EXPERIENCE RUSSO AND STEELE
“The winning Russo and
Steele formula is the same—
painstakingly careful jurying
of entrants, the knowledge
and personal touches of
auction chief Drew Alcazar,
the catered hospitality of
partner and bride Josephine,
and an intimate auctionin-the-round venue, where
everyone is in the midst of the
excitement.” – Arizona Driver
Experience Russo and Steele
Collector Automobile Auction Events
Russo and Steele Collector Automobile Auctions specialize in European Sports,
American Muscle, Hot Rods and Customs. Our effort is to garner a select group of
outstanding cars in both quality and solid market position, attracting the heart of
collector’s enthusiasm for these specific types of cars.
The auction is an emotional, intense, visceral environment which results in the
primary objective at hand—the selling of collector cars. The excitement you feel at
Russo and Steele doesn’t happen by chance. Car collecting isn’t a spectator sport—it
involves all the senses, particularly sight, sound, and touch. This is the atmosphere car
enthusiasts live for. This is what they dream about, and this is why they come to Russo
and Steele auctions.
The car sits at center stage, shining like a brightly lit jewel and completely surrounded
by buyers and spectators. Everything is a blur of constant motion as the auctioneer’s
voice booms above the uproar, describing the car and calling the bids. People surround
the action from grandstands rising from every side. This is the ultimate auction
experience, Russo and Steele’s unique “Auction in the Round.”
“Car collecting is a passion and there is no cure for it. It doesn’t go away as you get
older and it is passed on from generation to generation. Russo and Steele was born
out of this passion, and will always be solely about the cars and the enthusiasts,” said
owner Drew Alcazar.
True car collectors and enthusiasts come to Russo and Steele to indulge the passion
they feel for their hobby, not to watch from afar sitting among a sea of chairs. They are
passionate and emotional about cars, and they respond to the excitement of our 360
degree, Gladiator-style arena.
NEWPORT BEACH
JUNE 5-7
400+ Cars – 3 Days
Newport Dunes
Waterfront Resort
Newport Beach, CA
MONTEREY
SCOTTSDALE
250+ Cars – 3 Evenings
On the Waterfront
Near Fisherman’s Wharf
Downtown Monterey, CA
750+ Cars – 5 Days
North Loop 101
& Scottsdale Road
Scottsdale, AZ
AUGUST 13-15 JANUARY 2016
GIVING BACK TO THE COMMUNITY
Russo and Steele has a long tradition of participating with local, non-profit organizations as a
way of embracing their community. As a way to give back to the communities that embrace its
auction events Russo and Steele holds a charity event, either a “preview cocktail reception” or
a “charity gala,” that benefits a local non-profit organization from the area. Incorporating the
collector automobiles into the setting and décor, this evening sets the unique tone for its guests
and provides those guests an opportunity to have a brief glimpse of what they will experience
during the auction event.
“A driving force for charity!”
– AZ Society
These are just some of the charity organizations that Russo and Steele has
had the opportunity to help:
•
Over $500,000 raised for The Phoenix Children’s Hospital Emily Center
•
Over $220,000 raised for Big Brothers Big Sisters of Central Arizona
•
Over $100,000 raised for the Boys and Girls Club of Greater Scottsdale
•
Over $120,000 raised for Arizona Institute for Breast Health
•
Over $75,000 raised for Make A Wish Foundation of Central & Southern Arizona
•
Over $25,000 raised for My Museum
•
Over $15,000 raised for Culinary Art Institute of Monterey
DEMOGRAPHICS
•
Over 82% of attendees are male
•
60% have college degrees or more education
•
Over 82% are in the 40-65 year old range
•
70% are married
•
93% are home owners (52% own multiple homes)
•
Over 46% make more than $200,000+ annually
(10% make over $500,000 annually)
•
74% are US residents
•
26% are International Clients that come from over 17 Countries
“Russo and Steele is tuned to the needs of serious
collectors who don’t have the time to dial in all the Web
sites, auctions, ads and collections – or walk around
events that attract many more times the numbers of
watchers and lookers than buyers and sellers.”
–Highline Autos
Russo and Steele Collector Automobile Auctions occur by both
calendar and geographic location. Its auction events are designed
to attract the most affluent participants and lifestyle enthusiasts.
Each venue has its own characteristics, but every auction event
attracts the same high profile clientele. The clients of Russo and
Steele are educated enthusiasts with discriminating tastes and
ambitious expectations.
AUCTIONS AT-A-GLANCE
The Scottsdale Auction
Russo and Steele’s Scottsdale auction event is the company’s flagship, and
the event has seen a tremendous amount of growth since its inception;
significant growth has continuously occurred within two major categories:
attendance and consignments.
The organization walks the fine line of “being inclusionary while being
exclusive” in that the format of the event invites a strong general admission
crowd, but continuously caters to its credentialed bidders and their guests.
As a result, Russo and Steele has developed a clientele that is not only
cherished, but also pre-segmented into various demographic groups.
The Monterey Auction
Russo and Steele’s Annual Collector Automobile auction in beautiful
Monterey, CA is among an elite list of events that contribute to Monterey’s
Historic Car Week, and holds the hottest ticket to Monterey’s Race Weekend,
billed as the “Mecca of Collector Automobiles”. Russo and Steele continues
to offer a collection of the highest quality, most luxurious and collectable
European sports, American muscle, hot rods and custom automobiles
suitable to satisfy any automotive desires with both reserve and no reserve
automobiles. Concurrent with the prestigious Pebble Beach Concours
d’Elegance weekend Russo and Steele’s Monterey auction is conveniently
located in the heart of downtown Monterey, CA.
The Newport Beach Auction
Southern California epitomizes the classic car lifestyle with its casual, yet
exclusive appeal. The sheer variety of classic cars and the strength of its
collector car community is astounding. The Newport Dunes Waterfront Resort
is Newport Beach, California’s premier oceanside retreat and is the perfect
location for Russo and Steele’s astute, sophisticated clientele to come enjoy
the auction action in our laid back, enthusiast atmosphere. Russo and Steele
brings outstanding, highly collectable European Sports, American Muscle,
Hot Rods and Customs to the pristine Pacific coastline of Newport Beach,
California where we will continue to provide the intensely passionate, high
energy Auction in the Round experience enthusiasts have come to expect.
“There is a camaraderie and shared purpose which is quite unique to the Russo and Steele experience.
It helps that the cars are as serious as the bidder’s qualifications. The results speak for themselves.”
– Car Collector
SPONSORSHIP PARTNERS
The Relationship Marketing and Product Introduction Sponsor Partners of
Russo and Steele, are congruent Companies with intrinsic synergies catering
to this select, high end demographic. In the exclusive and limited nature of
Russo and Steele’s ambiance, Sponsor Positions function unencumbered by
multiple vendors competing for the attentions of our clients.
Additional Opportunities:
In addition to on-site personal relationship marketing, Russo and Steele
maintain an exceptional mailing list and correspond with thousands of our
high demographic clients. Through cross marketing and promotional mailings
with Sponsor Partners, the Automotive Press, Charitable Organizations and
Auction Clients and their guests, Russo and Steele offers the ideal profile
consumer that is prepared to spend their discretionary income on luxury
items. Capitalize on this unprecedented marketing exposure opportunity by
joining the Russo and Steele Collector Automobile Auction team!
SPONSORSHIP INQUIRY
BUSINESS NAME
CONTACT NAME
CONTACT PHONE
EMAIL ADDRESS
AUCTIONS INTERESTED IN
ALL
NEWPORT BEACH
MONTEREY
SCOTTSDALE
COMMENTS:
CONTACT INFORMATION
OFFICE
Russo and Steele Collector
Automobile Auctions, LLC.
7722 E Gray Rd., Ste. C
Scottsdale, Arizona 85260
Phone: 602.252.6297
Fax: 602.252.6260
Web: www.russoandsteele.com
Email: [email protected]
DIRECTOR OF PROMOTIONS
AND SPONSORSHIP
George Alvillar
[email protected]
ADVERTISING, MARKETING
& PUBLIC RELATIONS
Darin Roberge
602-252-2697
[email protected]
VENDOR CONTACT
Matt Looney
602.252.2697
[email protected]
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