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ABOUT PERISCOPE
Periscope™, a McKinsey Solution, was founded in 2007 to meet growing demand for
a solution that could offer not only transparency into big data in pricing, margin, and
category optimization but could also be used across the board, from power users
to the frontline. Periscope offers a comprehensive suite of solutions that deliver
actionable insights and embed new ways of working that drive lasting performance
improvement and a sustainable 2-7% increase in return on sales (ROS). The solutions
implement and sustain commercial transformation for companies across industries
and geographies, leveraging McKinsey IP, the firm’s tried and tested methodologies,
and expert capability-building support.
Periscope’s portfolio of solutions comprises Price & Margin Optimization, Category
& Merchandising Optimization, and Insights Foundation, complemented by custom
capability-building programs.
To learn more about Periscope, visit http://periscope-solutions.com.
PERISCOPE SOLUTIONS
Price & Margin
Optimization:
Category & Merchandising
Optimization:
Insights
Foundation:
In an increasingly sophisticated
landscape, advanced price
optimization and management are
more crucial than ever - Periscope
helps managers across functions
improve commercial performance and
outperform their competitors.
At a time when consumer and
packaged goods companies are
finding it increasingly challenging
to find growth, Periscope drives 14
pp in sales lift through embedding
best practice in merchandising and
category management.
Big data is everywhere but having it is
one thing, using it to best advantage
is something else altogether. Insights
Foundation delivers smart business
intelligence derived from big data
coupled with advanced analytics
to enable companies to achieve
consistent above-market growth.
•
Performance Vision provides
•
visibility on data from disparate
sources, analyzing margins,
delivering recommendations,
and defining actions to enable
Banking, B2B, and consumer
goods companies to increase
ROS by 2-7% year-on-year and
maximize the value of every
customer transaction.
•
Price Advisor supports
•
decision making on pricing across
large product portfolios through
delivering smart business
intelligence, analyzing all market
dynamics, e.g., customer/
channel/ customer down to the
individual product level, to enable
companies to grow RoS by 2-5%
points annually.
•
Deal Advisor helps financial
institutions and B2B and B2C
companies to achieve best-inclass deal management through
facilitating better competitive
positioning and reducing risk,
enabling them to boost RoS
by 7% p.a.
•
Assortment Advisor’s
proprietary methodology, based
on real-time consumer usage and
behavior, helps consumer goods
manufacturers identify optimal
shelf assortments and spacing
to drive a 1-3% increase in RoS
annually and achieve maximum
investment payback.
•
Market Vision delivers 24/7
real-time business intelligence
across competitors, online
channels, and geographies to
enable B2C, retail, and insurers to
make smart decisions on pricing
and products and improve their
margins by 1.5% year on year.
Promotion Advisor enables
informed decision making
on price promotions through
providing one source of truth for
both internal and external data
and delivering advanced analytics
to drive a 10- 20% increase in
trade spend effectiveness and
1-2% growth in profitability
every year.
•
Shopper Insights helps retail
and FMCG companies make
customer-centric decisions
to drive a sustainable 2-7%
increase in RoS through providing
detailed analyses and insights
on their customers and their
shopping behavior.
•
Advanced Analytics predict
consumer and shopper behavior
to support companies in pricing,
promotions, assortments,
marketing, trade spend, and new
product innovation.
•
Data Vision cleans,
Offer Innovation helps
companies achieve 20-50%
sales lift through designing
more effective promotions and
improving collaboration with
trade partners.
structures, and integrates data
from disparate sources, both
internal and external, enabling
effective data management and
creating advanced visualization
tools to run successful
business initiatives.
EXAMPLES OF
PERISCOPE IN ACTION
Periscope propels a global beverage company onward and upward
Performance Vision helped a leading beverage group optimize return on sales
by identifying which promotions succeed or fail – and why. The solution created
a common language for managing revenue and margins, enabling the company
to fine-tune decisions in 24 markets and make quick course corrections to
boost profit performance worldwide.
Periscope turbo-charges a consumer goods brand
Assortment Advisor helped the company optimize its product mix by store
type to achieve category captain status. With the competition for share of shelf
hotter than ever, the solution delivered fresh insights into consumer behavior
to drive the company’s retail strategies.
Periscope delivers a clear formula for success for a chemicals player
Periscope Performance Vision’s unique mix of data management, analytical
insights, software tools, and expert capability-building support gave this global
organization the transparency it needed to address weak margins. Performance
Vision identified opportunities equivalent to 40 x project investment, leading to
a doubling of pocket margins.
Periscope maps the DNA of shopper big data
Promotion Advisor helped a large regional grocer extract value from its loyalty
card and develop shopper-centric strategies. The solution delivered actionable
insights into consumer trends and preferences, enabling the company to design
localized assortments and targeted marketing and promotional plans to boost
its market share.
Periscope unlocks substantial value for a multinational bank
Performance Vision and Deal Advisor enabled one of the world’s largest
banks to generate a 10% increase in EVA and a 5% increase in revenues through
optimizing its account planning, the effectiveness of its pricing negotiations,
and the productivity of its corporate banking sales network. The solutions
merged the bank’s data, identified high-value opportunities, and enabled
smart use of pricing as a lever to boost overall value creation.
FACTS AND FIGURES
+220
employees
+100
offices
+100
IT developers
60
countries
+600
McKinsey
20+
terabytes of
experts
Fortune100 data
KEY PEOPLE
BRIAN ELLIOT
CHANNIE MIZE
PAUL THOMPSON
CHRISTIAN KOESTLER
CEO of Periscope
Sector General
Manager, Retail
Vice President Client
Service, EMEA
Head of Marketing &
Communications
FURTHER INFORMATION
If you are a journalist or analyst and you would like more information about Periscope, please contact
Periscope Marketing
Periscope Press & Analyst Relations
Marketing Manager, New Delivery Models
Email: [email protected]
Tel: +39 346 66 15 908
ASCENDANT COMMUNICATIONS
Email: [email protected]
Tel: +44 (0) 208 334 8041