Graphic
Standards Guide
°STELPRO
1
Symbolism
Our new logo inspires the following attributes:
360° Comfort
Design & Durability
Leadership
Superior Quality
Effectiveness
Expertise
In the logo, the degree symbol refers to everything that concerns
temperature, air and heating. It reminds us of the very nature of our
pledge.
The degree symbol emphasizes a completeness, a global solution.
A 360 degree solution. In fact, Stelpro unites all of the aspects of
comfort, completing the circle.
The degree may also be seen as being a superior degree, as in,
Stelpro is the superior degree of comfort. The combination of the S and
the degree therefore become a kind of seal of quality. The Stelpro: °S
seal of quality.
2
The logotype
Vertical and horizontal versions
We recommend you use the vertical version of the logo. You may use the
horizontal version in the case of space restrictions. It is strictly forbidden to modify all, or in part, any elements of the logotype.
3
The Black & White
logotype
Vertical and horizontal versions
Official black version. Official reversed version.
4
Official colors
Please take note that colors vary widely depending on the printing mode
and type of paper chosen. Secondary colors offer a large range of possibilities in presenting your visual elements. They harmonize with the
official color and offer plenty of flexibility, assuring a continuity.
Color of the logo:
PANTONE 1795
C0 - M94 - Y100 - K0
R228 - G38 - B24
Color of the signature:
PANTONE Warm Gray 10
C0 - M14 - Y28 - K55
R144 - G130 - B113
Secondary colors:
PANTONE Warm Gray 1
C0 - M2 - Y3 - K6
R244 - G240 - B238
PANTONE Warm Gray 3
C0 - M4 - Y8 - K17
R223 - G217 - B209
5
Protection zone
For increased visual impact of the logotype, there is a minimum protection zone on all sides, equivalent to the height of the “O” in “Stelpro”.
This zone should always be free of any visual element, text, image or
other.
6
Minimum Size
The minimum size of the logotype has been established for legibility.
Regardless of type of measurement used or where it is to be applied,
the logotype must never be smaller than the width indicated below - 0.7
inches wide for the vertical version and 1 inch wide for the horizontal.
Vertical version
Horizontal version
1 in / 2,54 cm
0.7 in / 1,77 cm
If you absolutely need to use the logo at a smaller size, the logo without
the signature is to be used, the graphic standards are clearly marked
below.
Minimum size of logo without signature
0.3 in / 0,76 cm
0.63 in / 1,6 cm
7
Incorrect usage
In order to produce a clear and optimal presentation or document, certain
uses of the logotype are prohibited. Below is just a few examples of what not
to do. Good taste and judgement are in order.
°The protection zone must be respected in order to have the best impact, it is preferrable to reduce the size of the logotype instead of cramming it into the available space.
° When there is insufficient contrast between the logotype and the background, the reversed logotype is the preferred choice on a dark background. A solid color background is preferred to keep the legibility of the logotype.
°The colors of the logotype must not be altered, a continuity is required. The logoytpe is available in color, black and reversed (white) only. See Official Colors on page 5.
°The logotype is not to be confined to a box, circle or any other graphic shape.
°The font used in the logotype must not be altered. Do not type in the signature, use only the official logo available to you.
°The logotype is not to be deformed, the dimensions of height and width cannot be modified independently of one another.
Here are a few examples of misuse of the logotype
8