THERE IS NO WRONG WAY TO PLAY THE CONCEPT BLAZE FAST-FIRE’D PIZZA, a new concept in fast-casual dining, serves artisanal quality, custom-built pizzas at lightning fast speed, all at a very affordable price. IT’S SO FRESH that every pizza starts with a perfectly proofed dough ball and — right before your eyes — you watch as it’s pressed into a generous 11-inch personal sized pizza crust. We then send your pizza to our open-hearth oven to be fast-fire’d. Our blazing hot oven, with a threesided flame, is the hero of the store — and the key to our quality and speed of service. AS YOU MOVE DOWN THE ASSEMBLY LINE, you may opt OUR ASSEMBLY LINE FORMAT lets you customize one of our personal-sized signature pizzas or create your own from a wide variety of fresh toppings. Simply step to the for one of our signature salads — like Tomato, Basil & Ovalini, Antipasto or Caesar, and add one of our fan-favorite S’more Pies for dessert. counter and oversee your pizza’s construction — with YOUR LAST STEP is to pay and head to the beverage station ingredients ranging from inventive (marinated artichokes, to select your drink. But don’t blink — gorgonzola, roasted red pepers) to classic, often with a because by the time you’ve grabbed contemporary twist (ovalini mozzarella, cherry tomatoes, a drink and a table, your very own sauce drizzles and dollops). artisanal pizza will be ready to devour. blazepizza.com AN ENTIRELY NEW APPROACH TO PIZZA MARKETING THAT COLORS IT’S A PIZZA JOINT WITH A MORE CURRENT TWIST. distinctive wall graphics, our The concept is centered around delivering an unbelievably great pizza — crazy fast — and a great deal of attention has been put against speed of service. Menu boards are prominently placed, simple and easy to navigate. Our 8 signature pizzas give customers a suggested starting point for their perfect pie, making ordering even easier. Our goal is for guests to spend their time enjoying their meal—not waiting for it. OUTSIDE THE LINES. From pizza boxes and cups to midnight snack opeN ‘til 12am every day consumer messaging supports the ideas of creativity and confident self-expression. Fans of Blaze Pizza know that THERE IS NO WRONG WAY TO PLAY when they build their Blaze Pizza cuPS (Simulated appearance) 11 AM to midnight daily very own fast-fire’d pie. ECO-FRIENDLY IS GOOD blaze pizza–irvine LOCATED NEAR THE UCI BRIDGE UNIVERSITY CENTER | 4255 CAMPUS DRIVE, IRVINE | 949 725 0012 JOIN THE CONVERSATION blazepizza.com PRINT AD BUSINESS. We have gone to great lengths to see that our packaging (with a playful graphic style) is eco-friendly — made in the USA from post-consumer recycled and/or sustainable materials. Blaze Pizza is committed to being responsible, respectful and sustainable. GETTING SOCIAL. Of course we’re using Front today’s most relevant social communication formats to engage with our customers. Already, the conversation is in full swing on Instagram, Facebook and Twitter. A dynamic website helps @blazepizza /Blazepizza us tell our story, and features online ordering for those wanting to go even faster. THE RESTAURANT MENU BOARDS THE DINING ENVIRONMENT IS CASUAL, CURRENT AND INTELLIGENT — custom-built for customers who value quality and new and different approaches. Designed by award-winning MASS Architecture, the interior is comfortably dressed with materials inspired by urban environments, metal foundries and fire (think concrete floors, exposed ceilings, and accents of wood, metal and steel). Color “pops” in accent walls and the oven add vibrancy and energy. Graphics are bold and artistic vs. typical food photography and promotional posters. blazepizza.com WEBSITE @blazepizza blazepizza.com MEET CHEF BRAD OUR GROWTH STRATEGY Blaze Pizza features the talents of critically-acclaimed Over the next few years, we plan to build a large footprint pizza chef Bradford Kent. Each restaurant makes its own of restaurants across the U.S. by partnering with multi-unit dough from scratch using a recipe that Kent developed, franchisees. We’re primarily interested in centers that service which requires a 24 hour fermentation period to produce both lunch/daytime traffic (office workers, hospitals, his signature light-as-air, crisp crust. Blaze’s menu also lifestyle, transportation & mall food courts) and dinner/ accommodates specific dietary needs, with a gluten-free nighttime traffic (residential and entertainment). We prefer dough and vegan cheese. to have co-tenancy with similar contemporary fast-casual brands (think Chipotle®, Five Guys®, and Panera Bread®). BLAZE PIZZA PASADENA blazepizza.com PREFERRED LOCATIONS SIZE REQUIREMENTS • Urban Storefronts • Transportation Centers • Street Locations: The ideal size is 2,200 to 3,000 square • Shopping Centers • Mixed Use Projects (end-caps & pads) (retail, residential, office) • Mall Food Courts • University Adjacent • Lifestyle Centers • Medical Facility Adjacent feet, plus an outdoor patio. We will consider 1,800 to 3,200 square feet, depending on expected volume. • Food Court Locations: Minimum 750 square feet with 25 linear feet of frontage. • Entertainment Centers Co-tenancy to include grocery centers, theatres, medical facilities, educational facilities, community centers, and other high-quality restaurants. STREET LOCATION SITE REQUIREMENTS • Frontage: 25 feet minimum • Parking: Adequate for restaurant use • Visibility: Unrestricted from primary access • Access: Signalized intersection preferred • Traffic: 20,000 per day average • Signage: Prefer 2+ signs plus monument or pylon • Patio: Prefer exclusive patio with 16 to 24 seats • Zoning: To accommodate beer and wine (preferred) TRADE AREA 1 Mile Population 15,000+40,000+150,000+ 2 Miles 3 Miles Daytime Population7,000+ 20,000+ 50,000+ Median HH Income $60,000$60,000 $50,000 UTILITY REQUIREMENTS • HVAC: Suitable for restaurant with kitchen • Gas: 2 inch line must be available to the premises (varies by distance to the meter) • Electrical: 400 amps service available to premises • Water & Sewer: 1-1/2 inch water and 4 inch sewer service to premises blazepizza.com CUSTOM-BUILT. FAST FIRE’D. FOR FURTHER INFORMATION Blaze Pizza, LLC 35 N. Lake Ave., Suite 710 Pasadena, CA 91101 626.584.5880 [email protected] /blazepizza [email protected] @blazepizza blazepizza.com @blazepizza @blazepizza /blazepizza /blazepizza /blazepizza @blazepizza @blazepizza @blazepizza @blazepizza @blazepizza