1. education
2. graduate school
3. college

Bonus challenge: Mobile Action Team for BOOKS
April 20-May 12
THE CHALLENGE:
Just about everyone has a smart phone these days—and if you’re like us, you keep it by your side at
practically all times.
ONE’s Mobile Action Team is a new and exciting way to engage people in the fight against extreme global
poverty. Members receive breaking news, have the opportunity to take advocacy actions fast, and do it all
on the go - right when it counts, all via text message.
We’re calling on you to help build ONE’s Mobile Action Team in order to strengthen our grassroots
network and keep students engaged in anti-poverty advocacy over the summer and after they graduate.
Your bonus challenge? Get as many people—with a focus on graduating seniors—as possible to sign up for
the ONE Mobile Action Team. Anyone can join by texting "CAMPUS" to 877-877.
We know, we know. This bonus challenge falls during a difficult time in the semester when many of you
are pulling all-nighters studying for finals and stalking the registration website to get into filled-up classes
at the last minute. While we can’t help you with those things, one thing we can help you with is how to
pay for your books next semester—and it’s out of this sentiment that we decided to reward you for your
hard work on the ONE Campus Bonus Challenge by helping you buy your books for next semester. Read on
to get the details!
BRIGHT IDEAS:
Canvass. Every campaigner’s favorite activity: classic canvassing. Designate a couple days and
time periods for a canvassing blitz. Then, get as many people as possible to stand on the quad,
outside academic buildings, and other high-traffic spots on campus with a clipboard and sign-up
sheet during the designated times. Stop passers-by, tell them about ONE, and ask them to join
the Mobile Action Team. Easy as that! After all, you’re not asking for their money—you’re asking
for their voice.
Table. You know the drill. Table in a popular spot on campus like the student center, and ask
those who approach your table to sign up for the Mobile Action Team. Try incentivizing people to
join by giving away a sweet or ONE swag in exchange for signing up.
Target seniors. Ask seniors to join the Mobile Action Team via senior email lists, canvass door-todoor in senior student housing, and tap into senior-only events happening in the last week of the
semester.
THE PRIZES:
EACH school that signs up 2% of their student population to the ONE Mobile Action Team with at least
half of those people being seniors will receive:
$100 in Amazon or campus bookstore gift cards*
*to be split equally between canvassing team members
EACH school that signs up 5% of their student population to the ONE Mobile Action Team with at least
half of those people being seniors will receive:
$100 in Amazon or campus bookstore gift cards*
$100 in Starbucks gift cards*
*to be split equally between canvassing team members
EACH school that signs up 10% of their student population to the ONE Mobile Action Team with at least
half of those people being seniors will receive:
$300 in Amazon or campus bookstore gift cards*
$100 in Chipotle gift cards*
$100 in Starbucks gift cards*
*to be split equally between canvassing team members
Canvassing Guide for Mobile Action Team on College Campuses
Canvassing isn’t as intimidating as it seems. You’re not asking for someone’s money, you’re asking for
their contact information (specifically their cell phone number) so that we at ONE can reach out to them
via text so they can take an instant action whether they’re grabbing lunch or racing between classes.
Below is a script for you to use to explain exactly what it is you’re asking for and some ideas you can try
out while on campus.
Some canvassing reminders:
- Work in teams. This challenge is designed for a team of canvassers to “storm the campus” and
get as many Mobile Action Team sign-ups as possible.
- Do what makes you most comfortable. That goes for where you go to get phone numbers and
how you explain ONE’s Mobile Action Team.
- Not all tactics work at every campus. Residential campuses will have a little easier of a time to
grow their MAT’s but a commuter campus might need to stick to traditional canvassing methods.
- You’re still representing ONE and the issues we work on haven’t changed. MAT is another way for
us to reach new and existing ONE members.
- You can always reach out to the ONE Campus team if you have questions.
o Jen Fraser – [email protected], 978.884.4674
o Gordon Wong – [email protected], 617.997.9662
o Brandi Geurkink – [email protected], 803.240.5160
Canvassing Logistics
Canvassing script
Hi there –
I’m [insert name] and I’m a member of ONE here at [insert campus]. ONE’s an
international organization fighting extreme poverty and preventable disease specifically in subSaharan Africa. I’m going around today asking students to join ONE’s Mobile Action Team which is
a way for ONE to be in touch via text so you can take an action, like calling your elected official to
vote “no” on a bill that would cut poverty-fighting programs, right away. We’ll only be texting you
a couple times during the year.
How to join:
1. Text “CAMPUS” to 877-877.
2. You’ll immediately receive a text thanking you for signing up and asking you for your school
name. Please respond back using your school’s official name. Example: “University of Arizona”
or “University of Texas at El Paso”.
3. You’ll receive a series of texts after that asking you for your graduation year and email
address. Each question that you respond to will help ONE communicate with you better so
that you can continue to take meaningful, poverty-fighting advocacy actions.
Calculating Your Canvassing Time
Having a clear and calculated plan before you canvas can make your team’s efforts more effective. This
will help you determine how much human effort it actually takes to sign up 2%, 5%, or 10% of your
campus to the Mobile Action Team. To calculate an estimated canvassing plan, follow the steps below.
1.
2.
3.
4.
5.
6.
7.
Use the “Goals Chart” on the following page to find your goal
Multiply your goal by 3 to get the total number of people that you need to talk to (this is using an
estimate that 1/3 of the people you talk to will actually agree to sign up for MAT)
Multiply the number by 90 to get the total seconds that need to be spent canvassing (this is using
an estimate that the “canvassing pitch” will take about 90 seconds to execute)
Divide that number by 60 get the total estimated minutes that need to be spent canvassing
Divide that number by 60 again to get the total estimated hours that need to be spent canvassing
Divide that number by the number of team members you have
The remaining number is approximate canvassing hours that need to be spent per person to
reach your goal!
Remember to consider how your team will communicate metrics with each other while canvassing. This
will help you to identify how many sign-ups each person got during their shift, and how many of those
people are seniors (you’ll need to ask them this). Work as a team to determine what the best way of
communicating this will be (tallying, phone check-ins each day, etc.).
FAQ’s
- Will ONE spam me?
o No, we’ll text you only a few times during the year to tell you about big news or to ask
you to take an immediate action. Also, ONE doesn’t sell your phone number to outside
vendors, so it’ll only be ONE’s to use.
- Can I opt out?
o Yes, if you decide that enough is enough then you can remove yourself from our list.
- Does Mobile Action Team make a difference?
o Yes it does! A couple of weeks ago Senator Rand Paul submitted an amendment that
would slash vital foreign aid programs ONE has been advocating on for years. ONE
members from around the country took to the phones to make calls to their Senators
asking them to vote no on the Paul Amendment. Many members called their Senators
after receiving an email from ONE but just as many members called their Senators after
receiving a text via Mobile Action Team. It was quick and easy and the amendment failed!
Tactics/best practices for canvassing:
Dorm Storm
A fast and easy way to add people to ONE’s Mobile Action Team is to break into teams and
literally go door to door to ask students to join MAT. Pick a night and time you know students will most
likely be in their dorm and go door knocking! You’ll be surprised how many people you can get to sign up
if you can dedicate an hour or two to it.
o You might to make sure the Resident Assistants in the building know you’re coming.
Remember, you’re not asking for money—just asking people to join a movement.
o Someone’s not in? You might want to take a “leave behind” flyer for them telling them
you were by and giving them information about joining MAT.
Tabling
It’s a tried and ultimately true method of getting people to join into any cause. By now, you’ve
done a million tabling events and the same tactics you’ve used to gather tweets, letters, and phone calls
can be applied here. The ask: Join ONE’s Mobile Action Team to take actions wherever you might be. Set
up shop in the most populated area on campus and let the people come to you.
Take advantage of campus-wide events (concerts, end-of-year events, etc.)
Is there a big event on campus (whether it’s an entertainer or academic) happening soon? You
know there’ll definitely be students attending. Why not volunteer to collect information for Mobile Action
Team? Try canvassing before the big event near the ticket takers and ask for two minutes of their time.
Go where the seniors are
Go and table outside where the seniors need to pick up their cap and gown. This is an easy way to
acquire their information. You can usually ask a member of your school’s administrator about the location
and date of the cap and gown pickups. Of course, you’ll want to clear the hurdles of reserving a table with
student programming.
Join the ONE Mobile Action Team!
Join the ONE Mobile Action Team!
ONE is an international campaigning organization fighting
extreme poverty and preventable disease specifically in subSaharan Africa. Join our Mobile Action Team to get a few
texts a year from ONE letting you know how to take
advocacy action to protect life-saving programs during
crucial times.
ONE is an international campaigning organization fighting
extreme poverty and preventable disease specifically in subSaharan Africa. Join our Mobile Action Team to get a few
texts a year from ONE letting you know how to take
advocacy action to protect life-saving programs during
crucial times.
4.
5.
6.
Text “CAMPUS” to 877-877
Respond to the follow-up texts with your school
name (ex: University of South Carolina), graduation
year, and email address
That’s it! Thanks for joining!
1.
2.
3.
Text “CAMPUS” to 877-877
Respond to the follow-up texts with your school
name (ex: University of South Carolina), graduation
year, and email address
That’s it! Thanks for joining!
Join the ONE Mobile Action Team!
Join the ONE Mobile Action Team!
ONE is an international campaigning organization fighting
extreme poverty and preventable disease specifically in subSaharan Africa. Join our Mobile Action Team to get a few
texts a year from ONE letting you know how to take
advocacy action to protect life-saving programs during
crucial times.
ONE is an international campaigning organization fighting
extreme poverty and preventable disease specifically in subSaharan Africa. Join our Mobile Action Team to get a few
texts a year from ONE letting you know how to take
advocacy action to protect life-saving programs during
crucial times.
10. Text “CAMPUS” to 877-877
11. Respond to the follow-up texts with your school
name (ex: University of South Carolina), graduation
year, and email address
12. That’s it! Thanks for joining!
7.
8.
9.
Text “CAMPUS” to 877-877
Respond to the follow-up texts with your school
name (ex: University of South Carolina), graduation
year, and email address
That’s it! Thanks for joining!
Join the ONE Mobile Action Team!
Join the ONE Mobile Action Team!
ONE is an international campaigning organization fighting
extreme poverty and preventable disease specifically in subSaharan Africa. Join our Mobile Action Team to get a few
texts a year from ONE letting you know how to take
advocacy action to protect life-saving programs during
crucial times.
ONE is an international campaigning organization fighting
extreme poverty and preventable disease specifically in subSaharan Africa. Join our Mobile Action Team to get a few
texts a year from ONE letting you know how to take
advocacy action to protect life-saving programs during
crucial times.
16. Text “CAMPUS” to 877-877
17. Respond to the follow-up texts with your school
name (ex: University of South Carolina), graduation
year, and email address
18. That’s it! Thanks for joining!
13. Text “CAMPUS” to 877-877
14. Respond to the follow-up texts with your school
name (ex: University of South Carolina), graduation
year, and email address
15. That’s it! Thanks for joining!
TOT
Students
State
School
2%
5%
10%
PA
Albright College
2,349 47
117 235
SC
Anderson University
2,034 41
102 203
AZ
Arizona State University
GA
Armstrong Atlantic University
AL
Auburn University
MA
59,382 1,188
2,969 5,938
6,377 128
319 638
19,799 396
990 1,980
Becker College
1,902 38
95 190
WA
Bellevue Community College
6,704 134
335 670
WI
Beloit College
1,306 26
65 131
MN
Bemidji State University
4,729 95
236 473
MA
Bentley University
4,247 85
212 425
NJ
Bergen Community College
17,197 344
860 1,720
CA
Berkeley University
25,951 519
1,298 2,595
ID
Boise State University
19,026 381
951 1,903
TX
Brookhaven College
13,700 274
685 1,370
RI
Bryant University
3,596 72
180 360
WI
Carthage College
2,902 58
145 290
MA
Clark University
2,352 47
118 235
SC
Clemson University
NH
16,931 339
847 1,693
Colby Sawyer College
1,276 26
64 128
SC
College of Charleston
10,488 210
524 1,049
IA
Des Moines Area CC
25,425 509
1,271 2,543
IA
Drake University
3,500 70
175 350
MO
Drury University
1,575 32
79 158
FL
FIU
37,475 750
1,874 3,748
DC
George Washington University
10,464 209
523 1,046
GA
Georgia Regents University
GA
Georgia State University
WA
6,700 134
335 670
32,842 657
1,642 3,284
Gonzaga University
4,837 97
242 484
LA
Grambling State University
4,155 83
208 416
PA
Harrisburg Community College
23,210 464
1,161 2,321
IN
Indiana University SE
6,148 123
307 615
PA
Juniata College
1,625 33
81 163
GA
Kennesaw State University
32,500 650
1,625 3,250
PA
Lebanon Valley College
1,766 35
88 177
OR
Lewis and Clark College
2,126 43
106 213
OR
Linfield College
2,466 49
123 247
TX
Lone Star College
5,800 116
290 580
CA
Los Angeles City College
20,598 412
1,030 2,060
LA
Louisiana State University
24,626 493
1,231 2,463
CA
Loyola Marymount University
6,205 124
310 621
MD
Loyola University Maryland
4,004 80
200 400
WI
Marquette University
NC
Meredith College
MI
MI
11,700 234
585 1,170
1,571 31
79 157
Michigan State University
37,354 747
1,868 3,735
Michigan Tech University
7,000 140
700
350
MO
Missouri State University
10,848 217
542 1,085
MT
Montana State University
12,679 254
634 1,268
MI
Oakland University
16,935 339
847 1,694
OH
Ohio State University
OH
Ohio University
17,000 340
850 1,700
FL
Palm Beach State
32,000 640
1,600 3,200
TN
1,842 37
92 184
2,205 44
110 221
CA
Rhodes College
Rose Hulman Inst. Of
Technology
Saint Mary's College of
California
4,228 85
211 423
MA
Salem State University
10,000 200
WA
Seattle University
4,511 90
226 451
NJ
Seton Hall University
5,497 110
275 550
CA
Solano Community College
5,000 100
250 500
IL
Southern Illinois University
13,351 267
668 1,335
NY
St. John's Quuens
15,773 315
789 1,577
MO
St. Louis University
8,687 174
434 869
NY
SUNY Oswego
7,377 148
369 738
NY
Syracuse University
15,097 302
755 1,510
TX
Texas A&M
41,718 834
2,086 4,172
TX
Texas Christian University
9,725 195
486 973
TX
Texas Women's University
15,168 303
SC
The Citadel
3,434 69
172 343
KY
Transylvania University
1,074 21
54 107
IN
6,546 131
327 655
500 1,000
758 1,517
CT
Trinity College
2,292 46
115 229
LA
Tulane University
13,531 271
677 1,353
CA
UCLA
43,239 865
2,162 4,324
CA
UCSB
22,225 445
1,111 2,223
NC
UNC- Chapel Hill
18,370 367
919 1,837
NC
UNC- Wilmington
12,993 260
650 1,299
AL
30,754 615
1,538 3,075
AL
University of Alabama
University of AlabamaBirmingham
17,999 360
900 1,800
AK
University of Alaska
11,149 223
557 1,115
AZ
University of Arizona
31,670 633
1,584 3,167
AR
26,237 525
1,312 2,624
AR
University of Arkansas-Fayetville
University of Arkansas-Little
Rock
9,970 199
499 997
CA
University of California- Irvine
23,530 471
1,177 2,353
FL
University of Central Florida
52,532 1,051
2,627 5,253
IL
University of Chicago
15,210 304
761 1,521
CT
University of CT
31,119 622
1,556 3,112
FL
University of Florida
32,008 640
1,600 3,201
GA
University of Georgia
34,536 691
1,727 3,454
ID
University of Idaho
12,493 250
625 1,249
IA
University of Iowa
21,974 439
1,099 2,197
KS
University of Kansas
19,169 383
958 1,917
KY
University of Kentucky
28,928 579
1,446 2,893
KY
University of Louisville
15,957 319
798 1,596
VA
University of Mary Washington
4,525 91
226 453
MD
University of Maryland
37,272 745
1,864 3,727
TN
University of Memphis
17,221 344
861 1,722
FL
University of Miami
16,744 335
837 1,674
MI
University of Michigan
28,283 566
1,414 2,828
NV
University of Nevada- Las Vegas
19,934 399
997 1,993
NM
University of New Mexico
21,138 423
1,057 2,114
LA
University of New Orleans
7,144 143
357 714
ND
University of North Dakota
15,143 303
757 1,514
FL
University of North Florida
14,263 285
713 1,426
MN
University of Northwestern
2,953 59
148 295
IN
University of Notre Dame
8,477 170
424 848
OH
University of Oklahoma
21,818 436
1,091 2,182
RI
University of Rhode Island
16,387 328
819 1,639
VA
University of Richmond
SC
University of South Carolina
FL
University of Tampa
TN
University of TN- Chattanooga
18,536 371
927 1,854
UT
University of Utah
31,515 630
1,576 3,152
VT
University of Vermont
12,723 254
636 1,272
VA
University of Virginia
21,238 425
1,062 2,124
WA
University of Washington
44,158 883
2,208 4,416
WI
University of WI- La Crosse
9,630 193
482 963
4,140 83
207 414
32,848 657
1,642 3,285
6,499 130
325 650
WI
University of WI- Madison
29,302 586
1,465 2,930
WI
University of WI- Whitewater
10,864 217
543 1,086
WY
University of Wyoming
12,928 259
646 1,293
CA
USC
18,000 360
900 1,800
TX
UT Austin
11,497 230
575 1,150
TX
UTEP
23,003 460
1,150 2,300
TX
UTSA
24,342 487
1,217 2,434
TN
Vanderbilt University
6,851 137
343 685
VA
VCU
31,163 623
1,558 3,116
IN
Wabash College
MO
Washington University at SL
MO
Webster University
5,010 100
251 501
WA
Wenatchee Valley College
5,119 102
256 512
VA
William and Mary
8,437 169
422 844
SC
Winthrop University
5,029 101
251 503
910 18
14,163 283
46 91
708 1,416