1. technology and computing

PopimsCode
Tracking and tracing products
Fighting counterfeiting and product theft
April 27. 2015
Franck GUIGAN
[email protected]
+33 6 14 63 93 36
What if
anyone, anywhere,
could authenticate
anything, anytime
OUR MISSION:
1/ Make the world a safer place
Goods
Counterfeiting
Documentary Fraud
Currency & cards counterfeiting
Identity fraud
& theft
2/ Develop secure E-payment
payment and money transfer
COUNTERFEITING OVERVIEW
A world wide phenomenon impacting the
whole economy & changing scale with the
Internet
Financial impacts on companies
Threat to public safety and health
Threat to the environment
Loss of tax income for states
Financing organized crime and terrorism
POPIMS.COM
A DISRUPTIVE TECHNOLOGY
Popims ensures each product’s or document’s uniqueness and
enables everyone to make sure of its authenticity
Marks that are
unique and
impossible to
forge or duplicate
POPIMS.COM
Printed at
marginal cost
Saved in a secured
data base
Authentication with
a smartphone
UNIQUE AND IMPOSSIBLE TO DUPLICATE
Popims is a chaos code made of optical disturbers:
a signature made with a varnish containing shining flakes
Flakes are printed at random positions and
orientations
Uniqueness
Impossible to forge – flakes < 35 µ
Flakes reflect light in a different manner
depending on the point of view
No photographic copy
POPIMS.COM
The principle: shining flakes
mixed randomly in a transparent varnish
Without flash
With flash
No existing technique makes it possible to reproduce
a code printed with this method.
POPIMS.COM
PRINTING OUT AT MARGINAL COST
Regular printing technology
Designed for mass production
Popims FlakesVarnish ~ Pantone color
Codes can be printed as part of
the product manufacturing or
packaging printing process
Or provided as stamps that cannot be
removed without being destroyed
Different look & feel and sizes available
POPIMS.COM
AUTHENTICATION WITH A SMARTPHONE
Regular smartphone embedding a flash
camera and the Popims application
available on all major application stores
free of charge
in many different languages
Authentication made simple & accessible for
Right holders
Customs, authorities
End users
Access rights management available
POPIMS.COM
A PATENTED TECHNOLOGY
Inventor and sole owner
Franck GUIGAN, French citizen
Initial French patent application filed on April 2011
PCT application -PCT/FR2012/000096
PCT/FR2012/000096- filed on
March 2012
US patent is granted,
European patent is pending.
POPIMS.COM
IP MAIN CLAIM DETAILS
1.
A chaos code composed of modules with optical
disturbers too small to be voluntarily placed in a
precise position.
2.
Authenticated by a simple webcam comprising
positioning means in three dimensions co-operating with
a recognizable graphical structure said “marker”.
3.
To establish the authenticity of an object protected by this
code, one compares the description made after its printing
which is stored in a database,
database with a new description
resulting from at least two acquisitions,
acquisitions one in the
same conditions, and the other by changing the point
of view defined in three dimensions, and/or lighting.
POPIMS.COM
HOW DOES IT WORK?
Info
Surveys
...
Code or
Code + signature
couple analysis
Mark scan
Immediate offline
code consistency
check
Validation
Payment
or other operations
Tracking:
Geo-localized
warning sent to
card owner
Lost or stolen card leads to
a warning message in attempt of use
POPIMS.COM
PARADIGM SHIFT
Secure tracking market
Non secure tracking market
Restricted mostly to food and drugs
Batch vs each stock unit tracking
Counterfeit fight market
Restricted mostly to wine,
spirits, fashion and sportswear
IDs, bank notes & tax stamps
TODAY €€€€€
Expensive technology, high margins,
specific devices
POPIMS.COM
To feel safe,
consumers
will check
many products
and documents
TOMORROW €
Affordable production costs, low margins
Internet, Smartphones + PANEL
FOOD
French market
Wine, beer & spirits
8 kM units / year
Car/2-wheels
wheels spare parts
663 M units / year
Aviation spare parts
50 M units / year
Medicines
3,2 kM units / year
Fashion & Sportswear
500 M units / year
Ink cartridges
45 M units / year
Cigarettes
2,7 kM units / year
Toys
243 M units / year
Diplomas & Certificates
45 k M units / year
Cosmetics
1,6 kM units / year
Watches
14 M units / year
Luxury goods
22 M units / year
Food packaging
1,3 kM units / year
Cons. electronic devices
100 M units / year
Money bills
1,4 kM units / year
Halal & kosher food
100 M units / year
POPIMS.COM
For those products only
85 Billion units / year
With an average 0,002€/code
It is a 1,6 Billion € a year market
Worldwide market
French market
= 1.6 Billion €
France GDP
= 4% of the
worldwide GDP
France
GDP
Worldwide
GDP
Products and documents
strong
trong authentication market
is above 100 Billion €/year
POPIMS.COM
GOODS AUTHENTICATION VALUE CHAIN
POPIMS IS AN ENABLER
Service
production
Proposition
Distribution
Personalization
Prospection
Security level
Qualification
Business Intelligence
Proposition
Big Data
Negotiation
Data Visualization
Closing
Rights management
Alerts management
Vertical offers
Service pricing
Flakes & varnishes
Code printing
Enlisting (camera ++)
Customer data base
management
Authentication
Added services
Routing Server
Enrolment kit
Authentication kit
App development
IP
Project management
Deployment
Activation
Reception
Billing (incl. third
party)
Cash receipt
Customer support
Vertical approach
Consumer experience
Solution certification
Popims pricing
Popims
POPIMS.COM
Customer
management
Popims
solutions promotion
Popims Operators
Popims Recommended Partners
SERVICE IS DELIVERED BY POPIMS
& CERTIFIED OPERATORS
Rights holder’s
Authentication Server
2.Question
+ answer
OPERATOR = IT Service company
designated by Popims
Popims
Routing Server
Popims Management
3.Answer
1.Submission
Public or allowed users
POPIMS.COM
Crypted communications
Popims
UNIVERSAL
applications
MOST AGGRESSIVE PRICES
DEPENDING ON VOLUMES
POPIMS FIRM ORDER VOLUME / YEAR*
UNIT PRICE ex. VAT**
from
1
to
10
1,500 €
from
51
to
500
1,000 €
from
501
to
5 000
0,600 €
from
5 001
to
50 000
0,350 €
from
50 001
to
500 000
0,100 €
from
500 001
to
5 000 000
0,040 €
from
5 000 001
to
50 000 000
0,012 €
from
50 000 001
to
500 000 000
0,005 €
from
500 000 001
to
5 000 000 000
0,003 €
from
5 000 000 001
&
above
0,002 €
* Tiered prices based on the volume of each order paid cash
** For goods authentication only
POPIMS.COM
POPIMS GO TO MARKET STRATEGY
Popims and Certified Operators will
propose authentication services worldwide.
Virtual Operators will also be designated.
They must subcontract technical operations to
IT companies allowed by Popims.
Recommended Partners will provide
assistance:
Ink Providers
Converters
Camera equipment
Software
etc.
POPIMS.COM
BECOME A POPIMS
CERTIFIED SERVICE OPERATOR
Build your own service offers
o Standard or customized services around Popims technology
including tracking intelligence,, alerts management, check reports,
big data analysis, security levels including on demand encryptions,
specific admin needs…
o Installation, Acceptance, Operations, Maintenance, Training…
Keep the customer relationship
o Sign agreements, bill and collect royalties on behalf of Popims
Build a long-term
term strategic position
o
o
o
o
POPIMS.COM
The contract may be renewed with no limit of time by the Operator
1 M€ entrance fee paid only once, upon signature
10% of the service turnover to be turned back to Popims
25 k€ Monthly advanced payments to be deducted from further
royalties (including those collected for Popims from customers)
Some Operators may enjoy specific rights
and exclusive agreements
ID
Documents
Banknotes
& coins
Tax Collection
& Tracking
Reference
Documents
TAX
STAMP
Popims Operators may protect all types of industrial and agricultural
products without any specific authorization, but all antiques, paintings,
sculptures, photographs, art objects in limited editions and all types of
documents may be protected only by Operators enjoying appropriate
exclusive rights.
Payment applications are also allowed to selected Operators only.
POPIMS.COM
TO SUM IT UP
The “signature” is a printed optical chaos
impossible to forge or duplicate
1
2
3
Signature printing
within manufacturing
or printing operations
Enrollment and
secured upload in
a data base*
1-Clic
authentication
with a smartphone
POPIMS.COM
* Pre-enrollment
enrollment for stamps and plastic cards
1
2
3
TECHNOLOGY BENCHMARK
More than 300 technologies used to defeat counterfeiting
4 different main categories
Overt or
visible features
Covert or hidden
markers requiring
a device
Forensic
techniques
Track & Trace,
Serialization
Popims is a robust Track and Trace solution with no privacy
issue at an affordable implementation cost
POPIMS.COM
1
2
3
POPIMS COMPETITIVE ADVANTAGES
Un-forgeable
forgeable
for a top security solution
Smartphone authentication
Simple and universal
Reduced production costs
designed for mass markets
POPIMS.COM