WINES OF PROVENCE MAKES ITS DEBUT AT SAN FRANCISCO`S
MEDIA ALERT Wines of Provence Brings the Legendary Food and Wine Lifestyle of the Mediterranean to Austin in April with Special Book Awards and Culinary Events (New York, NY, April 9, 2015) – Provence, the oldest winegrowing area in France and the world’s largest rosé specialty region will have a major presence in Austin during April. The iconic rosé wines of Provence and acclaimed cookbook “Provence Food and Wine: The Art of Living” will be showcased at the Austin Food and Wine Festival and at the Benjamin Franklin Book Awards Ceremony. Visitors and residents alike can learn more about Provence’s dry pink rose wines and the fresh Provencal foods that comprise the healthy Mediterranean diet from the Director of the Provence Wine Council Francois Millo, author of a best-selling Provence cookbook, at two upcoming local events. Friday, April 10 – Award Ceremony, Benjamin Franklin Awards The critically acclaimed book “Provence Food and Wine: The Art of Living”, co-authored by François Millo, Director of the Provence Wine Council and Viktorija Todorovska, has been nominated for a Benjamin Franklin Award by the Independent Book Publishers Association. The book celebrates the cuisine, wine, history and culture of this popular area of southern France, and is filled with 47 traditional Provençal recipes along with information on regional wines, most notably Provence’s iconic rosés. For media information about the Awards Ceremony, contact Terry Nathan ([email protected]) Awards Reception, 6-7 pm; Awards Program, 7-9:30 pm Location: Sheraton Austin Hotel at the Capitol, 701 East 11th Street, Austin April 24 – April 26, 2015 – Austin Food and Wine Festival Come taste the Gold Standard of dry pink wines from the celebrated Provence region and learn how well they pair with foods from all over the world at this year’s culinary star-studded Austin Food and Wine Festival. Provence Wine Council Director François Millo will be at the booth on Saturday (April 25) and Sunday (April 26) to introduce the wines and present his cookbook for sale and signing -- “Provence Food and Wine: The Art of Living”. Location: Auditorium Shores and Republic Square Park, 800 W. Riverside Drive, Austin. Participating Wineries: Château de Berne – Côtes de Provence Château de Fontlade – Coteaux Varois en Provence Château Sainte Marguerite Cru Classé – Côtes de Provence La Londe Château Thuerry - Coteaux Varois en Provence Domaine de la Sangliere – Côtes de Provence Domaine Jacourette – Côtes de Provence Hecht & Bannier – Côtes de Provence Maison Saint Aix – Coteaux d’Aix-en-Provence In Provence, 89% of AOC wines produced are rosés. Made from red grapes, rosé wine has the character of a red wine with the crispness of a white wine, making it perfect for pairing. Consumer demand continues at a rapid pace for dry rosé wine. For the 11th consecutive year, and building on 10 years of double-digit growth, exports of rose wines from Provence to the U.S. have climbed 34% on volume and increased 47% on value according to the French customs agency and the CIVP/Provence Wine Council. The Conseil Interprofessionnel des Vins de Provence (CIVP), known in the United States as the Provence Wine Council, is an organization representing more than 600 wine producers and 40 trade companies from the Provence region of France. Its mission is to promote and advance the wines of the region’s principal appellations. The organization’s members together produce 96 percent of Provence’s Appellation d’Origine Protégée (AOP) wines. More information can be found online at www.winesofprovence.com or on social media: facebook.com/winesofprovence twitter.com/winesofprovence youtube.com/winesofprovence instagram.com/winesofprovence ### Media Contacts Joan Brower/Janet Bartucci The Dilenschneider Group, Inc. MetLife Building, 200 Park Avenue, 26th Floor New York, NY 10166 Tel.: 212-922-0900; Fax: 212-922-0971 [email protected] Trade Contacts Julie Peterson/Carlene Hastings Vins de Provence - U.S. Office 1025 Thomas Jefferson St. NW, Suite 420 East Washington, DC 20007 Tel: 202-499-4263 [email protected]
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