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NEWS RELEASE
PENTAX MEDICAL ANNOUNCES NEW CHIEF MARKETING OFFICER AND
AMERICAS REGION PRESIDENT
(Montvale, NJ) – March 23, 2015 – PENTAX Medical, a healthcare industry leader in endoscopic imaging, announced
that David Woods, the current president of PENTAX Medical of the Americas, has been appointed as the new global Chief
Marketing Officer (CMO), effective April 1, 2015. In this key role, Woods will oversee product strategy, business
development, and branding and communications. “We are excited to have David bring his skills into our global
environment. His expertise, creativeness, and experience will be essential in our strategic efforts to move forward with
delivering quality, clinically relevant products and services,” says Global President, Ganesh Ramaswamy. Woods’
commercial experience, thorough customer and market understanding, and product and industry depth effectively position
him to take on this critical role within PENTAX Medical’s global business.
“I have enjoyed my tenure as president of the Americas region, and I am excited to take this next step as Chief Marketing
Officer of PENTAX Medical, and to collaborate with the global organization, as well as key international customers,” says
Woods. Woods began his career with PENTAX Medical in 1998 as the Director of National Accounts and was promoted to
Vice President of Business Development in 2003. In 2004, he was further promoted to president of PENTAX Medical, a
role he successfully fulfilled for over 11 years, and during which was the recipient of the American Society for
Gastrointestinal Endoscopy President’s Award. Prior to his tenure at PENTAX Medical, Woods was the director of
Corporate Accounts at Midmark Corporation.
Concurrently with Woods’ new global appointment, PENTAX Medical named a successor to the role of President of the
Americas region, Christopher Burton. Burton comes to PENTAX Medical with a strong track record of business leadership
and was just recently Vice President of sales at ProVation Medical. Prior to his latest role, Burton was Senior Vice
President of Global Sales and Marketing at Third Wave Technologies; he has also held several executive leadership roles
at General Electric, Isotechnologies, and Excel Medical Electronics.
“Christopher brings a wealth of commercial experience and leadership in the medical-device capital equipment space to
our organization. We are excited to have him join the team and contribute to our continued successes,” says Global
President, Ganesh Ramaswamy.
About PENTAX Medical
PENTAX Medical is a division of Hoya Group. Its mission is to improve the standard of patient care and quality of
healthcare delivery by providing the best endoscopic products and services with a focus on QUALITY, CLINICALLY
RELEVANT INNOVATION, and SIMPLICITY. Through leading-edge R&D and manufacturing, PENTAX Medical provides
endoscopic imaging devices and solutions to the global medical community. Headquartered in Japan, PENTAX Medical
has a worldwide focus and presence with R&D, regional sales, service, and in-country facilities around the globe.
PENTAX Medical employees represent the diverse countries where we do business, allowing us to provide innovative
solutions tailored to meet local needs.
www.pentaxmedical.com
Contact Information
Mariano Franco, Associate Director of Marketing Communications
1.800.750.5558 ext. 244
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