SI MPL E EMAI L S T H A TK E E P C L I E N T SB U Y I N G CL I ENTFOL L OW UPI ST HEKEYT OGROWI NGYOURBUSI NESS. T HAT ’ SSI MPL E, RI GHT ? Wht ' sc onf us i ngi showt owr i t e pe r s us i v ee mi l whe nc onne c t i ngwi t h c l i e nt . The s et e mplt e s wi l l he l py ouﬁndt her i g htwor ds . Copyt he s ee mi l sf ory our s e l f , c us t omi z ei twi t hy ourownt e x t ,nds tr tbui l di ngc us t ome rl oyl t y ! BROUGHTT O YOUBY Co((j 4,11,fi pa.sle lltis leMplaie / 4,11,fi cu..sloMi�e willtc.fou.r i1tforMalio1t TEMPLATE #1. CLIENT WELCOME [CLIENT NAME], Thank you for buying [PRODUCT OR SERVICE]. I'm sending this note to let you know I have received your payment. You can expect [PRODUCT OR SERVICE] by [DELIVERY DATE]. If you have any questions you can reach out to [ME or MY TEAM] at [CONTACT INFORMATION]. WHY THIS WORKS Often new clients will experience a sense of anxiety after a purchase. It's common and it's called "Buyer's Remorse". Even if the terms of your product or service were clearly laid out before a payment, the client may still wonder: • Did the payment go through? • How long will it take to receive what I was promised? • How can I reach out if I have a problem? Sending a personal message after a purchase, especially a premium priced product or service, will curb Buyer's Remorse before it sets in. By addressing nagging doubts right after a sale you set the stage for a happy and prosperous client relationship. TEMPLATE #2. SPECIAL DEAL [CLIENT NAME], I hope you are doing well today. Because [REASON FOR OFFER] I want to tell you about [SPECIAL OFFER]. Here's how it works: • [OFFER DETAIL 1] • [OFFER DETAIL 2] • [OFFER DETAIL 3] if this sounds good to you, let me know soon. r I won't be offering this after [DATE] because [REASON WHY DEAL IS LIMITED]. , Co((j 4,1tfi pa.sle lltis le•p/Je cu..slo•i�e willt OU,,f' i1tfor•alitJ1t 4,1tfi WHY THIS WORKS Having clients buy from you over and over again is the point of customer loyalty. Now, some clients will make multiple purchases without being prompted. However, most will need a reminder that your products and services exist, and a compelling reason to take action now. Running a limited time, special offer is a classic way to ask your clients to pay attention to you again, and make a purchase immediately. Your special deal can be tied an individual client's circumstance. For example, a woman who used you for maternity photos may be interested in hiring you to shoot the child's first birthday. In this case the client's own situation creates the urgency to quickly take advantage of your offer. The most common reason for special deals comes from shared shopping events like national holidays. However, while most businesses send out email blasts for Labor Day and Christmas specials, you can cut through the clutter with a personal, 1-to-1 offer. Personal emails are especially useful if your product or service requires more conversation than can be negotiated through a mass email. TEMPLATE #3. REFERRALS [CLIENT NAME], I'm glad you enjoyed [PRODUCT OR SERVICE]. Do you know anyone else who needs [TYPE OF PRODUCT or SERVICE]? If you do, please tell them about [MY BUSINESS]. I really enjoyed working with you, and would love to have more clients who are just like you. By the way, anyone you refer to me, I'll give them [SPECIAL DISCOUNT or GIFT]. Just have them mention your name, and I'll take care of them! '- Cof(f 4,1tfi pa.sle lltis le•plaie 4,1tfi cu..slo•i�e willt ou.r i1tfor•JitJ,i WHY THIS WORKS Even when happy clients are willing to refer you it can be difficult for them to know how. You should make it clear that you'd appreciate a referral, and be specific about who your business serves. This way you give clients a strong and clear prompt for recommending you to their friends. Consider offering an exclusive deal to anyone who comes through a referral. This can include a discount or bonus. When clients are armed with a special deal, their referral becomes a gift they can give to friends, not just a favor they do for your business. However, avoid offering a referral fee to your clients. Your best recommendations will come from clients who are already excited about spreading the word about your business. Promising money for a referral may offend them, or cap their own sense of generosity. WHAT TO DO NEXT Now you know which words to use to welcome clients, offer a special deal, or ask for a referral. The next step is to use a tool that makes it easy to send these messages to your best customers. We recommend our own solution, the Client Relationship Builder. It's a suite of tools that make it easy to gain leads, send follow-up messages, and keep them as clients for life. If you're a current Zibster customer then our Client Relationship Builder is already live in your account! Contact your Brand Consultant if you need more help using it. If you're considering launching your website with Zibster then you'll get the Client Relationship Builder included in your account for free with your purchase.