From idea to market Sylvain Brissot You have an idea, let’s go to Market 1. Believe in your idea « Think For Yourself – Question Authority » Timothy Leary - Tool http://www.flickr.com/photos/16230215 2. Choose the startup way • A startup is a human institution designed to create a new product or a service under conditions of extreme uncertainty Eric Ries • A startup is an organization formed to search for a repeatable and scalable business model Steve Blank 3. Don’t be afraid of your ideas / Assess them New market Innovative Team Risk Often untested Your idea can be explosive .com/photos/16230215@N08/3468693245 4. Soon begin to ask yourself about your product / service and value proposition MARKET customers Timing Product Idea / Startup Opportunity Finance • • • • • Is there a real Need? Is there a Strong Business, market ? Is there customers ? Do people want to pay for it ? Who are my customers ? How do I reach them ? Competition Team You do not only sell a techno 5. Go FAST • 75% of the Startups close within the first five year (source Harvard Business School) • 9 ideas (products) out of 10 fail So why spend 1 or 2 years developing an outstanding product … that will fail and whose nobody wants at the end ? www.flickr.com/photos/74279471 6. Be focus on your top priorities • • • • Develop a Product / Service from your idea Market your idea – spread the word Hire the good people who believes in your idea Search for money to invest in your idea (clients, VCs,..) Your Idea Your Objective 7. Be Empirical Be Pragmatic • • • Pivot • • • Customer interview New Hypothesis Advanced tests Hypothesis validation Be Structured Testing, Fast-Coding Product management Learn Faster Business hypothesis / Growth rate • • • MVP (Minimum Viable Product) Conversion rate, Analysis Real Time Monitoring A/B testing Lean Start-Up : Revolutionizing how business are built from the ground-up 8. Find & develop your Minimum Viable Product and go to market • Build a Minimum Viable Product and Pivot until Product/Market Fit => € • Admit Your uncertainties Methodically iterate to reduce them seek validation from the real world Bear grills Respect your Deadline - Find your customers - Gain Traction Why your idea is working What did you understood ? 9. Think all way long about your Business plan 1. The Context 2. The Problem 3. The Solution 4. The market Size 5. The Business Model 6. The Proprietary Tech 7. The Competition 8. The Marketing Plan 9. The Traction / The secret sauce 10. The Financials 11. The team 12. The funding http://www.flickr.com/photos/26913230 10. ADAPT To go further “ It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. ” Charles Darwin Thank you and May the luck be with you Appendice The Business Model Archetype 10. Pivot in the Customer development until it clicks Development cycle in a lean mode $ Time to profit Smaller, faster releases Time Time to market • Accelerate your Time to market • Minimize Risks • Learn more from customers • Adapt your offer • Speed up your ROI