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SPECTRUM CONNECTION!
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Happy Birthday, Missie
Special Birthday Wishes to my dearest friend,
Missie – there is not a birthday gone by that we
haven’t shared in all of our 36-years. I am
so grateful for our friendship and the
next 36-years to come.
Love ya! Melanie
Deadline for the next newsletter is
Friday – March 26
SEND YOUR CONTRIBUTIONS TO:
Lynn Alexander
mailto:[email protected]
Thank You
to everyone for all your news & photos.
ENJOY…
The Spectrum Connection.
From Dave’s Desk
Greetings All,
Have you heard someone say, or perhaps said yourself,
“I gave it my best…gave it all I had,” or perhaps “I gave it one hundred
and ten percent!” Well, besides the fact that it is impossible to do anything
at more than 100%, do these often uttered comments evoke any other thoughts or emotions
with you? It is Olympic time now and I hear many athletes saying that they “gave it their all”
and other similar comments. Are you hearing the same thing? Maybe you are hearing that in
your own house from your spouse or child…”Mom! Dad! I did the best that I could do!”
Perhaps that is true, but I find that more times than not, when the individual is saying this
(whether an adult or child), they are focusing their opinion on the event. They mean that they
are doing the best they can on a test, in a sporting event, a work project, or a relationship or
whatever. I believe that they most often believe what they say is true and that they did the
best they could in the moment of truth. But I think that many times we don‟t consider the
whole scope of what it means to do our very best. Did we do our very best in preparing
ourselves for our test, our event or moment in the sun?
By and large the difference in the most successful, and those modestly successful, is how
much effort they put into the PREPERATION to succeed. To coin a phrase, it is not that
practice makes perfect; it is only true that PERFECT practice makes perfect. We must look
at how we prepare to be successful. Have we prepared to the very best of our ability? Have
we done our research, studied and put in the extra effort more than anyone else is willing to
give? Have we prioritized our agenda, asked ourselves the tough questions and not accepted
anything less than the definitive? Have we been sure that we have not settled for guessing,
wishing or simply duplicating something that is similar and hoping it will work? Have we
trained with purpose and conviction, eaten properly, rested properly, pushed ourselves and
been truthful with ourselves about our effort? These are just some of the questions that I think
about when someone says (or I say), “I have done the very best that I can.” In the moment
the effort is supreme, but in reflecting, the preparation could have been improved and
positively affected the end result. Being GREAT takes great effort, spread over time, not
simply turned on and off.
We are lucky to have experienced greatness in our company on a fairly regularly occurring
basis. And every time someone achieved that level, it is undoubtedly attributable to the effort
they put into the preparation. Moral of the story is to prepare to be successful and you
will be.
continued on next page
From Dave’s Desk…cont.
Our 2010 is off to a good start and it is due to the focus
and hard work of many. Please know that the same things that have
combined to get us to this level will sustain us and keep us moving forward.
 Focus on working hard to retain current clients and harvest new business


Work as cost effectively as possible
Deliver the highest quality goods and services in the market place
Work and focus on these three things each and every day and if you do, on event day you
will be 100% (it was tempting to say 110%) ready to reap your rewards of a perfect job well
done.
It is an honor to work with each and every one of you. Give it all you have. Give it your
best, at work, at home and in your relationships and do it each and every day. The
skater cannot come to the competition to race a mile unless they have raced that mile in
practice at nearly the same level as they hope to in competition.
On another note, I am starting a reading list. If you are looking for books to offer you
thoughtful insight into life and into business, please see the list below. Lynn will make the
reading list a regular feature of The Spectrum Connection, so I encourage you to add to
this list if you know of a book that will build your character or knowledge. If you want to talk
about any of the following titles or discuss the book while you are reading it, call on me. If
you need one of these books, I have them in my office.
I wish you all only the best and from our family to yours, Spectrum is changing people‟s
lives every day.
Love, Peace and Grace,
Dave
READING LIST – from Dave
The Lone Survivor - Marcus Luttrell
A Sense of Urgency - John Kotter
The Spark - Lyn Heward and John Bacon
Outliers - Malcolm Gladwell
Monday Morning Mentoring - David Cottrell
Good to Great - Jim Collins
From Sales & Marketing
Melanie Parker -
VP Sales & Marketing
I am finding it super hard to believe that March is upon us and it
is time to jump in with both feet! The Shell Houston Open will
kick-off our golf season and to a great degree the SHO kicks off
our entire event season; golf, music, festivals, catering…it all
starts here. It will be an exciting time for all of us!!
Spectrum received an RFP (request for proposal) for the 2011
US Senior Open, as well as an informal RFP from the Reno
Tahoe Open for 2011. I will be working hard to prepare a formal
response to both of these tournaments and I am very hopeful
that we will be able to add these tournaments to our list of
satisfied clients. The US Senior Open is a USGA tournament
(not a PGA TOUR event) and this would be a significant event for
Spectrum and establishing ourselves as a preferred vendor for
USGA. I will keep you posted on our progress.
Many of you know Sarah Schaefer and Tina Ochoa. Sarah is a
Sales Executive here in our main office and Tina oversees all
backstage catering locally. I am excited to share that both of
these ladies will be a big part of the Houston Children‟s Festival
with our Festival division. They will work closely with Tony and
his team to ensure the success of the HCF – good luck Festival
Team!!
Many of you know Jacob Loyd; he is our computer tech
here and is a big part of our Spectrum family. Jacob’s wife
Barbara, has been very ill and in the hospital with a very
serious virus. Many of you are already praying for Jacob
and Barbara and their children during this difficult time.
Please continue those prayers and offers of support, as
Barbara’s health continues to improve every day.
Working on budgets always brings to light many ways
that we can save money! Tighten the purse strings and
control the costs that you can effect directly each and
every day. Accountability is critical to ensuring the
success of your areas of responsibility. Holding others
in your department accountable is also
a key to your success.
From SALES & CATERING The Woodlands, Texas
Get Motivated Conference
Toyota Center – Houston
This motivational seminar was held
February 8th and featured such
well-known personalities as Colin Powell,
Sarah Palin, Rudy Giuliani, Zig Ziglar and
Tamara Lowe. Spectrum was on-hand to
provide catering backstage and
for the event volunteers.
Contributed by
Lisa Stroyne
Cirque du Soleil OVO
Contributed by – Ricky Esquivel
Managing Tour Chef/Cirque du Soleil Projects
Seared Ahi Tuna, with Mandarin Oranges and Caviar
The OVO Beef Tenderloin Carving Station –
manned here by Kenny Song, from Japan.
He worked with Spectrum during OVO.
Cheesecake Lollipops…m-m-m-m
Chef Roland - In Bistro OVO
pressing Panini's for the show
Thanks to Chef Vince for preparing these
beautiful Lamb Lollipops,
with Red Bell Pepper Marmalade
A Note from Ricky Esquivel
Managing Tour Chef/Cirque du Soleil Projects
To all my Spectrum Family,
Life is not easy when you‟re living out of a suitcase in every city. I miss the
camaraderie of my Spectrum family. Please take note of your surroundings
and be thankful that you are able to go to the comfort of your family and
home. Adventure is great, but it‟s so easy to miss the ones you love. I am so
fortunate to have ALL of you in my prayers and thoughts. Wherever I am, you
are always welcome to come visit. I have a sofa bed awaiting!!!
I do want to say that " I LOVE MY JOB" and my team. Roland, Vince, Tony,
Chimmy and I are kicking some major butt! I wouldn't change a thing in my life
and am so proud of who I have become. I love hearing my family and friends
tell their friends where I am and what I am doing. We will make you proud
Spectrum.......
When I get lonely, this quote helps me out~~~
When I woke up this morning I asked myself, 'Why should I get out of bed?'
I found the answer right there, in my very room. The Fan said… „Be Cool.’
‘ The Roof said…„Aim High.’ The Window said…„See the World.’ The Clock
said…„Every minute is precious.’ The Mirror said…„Reflect before you Act.‟
The Calendar said…„Be up to date.‟ The Door said...„Push Hard for your
Goals.‟ My shoes said...„You do not walk alone.‟
God Bless and I love you all~~~
Ricky
Cirque du Soleil OVO –
Photos contributed by – Dianne Ramirez
From Cirque du Soleil –
The Alegria Team
This leg is proving to be the best yet!
It‟s as if a new breath of life was breathed into our group. Maybe it is the fact that we are in our
own country again, or it could be the start of a new year and the air of excitement of what it will
bring. New leadership, new ideas, new cities…all could have something to do with this wave of
inspiration to recreate our image and up the level of our game.
We realize that many of you may not know who we are, what we do, and whom
we cater to, so this is a little introduction of our team. Something to put some names with faces
and show how we do our job and live our lives ten weeks at a time, out here on the road.
We look forward to sharing our pictures, recipes and tales from the road with you in the future.
It is our hope that, even though we are not with you on a weekly basis,
we still are part of your family at Spectrum. - Brian Strom
Meet the Alegria Team!
Derick “Shaggy” Soppe
Brian Strom (left) & Chef Gile Haskins
Katie Doyle
Asia Marrion
Shannon Fitchett & his daughter Sofia
Special guest chef, Ed
More from The Cirque Alegria TeamMagic from our Kitchen…
THE PLAN - Each week Chef Gile, Derick and
Brian sit down and write a new, creative and
beautiful menu that must be approved by Cirque
du Soleil nutritionists. In fact, from the inception
of arena tour catering, we have written enough
menus to not have to write another for a year.
THE FOOD - We cater to approximately 120
performers, technicians, truck drivers and road
managers. We serve a continental breakfast with
fruit and cheese platters like you see here. Lunch
offers two proteins, a starch, vegetable,
vegetarian option and two soups made fresh
each day. Dinner is the same the idea. Then, we
serve a snack for after-show munching. This
would be something like quesadillas, chicken
wings, or French bread pizzas. Our clients also
have access to a 22-piece salad bar, a deli bar
with all the fixings, a smoothie station and a fully
functional commercial espresso machine.
Continental Breakfast
Fruit & Cheese Platters
Tomato and Cucumber Salad, with Spring
Dill Vnaigrette and Heirloom Tomatoes
Duck Confit w/ Potatoes Anna
and Balsamic Orange Reduction
HOW WE DO IT - All of our cooking equipment is
built into custom road cases (more pictures to
come) that are loaded onto Cirque du Soleil‟s
eighteen-wheelers and moved from city to city
(40 in a year). Then, Cirque unloads it for us and
we set it up in the pre-designated place allotted
to us. Katie, with a little help from Brian and
Shannon, sets up the dining room while Shaggy
and Gile setup the kitchen area and begin prep
work for the days to come. Brian shops out any
necessary items that Sysco could not supply
while Shannon works with the venue manager
and Cirque management to work out the details
of the upcoming week.
Roast Beef Tenderloin
Even More from The Cirque Alegria Team-
Happy 25th Birthday, Cirque!
Birthday cake from celebration in Jacksonville, Florida
Merry Christmas!
The Alegria Team
celebrates Christmas in North Augusta,
Ontario, Canada at the home of a
Cirque trucker & friend.
Festival Update
From Tony Terwilliger – Director, Festival Division
HOUSTON CHILDREN’S FESTIVAL
COUNTDOWN TO FAMILY FUN
For the latest –
houstonchildrensfestival.com
facebook.com
THE HOUSTON CHILDREN’S FESTIVAL, presented by Baker Hughes, is set
for April 10th & 11th in downtown Houston. Designated as “The Mayor’s
Official Family Celebration”, the festival is in its 22nd year and benefits
Child Advocates, Inc. In fact, the festival has now raised over $4 million
dollars for Child Advocates and the abused and neglected children it
serves in Harris County.
The festival fun includes six stages, ten Family Adventure Zones and over
300 activities. Highlights of the event include the Saturday personal
appearance of Nathan Kress, who stars in the role “Freddie” on
Nickelodeon’s iCarly, which ranks number one in the Nielson cable
television ratings. Chelsea Staub, who stars as Stella on Disney’s JONAS
will appear on Sunday. Nick Jr's. Dora, the Explorer and Diego will be on
hand for the younger set.
I am excited to announce two welcome additions to the Festival Team.
Sara Schaefer, on the Spectrum sales staff, will assist Beth Harp with
corporate sponsorships. Tina Ochoa, who is a member of the Spectrum
Artist & Tour Catering Division, will lend a hand to Beth Craig in the
areas of Entertainment and Markets.
Chelsea Staub
Sunday only
Nathan Kress
Saturday only
The Spectrum Festival Division plans and coordinates all phases of the
Houston Children’s Festival including sponsorships, advertising and
publicity, entertainment, food and beverage, volunteers, finance and
all other aspects of event production.
The festival was recently featured in Frommer’s 300 Unmissable Events
& Festivals of the World travel guide. Spectrum is proud to be a partner
with Child Advocates, Inc. in the production of this annual event that
benefits the abused and neglected children of Harris County.
iFest - Spotlighting the Caribbean
http://ifest.org
April 17th & 18th and 24th & 25th, downtown Houston turns into a
Caribbean paradise & Spectrum will be there assisting with event
production management, as well as providing a variety of rental items
(tents, tables, chairs, staging, etc.) to support the event. The festival
features eight entertainment zones & a world class line-up of music that
will satisfy everyone’s tastes. Check out the fun at ifest.org
News from the
OPERATIONS TEAM
VH1 Fan Jam on South Beach at Super Bowl XLIV
Just want to give a quick thank you to all who worked in Miami.
We all got along and we all worked hard.
I am very proud to be a part of the Spectrum Team
And to those who held the fort down while we were gone…thanks!
From Ruben Garcia
Let’s keep this energy & attitude going for a great 2010 season.
No rain. No rainbows.
Money Saving Idea – From Mike Garcia
When you order online and get to the check out page, it
often asks you for a promotion code. Good news! You can
Google for a promotion code and you can save $$$$$$$$$
Here is one website to check out - www.currentcodes.com/
ABC news even did a story on them:
http://abcnews.go.com/GMA/PersonalBest/story?id=345060&page=1
Of course, there are endless ways on the internet to look up codes and save money.
Happy $aving$!!!
The Spectrum Team on the road…
VH1 Pepsi Fan Jam –
Super Bowl XLIV – Miami
.
Walter & Ruben making it happen.
Felipe lights up the action.
Flora moves the fryer into place.
Jose hits the road for home…
another success in the books.
Victor A., Walter & Felipe get front row seats
to the Super Bowl concert.
THEATRE DIVISION
from Jay Jung
NEW ORLEANS -The Mahalia Jackson Theatre
What a great month for the Mahalia Jackson! They just finished a
sold out week of Mamma Mia and then rolled right into the Super Bowl
festivities and the official Mardi Gras. They even had a show at the
theater on Mardi Gras evening.
The next few months are going to stay strong for them, as they kick-off
a three week run of Wicked next month. They are already sold out for
this performance as well.
Spencer Hidalgo is doing a great job as the new General Manager
and looking forward to an even stronger year as the Mahalia begins
it‟s second year in operation.
Good luck Spencer. Keep up the good work!
SAN ANTONIO - The Majestic
Velma quietly, but steadily, continues her solid pace in San Antonio
just “doing her thing.” The Majestic will host Willie Nelson this
weekend with both catering backstage, as well as load out
food. Plenty to keep Velma and her team busy in San Antonio.
The Majestic is also going to have another very strong next few
months with exciting, sold out performances on the books.
THE WOODLANDS - The Woodforest Bank Club
The club will officially open the last week in April with what will be an
even stronger year than 2009…which was a record!
We are looking to locate a manager for this position and get them
started by the first of April. There has been numerous events hosted
during the off season at the Club and we will still have quite a few
events even before the Club officially opens here in the next six
weeks.
Chef Jay and his team are working on the Club menu and adding
some special touches to the menu. They are limited with our cooking
equipment and capacity, but from early tasting and looking at the
enhancements, it should be a great change. Thanks Chef Jay and the
team for the great work.
Leigh-Anne is also working with me on tweaking the Club menu
adding her special touches from the look and layout of the actual
menu. Thanks Leigh-Anne, your work is great and very much
appreciated.
From THE THEATRE DIVISION
BALTIMORE - The Hippodrome
This has been the snowiest winter EVER in the history of
Maryland. Our normal seasonal snowfall is 18 inches
and we already have had 81 inches of snow.
That is 450% of our average!
Thankfully, the snow did not impact our costs or revenues,as we
were dark during the two storms. After finally digging out and
having traffic be able to move again in Baltimore, we kicked right
into high gear. It was an action packed weekend with The Royal
Comedy Jam, followed by three shows of Celtic Woman…
all making for a successful weekend at The Hippodrome.
Contributed by Sean Conlon
CHECK OUT THESE PHOTOS!
(Wanna c‟mon down to Texas?)
Chef Paul’s house
after 42 inches
of snow!
More pics
from Sean
TASTY TIDBITS…
SPECTRUM ON FACEBOOK
From
Adam Lassetter
The challenge is on! We want to increase the number of fans on
Spectrum‟s Facebook page, and we need YOUR help. It’s easy.
Here’s how:
If you’re already a Spectrum Fan, skip down to #2.
1. Log onto your personal Facebook page
2. In the “Search” box at the top of your screen – type in “Spectrum
Catering, Concessions and Special Events” and click “Become a
Fan.”
3. On the Spectrum page, click on “Suggest to Friends” under the
Spectrum logo in the top left corner. In the next box, click on
“All.” Then click “Send invitations” in the bottom left of the box.
.
Let‟s keep everyone updated on what Spectrum is doing.
And don‟t forget to send YOUR news & photos to:
Sarah Schaefer ([email protected]) or to
Melanie Parker ([email protected]
From
Lisa Stroyne
FLASHBACK FUN
Lisa has suggested a fun idea for an upcoming newsletter. We are
asking that you send in a photo of your (YOUNG!) self for the next
newsletter. I‟ll post them in The Spectrum Connection #15 & let everyone
have some fun trying to guess who is who. Then I‟ll include the photos in
The Spectrum Connection #16, along with the correct names & we‟ll see how
well we all did. The photo can be anything from your early days…a baby
photo or grade school or maybe even that high school drill team, prom or
football photo. How brave are you?
I‟m giving you a heads up on this, so you can dig up an old photo & scan
it if you need to, so you can email it to me. If you don‟t have access to a
scanner, just ask around. I‟m betting somebody has a scanner with their
printer. I‟ll remind you when I send out the call for submissions for the next
newsletter. This should be fun, so start digging around for those old photos.
Is Dale in there?
It‟s a Smash-up Derby & Lisa
swears this is what
Dale does for fun.
Lisa’s recent trip to a
Monster Truck Jam
Is Lisa plotting her
next career move?
Celebrate!
Melanie Parker
Frank Harroun
MARCH
SPECTRUM
on
FACEBOOK!
CHECK US OUT!
Watch for
updates & share with friends &
customers.
And we‟ll post YOUR news!
If you have something exciting
to share, please send it to:
Sarah Schaefer
([email protected])
or to
Melanie Parker
([email protected])
March 2
March 9
SPECTRUM ANNIVERSARY
Victor Alcala
Missie Martinez
Ruben Garcia
Jay Jung
Jay Stone
Sarah Schaefer
Michael Garcia
March 10, 1997
March 25, 1997
March 1999
March 1, 2003
March 3, 2008
March 5, 2007
March 24, 2008
FAVORITE QUOTES
If you think you can do a thing or think you
can't do a thing, you're right. ~ Henry Ford
Contributed by Melanie Parker
When you go the extra smile &
you go the extra mile –
That is Spectrum Friendly
Contributed by Lisa Stroyne