APEX Award for Publishing Excellence Vol. 14, No. 719, Wednesday, May 30, 2012 Dick Wien, Editor / 212-975-5607 / [email protected] WRAPPING UP A WINNING 2011- 2012 SEASON SPECIAL EDITION CBS has won the 2011-2012 television season by the largest margin of victory by any network in 23 years. This is the ninth time in the past 10 years that the Eye has been America’s most watched network! CBS finished the season with 11.74 million viewers, nearly three million more than its nearest competitor (Fox). CBS also placed first in A25-54 and, for the sixth consecutive year, second in A18-49 -- with more viewers in that demo than NBC and ABC. In viewers, CBS had nine of the Top 10 dramas: NCIS, NCIS: LOS ANGELES, THE MENTALIST, PERSON OF INTEREST, CRIMINAL MINDS, CSI: CRIME SCENE INVESTIGATION, BLUE BLOODS, UNFORGETTABLE and THE GOOD WIFE. The Network also had eight of the top 10 comedies, including THE BIG BANG THEORY, TWO AND A HALF MEN, MIKE & MOLLY, 2 BROKE GIRLS, RULES OF ENGAGEMENT and HOW I MET YOUR MOTHER. Compared to last season, CBS posted growth not only in viewers but also in A18-49 and A25-54. And in a sign of the Eye’s broad reach and demographic strength across its schedule, (Continued on page 2) “The television season produced a pretty good ratings story for the Big Four broadcasters -- especially CBS. ... In 18-49 CBS had its most competitive finish yet, and won outright in its target demo of A2554 for the first time in five years. ... Perhaps the best news for (CBS) was the performance of its returning shows -- all virtually matched their year-ago deliveries. ... The hottest show of the 2011-12 campaign was CBS’s Thursday anchor, THE BIG BANG THEORY...” -- Daily Variety, May 23 (CBS WINS 2011-12 SEASON, continued from page 1) ANOTHER SWEEPING VICTORY CBS has won the May sweep in viewers for the 10th consecutive year and 11th in the last 12 years. More on the sweep in the next edition. (Source: NTI) Also... In the 2011-2012 season, FACE THE NATION posted its best deliveries in households, viewers and adults 25-54 since 2008-2009.... CBS SUNDAY MORNING was the #1 Sunday morning news program in HHs, viewers and A25-54. (Source: NTI) CBS finished the season with more programs ranked among the top 25 in A18-49 (9) and A25-54 (11) than any other network. On-air Success Seen Online... Among other season highlights: CBS.com was the #1 network website -- drawing more viewers than any other network for 41 consecutive months. CBS had the top new series in viewers (PERSON OF INTEREST) and top new program in A18-49 (2 BROKE GIRLS). ... NCIS was the #1 drama/scripted program in viewers for the third consecutive season … THE BIG BANG THEORY was the #1 comedy. … THE GRAMMY AWARDS was the #1 entertainment special of the year in ratings and the #1 broadcast of the year in social media mentions. Across all networks (broadcast and cable), CBS had five of the Top 20 broadcasts for social media comments, more than any other network — THE GRAMMY AWARDS (#1 overall), THE ACM AWARDS (#13), THE VICTORIA’S SECRET FASHION SHOW (#17), THE MASTERS® on CBS (#18) and THE PEOPLE’S CHOICE AWARDS (#20). (Source: Bluefin labs) CBS was #1 in viewers and key demographics in the Monday-Friday 10:00 PM, ET/PT hour leading into affiliate late local news. CBS UNVEILS UNIQUE, FAR-REACHING "THANK YOU FANS" CAMPAIGN Plus CBS had…. More time period-winning programs than all the other networks combined in viewers (13), A25-54 (15) and A18-49 (12). Six of the top 20 programs among A18-49 (tied for most of any network). And .... Was the #1 network in DVR lift, averaging an additional +1.40 million viewers with 7-day playback. To thank fans for continuing to make CBS the most watched network in America, this summer the Network is launching a first-of-its-kind campaign that includes an innovative "CBS Good-eBag" of free downloads of a variety of prized television and publishing content. In addition, a CBS star-branded and mobile studio-equipped "CBS Buzz Tour" bus will be traveling the country engaging fans with on-the-road CBS.com webcasts, blogs and social media contests and posts. A full report on this exciting campaign will be featured in UPDATE’s next edition. (Source: NTI 9/19/11-5/20/12) (Continued on page 3) 2 IN THE CAMERA EYE On Sunday, May 20, on a special broadcast -- “March of the Living: Return to Auschwitz” -- CBS4 Miami joined three Holocaust survivors for an emotional visit to the infamous Nazi concentration camp in Poland. On the broadcast CBS4 reporter Ted Scouten (above) walked side-by-side with these individuals to hear their firsthand accounts of life in the camp where more than 1.5 million men, women and children were murdered, either in gas chambers or by being brutally worked to death. The half hour special included exclusive footage shot on-site during this sacred pilgrimage of remembrance. To view the video go to http://miami.cbslocal.com/march-live-video/ PUBLISHING POCKET BOOKS GETS A "STAR": Simon & Schuster imprint Pocket Books has relaunched its Pocket Star line as an eBook-only imprint. As Pocket Books does in print, Pocket Star will continue to feature bestselling and debut authors in popular genres, including women's fiction, romance, thrillers, urban fantasy and mystery. The imprint is launching with titles from its Spring and Summer lists, featuring authors V. C. Andrews, Nathan Dodge, Cindy Gerard, Laura Griffin, Sabrina Jeffries, Carrie Lofty and Michael R. Underwood, among others. Lauren McKenna, Executive Editor, has been named Editorial Director of Pocket Star and will oversee all content. Pocket Books, America's first paperback publisher, will remain home to mass market authors published in both print and electronic formats. CBS FILMS THE WOMAN IN BLACK, the hit CBS Films ghost story starring Daniel Radcliffe that scared up more than $53 million at the box office, was released on Blu-ray and DVD by Sony Pictures Home Entertainment on May 22. The Blu-ray and DVD both include commentary by the writer and the director as well as two all-new featurettes: "Inside The Perfect Thriller: Making ‘Woman in Black,’" a discussion with the filmmakers and cast; and "No Fear: Daniel Radcliffe as Arthur Kipps," in which Radcliffe discusses the most challenging and interesting parts of playing this character. (Continued on page 4) 3 CBS AWARDS COLLEGE SCHOLARSHIPS TO EMPLOYEE SONS AND DAUGHTERS For the first time, CBS will be offering one-time $2,500 scholarships to five students who have been named Finalists for the National Merit Scholarship Program. The five students -- Ethan Dobbs of Fort Worth, Margaret THE STARS ALIGN: At CBS Studios International's LA Screenings on May 21: (l-r) Dennis Quaid (Vegas), Kristin Kreuk (BEAUTY AND THE BEAST), David Stapf (President, CBS Television Studios), Michael Chiklis (Vegas), Lucy Liu (ELEMENTARY), Armando Nuñez (President, CBS Studios International), Jonny Lee Miller (ELEMENTARY). Ginoza of Los Angeles; Lindsey Johnson of Detroit, Jazlyn Patricio-Archer of San Francisco and Justin Poser of New York -- are the children of CBS employees Donald Dobbs (Director of Engineering & Operations, CBS 11 KTVT/KTXA), Michele Reniche (Newswriter, CBS Los At the annual L.A. Screenings at Angeles), James Johnson (Radio Personality, 104.3 Paramount Studios in Hollywood (May WOMC), James Archer (Assistant Program Director/Music 19 -- May 24), attendees were buzzing Director, KMVQ-FM - 99.7) and Nicolas Poser (Vice about CBS Studios International’s offerings, including CBS President & Assistant General Counsel, CBS Corporation). fall The National Merit Scholarship is awarded to approximately freshmen series ELEMENTARY and VEGAS, as well The 8,300 students out of 1.5 million entrants nationwide, based CW’s BEAUTY AND THE BEAST and EMILY OWENS, M.D. on scores for the Preliminary SAT/National Merit Scholarship Clients got the opportunity to mingle with top talent from the Qualifying Test, the student's academic record, a submitted new shows, including VEGAS stars Dennis Quaid and essay and more. Michael Chiklis, ELEMENTARY stars Jonny Lee Miller and Lucy Liu, and BEAUTY AND THE BEAST stars Kristin For more information on the program, please contact Kreuk and Jay Ryan. Jill Rothstein at 212-975-2348 or [email protected]. RENEWALS: In May, CBS Studios International and Telecom Italia announced a non-exclusive licensing agreement that allows subscribers to now instantly stream CBS ##### content in Italy on its Cubovision platform -- Telecom Italia's brand for a multi-device home entertainment environment. The new on-demand service, called “CBS,” is the first branded subscription channel from CBS Studios International in the Italian market and includes the streaming of early seasons of CBS, SHOWTIME and The CW shows like NCIS, DEXTER, NURSE JACKIE and 90210, as well as full seasons of classics such as "Star Trek: Enterprise." ... SBS Broadcasting B.V. (The Netherlands) and CBS Studios International have renewed their multi-year content deal that gives SBS the freeto-air rights for TV series including NCIS, NCIS: LOS ANGELES, HAWAII FIVE-0 and THE GOOD WIFE. These and future titles will be broadcast on SBS channels Net5, SBS 6 and Veronica. CAUTIONARY STATEMENTS REGARDING FORWARD-LOOKING STATEMENTS This newsletter may include "forward-looking statements" within the meaning of section 27A of the Securities Act of 1933 and section 21E of the Securities Exchange Act of 1934. Forward-looking statements involve risks and uncertainties that could cause actual factual results to differ materially from the forwardlooking statements. CBS Corporation's news releases and filings with the SEC including its most recent Form 10-K and Form 10-Qs, contain a description of factors that could affect future results. The forwardlooking statements are made only as of the date of this document and we do not undertake to update any forward-looking statements to reflect subsequent events. For more information about CBS Corporation, see the Company's news releases and filings with the SEC which can be found at www.cbscorporation.com, in the "News" and "Investor Relations"sections, respectively."