Executive Summary. Linda Media Group is a social media marketing firm focusing solely on Instagram to grow your business. We work with your company to create unique hash-tags, images, location tags, and text to organically grow your Instagram account. In addition, we have amassed a vast network of “Influential Instagrammers”, or Instagram users with a large following and market reach. We pair your company with Instagram users to serve as a mouthpiece for your product/brand/service. With the simple click of a button, we have the ability to send your campaign to hundreds, thousands, or millions depending on your budget. Our “Influential Instagrammers” are each hand selected by our staff; we assess www.LindaMediaGroup.com [email protected] Services. their content, follower base, and ability to generate user engagement in order to best help your company reach your target market. Account Management. Why Instagram? Statistics.  Over 130 million monthly active users.  500% growth in users from 201213; makes it the fastest growing social network in the world.   Over 1 billion photos are ’liked’ daily (8,500 per second).   Over 45 million photos posted per day.  We save you the time and hassle of hiring a new employee to run your account. We dedicate an account manager to your business to ‘crawl’ Instagram and generate ‘likes’, followers and engagement.  Over 1,000 comments posted per second.  The average user spends 257 minutes per month on Instagram  18-29 year olds are the largest demographic on Instagram.  41% of brands post 1 or more photos per week to their accounts. Network Endorsements.  Our network of “Influential Instagrammers” has proven the power that Instagram endorsements can have. We open up this network to broadcast your message to the masses.  Miami loves LeBron James, but what about the rest of the country? We bring you the power of a celebrity without the polarizing effect. Our network doesn’t serve as an official spokesperson for your brand, so there are no negative repercussions or associations.  Reach more for less. Our network has the power to reach hundreds, thousands, or millions with the click of a button. We work with your budget to ensure that your target audience is reached within your means. Seminars/Trainings.  We send a team of Instagram experts to your company or business for a half day seminar Instagram on marketing A-Z. We train your staff to become Instagram experts so that they can apply their skills to your business.  Over 16 billion photos shared. We know Instagram. We know what generates ‘likes’, how to build your following, what time to post, what content to post, and how to engage your followers. Running an Instagram account can be a full time job – let our team of experts handle it for you. Photo walkabouts. We can pair your company with one (or 100) Influential Instagram users who will devote their time (and Instagram account) to building your brand through original content. Think of them as your own personal Instagram blogger for rent.      Mailing list for Generation Y. Let’s face it, the majority of direct mail you send out gets thrown out and your emails get deleted. An Instagram following is your mailing list with two caveats: first, they choose to follow you so they actually want to see your updates. Second, you can fire that expensive marketing firm because Instagram is FREE. People live on their phones. Traditional advertising has always battled “noise” in attempts to reach consumers; couple that with the rise of mobile technology and your audience shrinks even more. That awesome TV ad you spent millions creating? I missed it, I was texting my friend, sorry! Market research. Why hire that expensive consulting firm to do market research when your 1,000,000 followers will give you honest feedback within seconds (for free)? One-to-One Marketing. Instagram gives your company the power to reach and communicate with consumers on an individual level. While extremely powerful, its equally time consuming…(ahem, ahem). No Ads. Facebook had good reason to wait years to allow ads: they ruin the user experience. Instagram has no ads or promoted posts, so all content viewed comes from a trusted source. This means content is viewed in a positive light, as opposed to advertisements which can actually create negative connotations with your brand if done poorly. Why Linda Media Group?      The power to influence. Our influential users have the power to push consumer awareness and action towards your company or product. Utilize word-of-mouth. When someone tells you to visit a bar, you are more likely to go than if you see a billboard, right? We don’t create traditional advertisements. If your company sells women’s clothing, we won’t have an NFL player post your content. We aim to create posts that fit seamlessly with our Influential Instagrammer’s profile. We built our mission statement around the fact that people reject ads and respond positively to in-network recommendations – we ensure your message is received positively. Get Results. We don’t work like traditional social media ads/promotions. Facebook and Google ads set a budget and then drain it per “impression” and “clicks”. This means you get charged for millions of false impressions and false clicks. We set our pricing based on of how many people truly see your ad, by calculating their follower base and by how many people ‘like’ your ad – this guarantees that your audience saw your message. Track Your Brand. We have analytics software (SaaS) giving you details about top photos, top contributors, hash-tags associated with your brand and more. Why spend thousands extra a year when we provide the capability for you? Notable Companies on Instagram.  Nike: 2M Followers  Starbucks: 1.5M Followers  Asos: 1M Followers  Nastygal: 900K Followers  Red Bull: 900K Followers How it Works. The process is simple. We work with your company to create an Instagram based marketing campaign aimed at creating a word-of-mouth movement. You tell us your strategic goals and we work with you to translate this into images, captions and hash-tags. Once we have your content secured, we then go to work finding Instagram users who can best portray this message for your company. We then contact our users and instruct them when to post. After that, the process is complete. Our users post your content for the Instagram world to see. Account Management: Organic Growth. We Love Referrals! Even if you don’t utilize our company, we still compensate for referrals that turn into clients! If you know any companies who would be interested in our service, please email us at contact@lindame diagroup.com to learn more about our referral fees! Pricing. Every agreement with our influential users is different. Some we have on retainer for multiple posts, others we use for smaller accounts to post once. We base our pricing off on two things: Even without promotions from our network of “Influential Instagrammers”, we can still help grow your following. For a small monthly fee, we work with you (or run your account) and grow your account organically. Nick owns a fitness website; He came to us with no Instagram experience or accounts. We managed his account for 8 weeks. The result? Over 900 followers, 1500 ‘likes’, and a 30% increase in site traffic. CPF: Cost-Per-Follower. We take into account how many followers the Instagram users have who post on your behalf: the higher the following, the higher the cost. CPL: Cost-Per-Like. Based on how many ‘likes’ your photos generate when posted by our Instagram users. We discount likes for companies who sign longer contracts. Finding, building, maintaining, and utilizing our database of Instagram users is expensive and labor intensive. For this reason we require a monthly minimum for companies to work with us. To find out our exact pricing, please contact us directly ([email protected]). Sample Campaign Posts. Create a Buzz. Location Tagging. Instagram is a powerful tool – we can get people talking about your product even before it launches. In this example our Instagram user starts a word-of-mouth promotion for a music group’s new cd. This puts eyes on your company and helps to generate a grass roots buzz for the future release. If you have a brick-and-mortar store we can help you promote it. When an Instagrammer posts a photo, they have the option to tag a location (4-Square). When someone clicks on the photo, a map pops up and shows the exact address of your store (Note: this can only be done by sending an Instagrammer to your location, so we generally reserve this option for walkabouts). Product Promotion. (Re)Branding. The most and basic option to get the word out is traditional product promotion or product placement. Through the careful use of hash-tags, we can help to direct your message to a specific group of consumers. We can help create positive word-ofmouth about your brand. By putting a positive message out to the Instagram world, you can send consumers the message you want about your brand. The only question is, what are we promoting here?! Our point exactly…