arco Giannini has come a long way from selling healthy dog treats

4/17/2015
WHERE – Shops | Beyond the acorn
Marco Giannini and a friend greet customers at Protein For Pets.
M arco Giannini has come a long way from selling healthy dog treats out of his car. His independent pet food and
supply company, Protein For Pets, has grown to nine stores since its inception in 2014.
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4/17/2015
WHERE – Shops | Beyond the acorn
“Customers can come here knowing everything is healthy,” says
Marco, who adds that he offers only natural formulas, free from
corn, soy, wheat and animal by­products.
Each compact shop—the Simi Valley location is just 1,100 square
feet—is stocked with a carefully curated collection of products. “We
can find the best goods in every category,” he says. The stores
also offer treats, toys, supplies and grooming musts.
What makes the stores unique is how products are grouped by
type, not brand. Shoppers can head straight for the small breed,
weight management or puppy section or they can pick up their
furry friend’s favorite type of protein, including standards such as
chicken and more exotic choices like bison.
In addition to offering low prices, the community­minded company is involved in school fundraisers, charity run sponsorships
and pet adoption events.
Marco embraces neighborhood involvement. “The more you’re involved in the community, the better.” That’ll keep tails
wagging.
—Erin Newman
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