CONSUMER INSIGHTS FOR INNOVATION ONE-DAY WORKSHOP June 26, 2015 – The Cornell Club, New York, NY Join fellow consumer insights and innovation professionals and Applied Marketing Science (AMS) for a lively and engaging one-day workshop in the heart of Manhattan on Friday, June 26th. This workshop will explore systematic, proven best-in-class consumer research methods that drive innovation success. Topics include: Consumer Insights Analysis: Collecting and prioritizing consumer insights to drive front-end innovation Storytelling: Using effective consumer storytelling to uncover new consumer insights and better understand consumer journeys Emotional Research: Using behavioral techniques to uncover emotions and motivations Ethnography: Using observational research to uncover unstated consumer needs Segmentation and Big Data: Making segmentation work for you and your retailers Social Media Insights: Leveraging the power of social media beyond sentiment analysis and keywords WHAT ATTENDEES SAY ABOUT OUR COURSES course I have ever seen “Best in 10 years of marketing. ” I have taken so “Excellent. many courses that turned out not to be worthwhile; this was one of the very few that was worthwhile. ” good balance between “Atheory and the real world. ” instructor was “Our interesting, comfortable, ” knowledgeable—excellent job! WHO SHOULD ATTEND This workshop is especially designed for corporate insight professionals, market researchers, product developers, and brand managers who are responsible for consumer research or innovation in consumer product and service companies. With more than 25 years of experience in best-in-class research methodologies, AMS has trained 100+ companies in more than 20 countries. ENROLLMENT Tuition for the workshop is $599 per participant, which includes all course materials, as well as breakfast and lunch. Companies who register two or more participants will get a $100 discount per person. Space is limited and these courses often sell out. To reserve your place in the session today visit www.ams-inc.com/innovation/consumer-insights-workshop or call Holly Senykoff at (781) 250-6332. www.ams-inc.com ABOUT APPLIED MARKETING SCIENCE For more than 25 years, Applied Marketing Science (AMS) has been the authority on turning customer insights into innovation. Co-founded in 1989 by Dr. John Hauser, Kirin Professor of Marketing at the Massachusetts Institute of Technology and co-author of the landmark paper, “The ABOUT THE VENUE The Cornell Club of New York is conveniently located in mid-town Manhattan. Cornell Club of New York 6 East 44th Street New York, NY 10017 Voice of the Customer,” AMS has helped professionals at hundreds of global companies apply the Voice of the Customer and other techniques to create innovative products and distinctive customer Minutes away from Penn Station and public transportation. For information about area accommodations, please contact Holly Senykoff at [email protected] or (781) 250-6332. experiences. To learn more, visit www.ams-inc.com or call us at (781) 250-6300. ABOUT THE INSTRUCTORS JOHN BURNS, PH.D. With extensive experience consulting to the consumer products and services industry, John Burns has helped leading companies use insights to improve innovation since 1999. A gifted teacher and facilitator, John has years of experience teaching in academic and professional settings. He regularly conducts training for clients on the effective use of research to support innovation. He also frequently presents and writes articles on topics related to research and innovation. In addition, he serves as host of the popular AMS consumer webinar series, where he discusses best practices for using research to support innovation. CARMEL DIBNER Carmel Dibner’s experience spans both marketing consulting and brand management. Prior to AMS, she worked in Brand Management at Unilever on the Dove© and multicultural brands. As a consultant, she has rich experience working on fast-moving consumer goods, consumer durables, and consumer service brands. She is passionate about helping consumer products and services companies use insights to drive innovation success. APPLIED MARKETING SCIENCE | (781) 250.6300 | www.ams-inc.com | [email protected]