From small change…
big profit s g row!
Maytag
Coin Laundry
®
A new addition
to your
investment
strategy.
“Maybe your best
bet isn’t in stocks
or bonds or real
estate — but in your
own business…
Go for your dream.”
— FORBES MAGAZINE
INVESTMENT GUIDE
Looking for a sound investment?
You might just be holding the answer in your hands. The entrepreneurial climate is
exploding. Which suggests that owning a business…the right business…is a very
viable addition to traditional investments such as stocks, bonds and real estate.
Finding the right
business is the key.
And that’s what makes this information so valuable.
We’re giving you an inside look at a business
opportunity that is easy to set up and easy to run.
The coin laundry. Once we show you the exciting potential for return on your investment,
there’s a good chance you’ll want to change your own investment strategy to include a coin
laundry…specifically a “Maytag Equipped” Laundry.
You could ‘clean up’ in the coin laundry business.
Currently, there are around 35,000 coin laundries in the United States, and they
generate approximately $8 billion in annual sales. Clean clothes, like food and
shelter, are considered a necessity of life and coin laundries provide a basic
health service for millions of Americans. Coin laundries thrive in periods
of both growth and recession. During periods of recession, when home
ownership decreases, the self-service laundry market expands as more
people are unable to afford to repair, replace or purchase new washers
and dryers, or as they move to apartment housing with inadequate or
nonexistent laundry facilities. The market size grows proportionately to
the increase in population. The public will always need this basic
health service — people always need to wash clothes!
Here’s an inside look at the best kept secret in business
investments — you owe it to yourself to check it out.
Why
invest
in a coin
laundry?
THERE ARE LOADS
OF REASONS,
AND PROFITABILITY
IS RIGHT AT THE TOP.
This business is like few others.
When it comes to both a financial and time commitment, a coin laundry has many
advantages over most other types of businesses.
•Potential for a comparatively high rate
of return on your investment
•Can be a part-time addition to your existing career
•Minimal labor costs (customers do most of the work)
•Relatively easy to run
•No special technical skills are needed
•No accounts receivables — all revenue
generated each day can be collected that
very same day
•Fixed costs are minimal
•Virtually no inventory costs
•No inventory spoilage factors
•Recession-resistant
•No complicated bookkeeping systems
•Minimal employee concerns
•Possible tax incentives for business
owners
a coin laundry operation is predictable. it’s stable.
and it’s a productive investment with an upward return.
Why
invest in a
“Maytag
Equipped”
Laundry?
THE LIKELIHOOD
OF SUCCESS AND
THE RETURN ON
INVESTMENT.
With a “Maytag Equipped” Coin Laundry, the likelihood of success and the
return on investment can be greater than with other coin laundry operations.
That’s because of everything that an affiliation with Maytag gives you.
Instant credibility in the marketplace. The “Maytag Equipped” signage on your
store provides an immediate comfort level among consumers because of the Maytag reputation.
No franchise fees. This opportunity gives you “name recognition” — the main advantage
associated with franchising — but without requiring you to pay franchise fees.
Consumer rated number one Maytag washers and dryers.*
Maytag laundry products are the most preferred and the most recognized in the marketplace.
Innovative product design. We design products for more capacity in less space. And
that increases the potential for higher return on your investment.
Lower utility costs. Maytag’s ENERGY ADVANTAGE
line of commercial washers and dryers
are proven to reduce energy costs for substantial savings over other brands.
™
Equipment that is built to last. Others can say they make a quality product for the
commercial laundry market, but only Maytag can claim to make a washer that lasts longer than any
other brand available today.** And Maytag pays as much attention to appearance as performance.
Despite exposure to
the harsh laundry room
environment, it’s important
that your equipment stays
looking as good as it
performs. After all, a good
looking laundry not only
attracts new customers, it keeps them coming back. That’s why our steel cabinets are protected by
the same painting process found on many of today’s luxury automobiles. Maytag multi-load washers
feature all 304-stainless steel top, front and sides.
A leader in commercial laundry technology. Maytag was first to introduce
customer-friendly, computer-controlled equipment to the industry. These controls allow promotional
pricing, revenue accountability and self diagnosis of service needs, all which help the bottom line.
Simplicity of dealing with one equipment manufacturer. Maytag
has all the product types needed for most coin laundries. From traditional top-load washers to the
new high-efficiency front-load washers…to giant capacity front-load washers and multi-load dryers.
*Based on independent consumer brand preference surveys.
**Based on independent surveys of the length of life of top-load washers.
The bottom line? Maytag knows the coin laundry business…
and coin laundry customers know maytag!
A “Maytag
Equipped”
Laundry
offers total
flexibility.
MAYTAG’S INNOVATIVE EQUIPMENT DESIGN ALLOWS OPPORTUNITY
IN VIRTUALLY
ANY MARKET.
Maytag offers flexible solutions
to satisfy customers and investors in any market.
The type of “Maytag Equipped” Laundry an investor should build varies from market to
market — and in fact, from neighborhood to neighborhood. Maytag products allow store
designs that fit the needs of the market, while maximizing the return for the investor.
From the “micro laundry” to the “big box laundry.” Whether retrofitting an existing
laundry, or building a new “Maytag Equipped” Laundry. Whether the laundry is to be
your only business or the laundry is to be
an addition to another business. Whether
your market is a town of 300 or a large
metropolitan area, there’s no doubt about
it…the opportunity is with Maytag.
BDS Laundry Systems, the exclusive
Maytag distributor serving the region,
can design a “Maytag Equipped” Laundry
that’s right for you.
LeT BDS LAUNDRY SYSTEMS, YOUR Regional MAYTAG COMMERCIAL LAUNDRY DISTRIBUTOR, assist you, whether you’re opening a new store or retrofitting an existing one.
The top factors
for success:
location
and exterior
signage.
YOUR EXTERIOR
SIGN IS YOUR
NUMBER ONE
TRAFFIC BUILDER.
Location will directly impact your success.
Your business can be well-equipped, well-built and well-managed, but if
the location isn’t right, the business may not reach its full income potential.
There are basic guidelines to follow when selecting a site, such as:
•Locate near other businesses
•Provide adequate parking
•Be aware of your competition
•Know the demographics of the surrounding area
(population, owners vs. renters, income level, etc.)
Maytag offers a professional sign package
that is sure to attract customers.
Maytag is the most recognized and most preferred name in the laundry
industry. A lot of time and resources have been invested in building
the Maytag reputation, and having “The Maytag Repairman” on your
outdoor sign gives your store instant credibility. Be certain
your exterior sign is visible — it’s your #1 traffic builder. In
fact, 48% of laundry store users surveyed said they found
out about the store by seeing the sign out front, not by
flipping through the Yellow Pages.
Two major factors that can influence the success of a coin
laundry business are location and the maytag BRAND reputation.
Where
will your
customers
come from?
THE MARKET IS FAIRLY PREDICTABLE WHICH MAKES FOR A SOUND INVESTMENT.
Coin laundries have been around for many years
so the business history is well established and
the market fairly predictable.
One of the most surprising aspects of the coin laundry business
is the market. It consists of a lot more people than just those who
lack their own laundry facilities (students, apartment dwellers,
home renters, etc.). In fact, a recent survey of coin laundry users
shows that only 52.3% fall into that category.
Another 45.9% actually have a washer and dryer available
where they live, but prefer to use the equipment available
at “Maytag Equipped” Laundries. The reasons include:
•Large-capacity equipment makes it easy to wash and dry oversized household items such
as comforters, rugs, sleeping bags and more
•Ability to do laundry faster because of multiple machines and large
capacity equipment
•A “Maytag Equipped” Laundry offers the latest in high-tech equipment
•Home laundry is incapable of handling bulky items
And there are other potential customers for your “Maytag Equipped” Coin Laundry:
•Travelers
•Businesses that require clean laundry, such as salons, spas, health care facilities and restaurants, but have no on-site laundry equipment
•People whose home laundry equipment is temporarily not
in working order
What does it take to keep customers coming back?
According to a recent Coin Laundry Association survey of laundry customers,
the Top 5 needs are:
1.Enough machines available
when I need them.
3. Feeling safe and secure.
2.Cleanliness.
5. Distance from home.
4. Having big machines.
The bottom line? Laundry customers want time-savings and convenience
in a clean, safe environment that is close to home.
A strong market exists virtually everywhere. we’re inviting
you to cash in on it with a “maytag equipped” laundry!
You don’t
need to be
a laundry
expert to be
successful.
YOU’LL RECEIVE SUPPORT BOTH BEFORE AND AFTER YOUR STORE OPENS FROM
BDS LAUNDRY SYSTEMS.
The goal is to make it as easy as possible to
set up a “Maytag Equipped” Laundry and keep
it running profitably.
You can depend on BDS Laundry Systems for:
•Assistance in site selection, store layout
and financing options
•Assistance in determining the equipment
that will yield the most profit per square
foot of floor space
•Professional service on all Maytag
equipment — which means service
help is only a phone call away so your
operation stays running at full capacity
•Yearly service schools on equipment
maintenance, if you’d like to learn to
service the equipment yourself
And Maytag gives you added advantages, including:
•Assurance of being affiliated with a strong, stable
and innovative company
•Maytag is the oldest commercial laundry equipment
manufacturer in the United States
•The most recognized and most preferred name in
the laundry industry
•A free subscription to the Commercial Merchandiser
which is packed full of ideas to help your business
•Promotional ideas and support materials
•Exclusive exterior sign package available to purchase
There’s never been a better time to start your own business.
a “Maytag equipped” laundry may BE JUST the business for you.
Easy
financing
options are
available.
LEASE AND FINANCING TERMS ARE FLEXIBLE TO MEET YOUR CASH
FLOW NEEDS.
Maytag’s independent financing specialists
try to meet virtually every request for financing.
Maytag takes great interest in assuring that your
laundry gets off to a successful start. Over the years, we
have developed trusted relationships with exceptional
companies who can help you finance your capital
operating expenses, such as Maytag equipment.
With your good credit standing, flexible lease and
financing terms are available to match your business
goals.
Let BDS Laundry Systems assist you with financing options.
Some of the benefits to financing or leasing equipment include:
•Provides up to 95% equipment financing for
immediate ordering of equipment
•Minimal down payments which eliminate big cash outlays
•Payments can match your anticipated cash flow
•Improved cash flow — keeps working capital working
•Keeps lines of credit open for expansion of inventories
•Over time, the equipment will pay for itself from the
revenue it generates
•May offer tax advantages as an operating expense
Let bds laundry systems provide
you with purchase and finance options.
What’s the
next step?
BDS LAUNDRY SYSTEMS CAN BE YOUR GUIDE…
An experienced partner you can trust.
As the exclusive Independent Maytag Commercial Distributor
serving the region, BDS Laundry Systems has over 49
years of experience in the commercial laundry industry.
Since 1961, BDS has assisted entrepreneurs open nearly 730
coin laundry stores across the upper Midwest. As one of the
longest-standing Maytag distributors in North America,
BDS has received every Maytag award given, including
the prestigious Fred Maytag Award for demonstrating
“outstanding achievement and remarkable performance.”
LOOK TO BDS for:
• site location assistance
• Existing property evaluation
When you partner with BDS Laundry Systems, you
maintain complete control over your business. You can own
and operate as many stores as you like without paying
expensive franchise fees or royalties, and BDS will be there
to help you every step of the way.
• site pre-qualification
• demographic study
• COMPETITIVE ANALYSIS
• cad layout
• TECHNICAL SPECIFICATIONS
• ESTIMATED Revenue projections
• financing assistance
• lease negotiations
• CONSTRUCTION ASSISTANCE
• store decor
• INSTALLATION AND SET-UP
• FACTORY-TRAINED Red carpet service TECHNICIANS
• Annual service Schools
• promotional support
• EXTENSIVE PARTS INVENTORY
Why choose BDS?
ExperiencE. On top of the products and services we offer,
BDS Laundry Systems brings something far more valuable
to the table — experience. Since our founding, we’ve sold
and serviced over 235,000 machines across our seven-state
territory. It’s experience you can depend on.
FocuS. Unlike some of our competitors, commercial laundry
equipment sales and service is our company’s exclusive
focus. That’s how you become an expert — do one thing
and do it very well.
FAMILY OwnershiP. BDS is a third-generation, family
owned company. You deal directly with our top management
team and can rely on us for a commitment to your
100 percent satisfaction.
ReputatioN. BDS Laundry Systems has consistently been
awarded numerous sales and service excellence awards from
Maytag and other leading industry organizations. These
awards are a reflection of the pride we take in our work.
CUSTOMER SERVICE. The experts at BDS are available long
after the sale to answer questions and provide advice. You’ll
enjoy a refreshing commitment to personal service.
depend on the experienced team at BDS Laundry systems.
WE KNOW WHAT IT TAKES TO SUCCEED IN THE LAUNDRY BUSINESS.
Make
informed
decisions.
BDS LAUNDRY SYSTEMS can assist you in
determining the
OPTIMAL location
for your store.
A successful enterprise starts
by uncovering market opportunities.
When it comes to success in the coin laundry business,
it’s important to work with a distributor that has nearly a
half century of experience in making certain your store is
located in an area where you have the best opportunity to
thrive.
A detailed demographic study is the place to start. This
includes identifying the surrounding population’s ethnic
makeup, income levels, rental percentage, household size
and median age. All of these factors will influence your
store’s revenue potential. It is also important to study
traffic patterns, research the availability of utilities, assess
store visibility and signage, and ensure there is ample
parking available.
BDS Laundry Systems will also provide a competitive
analysis for a potential site. This includes identifying
area competitors, and assessing their strengths and
weaknesses in such areas as equipment mix and condition,
amenities offered, pricing and other important factors.
Selecting your location…
•The site should be near other businesses
•You must have adequate parking facilities
available for your customers
•Make certain the site is in a highly visible area
•Locating on a corner where two streets intersect
usually makes for an ideal location
•Be aware of the competition in your area
•Conduct a detailed demographic analysis
•Determine the best location(s) for exterior
signage and research local sign ordinances
•Look into local advertising and promotional
opportunities available in the area
when scouting potential store locations, it is important to assess
the opportunities and threats that exist in the marketplace.
Determine
your store’s
estimated
profit
potential.
BDS LAUNDRY SYSTEMS CAN PROVIDE ESTIMATED REVENUE PROJECTIONS BEFORE YOU EVER
INVEST A PENNY.
The bottom line is your profitability!
Based on the results of the demographic and competitive
analysis, BDS Laundry Systems will provide a detailed,
estimated revenue projection report* calculated uniquely
for your location before you make any investment in the
business. This report will provide you with a snap-shot of
estimated sales, utility costs and overhead. It is important
to note that these projections are only estimates, and can
vary based on a number of factors.
Your profitability will be influenced by:
•Exterior Maytag signage
•The size of the target market
•Ample parking
•Customer retention rates
•Utility costs and overhead
•Employing friendly, helpful attendants
•Store cleanliness and safety
•Hours of operation
•Reliability and performance of the equipment
•Favorable lease terms
•Equipment mix
•Ancillary services
•Strength and changes in competition
•Effective, on-going promotions
•Management ability
*The figures that will be provided will be estimates only, and there is no assurance you will do as well. You must accept the risk
of not doing as well. The figures provided are not a representation, warranty or guaranty by BDS Laundry Systems that you will
be profitable. You must rely upon your own ability and your own professional advisors to evaluate the suitability of the location,
costs, and associated risks.
Clean clothes, like food and shelter, are a basic human need. That’s
why Many consider coin laundries to be “recession RESISTANT.”
The right mix
of equipment
is the recipe
for success.
THE TYPE, AMOUNT AND SIZE OF EQUIPMENT YOU CHOOSE CAN MAKE ALL THE DIFFERENCE.
Maximize ROI with right mix of equipment.
Choosing the proper mix of equipment for your “Maytag
Equipped” Laundry is important. By being “in tune” with
market preferences, you can match the equipment mix to
the particular needs of users. For example, college students
typically want smaller, single-load equipment, while
families demand a mix of larger, multi-load machines so
they can complete the laundry chore quickly and efficiently.
Generally speaking, larger washers are more efficient per
pound of laundry washed. Therefore, profit margins are
higher on multi-load equipment than traditional top-load
washers. Areas with large families require having a higher
proportion of large washers.
It is also important to have ample dryer capacity. To
maximize revenue on busy days, such as weekends, you
need to move customers through the store as quickly
as possible. With the right mix of single- and multi-load
washers, the general rule is there should be one dryer
pocket per washer.
Carefully selecting the optimal mix of equipment will draw
customers to your store, maximize machine “turns” and
minimize utility costs.
Additional equipment needs
In addition to washers and dryers, it is essential that you
provide other equipment in your store:
•Bill changers
•Soap and plastic bag vending machines
•Snack and beverage vending machines
•Highly efficient water heating systems
•Utility bulkheads
•Folding tables and seating units
•Laundry carts
•Other market-specific equipment
THE EXPERTS AT BDS LAUNDRY SYSTEMS KNOW WHICH TYPES
OF EQUIPMENT WILL WORK BEST FOR YOUR OPERATION.
Plan the
store layout
for customer
convenience.
THE GOAL IS TO MAXIMIZE PROFIT
PER SQUARE FOOT
OF FLOOR SPACE.
Store layout and design are critical factors
in the marketability of your coin laundry.
Second only to location, the most important factor
contributing to the ultimate success of any coin laundry is
the layout and design of the store’s interior. If your store
is designed for convenience, it will meet the needs of your
customers, and encourage them to come back time after
time.
Before breaking ground on new construction, or
extensively remodeling an existing building, the experts at
BDS Laundry Systems can provide you with a thorough
and detailed plan that will make the best and most profitable
use of floor space for a particular location.
The store layout plan will include:
•Equipment selection, number
and type
•Proper amount and placement of chairs and
folding tables
•Mechanical requirements such as
adequate water pressure, supply
of hot water, venting, the size of
gas lines, location of sewer lines
and utility planning
•An attractive interior design, including color
schemes, flooring options, ceiling fans,
television monitors, etc.
•Wide aisles and plenty of
windows for ambience and
security reasons
•Optimal placement of bill changers and
attendant station
•Efficiency and performance enhancements
•Smooth and steady workflow for
employees, particularly if you
offer ancillary services
•Adequate parking and proper
doorways to make it easy for
customers to enter and exit
•Appropriate modifications to
comply with state and local
building, fire and handicapped
accessibility codes
BDS KNOWS how to maximize your profit potential by designing
a laundry with the proper equipment mix, services and layouT.
Well-designed
mechanicals
pay big
dividends.
An efficient
“back room” will
save you money
year after year.
The right mechanical systems increase energy efficiency.
A coin laundry store requires the use of significant amounts
of natural resources including water, natural gas and
electricity. The experts at BDS Laundry Systems have
the real-world experience to design systems that maximize
the use of these resources.
HIGHLY-EFFICIENT WATER HEATING SYSTEM. The water
heating system in your equipment room may not be the
most glamorous part of your operation, but it is the heart of
it. BDS will engineer a water heating system specifically for
your store to meet your hot water requirements. The right
water heating system can provide efficiency levels as high
as 99.8% efficient to make your operation more profitable.
DRYER MAKEUP AIR SYSTEM. The experts at BDS Laundry
Systems will work with your building contractor to engineer
an efficient dryer makeup air system specifically tailored
to your location. Properly vented dryers will provide better
results for your customers and reduce your operation costs
by maximizing efficiency.
MONITORING SYSTEM. It is important to keep an eye
on your investment, even when you’re not able to make a
store visit. New security and monitoring technology allows
you to view video surveillance via the Internet, monitor bill
changers, protect against floods and more. You can even
remotely lock and unlock doors and control lighting from
the comfort of your home or office.
The “nuts and bolts” of managing utility costs AND PROTECTING
YOUR INVESTMENT is where your real competitive advantage exists.
Offer “extras”
to earn even
more.
MAXIMIZE YOUR PROFITS BY OFFERING
COMPLEMENTARY PRODUCTS AND SERVICES.
There’s more to today’s laundry
store than just washers and dryers.
Let’s face it. No one likes doing laundry. That’s why it’s
important to make the experience as enjoyable and
efficient as possible. Here are several ways other store
owners have cashed in on this captive audience:
•Wash/Dry/Fold service
•Tanning booths
•Car wash
•Pet wash
•Mailbox rentals
•Convenience/grocery store
•Video games
•ATMs
•Children’s play area
•Concessions
•Coffee bar
•Fitness center
•Drycleaning
•Internet access
Commercial accounts
A significant opportunity exists in serving commercial
accounts — such as restaurants, catering services,
health clubs, salons, spas, grocery stores, health care
facilities and more. Many store owners provide pickup
and delivery services for larger commercial accounts.
WHEN DESIGNING YOUR “MAYTAG EQUIPPED” COIN LAUNDRY, CONSIDER
INCLUDING AMENITIES THAT ATTRACT A VARIETY OF CUSTOMERS.
Accept both
coins and credit
cards with
an advanced
payment
system.
TAKE CONTROL OF YOUR OPERATION WITH THE POWER OF TECHNOLOGY.
BDS Laundry Systems offers “smart” solutions
to provide total payment flexibility.
Research conducted by Experian reveals that many U.S.
consumers favor the convenience and flexibility of paying
for purchases using a credit card. Approximately 51
percent of U.S. consumers have at least two credit cards
and approximately 14 percent have more than 10 credit
cards. Credit card/advanced payment systems from
BDS Laundry Systems allows laundry owners to accept
both coins and credit cards on washers and dryers. The
benefits of this revolutionary technology include:
PAYMENT CONVENIENCE
Machines with an advanced payment system have the
ability to accept a credit card, debit card, or check card.
Plus, your machines will still have the ability to accept coins
as usual.
HIGHER PROFITS
Laundry customers that pay using a credit card are more
likely to use more washers (disperse loads), upgrade
to premium cycles and purchase more dry time. Your
customers will love the added convenience.
100% WIRELESS
The advanced payment system uses wireless
communication for instant clearing of credit card
transactions through an Internet connection. It’s easy
to install on all types of laundry equipment.
CREDIT CARD ACCEPTANCE is the future…it allows YOUR CUSTOMERS
TO CHOOSE THE PAYMENT OPTION THAT BEST FITS THEIR NEEDS.
Add up
all of the
advantages.
FOR THE RIGHT INVESTOR, THE SKY’S THE LIMIT!
Maytag and BDS can provide the framework
for your new business venture…you’re the ignition.
When you’re ready to discuss the advantages of owning and operating a
“Maytag Equipped” coin laundry, contact us for a no-obligation consultation.
BDS Laundry Systems
2430 Enterprise Drive
St. Paul, Minnesota 55120
Phone: 651-688-8000
Toll-Free: 800-688-0020
bdslaundry.com
NORTH DAKOTA
UPPER MICHIGAN
MINNESOTA
WISCONSIN
SOUTH DAKOTA
IOWA
ILLINOIS
BDS Laundry Systems is the exclusive authorized
Maytag Commercial Laundry Distributor serving the
counties highlighted in blue.
Leaders in laundry equipment. experts in laundry solutions.
IMPORTANT INFORMATION
You should conduct your own independent research and consult with your own professional advisors before making a decision about starting a coin
laundry operation. In making such a decision, you must rely on your own independent examination of the business opportunity, including the risks
involved.
There is no guaranty of success. Whether your coin laundry operation succeeds will be largely dependent on your ability as a business person. Like
any business opportunity, a coin laundry operation is subject to significant risks, including the possible loss of the principal amount invested and
additional amounts. Results of coin laundry operations can vary significantly from location to location and from operator to operator.
An investment in a coin laundry is not insured by any federal government agency. The business opportunity discussed in this document is not
regulated, and has not been recommended by or registered with any federal or state securities commission or other regulatory authority. No federal
or state securities commission or other regulatory authority has confirmed the accuracy or determined the adequacy of the information in this
document. BDS Laundry Systems is not a registered or licensed investment advisor or broker/dealer.
NOTHING CONTAINED IN THIS DOCUMENT AND NO STATEMENT MADE BY ANY REPRESENTATIVE OF BDS LAUNDRY
SYSTEMS SHALL BE DEEMED TO BE A REPRESENTATION, WARRANTY OR GUARANTY OF ANY KIND, EXPRESSED OR
IMPLIED, BY BDS LAUNDRY SYSTEMS. BDS LAUNDRY SYSTEMS EXPRESSLY DISCLAIMS THE MAKING OF, AND YOU
ACKNOWLEDGE THAT YOU HAVE NOT RECEIVED, ANY REPRESENTATION, WARRANTY OR GUARANTY, EXPRESSED OR
IMPLIED, INCLUDING, BUT NOT LIMITED TO, ANY REPRESENTATION, WARRANTY OR GUARANTY AS TO THE POTENTIAL
VOLUME, PROFITS, OR SUCCESS OF THE BUSINESS OPPORTUNITY DISCUSSED IN THIS DOCUMENT.
Copyright ©2010 BDS Laundry Systems. All rights reserved. Maytag and the Maytag Repairman Character are registered trademarks of Whirlpool Corporation.