CAKES to BAKE – Home baking made easy for everyone sweet delight Huge potential for cake products Today the trend is towards indulgence, savouring cosy moments in the company of friends while enjoying delicious food. Market surveys indicate that the European market holds tremendous potential for cakes and flour confectionary if they are easy and quick to prepare. In response, Faerch Plast launches the CAKES to BAKE concept. This focuses on creating added value for consumers of all ages, and gives them the opportunity to delight their friends, family, and themselves to a freshly baked cake. On the following pages you can read more about CAKES to BAKE and how the concept can help to increase the attraction and value of your cake products. 2 Caroline and her friend Lisa arrive home from school. They find a cake in the fridge. Supervised by an adult, they remove the plastic film and place the cake in the oven. Caroline and Lisa have learned to take the cake out of the oven using oven gloves. They decorate it with the enclosed decoration and have fun eating the cake. Yummy! The aroma of baking Choose from Large Cake range There is nothing quite like the homely, comforting aroma of home baking. With CAKES to BAKE it is simplicity itself to take a deliciously aromatic, homebaked cake out of the oven. Whether you start with a frozen cake only requiring reheat, a prepared cake mix, or a finished dough product, it is easy for your customer to quickly finish off and bake a cake with a minimum of fuss and cleaning afterwards. Shown trays are prototypes 3 Pamper yourself Cakes for today’s consumer CAKES to BAKE products are those offering a simple, quick, and practical alternative to baking a cake from scratch. In the frantic pace of modern life, is there anything quite as wonderful as taking the time to enjoy a good, home baked cake. This is where CAKES to BAKE succeeds, and if surprised by unexpected guests, you barely need to leave them in order to get the cake baking. Shortly thereafter, the house fills with the wonderful aroma of freshly baking cake, the guests decide to stay a little longer, and the conversation improves! A world of possibilities »» Tarts »» Flour mixes »» Frozen cakes »» Dough mixes »» Etc. 4 Alex has a date with a girl coming round for an evening meal. He wants to impress her with a nice cake. In the fridge stands a part-baked brownie that only needs baking. After the meal, he places the brownie in the oven and soon the sweet smell of fresh home baking fills the apartment. They enjoy the cake and the girl praises the excellent taste… Simple Preparation Cakes for every persons needs The simplicity, quick and easy preparation of CAKES to BAKE can be a success in all manner of home scenarios. The child, who under adult supervision, would like to cook something delicious for a friend, the single person that wishes to impress a new date, or the busy professional working outside the home who has guests coming over for a relaxing evening. Young children can quickly learn how to prepare a cake for cooking, and once cooled, the children can have even more fun decorating it. 5 Did you know? facts about CPE Due to its high t (-40°C to +220°C for Ready Meals products and can from the freezer a conventional o This also makes to BAKE products ? ET temperature stability C), CPET is well-suited and Ready to Cook n be taken directly r and heated in either or microwave oven. CPET ideal for CAKES s. Easy for one Single portions for single living Although there are more people living alone today than ever before, the reasons for single households remain unchanged. Those recently leaving home, the career minded, relationship breakdown, the elderly, and not forgetting those who prefer it that way. Faerch Plast has developed CAKES to BAKE trays particularly suited to this market group. Trays that can be snapped into individual portion packs. This offers the choice of preparing an individual, two, or more portions, while unopened products remaining in the tray retain their freshness and quality. Shown trays are prototypes 6 Sofie is eating supper with the family. She is in a hurry. In an hour, her friends will be arriving for a cosy girls’ evening. She wants to serve something delicious with coffee and has bought a ready-bake muffin dough. After her friends arrive, Sofie goes into the kitchen and places the muffins in the oven. In no time at all she serves the delicious muffins, and all her friends are begging her for the fantastic recipe. Cakes with more to them Big advantages and new possibilities With CAKES to BAKE, Faerch Plast wants to expand the opportunities to bake a good cake for every occasion, quickly and easily. Cake baking must be easy for the child, the single person, the busy professional working outside the home, and the elderly. For cake producers, the concept offers substantial advantages and a whole new world of possibilities. The function of the new packaging can add value to the product, while making the product more attractive to the consumer. Additionally, the new trays adapt easily to automated production minimising any internal change required to exploit the growing potential of the cake product market. In addition to the CAKES to BAKE concept, cake producers have further alternatives to traditionally used Aluminium Foil trays, by utilising a whole series of existing Faerch trays suitable for cake baking. Tempted? Then contact Faerch Plast to find out more about the possibilities CAKES to BAKE can offer you. 7 ”The Swan” The Nordic Eco-label Printed on paper that treats the earth gently throughout its life cycle - from the gathering of raw materials to the paper’s eventual disposal. www.faerchplast.co.uk | March 2008 Færch Plast Færch Plast Northern Europe Færch Plast Central Europe Rasmus Færchs Vej 1 PO box 1040 DK-7500 Holstebro Denmark Tel.: +45 99 10 10 10 Fax: +45 99 10 10 99 / 98 E-mail: [email protected] E-mail: [email protected] E-mail: [email protected] Færch Plast Region South 5, rue des Ateliers, ZAE Sud F-67210 Obernai France Tel.: +33 (0) 388470430 Fax: +33 (0) 388470439 E-mail: [email protected] Harrison Europac Ltd. Stayton House, 93 Stayton Road Sutton, Surrey SM1 2PS Great Britain Tel.: +44 20 8254 2300 Fax: +44 20 8254 2301 E-mail: [email protected]
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