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DESIGN IS CENTRAL
TO BUYING A CAR
A car’s exterior instantly shapes our
perception of the brand it represents and
its design should therefore be bold and
effective. The interior should reinforce
our first impression, intensify the vehicle’s
appeal and give it an overall seamless
quality.
Now with three brands to its name,
PSA Peugeot Citroën can boast a highly
diversified, comprehensive design line-up
that meets the needs of each and every
customer.
In 2014, we reaped the full benefits of
the work done upstream by the Styling
and Brands Department over the years
to establish a distinct positioning for each
brand, and we continue to build on their
efforts every single day.
JEAN-PIERRE PLOUÉ
PSA Peugeot Citroën Group Design Director
PEUGEOT WE NT FROM
STRE NGTH TO STRE NGTH IN
2014 WITH THE SUCCESSFUL
LAUNC H OF THE NE W 308 –
VOTED EUROPE’S CAR
OF THE YEA R BY AUTO
INDUSTRY JOURNALISTS –
A N D S P E C T A C U L A R R E S U LT S
IN CHINA, ALL OF WHICH
POINTS TO FURTHER
SUCCESS IN 2015.
G I L L E S V I D A L , Peugeot Design Director
AF TER LAUNC HING THE C4 CAC T US,
W H I C H P E R F E C T LY E M B O D I E S
CITROËN’S NEW POSITIONING,
WE ARE CONTINUING TO IMPLEMENT
O U R S T R AT E G Y A C R O S S A L L O F
OUR PROGRAMMES TO MAKE
C I T R O Ë N A N U N A B A S H E D LY S T R O N G ,
P L AY F U L B R A N D .
A L E X A N D R E M A LV A L , Citroën Design Director
FOLLOWING ON FROM THE DIVINE DS
C O N C E P T C A R , T H E B R A N D ’ S U LT I M AT E
ST YLE SYMBOL AND THE STANDARD
BEARER FOR OUR EXPERTISE, THE NEW
DS 5 OFFER S A UNIQUE, HYPNOTI SING
INTRODUCTION TO THE BRAND’S IDENTITY
W I T H A F R O N T P R O F I L E T H AT S P O R T S
THE NEW DS WINGS GRILLE.
T H I E R R Y M E T R O Z , DS Design Director
Medialibraries: PSA Peugeot Citroën, Peugeot, Citroën, DS, Design Centre.
Photo credits: Laurent Nivalle (portraits) and DS Moon Dust.
psa-peugeot-citroen.com
April 2015
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