Corporate Responsibility Report
2009
^
Contents
Contents
2
www.raiffeisen.ro
Foreword
3
1. Reporting methodology
4
2. Report
5
2.1. Value of community investments
6
2.2. Sectors in which we invested
7
2.3. Geographical distribution of investments
12
2.4. Type of investments
12
3. Conclusions
13
4. Partners
14
Foreword
Foreword
Raiffeisen Bank Romania is an important economic actor on the financial services market and an
influential factor in the economy. One of the values of the Bank is responsibility and our slogan is
"We succeed together!". Our values and slogan state that we are aware of the impact we have on the
market and that we understand to take responsibility towards all our stakeholders, be they employees,
customers, shareholders, business partners or the communities in which we are present.
For this reason we chose to report, starting this year, in an integrated and transparent manner, data
regarding our non-financial activity, specifically about the sponsorship projects that have brought
added-value to the community. This data is reported according to London Benchmarking Group 1
standards, following the analysis performed by the country facilitator, Asociaœia pentru Relaœii
Comunitare (The Association for Community Relations).
In the following pages you will find information regarding the methodology for collecting data, about
the reporting and analysis criteria. You will also be able to see the geographical distribution and the
distribution by theme for the amounts spent.
The results reported for 2009 show a significant contribution, of approximately 2% of the net profit for
2009, and that we managed, through our projects, to support a minimum number of 99,580 assisted
persons. In the future we wish to extend this reporting activity from sponsorship projects to the rest of
the non financial activity, so that we cover the parameters specified by the Global Reporting Initiative 2
(GRI) for financial institutions. We also wish to continue the sponsorship projects and to increase the
quality of life in the communities where we are present, creating a more stable and prosper social and
economic environment.
Corina Vasile
Public Relations Director
1
LBG has been developed in 1994 by a group of directors from companies socially engaged in Great Britain. LBG Romania is
part of the LBG international network. ACR is the country facilitator for the LBG service in Romania. More details are available at
www.lbg-romania.ro sau www.arcromania.ro.
2 GRI is a network organization that has funded the basis for the development of the most used system for sustainable reporting.
To provide the highest level of quality, credibility and relevance, the reporting system is approved by consensus between
representatives of world wide business environment, of the civil society and professional associations. More details are available at
www.globalreporting.org.
Raportul Conducerii
Raportul Diviziilor
Situaœii Financiare Consolidate
Contact
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3
Reporting methodology
1. Reporting methodology
The LBG theoretical model takes into account four principles that act as a
filter in selecting the reported data:
1. The company takes full responsibility for the motivations behind
community projects and the LBG results, because these influence
the measuring process;
2. The measured contributions are only volunteer ones, performed from the will to create a
change in the community, and not those compulsory by law;
3. If the company is not very sure of the value of a contribution, it is better not to include that
contribution in the reported data;
4. The value of the contribution is quantified at the production value, not at the selling value.
The key feature of this theoretic model is the neutral positioning against the three types of
motivation – charitable, commercial and strategic - supporting the transparent attribution of a
project to match company objectives or motivations that generated it.
Company’s
community
involvement
business
activity
charity
strategic
commercial
Besides this criteria, the LBG model also takes into account in
the evaluation of contributions the type of invested resources,
supported causes and geographical areas reached by the
company through its initiatives.
Methodology used for data collection
mandatary contributions
The client's data analysis report is based exclusively on the
data provided by the client. ACR has checked together with the
client the correctness of the input. This check does not have the
quality of an audit of the company data, being based on the
information provided by the client, without having access to the source data.
economic activity
Within the LBG service, ACR does not require an exhaustive evaluation of the company's
community engagement programs and projects, but requires the company to clearly state what
projects are evaluated and, as much as possible, which percent of the total activity of the company
they represent. Based on this request, the analysis report refers exclusively to the projects and
objectives mentioned by the client. These are described in detail in the next chapter of the report.
The data analyzed through LBG are collected from:
1. Sponsorship or partnership contracts with not for profit partners (non-governmental
organizations or public institutions or local authorities),
2. Activity reports and financial reports provided by community partners, press reports etc.
The data includes all contracts that refer to contributions in money, goods, services (pro
bono or with discount) and time (volunteer).
3. The website www.raiffeisen.ro/presa (data from the 2009 financial report regarding the
number of employees and the net profit of the company).
The data analyzed in this report refers to the calendar year 2009. For the data exceeding this
interval, specific references are made regarding the period taken into account in the analysis.
4
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Responsabilitate corporate
2. Report
Raportul Conducerii
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Report
2. Report
2.1. Value of community investments
Value of Raiffeisen Bank investments in community programs
The total value of the contributions invested in community programs by Raiffeisen Bank during the
calendar year 2009 is of RON 5,119,077.28. This sum includes the value of its own financial
sources, contributions in nature, time, management costs and other attracted resources (salary
donations). The table below shows the distribution of resources, by type, in absolute value and in
percents.
The total of financial contribution in the calendar year 2009 (RON)
Direct financial contributions
Value of the volunteer time
Value of in kind contributions
Salary donations
Other contributions from employees
Management costs
Total
100
4,815,449.25
15,741.62
31,475.00
223,098.00
4,824.00
28,483.41
5,119,071.28
0.55%
0.09%
80
60
4%
Management costs
0.61%
Other employees contributions
0.3%
Salary donations
Value of in kind contributions
40
Value of voluntered time
94%
Direct financial contributions
20
0
The financial contributions represent the sums spent in the communities through sponsorship
contracts. From the total contribution to the community, they represent 94%.
The volunteered time represents the monetary equivalent for the number of volunteered hours by
Raiffeisen Bank employees. The monetary equivalent is calculated for an average rough salary of
1,693 RON/month. It represents 0.3% of the total contribution in the community.
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The in kind contributions represent the financial contribution by hosting and maintenance costs
provided pro bono at the premises of Raiffeisen Bank for the United Way foundation (total cost for
the calendar year of 2009). Out of the total contribution to the community, they represent 0.61%.
The management costs represent Raiffeisen Bank's expenses with: planning and managing
corporate responsibility projects, costs with consultancy or participation to conferences regarding
corporate responsibility. Out of the total contributions to the community, they represent 0.55%.
Salary donations, employees’ contribution to the United Way foundation, represent 4% of the
total financial contributions, to which add up 0.9%, representing other financial contributions of
the employees, amount to 0.09%.
2.2. Sectors in which we have invested
Raiffeisen Bank develops and supports corporate responsibility projects that are in line with the
corporate responsibility principles of the Bank. We foster long term partnerships with NGOs and
other organizations that share our values and treat all their stakeholders with honesty and respect.
We encourage team work and volunteering among our employees. We support local and national
projects in sectors such as: Romanian art and culture, education, environment, sports, social causes.
Distribution of contributions per sectors
Table of contributions per sector (without management costs, in RON)
Social
Art & culture
Environment
Sport
Education
Other
Total
3,087,577.16
755,952.00
605,922.00
265,855.00
247,858.71
127,450.00
5,090,614.87
100
3%
5%
80
5%
12%
Other
60
15%
Education
Sport
Environment
40
Art & culture
60%
Social
20
0
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Contact
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7
Report
Art & culture
100%
80%
60%
85%
40%
We recognize Romanian art and culture
as a field of excellence and with a high
potential to increase the quality of life
and the education of the Romanian
people. We develop and support
projects from all types of artistic
expression that we think can make a
difference for the Romanian public.
20%
0%
15%
Art & culture
Total
Raiffeisen Art Proiect is one of the oldest programs of the bank, the first edition having taken place in
2004. Since than the project has presented to the national public the show "Vis" (“Dream”), by Dan
Puric (2004), the volume "Istoria literaturii contemporane" (“The History of Contemporary Literature”)
by Alex Ætefånescu (2005), the art book dedicated to the painter Dan Hatmanu (2005). In 2006
Raiffeisen Art Proiect has presented a mix of poetry and jazz "Inside Stories – Jazz Poems" - with lyrics by Vasile Voiculescu
and Nina Cassian, interpreted by Teodora Enache and Johnny
Råducanu. In 2007 we presented to the Romanian public the
modern dance show "OuiBaDa", with a choreography by Gigi
Cåciuleanu and in 2008 we have organized an itinerant
exhibition with the paintings of Emil Ciocoiu.
In 2009 Raiffeisen Art Proiect has presented a series of 3 short
plays, in partnership with Teatrul Act. The project has promoted
Romanian playwriting by presenting one of the youngest and
most talented Romanian play writers, Mimi Brånescu. The three
plays - „Flori, filme, fete sau båieœi” (“Flowers, Girls, Movies or
Boys”), directed by Vlad Masaci, „Dumnezeul de a doua zi”
(“God of the Day After”), directed by Claudiu Goga, „Acaså
la tata” (“Home at Father's”), directed by Alexandru Dabija were plaid in the 2009-2010 season. The plays were invited
to numerous Romanian Theatre Festivals, generating many
positive reactions, both from the public and from the reviewers.
8
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Report
Social
100%
We are aware of the need to
complement the public effort to support
the less privileged and the disabled ones
to live a better life.
80%
60%
40%
61%
20%
39%
0%
Social
Total
United Way Romania
For this reason we have closed a partnership with the international organization United Way to rise
funds, select and monitor projects that come to meet these needs. In 2009 65 employees have
volunteered in selecting and monitoring the projects financed by United Way, in a total of 420 hours
of activity. Approximately 1,000 Raiffeisen Bank employees have contributed with salary donations
and the sum has been doubled by the bank. Through the financial support provided by Raiffeisen Bank
United Way has been able to support over 5,000 persons and 23 NGOs, in the fields of education,
health, social and professional integration.
In 2009 we launched Raiffeisen Comunitåœi (Raiffeisen Communities). This project gathers up numerous
small projects and has two essential components: it addresses local projects and it directly involves our
colleagues throughout the country by volunteering and working together with local organizations. In
the pilot program rolled out in 2009 we have financed 100 projects, with a total value of over
2,000,000 RON. 100 employees got involved in these projects, in approximately 200 volunteered
hours and the estimated number of
Distribution investment
beneficiaries of 25,000. The chart
below presents the distribution of
80%
financial resources in percents, by
60%
category.
40%
75%
20%
23%
0%
Education
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Social
2%
Sport
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Report
Education
100%
80%
60%
95%
40%
20%
0%
5%
Education
We think that education brings the most
added value to the society, helping
people reach their professional goals
and have a better life. We encourage
young people in the communities where
we are present to acquire the skills and
the knowledge necessary for them to
develop in the community. We are active
in projects that help the young ones to
extend their general and financial
education.
Total
The main project rolled out in 2009 has been Business
Plan Competition, organized by the Ministry of Education,
Youth and Sport. This competition comes to support the
development of entrepreneur skills in high school pupils,
by organizing exercise companies. Raiffeisen Bank was
involved in this project not only with financial support, but
also with volunteers. Representatives of 8 Raiffeisen Bank
branches in 6 development regions have participated in
the project evaluation committees but also in workshops
for pupils, helping them to get familiarized with the day to
day banking environment. During the academic year
2009/2010 190 pupils from professional and technical
high schools participated to the competition and 16
reached the national phase of the competition.
Another project launched in 2009 is the student's book and exercise book "Banii pe înœelesul copiilor"
(“Money for children's understanding”). The book is designed for elementary school pupils, aiming to
get them acquainted with elements of
financial education such as money,
Environment
cards, ATM machines, etc.
100%
80%
60%
88%
40%
20%
0%
12%
Environment
10
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Total
Our organization is active in urban
areas, so our attention is focused on
protecting the urban environment. We
actively promote, both inside and outside
our organization, a culture of
responsibility towards the environment.
The main risk our company is confronted
with in this respect is the use of fules and
Report
paper. For this reason we have started two projects in 2009: we recycle paper, in collaboration with
MediaOrg, through the project Copacul de Hârtie (The Paper Tree)3 and we promote alternative
means of transport, specifically the bicycle. For this purpose we have set up bicycle parking places at
5 of our premises in Bucharest, we joined a program that offers 15 bicycles for the use of our
employees, starting up a pilot bicycle park and in partnership with the same association, Green
Revolution, we started the program I Love Velo, a bike sharing program offering free use of bicycles
in 3 parks in Bucharest: Heråstråu, Tineretului and Izvor, with a total of 400 bicycles for the use of
those leaving in Bucharest.
Sport
100%
80%
60%
95%
40%
20%
0%
5%
Sport
3
Raportul Conducerii
Total
Sport is an essential part of leaving a
healthy life. One of the risks in having an
office job is sedentarism. For this reason
we support such projects that promote
sports as a healthy life style, and
accessible for everyone.
Thus, in 2009 we have been the main
partner to the second edition of the
Bucharest City Marathon. 4,000 persons
participated to the 2009 edition, out of
which 1,000 were children. Also in
2009 we supported the 3 to 3 basketball
competition Sport Arena Street Ball, that
took place during the summer of 2009, to which 4,500
persons participated.
The MediaOrg association manages the project Copacul de hârtie. Details available at www.copaculdehartie.ro
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Report
Geographical distribution of investments
2.3. Geographical distribution
of investments
100%
80%
Raiffeisen Bank projects are present
in the urban environment, where our
business activity is present. 69% of
the value of financed projects was
invested at a national level and 31%
of the investments went to Bucharest.
The project Raiffeisen Comunitåœi
(Raiffeisen Communities) is mainly
taking place at a national level.
60%
40%
69%
20%
31%
0%
Bucharest
National
Distribution of investments (value)
3.5. Type of investments
100%
80%
60%
4.799.240,8
40%
20%
146.915
0%
Strategic
Commercial
144.432
Charitable
Distribution of investments (%)
100%
The criteria by which we select
community projects aim for a
medium or long term partnership with
the beneficiary. For this reason 94%
of our projects according to LBG
standards are strategic ones. We are
also open to charitable situations and
isolated events, such as natural
calamities and we always offer our
support in such situations (3%). We
also have a number of commercial
initiatives which support a local
cause but at the same time promote a
banking product connected to the
cause. (3%).
80%
60%
94%
40%
20%
3%
0%
Strategic
12
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Commercial
Principalii indicatori financiari
3%
The LBG service classifies the
motivations
behind
community
initiatives in three classes: charitable,
strategic, commercial.
Charitable
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Raport - Conclusions
Charitable projects - usually ad-hoc, without clearly following to generate change in the community or
in the organizations. The company that offers resources for charitable reasons is answering to requests
from NGOs, not for profit organizations, informal groups, etc, without following its strategic objectives,
answering to isolated requests.
Strategic investments - long term engagement of the company in community partnerships, answering
to a limited number of community needs, chosen by the company so that it will also support its business
efforts (strengthening a good image, loyalization of employees, diminishing risks in relation with the
community, etc.). The causes and the approach towards strategic investments aims to mutual benefits,
for the company as well as for the community.
Commercial initiatives - commercial activities associated to a community cause are designed to directly
support the company's success, promoting the identity of a brand or for other benefits reflected
immediately in the economic evolution of the company. The company benefits have a fundamental role
in starting such initiatives.
4. Conclusions
In 2009 the bank has contributed in the community with resources representing 2% of its net profit.
Through the community programs supported by Raiffeisen Bank a minimum of 99,5804 persons have
been assisted.
Over 105,8695 persons have been informed about the implication of the company in the community.
The largest part of these persons were informed through visual materials generated within the
community partnerships of the bank, by participating to events or the partners web sites.
Besides the target groups outside the company, another important category of strategic actors of the
bank are its employees. During 2009 Raiffeisen Bank has communicated with over 6,000 employees
about the opportunities to be active in the community, about the opportunity to become a constant
donor or about the project selection for the Raiffeisen Comunitåœi project.
4
This number of beneficiaries has been calculated from the data reported by the partner association. But since not all partners
supported by the bank have offered clear reports regarding the results of the financing, we can estimate that the real number of the
persons supported through Raiffeisen Bank community programs is larger.
5
This number of beneficiaries has been calculated from the data reported by the partner association. But since not all partners
supported by the bank have offered clear reports regarding the results of the financing, we can estimate that the real number of the
persons to whom the projects was communicated is a lot larger. The figures taken into account when stating this number was the
minimum number o persons directly exposed to the project.
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4. Partners
Partners
4. Partners
Bucharest Running Club Association
www.bucharestcitymarathon.com
National Center for Professional and Technical Learning Development
www.edu.ro
Sport Promotion Sport Club Association
www.3la3.ro
Ethos Association
www.olimpiadelecomunicarii.ro
Donors Forum
www.forumuldonatorilor.ro
Green Revolution Association
www.greenrevolution.ro
Hospice Casa Speranœei Foundation
www.hospice.ro
Institute for Sustainable Development
www.ipdd.ro
Light into Europe Foundation
www.lightintoeurope.org
Ovidiu Rom Foundation
www.ovid.ro
National Museum of Art Romania
www.mnar.ro
Fundaœia Renaæterea
Save the Children Association
www.salvaticopiii.ro
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Partners
Second Chance Association
www.secondchanceromania.org
SONORO Association
www.sonoro.ro
D'aya Theatre
www.daya.ro
Asociaœia UNICEF
www.unicef.org
United Way Foundation
www.unitedway.ro
United Way Romania
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