NOTRE DAME DAY 2015 | PARTICIPATION GUIDEBOOK G U I D E F O R U N I V E R S I T Y P A R T N E R S Notre Dame Day is a global celebration of the Notre Dame mission that engages, informs, and inspires people to take action and give back. Notre Dame Day is a chance to celebrate and give to what you love most about the University!
WHEN IS IT? On April 26 – 27, the global Notre Dame family will come together in a celebration of all things Notre Dame through an online fundraising competition and streaming broadcast. Notre Dame Day will kick off 18:42 Eastern Time (6:42 pm ET) on April 26 and conclude at Midnight on April 27. By way of 29-‐hour streaming digital content, social media engagement, and on-‐campus events, we will highlight the Notre Dame mission and inspire all those unified in devotion to Our Lady’s University to take action and give back. We will be showcasing compelling stories of the good works being done by Notre Dame Alumni, Students, Family and Friends from across the globe. Be sure to join us by participating in the day’s on-‐
campus festivities at LaFortune and by watching all of the live interviews, special musical performances, remote reporting, in-‐studio performances and surprise guests! You won’t want to miss this. WHY PARTICIPATE? The opportunity to receive a portion of the $1 Million Challenge Fund. By rallying your friends and family to give and then vote for your group on Notre Dame Day, you will receive the percentage of the $1 Million that matches your group’s percentage of total votes received. The dollars received by your group may be used to support one or many initiatives which your group deems appropriate. You decide where the dollars will be best served. Again, the portion of the Challenge Fund which your group will receive is up to you, so activate your social network and encourage people to cast their votes! 1 NOTRE DAME DAY 2015 | PARTICIPATION GUIDEBOOK HOW DOES IT WORK? Starting on March 17, your group will be able to create your own page on the Notre Dame Day giving platform, Crowdster. This page will be yours to use in whatever way you choose (within Notre Dame University standards). http://onmessage.nd.edu/communications-‐policies-‐and-‐guidelines/social-‐
media-‐guidelines/ On this page, you can post photos, video, and explain how you will use your portion of the $1 Million. This page will also be featured from time-‐to-‐time on the Notre Dame Day website attracting even more people to your cause. During your fundraising efforts, you may drive people to your page to learn more about your group and engage. Your page will have very easy sharing capabilities through existing social media channels. ON APRIL 26, THE VOTING BEGINS! The exciting live stream broadcast, as well as the opportunity to give and the voting competition, will live on NOTREDAMEDAY.ND.EDU Through an initial gift (minimum $10), people will receive five (5) votes to cast for the area(s) of the University which they have a connection with and would like to support. Again, people will have the opportunity to cast their vote(s) for your group. The more votes, the more of the $1 Million Challenge Fund you will receive. Once someone casts their votes, a personal page will be created for them (acting as a gift receipt) which they can CHOOSE to make public. These pages also have the ability to easily be shared via social media by linking them to their own Facebook, Twitter or Instagram accounts. Again, it behooves any interest group to be as engaging as possible with their communication strategies to drive more people to come to your page to vote. RESOURCES Crowdster Access: In order to receive administrative access to edit your group’s page on Crowdster, a single person must be designated to receive all communication from the Notre Dame Day team. Once this person has been identified and the Notre Dame Day team has been notified ([email protected]) as to this contact, a password will be sent for adminstrative access. We will be holding several Social Media Conferences between the launch of the site (March 17) and the beginning of April to demonstrate how to set up a Crowdster page and review social media best practices. Please be on the lookout for details. Three key thoughts on social media success: 1. Follow Proud to Be ND on Facebook, Twitter, and Instagram, and like/share our Notre Dame Day content. All major announcements will come from Proud to Be ND on social media. 2. Sign up as a Social Ambassador. Starting on March 17, visit http://Proudtobe.ND.edu/SocialAmbassadors to sign up your account and begin encouraging 2 NOTRE DAME DAY 2015 | PARTICIPATION GUIDEBOOK your followers to sign up too. You will receive periodic ambassador emails that allow easy 1-‐
click sharing of Notre Dame Day content. 3. Use the hashtag #NDday when posting your own content through your own social media channels. Your posts will appear on the Notre Dame Day website and on the monitors in the social media lounge! Communication Template: In this guide, we have included language which you may use for a letter or email that you would then personalize to engage your network for support (votes) on Notre Dame Day. Notre Dame Day Staff: Should you have any specific questions regarding participation on Notre Dame Day, please contact your designated person on the Notre Dame Day team: Aaron Wall Program Manager, Notre Dame Day 2015 574-‐631-‐2143 | [email protected] WHY APRIL 27TH? April 27, 1879 marked a seminal moment in the history of the University of Notre Dame. On this day, Rev. Edward Frederick Sorin, C.S.C. returned to campus after a devastating fire and walked through the ruins. It is a day when the University could have ceased to exist. As soon as the bricks cooled, Father Sorin inspired the entire community to rebuild. He announced that Our Lady had to burn the University to the ground to prove they had dreamed too small, and it would be rebuilt, bigger and better than ever. Every April 27th, the University celebrates Notre Dame Day, honoring this bold vision and the incredible work of Our Lady’s University. 3 NOTRE DAME DAY 2015 | PARTICIPATION GUIDEBOOK LETTER TEMPLATE Dear < >, We are excited to announce our participation in the 2nd Annual Notre Dame Day on April 26 – 27. This day is an exciting time at Notre Dame when the global Notre Dame family comes together to celebrate and support through giving to what each of us loves most about the University. There are various ways in which we encourage you to participate: Watch Starting at 6:42 pm ET on Sunday, April 26, tune-‐in to a live broadcast on NOTREDAMEDAY.ND.EDU. The broadcast will run for 29-‐hours (through midnight on April 27) and will showcase stories from across the globe about the good works being done through Notre Dame Alumni, Students, Family and Friends, as well as live interviews, special musical performances, remotes, in-‐studio performances and surprise guests. You won’t want to miss this! Give During this time, members of the Notre Dame family will be encouraged to make a $10 minimum gift to Notre Dame in order to cast five (5) votes* to distribute $1 Million. We, <AREA OF UNIVERSITY> , are eligible to receive a portion of the $1 Million in Challenge Funds, so please vote for us! Vote Since gifts qualify for votes, every donation has a big impact! On April 26-‐27, please log on to NOTREDAMEDAY.ND.EDU to give a gift of $10 in order to your receive five (5) votes*. Once you give all five (5) of your votes to <AREA OF UNIVERSITY>, please advocate for us by engaging your social network to increase the number of votes we receive! Also, be sure to be a part of the conversations by following all the energy on social media using #NDday. This isn’t just about raising funds. This is your chance to show your pride and passion for Our Lady, and how, together, we strive to support and further the mission of Notre Dame. Sincerely, <YOUR NAME> *Each additional gift (minimum of $10) will receive only one (1) vote per gift. HOW THE VOTING WORKS 4 NOTRE DAME DAY 2015 | PARTICIPATION GUIDEBOOK FREQUENTLY ASKED QUESTIONS 5 NOTRE DAME DAY 2015 | PARTICIPATION GUIDEBOOK If you have a question that is not addressed below, please contact us at [email protected]. When will Notre Dame Day take place? Notre Dame Day will be broadcast for 29 hours and 18 minutes. The event will begin at 18:42 Eastern Time (6:42 pm ET) on April 26 and end at 11:59 pm ET on April 27. How do I watch? To watch the LIVE broadcast, go to N OTREDAMEDAY.ND.EDU ,. Starting at 6:42 pm ET the opening kick-‐off for Notre Dame Day will begin. At 6:57 pm ET on Sunday, April 26th, THE SHIRT 2015 will be unveiled. More exciting stories, live musical performances, and competitions will be featured throughout this 29-‐hour LIVE broadcast. Notre Dame Day will conclude at 11:59 pm ET on Monday, April 27th. You will not want to miss a minute of the broadcast! How do I make a gift? To make a gift during Notre Dame Day, go to N OTREDAMEDAY.ND.EDU , click the “Give & Vote” button, and follow the directions provided. You can also make a gift by phone. Thank you! What do I do with my votes? For each minimum $10 gift, you will receive five (5) votes*. You can cast your vote for the areas of the University that mean the most to you – whether it be a college, department, program, residence hall, student club, Notre Dame Club, or sport. To place your votes, go to N OTREDAMEDAY.ND.EDU . *Note: each additional gift (minimum of $10) will receive only one (1) vote per gift. Why do votes matter? Your votes will help determine the allocation of a $1 Million Challenge Fund that will be awarded to areas based on the percentage of votes. Is there a minimum donation amount? Yes, there is a minimum $10 gift to participate. Can I send a gift by mail or phone? Yes, you can. However, you must make a gift online or by phone to receive votes. Will my contribution be tax deductible? Yes. You will receive a tax receipt via email after you make a gift. Will my gift count towards my Football Ticket Lottery eligibility? Yes. You can review the requirements for the Football Ticket Lottery here. I have a monthly credit card donation set up, how can I vote? Thank you for your ongoing generosity. Because of the unique nature of this event, you will have to make an additional gift on Notre Dame Day in order to receive and cast votes. I just mailed my donation check. Will this count for Notre Dame Day? Thank you for your ongoing generosity. Because of the unique nature of this event, you will have to make an additional gift on Notre Dame Day in order to receive and cast votes. 6