2014.ryderannualreview.com
http://2014.ryderannualreview.com/growth-trends/
Growth Trends
Macroeconomic and business trends are creating greater opportunities for Ryder to
penetrate the significant market of companies that are not yet outsourcing their
fleets and supply chains.
Only 10% of the North American trucking and supply chain market is currently outsourced. However, there are an
increasing range of challenges that are driving more businesses to consider outsourcing their transportation and
logistics functions.
Tightening fleet capacity
Increasing cost and complexity to maintain new vehicle technologies and comply with environmental and
safety regulations
A shortage of qualified drivers and maintenance technicians
Energy cost volatility
Access to capital to support the increased cost of fleet equipment
Ryder is well positioned take advantage of these trends and the resulting increased demand for the company’s
services by offering new, innovative solutions, delivering flawless execution, and attracting and retaining the best
talent in the industry. Specifically, Ryder has implemented a number of initiatives focused on driving increased levels
of outsourcing.
For example, Ryder has developed a Total Cost of Ownership tool that enables private fleets to better understand
their transportation costs, and ultimately, quantify the savings they can realize by outsourcing to Ryder. The company
has also significantly enhanced its investment in marketing, including the launch of a national advertising campaign
that has increased awareness of the Ryder brand and generated a significant number of qualified new business
leads. New products, such as on-demand maintenance, are making it easier to do business with Ryder, and
attracting new business from companies that have previously not outsourced. These initiatives, supported by the
trends described above, are enabling us to make progress on our strategy to penetrate the 90% of businesses that
still manage their fleets and supply chains on their own. In fact, in 2014, approximately one-third of new lease sales
came from customers that are new to outsourcing.
2014.ryderannualreview.com
http://2014.ryderannualreview.com/growth-trends/
Top 10
food & beverage companies use Ryder
200+
warehouses managed globally
17,000
vehicles serviced under
on-demand agreements
Key initiatives, supported by macro-business trends, are enabling Ryder to make progress on
the company's strategy to penetrate the 90% of businesses that still manage their fleets and
supply chains on their own.
1/3 of lease sales
from companies new
to outsourcing