Direct Color Pigment • Allowing for ease of processing, no activator needed, apply directly onto hair with bowl and brush • Formulated without ammonia • Providing a gentle formulation • Creamy Viscosity • Even saturation and application • 9 Kenra Color Creative shades • • Intermixable and blend able to create an entire pallet of creative colors including pastels Competitively priced and smartly packaged to gain market share Kenra Color Creative Technical Application Each direct color pigment is intermixable to create everything from custom colors to a pastel effect, with most vibrant results on prelightened hair. No mixing with developer required. Instructions for Use: 1. Pre-lighten hair with Kenra Color Lightener according to product directions. 2. Shampoo and condition with the appropriate Kenra Professional system and dry the hair completely 3. Apply Kenra Color Creative, using bowl and brush onto dry hair and process for 20 minutes • • Do not mix with developer or activator For more vibrant results, process under heat tested to last up to 20 shampoos 4. Shampoo and condition with the appropriate Kenra Professional system