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ROBERT EVANGELISTA
ART DIRECTOR
„
EXPERIENCE
• Editorial Design
• Typography
• Infographics
• Retouching
• Production
• Videography
WWW.R-EVANGELISTA.COM
917.862.9570
• Web Design
• Advertising
• Analysis
PROFESSIONAL EXPERIENCE
SEP 05 - PRESENT
ART DIRECTOR
Green Angel Design Inc., Floral Park, NY
„Learn clients’ needs and then conceptualize game-changing, results-oriented solutions.
„Leverage unique design instincts to invent, develop and refresh branding for clients.
„Oversee campaign strategy, design and implementation across digital and print media.
SELECT CLIENTS & PROJECTS:
NEW YORK RACING ASSOCIATION (NYRA)
„ Designed info-graphics and charts, to be featured on the NYRA website.
„ Coordinated with the NYRA creative department to adhere to their strict guidelines.
MAJOR LEAGUE BASEBALL
„ Created MLB-licensed charity box design for One Rose for a Cure, featured at All-Star Game.
„ Coordinated with team officials to ensure compliance with MLB’s strict imagery guidelines.
HOME SHOPPING NETWORK
„ Directed logo design and overall branding for Fitness As A Lifestyle marketing campaign.
„ Oversaw photo shoots and designed posters, books, and fitness discs to support brand.
„ Branding and design efforts culminated in selling over $1 million of product on first day on HSN.
MACY’S
„ Orchestrated fitness celebrity photo shoot for a Macy’s national advertising campaign.
„ Brainstormed multiple photo shoot and design concepts to showcase different directions.
„ Work was featured in pullout advertisements in Men’s Fitness, GQ and other publications.
NATIONAL MULTIPLE SCLEROSIS SOCIETY
„ Created “build your own T-shirt” website for Van Wagner’s MS Society fundraising efforts.
„ Directed designers, developers and printers to develop cost-effective, streamlined solutions.
„ Maximized donations by creating forums and social networks to expand campaign’s impact.
ZUFFA, LLC: “ULTIMATE FIGHTING CHAMPIONSHIP”
„ Oversaw photo shoots for top-tier athletes featured in multiple national magazine articles.
„ Coordinated with PR department to ensure consistent and strong branding across all media.
COLUMBIA UNIVERSITY MEDICAL CENTER
„ Maximized fundraising for In Vitro Foundation with design, including event invitations.
JUN 13 - PRESENT
ART Director
NPC News Online (National Physique Committee), New York, NY
„ Oversaw redesign of the nation’s largest premier amateur bodybuilding website.
„ Directed videographers/photographers to increase the speed and quality of site imagery.
„ Maximized advertising revenue by adjusting user ability increasing pageviews.
„ Formed strong relationships by helping advertisers to enhance their web presence.
„ Managed daily content, including video editing and keyword analysis.
„ Achieved 200% increase in ad impressions and 30% increase in social media presence.
DEC 07 - PRESENT
ART Director
MET-RX Magazine, Bohemia, NY
„ Opened new marketing channel for NBTY by conceiving and launching MET-Rx Magazine.
„ Designed and produced editorial, advertorial, and marketing materials for print.
„ Orchestrated high-end conceptual photo shoots focusing on fitness and sports celebrities.
„ Spearheaded creation of MET-Rx digital and mobile app, boosting social media presence.
„ Worked with brand managers to create all MET-Rx ads for MET-Rx Magazine and beyond.
„ Magazine ads directly increased MET-Rx website supplement sales by $40,000 per month.
[email protected]
• Social Media
• Marketing
• Art Direction
ROBERT EVANGELISTA
ART DIRECTOR
„
EXPERIENCE
• Editorial Design
• Typography
• Infographics
• Retouching
• Production
• Videography
WWW.GADESIGNINC.COM
917.862.9570
• Web Design
• Advertising
• Analysis
[email protected]
• Social Media
• Marketing
• Art Direction
PROFESSIONAL EXPERIENCE
DEC 07 - 2009
PUBLISHER / CREATIVE DIRECTOR
MAQ Magazine (Men's Athletic Quartley), New York, NY
„ Created custom newsstand magazine, including conceiving direction and market position.
„ Contacted distributors to secure prime shelf space in Barnes & Noble, 7-11s and more.
„ Directed production, advertising sales, quality control and freelance writers and designers.
NOV 05 -2007
Creative director
IntraMedia Publishing, Bohemia, NY
„ Launched custom-published magazines: AXL, HealthSmart Today and HealthWatchers.
„ Spearheaded all creative team efforts from initial magazine concept to delivery.
„ Directed, designed and produced editorial, advertorial, and marketing materials for print.
„ Developed internal creative philosophy, processes and corporate marketing initiatives.
OCT 03 - 2005
ASSOCIATE ART director
Energy Times Magazine, New York, NY
„ Created covers, features and departments for industry-leading Energy Times Magazine.
„ Brainstormed advertisements for Nature's Plus Products and Natural Organics, Inc.
„ Developed logo and branding for the Nutritional Health Alliance advocacy group.
SEP 98 - 2003
PRODUCTION MANAGER / IMAGE RETOUCHER
Book-of-the-Month Club / Bookspan, New York, NY
„ Managed in-house digital photography, retouching and workflow for multiple brands.
„ Assisted designers with layout and design solutions for direct mail.
EDUCATION:
SKILLS:
(1994-1998) „ Fashion Institute of Technology Major studies Graphic Design
(1998) „ INTERnSHIP at Sport Illustrated Promotions Department
Art Direction, Graphic Design, Web Design, Visual Design, User Experience Design, Ecommerce Design,
Mobile Design, Mobile App Design, Information Architecture, Email Marketing, Print Collateral Design,
Package Design, Publication Design, Brand Identity, Photo Art Direction, Photography, Videography
Technical Knowledge: Adobe Creative Suite including Photoshop, Illustrator, InDesign, InCopy
Acrobat, Flash, Dreamweaver, Fireworks, After Effects, Quark Express, Final Cut Pro, Motion, HTML
CSS, PHP, Microsoft Office, Capture One Pro