1. No category

Ontario Tourism Marketing
Partnership Corporation
(OTMPC)
Ontario Tourism Marketing Partnership Corporation
1
An Agency of the Government of Ontario
Ontario Tourism Marketing Partnership (OTMPC)
Vision
• To position Ontario as a preferred global destination
Mission
• To generate increased visitation by Ontario, Canadian and international tourists, enhance
tourism expenditures in Ontario, and contribute to provincial economic prosperity through
impactful marketing and results-oriented investment partnerships.
2
Leverage the Brand
2014/15 THEMED CAMPAIGNS
Total print reach: 4.95M
Drive traffic to ontariotravel.net
4
Leverage Digital
REDESIGNED CONSUMER WEBSITE
6
An Agency of the Government of Ontario
CENTRAL COUNTIES
7
An Agency of the Government of Ontario
YORK REGION
8
An Agency of the Government of Ontario
LISTINGS
9
An Agency of the Government of Ontario
ONTARIO TRIP PLANNER – MAY 2015
10
ONTARIO TRIP PLANNER – MAY 2015
11
ONTARIO TRIP PLANNER – MAY 2015
12
Discover
Ontario
Mobile App
At launch, April 2012
Early stage home screen mock. Not final.
The App In Action
Location-based listing of
events
Event details that allow
for social sharing
Ability to quickly find
options to play, stay and
dine nearby
The App In Action
Accommodation options
nearby powered by
TripAdvisor
Dining options nearby
powered by Yelp
Turn-by-turn directions between user and
destination event, attraction, hotel,
restaurant or travel centre
FREE Tourism Business Listing, Packages
and Festivals & Events
ontariotravel.net
Mobile app
Call Centre
Online Chat
Trip planner on
ontariotravel.net
16
Leverage Social Media
Social Media at OTMPC
#DiscoverON
One Discovery Leads to Another
18
Our community
2014
Goal - 2015
170K
293K
400K
19
Leading Content Sources 2015
Packages
OTMPC
Magazine
RTO
DMO
Partner
Activities
20
Contests
User
Generated
Content
Major Ontario
Events
OTMPC
Products
Contests
Pan Am
Games
Media Stories
OTMPC
Ambassadors
Where to find us and connect…
@Ontario Travel
@Ontario Travel
@Ontario Travel
@Ontario Travel
@TravelOntarioCanada
@OntarioTravel
.com
21
Register
Opt-in
Log-in
22
An Agency of the Government of Ontario
Kathy Marcelline
Partnerships and Sales
[email protected]
416-325-6823
23