Partnering for
Economic Development Success
OSUM Conference 2015
Presented by Bruce Moore and Katie Nolan
Ministry of Agriculture, Food and Rural Affairs
Our Session Goals
• “What” and “Why” of community economic
development
• Why partner?
• Types of partnerships
• How to identify partners
• Spectrum of economic development activities
• Tools and resources to assist with effective
economic development partnerships
2
What is Economic Development?
It’s a process.
A community uses resources to
attract capital and increase
physical, commercial, and
business development
and job opportunities for its
residents.
3
Why Engage in Economic Development?
“Rural communities are engaging in community economic
development in order to improve the lives of their families,
friends and neighbours”
Dr. Wayne Caldwell’s
“Guide to Rural Community
Economic Development”
2010, University of Guelph
4
The Goal of Economic Development
Improving the economic well being of a
community through:
•
•
•
•
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Job Creation
Job Retention
Tax Base Growth
Quality of Life
Why Partner?
Why Partner?
Four major forces (Morrison 2014) :
- Changing demographics, where emerging
groups are more inclined to think “horizontally”
- More mobility and connectivity
- More, transparent access to big data
- Social media, civic engagement, and a
growing need for collective responses
Arguing The Case
Arguments against
regionalism
•Local residents may highly
value “local” and reject the
case for regional
collaboration
•Regions are not
represented by elected
bodies and are not
appropriate units for
decision making
8
(EDCO)
Counter-arguments
•Pursue mutual advantages
and opportunities
•Focus
on creating a venue
to achieve local goals and
share credit
Arguing The Case
Arguments against
regionalism
•Regional strategies depend
too much on voluntary
willingness of localities to
partner and act in good faith
•Regional
planning usually
produces reports and plans
but not adoption; it’s a
waste of time
9
(EDCO)
Counter-arguments
•Collaborative strategies
that are truly mutually
advantageous should
motivate action; if they
don’t, advantages may be
too few or insignificant
•True, if there is no
implementation strategy and
set of performance metrics
Advantages to Collaboration
(EDCO)
•
•
•
•
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Capturing the advantages of scale
Pooling and sharing scarce resources
Recognizing “region” as a marketable
asset
The benefits of networking
Types of Collaboration
Types of Partnerships
12
Types of Partnerships: Regional
Examples:
•Ontario East Economic
Development
Commission
•Windsor-Essex
•Local Food BR+E
Types of Partnerships: Sector-based
Examples:
•Excellence in
Manufacturing
Consortium
•County of Renfrew
Partners’ Initiative
•Ontario BIA Association
Don’t forget internal partnerships!
Make sure the various
community and
business organizations
have an opportunity to
engage.
Readiness:
How equipped is the organization to…
(EDCO)
•
•
•
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Initiate and lead a regional planning
process?
Organize and/or provide staff support for
the regional planning effort?
Conduct the analysis required for the
effort?
Leadership
(EDCO)
Common Issues
Initial Steps
•Creating
•Develop
an effective call to
action
•Identifying the most effective
leadership nucleus
•Sustaining interest among the
busy leaders
•Finding someone who can
build credibility and sustain
dialogue with and among
leaders
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compelling
messages
•Identify a leadership nucleus
with influence
•Use time wisely
•Engage in meaningful
decisions
•Develop the skills required
among convener/facilitator
Identifying Partners
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Industry Example - Brockville
NAICS Code
56
31-33
62
44-45
41
Source: Analyst Tool
19
Description
2014 Jobs
Change in Jobs
2001 - 2014
2014 Provincial
Location Quotient
Administrative and support, waste
management and remediation
services
1,877
82%
1.77
Manufacturing
3,117
(20%)
1.77
Health care and social assistance
2,554
60%
1.34
Retail trade
2,538
13%
1.27
930
64%
1.04
Wholesale trade
Labour Flow – Brockville
Source: Analyst Tool
NAICS Code
20
Description
Net Import
31-33
Manufacturing
1,315
44-45
Retail trade
1,010
62
Health care and social assistance
935
61
Educational services
370
72
Accommodation and food services
250
91
Public administration
160
56
Administrative and support, waste management and remediation services
180
41
Wholesale trade
380
54
Professional, scientific and technical services
145
52
Finance and insurance
245
Commuting to Brockville (Top 5)
From
Number
Elizabethtown-Kitley
2,235
Augusta
1,605
Athens
560
Edwardsburgh/Cardinal
515
Leeds and the 1000
400
Source: Stats Canada
21
Commuting from Brockville (Top 5)
To
Number
Elizabethtown-Kitley
515
Prescott
225
Ottawa
215
Kingston
85
Smiths Falls
75
Source: Stats Canada
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Analyst Tool for Economic Analysis
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Accessible web-based tool for economic data
Available for all communities in Ontario
for upper and lower tiers
Helps you understand your
region to make
informed decisions
Accessed through
OMAFRA’s website
Identifying Partners
“Place-based” revitalization schemes are more
meaningful to the end user.
“Shared history with commonalities as a
regional unit increases the acceptance of
regional initiatives…”
Devlin, J. et al. 2015. Evaluating Regional Economic
Development Initiatives.
Example: Seeley’s Bay area
Place-based Approaches:
Investors, residents, and visitors do not see political
boundaries
Rideau Lakes
K0H 2NO Postal code, ‘387’ phone number + traditional identity = Seeley’s
Bay area
South
Frontenac
“Seeley’s Bay Area”
Leeds & 1000 Islands
City of Kingston
One Community – 4 Municipalities – Place really matters
From Liz Huff, “Rural Renaissance”, used with permission
25
Tools and Resources
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The Spectrum of
Economic Development Activities
Community
Revitalization
Business
Development
Investment
Attraction
Other
Activities
Marketing &
Communications
Focused Sector
Development
Planning & Infrastructure
Development
Research & Info.
Management
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Workforce
Development
Introducing the CED 101 Matrix and
Reference Guide
•
•
The Reference Guide provides more details on
how to use the matrix as well as defines the
categories of activities
It provides space to note:
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The lead organization
Supporting organizations
Miscellaneous activity details
Programs, Resources and Tools To Help
From OMAFRA:
• First Impressions Community Exchange (FICE)
• Business Retention and Expansion Program (BR+E)
• Analyst Tool for Economic Analysis
• Community Immigration Retention in Rural Ontario
(CIRRO)
• Newcomer and Youth Community Indicators
• Performance Measures Resource (PMR)
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Programs, Resources and Tools To Help
From OMAFRA:
• Downtown Revitalization (DR)
• Premier’s Award for Agri-Food Innovation Excellence
• Rural Summer Job Service (RSJS)
• Funding Programs
• Economic Development Strategic Planning Facilitation
32
Performance Measurement Resources (PMR)
•
Used to assess and illustrate the efficiency & effectiveness of
projects, programs & initiatives
•
It is a process of monitoring, measuring, assessing and
reporting on the progress of a plan
•
It helps inform decision making and improve
accountability with a focus on desired
outcomes
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Strategic Planning Facilitation
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Services to help facilitate the development of strategic
plans or economic development strategic plans
Process is five stages
New resource that utilizes
other economic
development resources
if necessary
•
Contact your OMAFRA advisor to request (see map)
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•
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Ontario East Strategic Planning
Workshops
Day 1 (Belleville & Kemptville):
Session 1:
Strategic Planning for Economic Development 101:
Acknowledging and Working Through Potential Challenges and
Barriers in the Strategic Plan Process
Session 2:
The Five Stage Process to Strategic Planning: Getting
Stakeholders and Resources Ready - Budgeting and
Communications
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Ontario East Strategic Planning
Workshops
Session 3:
Hands On: Stakeholder
Engagement Techniques and Meaningful
Data Intake from Public and Private
Sources
Session 4:
The Role of Vision vs
Mission Statements in Strategic Planning
for Economic Development
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Ontario East Strategic Planning
Workshops
Day 2 (Kingston):
Session 1:
Understanding Influences: Intro to Data
Collection Resources (Intake Process)
Session 2:
Creating Goals & Action Plans +
Performance Measurement for Economic Development
Session 3:
Avoiding Roadblocks: Creating
Implementation Goals & Action Plans for a Virtual
Community
Session 4:
The Execution Cycle: Implement &
Monitor or Success
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Resources
Introduction to Strategic Planning Resource
Manual
http://www.omafra.gov.on.ca/english/rural/edr/sp/r
eg-form.htm
•
Performance Measurement Resources (PMR)
http://www.omafra.gov.on.ca/english/rural/edr/inde
x.html
•
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Regional Economic Development Branch
Advisors – Southern Ontario
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Regional Economic Development Branch
Advisors – Northern Ontario
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Thank you
for participating
in this session!
Katie Nolan and Bruce Moore
Ontario Ministry of Agriculture, Food and Rural Affairs