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FUNDRAISING TOOLKIT
Pat’s Run is a fundraiser for the
Benefiting Tillman Scholars
WELCOME
Dear Fundraiser:
Thank you for registering to participate in the 11th Annual Pat’s Run! This year,
in honor of the anniversary, we’re asking our participants to set up individual
fundraising pages and to each raise $111 to support the mission of the Pat
Tillman Foundation.
We know you may need to recruit a few different donors to reach that goal, and
we want you to have the tools you need to educate them about where their
money is going. This fundraising kit will provide answers to some questions you
may hear. It will also provide you with instructions on how to set up your Classy
fundraising page, as well as sample messaging and social media to recruit
support from your family and friends.
If you have the time and energy to commit to this $111 goal, it will have a huge
impact on the lives of the nearly 350 Tillman Scholars who embody Pat’s legacy
of service, learning and action.
Thank you for your support!
Marie Tillman
President & Co-Founder
Pat Tillman Foundation
OUR MISSION
WHAT ARE YOU RUNNING FOR?
Pat’s Run raises money for the Pat Tillman Foundation, which invests in military
veterans and their spouses through academic scholarships – building a diverse
community of leaders committed to service to others.
WHO WAS PAT TILLMAN?
Pat was a professional football player who walked away from a big-money NFL
contract to enlist in the U.S. Army in the wake of 9/11. In April 2004, he died
serving with the 75th Ranger Regiment in Afghanistan, and his memory lives on
today through the work of the Pat Tillman Foundation.
WHAT IS THE PAT TILLMAN FOUNDATION?
Shortly after his death, Pat’s family and friends created the Pat Tillman
Foundation to honor his legacy. Today the foundation focuses on supporting an
incredible group of leaders – the Tillman Scholars.
WHO ARE THE TILLMAN SCHOLARS?
Tillman Scholars are a select group of service members, veterans and military
spouses to whom the foundation grants academic scholarships so they can
pursue their dreams of continued service – both in and out of uniform. These
scholars are creating positive change in the fields of medicine, law, business,
education, the arts and more.
WHAT DOES THAT HAVE TO DO WITH PAT TILLMAN?
Pat’s greatest legacy is a commitment to service, learning and action. These
scholars are the living embodiment of those principles – leaders who will go out
and change the world. That’s why your support of these scholars is not a gift, but
an investment in our country and communities.
FUNDRAISING
HOW TO SET UP A FUNDRAISING PAGE
You can set up a fundraising page for Pat’s Run in just a few easy steps. Every
donation you gather will help Tillman Scholars achieve their dreams to further
their education and continue their service. To get started, visit the link below and
click Become a Fundraiser to launch your page. During the setup process, you
can also create or join a fundraising team to double your impact. Each fundraiser
will receive a custom URL for their individual fundraising page.
www.pattillmanfoundation.org/patsrun2015
HERE ARE SOME TIPS THAT CAN HELP YOU FUNDRAISE
MORE EFFECTIVELY:
PERSONALIZE YOUR STORY.
People give to the story involved with the cause. The more they connect with
your story, the more likely it is that they will make a donation. Hook them in and
tell them why you’re running Pat’s Run with your own words, pictures or even
videos. If you’re inspired by Pat’s story, or the story of a particular Tillman Scholar,
feel free to share their stories by adding one of our YouTube videos to your page.
See www.youtube.com/pattillmanfnd to choose from a selection.
SHOW YOUR COMMITMENT.
Show you are serious and be your own first donor! Your friends and family will
instantly see your dedication and will be more inclined to donate. Whether it’s
$10, $25 or $50, set a foundation for your goal.
PERSONALIZE YOUR THANK YOU EMAIL TO DONORS.
An immediate thank you goes a long way. Customize the text that appears in your
automatic thank you email when someone makes a donation to your page. In
your messaging, encourage them to check back on your fundraising progress as
you attempt to reach your goal.
SHARE YOUR FUNDRAISER!
It can be daunting figuring out where to start asking for donations. The easiest
places to start are your social networks and your friends. Copy the link to your
page and paste it into emails, Facebook and Twitter to send it out. It’s not just
about mass blasts, though. It’s the personal emails and calls that really make a
difference. Try calling just 5 people to start!
PRIZES AND BENEFITS
FUNDRAISING PRIZES & BENEFITS
Each year, we can’t fulfill our mission without the continued generosity of
supporters like you. As a thank you, race participants who raise $111 will receive
a limited-edition Pat’s Run hat and decal. But the best part? Every fundraiser
who raises the minimum $111 will be entered into a giveaway for some amazing
prizes. The more money you raise, the more times your name will be entered into
the giveaway and the greater your chance to win. Prizes include tickets to the
2015 ESPYS in Los Angeles, commemorative NFL jerseys, Microsoft® Surface Pro
tablets, Microsoft® Xbox Ones, Pat’s Run gear packages and more.
$111 = 1 ENTRY TO WIN
$500 = 3 ENTRIES TO WIN
$1,000 = 5 ENTRIES TO WIN*
* For every $500 raised above this level, you will receive an additional 2 entries for a grand prize giveaway.
SAMPLE EMAIL
Hi, Friends:
As you may know, I’ve signed up to participate in the 11th Annual Pat’s
Run this April 25th – an event which honors the memory of Pat Tillman
while creating scholarship opportunities for the Tillman Scholars.
The Tillman Scholars are a select group of group of service members,
veterans and military spouses to whom the foundation grants academic
scholarships to pursue their dreams of continued service – both in
and out of uniform. They are creating positive change in the fields of
medicine, law, business, education, the arts and more.
This year, I’ve pledged to raise $___ to support the Tillman Scholars. Can
you help me reach that goal? Please visit my personal fundraising page
at [insert custom URL from your Classy fundraising page]. Remember,
supporting these future leaders is more than a donation – it’s an
investment in our country and communities.
Thanks for your support – I promise to run with it on April 25th!
[your name]
P.S. To learn more about the Pat Tillman Foundation and the Tillman
Scholars, visit PatTillmanFoundation.org
SUGGESTED SOCIAL MEDIA
Post 1:
Post 2:
Post 3:
Pat’s Run is on April 25th…and this year, I plan to RUN
On 4/25, I’m taking part in the 11th Annual Pat’ s Run to
The Tillman Scholars run with their dreams of changing
WITH IT. What is IT? For Pat Tillman, it was service,
raise money for the Pat Tillman Foundation. I’ve pledged to
the world. This April 25th, I want to run with your support at
learning and action. For the Tillman Scholars, it is the
raise $111 which will help the Tillman Scholars achieve their
the 11th Annual Pat’s Run! Will you help me reach my goal
burning desire to continue their service to our country. For
dreams of going to college and continuing their service in
of $111 in support of the Tillman Scholars who embody
me, it is your support. Help me raise $111 to support the
and out of uniform. Visit (***insert custom URL from your
Pat’s legacy? Visit (***insert custom URL from your Classy
Pat Tillman Foundation! Click here to make a donation.
Classy fundraising page***) to learn more about PTF and
fundraising page***) to make a donation. #NeverStop
(***insert custom URL from your Classy fundraising page***)
help me reach my goal! #NeverStop
#NeverStop
Sample Tweet:
facebook.com/pattillmanfnd
I’m doing #patsrun April 25th! I want to run with your support. Click (***insert
Twitter.com/pattillmanfnd
custom url from your Classy fundraising page***) & help me raise my goal of
$xxx! #neverstop
Note: Visit bit.ly.com to get a shortened URL for your fundraising page (to
make it easier to accommodate Twitter’s 140-character limit).
@PatTillmanFnd
#NeverStop #PatsRun
To easily download social media graphics to promote your
Pat’s Run fundraising campaign or recruit runners, visit
www.pattillmanfoundation.org/socialkit
Acceptable for Facebook/Twitter and Instagram
Run Image
Pat Image
Soldier Image
Runner Image
Crowd Run Image
Kids Run Image
Start Line Image
Flag Image
Profile Photo/Cover Photo Images
Cover Photo Image
Prof Picture Images