CASE STUDY OVERVIEW icanmakeitbetter created a global insights community for a F500 technology leader. THE KEY OUTCOMES OF THIS COMMUNIT Y: Research savings of over $1M/year Global research conducted in days instead of months Internal teams became engaged and excited about research Research became part of the marketing and product process, not an afterthought or impediment to projects and timelines Customer insights sped up innovation and improved bottom-line outcomes Customers became highly engaged and more loyal now that they were part of the development process “The icanmakeitbetter community literally changed the way our organization thought about, used and implemented market research – all for the better.” - F500 Global Insights Director THE COMMUNITY Our client used the icanmakeitbetter insights community platform to rapidly collect customer, partner and prospect feedback around the globe on a variety of topics. Research was conducted for creative testing, message testing, new product development, website usability and ad-hoc insights needs ranging from marketing and PR to mergers and acquisitions. ©2014, icanmakeitbetter A centralized global research roadmap was created to align community activities with core business objectives in the given quarter. This matched real-time market insights with key stakeholder needs and greatly improved the ability to integrate customer feedback into decisions, instead of using research only as a disaster check. THE RESULT? Insights became empowering and created more effective advertising, faster product launches, and better customer engagement. .com SERVICES PROVIDED Our full-service community offering provided our client with: Secure, cloud-based insight community software platform Global customer and target market recruiting Full IT compliance, custom legal per country and IP rights management All community incentives and member engagement, and optimization Dedicated community management team Community branding, build and launch Full-service market research (survey/guide writing), fieldwork, analysis, reporting, executive briefings “Can’t tell you how much I appreciate this platform. Excellent feedback – very targeted approach and so quick!” -Marketing Manager RESEARCH METHODS A unique piece of this community was the seamless combination of qualitative, quantitative and co-creation research methods. We were able to quickly launch surveys, online discussions, and idea forums in any combination to quickly meet the client’s needs. SURVEYS DISCUSSIONS IDEA FORUMS “We got exactly what we needed! Process was super easy and efficient and results will have measurable impact on site performance.” -Online Manager SUMMARY By leveraging an insight community platform, mixed mode methodologies (qualitative, quantitative, co-creation) and our professional services, our client was able to gather customer and market insights that were – faster, cheaper, AND better. icanmakeitbetter provides online customer insight communities, agile market research, usability and open innovation services. The icanmakeitbetter platform makes it easy to research, innovate and get feedback – anytime, anywhere, from anyone. Easily create surveys, online discussions, idea forums, customer-advisory-boards, digital diaries, panels and more.