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HIKMAT LIMITED / ROOTS DISTRIBUTION
COMPANY PROFILE & DISTRIBUTION SETUP
The Company :
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HIKMAT LIMITED formed in 1994 , is an
international FMCG Distribution Group
and beside that a trading company
having great and wide network through
out Afghanistan and Pakistan . We are
representing many international
companies , importing and distributing
their products . Hikmat Limited is very
famous for its own Green Tea brand “Haji
Zada” sourced from vietnam which is
Afghanistan No.1 Selling Tea .
Our Vision
"To be the partner of preference for our
customers, our suppliers and our people by
setting standards of excellence continuously in
all our business domains.”
Our Mission
“To be the most dynamic, progressive and
efficient sales and distribution management
company, delivering the best results to all our
stake holders.”
We are Sole Agents & Importers for
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April Paper Mills Indonesia (Paper One)
SCG Thailand (Supreme)
McNroe Consumer Products India (Wild Stone)
Cello India (Pens & Thermoware)
Emami Ltd India (Personal Care Products)
Joy Cosmetics India (Personal Care Products)
Godrej India (Personal & Hair Care Products)
Azmusebat Turkey ( Derby Blades & Razors)
TEA PRINCIPALS INDIA :
WE ARE ENGAGED WITH THE FOLLOWING
INDIAN COMPANIES FOR OUR BLACK TEA
BUSINESS IN BULK.

SIEWERT AND DHOLOKIA LTD (COCHIN)
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GODFREY AND PHILLIPS INIDA
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MERI CHAI (INIDA)
Our Own Developed Brands :
Beside of representing international
companies Hikmat Limited has also designed
and developed few products which is not
only marketed in Afghanistan and Pakistan
but is also being exported to other countries.
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HAJI ZADA TEA – VIETNAM / SRILANKA
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POWER BALLPOINT PEN – CHINA
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EVERYDAY COPIER PAPER – CHINA
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SILKY BABY DIAPERS – CHINA
Our Branch Offices and Ware Houses
Pakistan :
OFFICES :
WARE HOUSES :
HIKMAT LTD KARACHI
KARACHI
HIKMAT LTD PESHAWAR
PESHAWAR
HIKMAT LTD ISLAMABAD
ISLAMABAD
HIKMAT LTD LAHORE
LAHORE
HIKMAT LTD GUJRANWALA
HIKMAT LTD ABBOTABAD
OUR REACH - PAKISTAN
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There are 4 States in Pakistan i.e. Khyber Pukhtunkhwa , Sindh , Punjab
and Balochistan and we have strong distribution and reach to below
Metro cities with respect of the states .
Khyber
Pakhtunkhwa
Punjab
Sindh
Balochistan
Peshawar
Lahore
Karachi
Quetta
Nowshera
Faisalabad
Hyderabad
Chamman
Mardan
Islamabad
Nawabshah
Khuzdar
Abbotabad
Gujranwala
Mirpurkhass
Lasbela
Kohat
Multan
Larkana
Sibi
Bannu
Sarghoda
Sukkur
Lorlai
D.I Khan
Bahawalpur
Sadiqabad
Mingora
Sialkot
Rahim-y-khan
Charsadda
Sheikhupura
AVAILABILITY BY CHANNELS
IN PAKISTAN (NO. OF OUTLETS)
COVERED OUTLETS CATEGORY WISE
2013
CASH&CARRY / HYPERMARKETS
20
C S D – ARMY
200
SUPER MARKET / UTILITY STORES
10,000
GENERAL STORES
20,000
MEDICAL STORES
10,000
COSMETIC / SPECIALITY STORES
9,000
TOTAL
49,220
OUR STRENGTH IN PAKISTAN
GENERAL MANAGER – 1
NATIONAL SALES MANAGER – 1
REGIONAL SALES MANAGERS – 8
AREA SALES MANAGERS – 30
DBSM AND ORDER BOOKERS – 340
ORGANIZATION STRUCTURE
Chairman
Import Manager
National Sales
Manager
Regional Sales
Manager
Area Sales
Manager
C.E.O /
DIRECTOR
S&M
Accounts
NSMCoordinator
Our Branch offices and Ware Houses
Afghanistan :
OFFICES :
WARE HOUSES :
HIKMAT LTD KABUL
JALALABAD
HIKMAT LTD JALALABAD
KABUL
HIKMAT LTD HERAT
HIKMAT LTD MAZHAR
OUR REACH - AFGHANISTAN
We have strong distribution and reach to the below
listed cities of Afghanistan.
KABUL
JALALABAD
MAZHAR
HERAT
GHAZNI
KANDAHAR
KUNDUZ
LASHKARGAH
PUL KHUMRI
LAGHMAN
KHOST
SHBERGHAN
GHAZNI
TALUQAN
Welfare Projects :
HIKMAT LIMITED is involved in welfare projects intended to improve
the lives of underprivileged Afghanis. The new project is the Rahman
Hospital located at Logar, Afghanistan where poor people are
medicated free of charge .
AFGHANISTAN H.OFFICE :
HIKMAT LIMITED
KABUL HEAD OFFICE :
510 , SALEEM CARWAN MARKET,
MANDAWI , KABUL , AFGHANISTAN.
TEL : 0093-20-2105244
EMAIL : [email protected]
PAKISTAN H.OFFICE :
HIKMAT LIMITED
412 , EDEN TOWER , MAIN BOULEVARD,
GULBERG III , LAHORE , PAKISTAN
TEL : 0092-42-35782297
TEL : 0092-42-35782298
Email : [email protected]
Thank You !